Tag Archives: sponsor event

Formula One: Catch an Uber with Mika Häkkinen TODAY

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Two time Formula 1 World Drivers’ Champion Mika Häkkinen, will today be offering Uber users the chance of a ride with him to promote Join the Pact, Johnnie Walker’s global responsible drinking campaign.

Ahead of the Hockenheim Grand Prix, Mika Häkkinen will be available as a driver on the
Uber app. On 26 July he will drive the streets of Berlin and personally urge all Berliners to
Join the Pact to never drink and drive. Thanks to the partnership with Johnnie Walker, the
world’s leading Scotch Whisky brand, and Uber, everyone on the app will have the chance
to have Mika Häkkinen pick them up as their very own driver. Additionally, all new customers signing up to Uber in Germany will be offered a €20 credit when they use the

As well as the opportunity of a lifetime to win a ride with F1 legend Mika Häkkinen, Johnnie Walker is pledging to deliver 1km of free rides home for every pledge received to Join the Pact. This is part of its global commitment to deliver 5,000,000 kms of safe rides home

“I am delighted to be in Berlin with Johnnie Walker to promote the importance of never
drinking and driving ahead of the Hockenheim grand prix this weekend. I’m hoping we’ll get a great response from Berliners and deliver tens of thousands of pledges to Join the Pact to never drink and drive. I’ll be playing my part as an Uber driver – making sure Berliners get a safe rides home.”

Karin Campos, Corporate Relations Director Germany said:

“Since 2006 Johnnie Walker is committed to creating a safe environment for everyone to enjoy themselves responsibly and getting home safely is part of this. With our Join the Pact activation in Berlin together with Mika Häkkinen, our global responsible drinking ambassador, and the additional Uber partnership we follow on from our global goal to get 5
million commitments to Join the pact and never drink and drive by 2018.”

Mika Häkkinen has visited more than 40 countries with this programme and has secured
over 1 million signatures to Join the Pact.

You can follow Mika’s Uber Experience through these links:

Dressed like machines live stream with Mika in Uber 13.15 – 13.35

https://www.facebook.com/DressedLikeMachines/?fref=ts

Johnnie Walker Facebook Germany live stream with Mika in Uber 13.45 – 14.15

https://www.facebook.com/JohnnieWalkerDeutschland/

JWGP Comment: ” Getting Uber into F1 is the ambition of any self respecting sports agency working around the sport, this light touch approach through Diageo will be a neat experiment for Uber. hopefully it will lead to a much broader involvement in 2017″

GET INVOLVED!!

Formula One: Scuderia Ferrari thrill in Livigno

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There are those who like to head for the mountains for a week’s skiing at this time of year, but they probably do not expect to be able to watch a Formula 1 car in full flight on the snow. Today, at Livigno, in the Italian Alps, a large crowd of fans and enthusiasts watched former Formula 1 driver Giancarlo Fisichella put on a show and they certainly weren’t disappointed. The Italian preceded his run in the car with a visit to the Hublot shop, as along with Kaspersky, the watchmaker promoted today’s event. He then met up with guests and journalists before taking on the challenge of driving a Formula 1 car on snow. Giancarlo tackled a short run specially dug out for the event and also drove down the town’s main street, waving to the crowds. “It was an incredible experience,” he said, “because the whole area shut down to be able to watch the show.”

To find out more about the Livigno Ski resort and see more of the Scuderia Ferrari event click here

Formula One: Lewis Hamilton Shows off his Wrestling Skills

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Lewis Hamilton took on a rival of a different kind yesterday, swapping the tarmac for the canvas of a wrestling ring. The newly crowned Formula One World Champion appeared at the Arena Mexico to face an opponent laced in grease and leather at the spiritual home of Lucha Libre. Lewis showed his talents that extend beyond the steering wheel as he took on the wrestling star at a PUMA event in the Mexican capital.

With Formula One returning to Mexico after a 23-year absence, PUMA gave Lewis  a cultural insight into the passions of Mexico – embracing the four values of Brave, Confident, Determined and Joyful. A rousing rendition of Mariachi music fronted by the lovely Latina actress Zuria Vega got things underway, with a fussball fiesta following against the Mexican star striker Oribe Peralta. The event concluded with a spectacular finale, headlined by a wrestling extravaganza against the might of Mistico.

Speaking about his Mexican experience, Lewis said: “I never saw myself in the wrestling ring but after taking on Mistico last night I think I’ve found a new talent! I always enjoy getting an insight into the culture of race countries and last night was a brilliant experience. Seeing the spirit of the Mexican people and how they embrace their values of joy, confidence, bravery and determination was very inspiring. The enthusiasm, passion and excitement for the return of Formula One to Mexico was clear and it was an honour to share the stage with some of the country’s stars to celebrate this.

Check out the full PUMA film from the event here: