Tag Archives: Tag Heuer

Formula One: Confirmed – Renault will not feature in McLaren team name designation

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McLaren has confirmed that Renault will not be referenced in the official team name designation for the 2018 season. Whilst Renault branding will feature within the team environment and livery as would be expected in a customer power unit relationship, the team will not be referred to as McLaren Renault.

As speculated on this site in September 2017, such a move will facilitate a single focus for the McLaren brand and enable consistent naming conventions should the team implement its own Power Unit solution under future F1 regulations.  Unlike fellow Renault customers, Red Bull Racing, McLaren have not taken the route of rebadging their Power Unit.

The Renault Power Unit supplied to Red Bull Racing has been badged TAG Heuer since 2016, in an agreement which saw the LVMH owned brand end a long-standing partnership with McLaren switching to the Milton Keynes based team.

The naming convention surrounding Toro Rosso’s relationship with power unit partner Honda is yet to be confirmed.

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Formula One: Scuderia Toro Rosso switch to ExxonMobil

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Following the announcement that Red Bull Racing have entered into partnership with ExxonMobil from 2017 as the teams Fuel and Lubricant supplier, JWGP can confirm the partnership will extend to a supply agreement for Scuderia Toro Rosso.

At this time it is not clear if the supply agreement will include the use of ExxonMobil or associated businesses branding on the STR 12, but sources at Red Bull Racing have confirmed the supply partnership.

With Scuderia Toro Rosso returning to Renault power unit supply for 2017, following the 2016 campaign in which a 2015 Ferrari power unit was used, Italy’s second team is expected to make significant strides up the grid. Toro Rosso are yet to indicate how the 2017 power unit will be badged. It is understood the power unit has been made available under the same agreement as Red Bull Racing allowing the team to sell the naming rights for the Power Unit, as seen with Tag Heuer and Red Bull Racing. With performance improvements expected such naming rights could prove highly valuable to an existing team sponsor seeking to increase exposure.

Whilst unconfirmed, Renault Sport F1 are not expected to make any changes to their fuel and lubricant supplier TOTAL. The team have confirmed they have made provisions to homologate the 2017 Power Unit for 2 fuel and lubricant suppliers. Such a move will set in motion a separate Power Unit development programme between the Red Bull owned teams and the works Renault Team and could form the basis for an as yet unnamed engine manufacturer entering the sport through the back door….

Formula One: Let the countdown begin!

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As the 2016 Formula One season reached it’s thrilling climax yesterday, Tag Heuer and Red Bull Racing confirmed the extension of their partnership and officially launched the countdown to the 2017 season.

The partnership sees Tag Heuer retain naming rights for the Red Bull Racing power unit alongside extensive branding on the Rb13 challenger, drivers helmet and race suits as well as the team environment and of course on the drivers and team members wrists!

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Commenting on the partnership Marc Biver, Tag Heuer Global Sports Director stated:          ” Formula 1 is part of TAG Heuer’s DNA. Red Bull Racing is a young, dynamic  team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us for 2016, projects with are both creative and exciting. Our motto #DontCrackUnderPressue is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”  

Christian Horner, Red Bull Racing Team Principle added” I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

As Formula One regulations shift focus towards an aerodynamics and development race Red Bull Racing and the powerhouse of Adrian Newey are emerging as serious contenders for the 2017 championship.

Formula One: Renault PU update worth 0.5 second a lap

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The Renault Sport F1 team’s Technical Director, Rémi Taffin, has estimated the updated Renault power unit used by both the works Renault Sport team and Red Bull Racing, under Tag Heuer branding, will deliver up to half a second in performance per lap once introduced. 

Speaking on the engine development plans so far in 2016 Rémi commented:

“The power unit we have used since the first race in Australia was really a continuation of the work started in the ‘Spec D’ power unit we introduced at the tail end of 2015. We explored some concepts in that earlier iteration and the 2016 unit took them further, for example in the turbo. This new spec goes even further down the line and also includes significant modifications to the combustion system. It will make the ICE more powerful but also efficient, leading to a gain of around half a second per lap. We’ve used a small proportion of our token allocation for this upgrade.”

When quizzed on timing around the introduction of the upgraded power unit Rémi went on to explain:

“The current power unit used since Australia has had several smaller upgrades and all the drivers were very happy with the standard in Spain. In parallel, we’ve been working on the new spec since the start of the season but needed to sign off all the parts for reliability and mileage before using on track. The tests were very positive and showed it to be more powerful and driveable. We had originally planned to use the new version in Canada when the current units are scheduled to be removed from the cycle, but if we can get the units together and completely validated by Monaco we will use the ones available at this race.”

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Rémi went on to confirm that whilst Renault will continue to develop the 2016 power unit and are set to have a large amount of performance tokens available to do so, the team are fully focused on optimising the 2017 power unit:

“We will continue our development over the rest of the season,using tokens with a view to getting on board any useful items identified from our 2017 work. We are principally focused on 2017 and making that next power unit as optimal as possible.”

