Tag Archives: Vettel

Formula One: MISSON WINNOW branding to feature in revised Ferrari livery

Screen Shot 2018-10-03 at 21.20.18.png

The 2018 Japanese Grand Prix will see Scuderia Ferrari add new branding it’s 2018 challenger in the form of recently formed Philip Morris International brand MISSION WINNOW.

Sneak previews of livery revisions have been published on various social media platforms over the course of the last 24 hrs including #MsportXtra as seen below, with branding set to be added to the rear wing, engine cover, nose, and bargeboards.

The MISSION WINNOW trademark was registered in August this year (further details available here) whilst the specifics regarding products relating to the name are unclear, there are several references to Vaping technologies within the registration paperwork.

Ahead of the 2018 season, Philip Morris International (PMI) had been widely expected to introduce e-cigarette brand IQOS to the Ferrari livery, given its longstanding commercial partnership with the Scuderia (as predicted on here on #JWGP with illustrations from Sean Bull). Whilst IQOS retail stands have become a familiar sight at Grand Prix this season the branding has yet to feature on the car. Presumably, this will have been due to advertising uncertainty in key broadcast markets. With  MISSION WINNOW PMI appear to have discovered a loophole in these regulations.

Similarities between the MISSION WINNOW brand design and choice of colours and PMI brand Marlboro will not go unnoticed.

Timing surrounding the addition of this brand name to the Scuderia’s livery sends a clear message of PMI’s expectations for the remainder of the season….

There is no subliminal message around The MISSION!

Follow MISSION WINNOW on Twitter here

Advertisements

Formula One: Kimi & Seb race across the border!

Whilst some drivers in the F1 paddock will have spent the week between the United States and Mexico Grand Prix relaxing on a beach, Scuderia Ferrari drivers, Sebastian Vettel and Kimi Räikkönen have been working hard on their very own “Top Gear” style race. Working with team partner UPS, drivers were challenged to deliver goods from Austin to Mexico city. Fastest delivery wins!

Dealing with customs, language barriers, and a distinct lack of humour, who will take the crown in the teams first race of the weekend?

Excellent piece of work from the UPS team!

 

Formula One: Stats and Facts from the Grand Prix of Europe

Screen Shot 2016-06-19 at 19.55.42.png

The very first Grand Prix in Azerbaijan was won by Mercedes driver Nico Rosberg, who started from pole and stopped just once, passing from supersoft to soft tyres, without ever losing the lead.

The top six started on the supersoft and stopped only once for the soft tyre, between laps 8 and 21. This meant that their soft tyre stints lasted up to 43 laps, in the case of Ferrari’s Kimi Raikkonen. The result was achieved despite a higher wear rate than expected owing to warmer temperatures than those seen in practice and qualifying.

The highest placed of the three drivers to have instead started on the soft was Force India’s Nico Hulkenberg, who finished ninth from 12th on the grid. Hulkenberg stopped just once, while the best of the two-stoppers was Red Bull’s Daniel Ricciardo, who used all three compounds nominated for Azerbaijan: supersoft, soft and medium, which was the case also for his team mate Max Verstappen.

Another alternative strategy was adopted by Manor’s Pascal Wehrlein, who completed a very long 29-lap opening stint on the soft, then reverted to the medium before his retirement. Renault’s Kevin Magnussen, by contrast, had a very long closing stint on the soft tyre that even lasted for 46 laps. Manor’s Rio Haryanto went even longer: 48 laps.

Commenting on the race Pirelli’s Paul Hembery remarked:

 “The Baku grand prix contained a number of surprises; firstly with track temperatures still in excess of 50 degrees after one third of the race, and with very little drop in temperature throughout. And secondly because the much-anticipated safety cars never materialised. As expected, it was a one-stop race for the winner, with quite high wear and low degradation despite the long lap length and very high top speeds. We saw a number of different strategies being tried, including some very long stints even on the supersoft, which was key to Nico Rosberg’s victory on this spectacular track.”

Screen Shot 2016-06-19 at 19.55.09Screen Shot 2016-06-19 at 19.55.20