Tag Archives: Twitter

Formula One: Scuderia Ferrari IQOS

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Following yesterday’s article in which the prospect of Scuderia Ferrari carrying IQOS branding was explored, designer Sean Bull got in touch to share his vision of a possible 2018 livery for the Scuderia.

Philip Morris International, as title partners of Ferrari, will likely seek to include IQOS naming rights within a partnership announcement in order to maximise coverage and brand exposure. As such the team may well be referred to as Scuderia Ferrari IQOS, following the previous Scuderia Ferrari Marlboro naming convention.

Sean‘s concept livery harks back to Ferrari livery style of the early 90’s using black as a secondary colour throughout the design. The use of black on the front and rear wing would likely appeal to the team’s designers, with the fine detail of aero intricacies being more difficult to make out in rival team ‘spy shots’.

It remains to be seen if Philip Morris International will seek to promote its e-cigarette business through Ferrari in 2018, based on fan response to the rumour, the move would be positively received.

Click here to check out Sean on Twitter for more motorsport livery work.

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Formula One: The 2017 Manor Racing MRT 02

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With the depressing news emerging this afternoon that Just Racing, the operating company under which Manor Racing had been running has ceased trading with no buyer having been found for the team. Images of a 60% scale model of were posted online earlier today.

The model gives the first indication of what fans can expect F1 2017 to look like, with highly complex front wing aerodynamics and curved rear wing end plates. Production of the model suggest the team were well advanced in their plans for 2017. Confirmation that the team have ceased trading is a real blow for the championship and more importantly the staff and suppliers to the team.

Credit to Matthew Somerfield for posting the image on twitter.

Formula One: Jean Todt joins Twitter

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President of Motorsports Governing Body, the Fédération Internationale de l’Automobile (FIA), Jean Todt had kicked off 2017 by joining Twitter!

The account, whilst currently not verified, appears to be genuine with the President’s first two tweets coming from a BMW Autonomous driving demonstration at CES in Las Vegas and the Formula E Visa Vegas eRace over the weekend.

 

At this time Jean Todt, or those managing the account on his behalf, are not following any other users on the social media platform seemingly opting to use it to communicate on events attended rather than engage directly. This approach may evolve in the coming weeks and months as the full 2017 motorsport season commences.

During 2017 Jean Todt’s second term as president of the FIA will come to a conclusion. No formal comment has been made with respect to plans to seek re-election, nor have any alternative candidates been mentioned. It had been speculated that Jean Todt would not seek a re-election for the unpaid position following his appointment as  Special Envoy for Road Safety to the UN.

You can follow Jean Todt on Twitter here.

Formula One: Your name on an F1 Car #LetsRaceTogetherContest

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Ok,  so I’m a couple of weeks late to this but I just came across the season long competition Renault Sport F1 are running to win the opportunity to have your name on the team’s car for a race weekend.

To enter, you have to be a follow the team on Twitter and send a message of support to the team using the hashtag 

Basketball player Tony Parker helped launch the competition at the Chinese Grand Prix:

You can follow the Renault Sport F1 Team on Twitter here

Very impressive fan engagement activity from the team!

Formula One: Scuderia Ferrari embrace social media with #ReadySetRed

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Scuderia Ferrari have launched a competition through social media channels; Twitter, Instagram,and Facebook , to give fans a chance to take part in the launch of the 2016 challenger on the in February.

Fans are invited to make posts across their social media profiles to promote the launch using the hashtag #ReadySetRed. Participants will gain points for engagement with the top 10 finishers being invited to take part in the launch of the car through Skype.

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Many predicted the countdown to the launch of this competition which has been live on the Ferrari homepage for a number of days would in fact be the launch of the car. The disappointment of this not being the case has resulted in a level of backlash from fans and rival teams a like. It will be interesting to monitor the levels engagement in the coming days once the initial reaction has passed.

During a period in which Formula One is often criticised for its lack of social media engagement it is a shame that when a team develops an original activation strategy the response is not more positive.

Rather than spurning the Scuderia’s approach perhaps teams can take the lead and try to surpass their engagement efforts.

FORMULA E – PARTNERSHIP ANNOUNCED WITH LITTLE DOT STUDIOS

LittleDOT FEFE168 – Formula E partners with Little Dot Studios

Formula E continue to lead the way in Social Media engagement with the announcement of a partnership with Little Dot Studios, a next generation broadcaster and producer, creating and distributing video content across YouTube, Facebook, Twitter, Snapchat and Periscope.

Founded by Andy Taylor and Selma Turajlic just over two years ago, Little Dot Studios has grown rapidly and now distributes video content on social platforms for over 60 producers, broadcasters and rights-holders worldwide. In August alone, Little Dot Studios amassed over 350 million views to its client’s content. Under the partnership, Little Dot Studios will distribute social videos including clips, highlights and compilations from each race, as well as unseen footage from the pitlane and behind the scenes. Little Dot Studios will also be on site at each race, producing original video content for each of the social platforms.

Opinion – In the spirit of continuous improvement Formula E continue exploit social media as a tool to bring the series to the public. It is impressive to see Formula E can make these forms of agreements alongside TV broadcasting deals with the likes of Eurosport, ITV, & Rai, a feet Formula One either have not attempted or have not been able to manage. In a period of growth and with a strategy of increasing brand awareness Formula E continue to make all the right noises. The challenge will come in attempting to monetize the sport in the future. 

Formula E – IN-RACE VOTING FOR FANBOOST IN SEASON TWO

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Formula E fans will have the chance to boost their favourite driver during the races this season following changes confirmed to this unique socially interactive concept.

Starting at the Beijing ePrix on October 24, voting for FanBoost will remain open during the opening six minutes of the race.

As well as being able to vote during the race, fans will also find it much easier to have their say as changes to the voting system will make it possible to vote using a hashtag on Facebook, Twitter and Instagram. This has been achieved through a partnership with Telescope, the global leader in real-time fan engagement.

Voting will be possible through the official Formula E website and app and fans will be able to vote once a day through each of the available channels. As was the case during season one, FanBoost voting will open 12 days before the race takes place, which means that voting will open for the Beijing ePrix on Monday, October 12.

As a result of these changes FanBoost will only be available on the car that the drivers get into following their mid-race car swap. Unlike last year FanBoost will provide an extra 100kJ of energy to be used in a power window between 180kW and 200kW.

This presents the three winning teams and drivers with a strategic call to make. Do they raise the power for a short boost or run at a slightly lower power for a prolonged period? As before, FanBoost can only be used once, rather than in a series of short bursts.

OPINION: In race FanBoost will in theory bring fans closer to the sport, encouraging live viewing which will be music to the ears of the FTA broadcasters recommitting to and joining the sport for season two. Flexibility in deployment will appeal to teams and drivers, but removing FanBoost from the first stint of the race feels like a miss. Qualcomm and technical partner’s developments in induction charging on track must be the ultimate end point for FanBoost. Overall it’s fantastic to see the series evolve.