This may not be the news Red Bull Racing were hoping to hear, having elevated the RB12 into a race winning contender they may be looking for support from their engine supplier to mount a championship challenge.

Formula One: Red Bull RB12 Launched

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Beyond the striking matte livery unveiled in London last week, the all-new RB12 incorporates a host of improvements based on the lessons learned from the 2015 season.

Commenting on the new car and the season ahead, Team Principal, Christian Horner said: “Obviously the late engine decision last year was a challenge but we found a solution in time and the whole team has worked incredibly hard to recover over the winter. Therefore, we’re looking to build on the significant progress we made in the second half of 2015 and to carry that momentum into the early races of this season

“My hopes for this season are that we genuinely make progress from where we were last year; that we get our heads down and we really develop the car well and hopefully with some performance coming on the power unit side as well that will allow us to get closer to some of our immediate rivals.”

Speaking about the design of the RB12, Chief Technical Officer, Adrian Newey added: “I’m often asked what area of the car I’m most pleased with but with the stable regulations we have at the moment it’s difficult to find any major new areas to exploit. Therefore, what we’ve really tried to concentrate on with this car is getting a cohesive package for all the parts – the suspension, the chassis dynamics, aerodynamics – that they all work together in harmony. I think we’ve managed to build on the lessons of last year and all the indications from our simulations suggest that this year’s chassis should be strong.”

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Chief Engineering Officer, Rob Marshall added: “With the RB12, we are optimistic that we have made some good gains, but the difficulty is the wind tunnel and CFD numbers we’re seeing are our numbers and unless you can see everyone else’s numbers you don’t know where you are. We are happy that we are going in the right direction from our own point of view, but we won’t know until Melbourne.  As far as this car is concerned, I hope we can win some races. That might sound farfetched after last year, where we struggled at the beginning of the year, but I hope this year we can make a bit of a step power-wise and that will level the playing field a bit.”

Commenting further on simulation work with the RB12, Dan Fallows, Head of Aerodynamics, said: “So far, the numbers coming out of the wind tunnel and CFD are encouraging. It’s a function of everyone understanding the car that we had last year but also identifying the challenges we had and really focusing on those and I think we have made some fairly big steps forward.

“My hopes for the RB12 are that it continues the form that we had with the RB11. Obviously we didn’t get the results we hoped for but we all knew we had a good foundation in the car, in the chassis, and I’d like to see that continue. Also, the thing I’d really like to see is that the car give us a good foundation for any upgrades we get on the power unit side, from aero and everything else.”

 

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Pierre Waché, Chief Engineer, Performance Engineering added: “To be satisfied with the numbers from aero is a big word, we are never satisfied. It is a continuous development process and we are not looking for absolute numbers, we are looking for relative numbers compared to others. The progress is significant and we will see if it’s enough.

Looking ahead to the new season, Paul Monaghan, Chief Engineer, Car Engineering concluded: “My hopes for the RB12? I think we have to focus on just making sure we go to Australia in the best state we can be, well prepared and then get the most out of the car we can at each race and put ourselves in a position where we can challenge for a podium or benefit from anything that happens around us.”

Formula One: Red Bull Racing Puma Livery Launch Event

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PUMA and Red Bull Racing kicked off a new partnership at an event in London today, revealing a striking new team look.  A car transforming into street dancers, eye-catching product designs and a bold new Red Bull Racing car livery were all part of a stand-out show, which included drivers Daniel Ricciardo and Daniil Kvyat.

Hundreds of guests were treated to a powerful performance that saw an F1 car concealed under a drape morph into models.  Showing off the new PUMA Red Bull Racing product collection, these dancers entertained the crowd with an energetic routine before the new look Red Bull Racing 2016 livery was presented with a dramatic crescendo.

At the heart of the new PUMA product designs is The Stampede – a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles and lifestyle collection. This print represents the strength and determination of Red Bull Racing, and brings a bold new look to the team for 2016.

Underpinning this new partnership is PUMA and Red Bull Racing’s desire to be Faster Together, a unifying hunger that drives both brands forward. With Red Bull Racing, PUMA will continue to push the boundaries of product design and racewear technology in F1 through the multiple year partnership that will always have Faster Together at its core.

Red Bull Racing driver Daniel Ricciardo said, “There’s always a buzz in F1 at this time of year and launching the new car livery, race wear and a new team look like we did today gets the season started in a fun way. It’s pretty cool to be with PUMA, they’re a brand who get who we are and you can see that in the product designs revealed today.  It’s a bit of an understatement to say I’m excited to drive the new car next week – I can’t wait! I’m ready to work through the pre-season programme and then finally get racing in Melbourne.”

