Tag Archives: Watch

Formula E: Omologato join Mahindra Racing

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Indian Formula E Team Mahindra Racing have announced a new partnership with British watch manufacturer Omologato. This new partnership will see Omologato branding feature extensively on the M3Electro, on drivers Nick Heidfeld and Felix Rosenqvist’s gloves and within the team environment with Omologato wall clocks.

Within the partnership Omologato have  designed a unique Mahindra Racing timepiece collection, which can be found here. Omologato believe “everyone should have a watch with a story” as such they have positioned their products at a price which the everyday motorsport fan can afford. Omologato and Mahindra Racing set out to engage with their fans and followers with this partnership, combining a mutual passion for motorsport with a desire to pioneer new concepts and enhance awareness of Formula E in new markets.

 

Commenting on the new partnership Dilbagh Gill, Team Principal, Mahindra Racing Formula E Team remarked, “We are delighted to welcome Omologato into the Mahindra Racing family. The Omologato brand is highly regarded in the motorsport community; we both share the same passion for delivering exciting motor racing and heritage to fans across the globe. We look forward to engaging with fans at Omologato events and having their logo on our cars from the next race in Mexico City.”

Shami Kalra, Founder of Omologato added, “We are delighted to become an Official Partner of the Mahindra Racing Formula E Team in one of the world’s most forward-thinking sports championships. We welcomed the challenge of designing these special timepieces for the team to take to iconic cities across the globe. One of our aims at Omologato is to give motorsport enthusiasts the chance to immerse themselves in motorsport, through our chronographs and our #ChronosAndCars events. This exciting partnership will give Omologato fans the opportunity to get closer to the Mahindra Racing Formula E Team.”  

To check out the Omologato Mahindra Racing collection follow this link

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Formula One: Watchmaker Edox joins Sauber

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The Sauber F1 Team have announced Edox as a Premium Partner ahead of the 2016 FIA Formula One Championship. The swiss watch manufacturer Edox embodies more than 130 years of innovation and Swiss watchmaking tradition.

Edox is one of Switzerland’s fastest growing watch manufacturers for luxurious timepieces dedicated to the worlds of motorsport and watersports, but it also offers a stylish range for sophisticated watch aficionados.

Since its beginnings, Edox has had a very clear vision of its growth and development thanks to its innovative ideas and ceaseless design research, while simultaneously maintaining the classic traditions of watchmaking know-how. Edox has thus become a benchmark brand in timekeeping for sports competitions. In Ancient Greek, Edox means measuring time. As the official watch partner of the Sauber F1 Team, Edox underlines the sporting values of the quest for performance, precision and pushing oneself to the limit.


Monisha Kaltenborn, Team Principal of the Sauber F1 Team:
“We are very pleased to be able to announce a new partnership with such a prestigious brand. Edox and the Sauber F1 Team are a perfect match and it is great to have Edox on board as one of our Premium Partners in what is a long-term partnership. Not only are crafts and timing two shared attributes that define both companies, there are also strong foundations between our companies. Both companies have a tradition as family businesses in Switzerland and stand for efficiency, accuracy, high-tech, design, further development and continuing optimisation.”

Alexandre Strambini, CEO of Montres Edox & Vista SA:
“Formula One is an ideal platform for our brand. Formula One, and the Sauber F1 Team in particular, stands for Swiss precision, cutting-edge technology, innovation and history. These are all values which have similarly strengthened the Edox brand philosophy from the beginning, and which define our affinity with motorsport’s crowning discipline. Furthermore, Formula One enjoys above-average popularity in Europe, America and Asia, where Edox has a growing distribution. For us, as a Swiss watch company with a watchmaking history dating back more than 130 years, it is very important to work together with the appropriate team. With its Swiss roots, high performance aspirations and a huge popularity rating, the Sauber F1 Team is the ideal partner for us. We will soon launch the first amazing timepiece carefully engineered for the fastest drivers on our planet.”

Edox replace long-standing partner Certina as the Sauber F1 Team’s watch partner.