Red Bull Racing driver Daniil Kvyat added, “We’re all looking forward to the new season and the launch today was a really good way to start it. The new team kit and lifestyle look that PUMA has designed is great, and I think the fans will also really like the replica wear we have this year. PUMA’s development into the performance and comfort of racewear is really impressive. We spend hours at a time in the car, often in very extreme conditions, so having gloves, suits and bodywear that protects you is so important for us.

PUMA’s Global Marketing Director Adam Petrick said; “It’s fantastic to kick off our partnership with Red Bull Racing through an event that represents both brands so well.  PUMA enjoys many synergies with Red Bull Racing, and there’s enormous energy and excitement in both teams to bring our partnership to life in unique and creative ways – through product design, marketing and fan engagement.  Our aim was to reveal a new team kit and car livery in a way that breaks with tradition and we’ll continue to push the boundaries of this partnership through the years ahead.”

Red Bull Racing Team Principal Christian Horner said; “Seeing our new livery for this year alongside our new teamwear from PUMA was a proud moment for us. PUMA have done a very impressive job with the design of the team kit, replica and lifestyle product lines. There has been a lot of work behind the scenes to get ready for this, and it has all paid off with today’s event which I think has only built our excitement for the season ahead.”

Formula One: Red Bull Racing takes on a Rugby Team…

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Red Bull Racing continue to show Formula One how to enjoy the sport in their latest stunt. The PR department within the team clearly haven’t had much of a winter break after sending Max Verstappen down a ski run in Austria last month, to kick of February they’ve pitted Daniel Ricciardo against the Bath Rugby Club.

With the might of an F1 engine you might expect this to be a walk in the park for Daniel, check out the video to see how he got on:

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Red Bull Racing also gave another hint of the livery we can expect to see when the team launches later this month with prominent TAG Heuer branding on the engine cover and nose, alongside Puma branding on the headrests and barge boards.

Formula One: CONFIRMED – Red Bull TAG Heuer with Ilmor support

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From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.
As the curtain falls on the 2015 Formula One season and the sport gears up for next year’s challenge, the timing is right for Red Bull Racing to reveal that the team’s 2016 F1 car will race with a power unit carrying the name of motorsport’s most iconic timing brand – TAG Heuer.
The new partnership, which represents a shift away from F1’s conventional supply systems, will see TAG Heuer take up naming rights of the team’s power unit, which will be supplied by Renault. The new car will be christened the Red Bull Racing-TAG Heuer RB12.
Deepening the relationship between the team and the legendary timing house, which can call on more than half a century of heritage at the cutting edge of motorsport, TAG Heuer will become the Official Timekeeper, Official Watch Partner and Team Performance Partner of the Red Bull Racing team from 2016 in a multi-year partnership.
Welcoming the new partnership, Christian Horner, Team Principal, Red Bull Racing, said: “TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that. TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1. We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season.”
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added: “Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

Formula One: Tag Heuer partner Red Bull Racing for 2016

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Tag Heuer have this morning confirmed that they have entered into partnership with Red Bull Racing from 2016 onwards. At this time it has not been confirmed if this partnership will impact the existing Mclaren partnership with the Swiss Watch Maker.

In an interview with L’HEBDO, (documented below) CEO Jean- Claude Biver when questioned around the move commented

“yes, we  have Red Bull Racing F1  for next season. This is a young team, dynamic, go-getter, perfectly in keeping with the strategy of Tag Heuer”(translated)

Whilst no formal comment has been issued from Red Bull Racing it should be presumed that the existing Casio relationship will not be extended. The Tag Heuer partnership further demonstrates Red Bull’s commitment to Formula One.

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Further updates on this development will be posted here as they become available.

Formula One – Mclaren Honda – #TurboHeros Campaign

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Over the last 24-hours, you may have noticed McLaren-Honda’s social channels sharing some rather unusual posts…

Introducing the #TurboHeroes campaign.

Join the mighty Turbo Heroes, McLaren-Honda’s Fernando Alonso and Jenson Button, as they battle the evil racer Exhaustus. Follow the thrilling journey across the globe in a tense battle to return mythical artefact – the Jade Dragon of Suzuka – to its spiritual home in Japan.

Turbo Heroes evokes the classic 8-bit gaming era of the 1980s with a series of innovative and unique gaming scenarios involving McLaren-Honda’s two racing heroes.

Watch Now

Opinion – Keen to move on from what must be one of the most challenging racing weekends in the history of the team, Mclaren have started the week well with the announcement of new sponsorship agreement with Chandon this morning, alongside kicking off this #TurboHeros campaign. This, hopefully first of many, films plays on the 80’s style games console memories, similar to the short film the team released prior to the car launch at the beginning of the year. The team successfully bring some much needed humour back to the sport in general and for themselves. These kind of Japanese themed campaigns will hopefully put to bed the continued rumours of unrest between Mclaren and Honda. They may also hint towards future additional Japanese partners….