Tag Archives: Sky Sports

Formula One: Sky Sports F1 Joins Williams at Autosport International

Another major part of the F1 paddock will join next week’s Autosport International with news that UK and Ireland TV broadcaster Sky Sports F1 will be hosting a number of shows at the NEC throughout the event from January 14-17 for the visiting fans.
Joining Williams, Sky Sports F1 will be located in a specially-constructed studio at the NEC, with its household name hosts interviewing special guests from the Grove-based team including current Williams Martini Racing driver Felipe Massa among many others.
As part of a major revamp of the Autosport Stage, the Sky Sports F1 studio will be located immediately next to another must-see feature – the eight metre-tall Williams Martini Racing motorhome, which will be constructed inside the NEC for the duration of Autosport International, the first time it has been erected anywhere outside of an F1 paddock.
Sky Sports F1 will bring along a host of its most famous presenters, including Natalie Pinkham, Ted Kravitz, Simon Lazenby and Rachel Brookes. Together they will host two shows per day on Thursday 14th January and Friday 15th January with three shows per day on the weekend, giving visitors an exclusive opportunity to watch a show.
In addition to Felipe Massa, special guests from Williams being interviewed by the Sky Sports F1 crew will include Williams Martini Racing Deputy Team Principal Claire Williams, Pat Symonds, Chief Technical Officer of Williams Martini Racing and Head of Performance Engineering, Rob Smedley.
As well as watching a show, event-goers can feast their eyes on a collection of eight Formula One racers from Williams’ history on display outside the Williams Martini Racing motorhome, stretching back to its very first season in 1978. Fans will also get the chance to see a Williams-Cosworth FW08C in the Live Action Arena.
Claire Williams, Williams Martini Racing Deputy Team Principal, said: “Bringing the F1 world closer to our fans is really important to us, so being able to join up with Sky Sports F1 at Autosport International is just fantastic. We’re all looking forward to taking part in the shows.”
Martin Turner, Executive Producer Sky Sports F1 said: “We’re delighted to join forces with Williams at what is one of the world’s premier pre-season motorsport events – Autosport International. It will be a thrill to have such a major presence, hear some great insight from the stars of such a great team and interact with all the fans.”
Ian France, Autosport International show director, said: “With Sky Sports F1 hosting shows from the NEC for the first time ever, visitors to Autosport International will really be getting the chance to soak up some F1 atmosphere away from the racing circuit.”
To come along to what promises to be the most exciting and action-packed edition of Autosport International to date, log on to www.autosportinternational.com to get your tickets now.

Opinion: Formula One – Breaking down the 4th wall


Over the weekend of the Russian GP I found myself in Austria,  unable to pick up UK F1 coverage either SKY Sports F1 (my preference) or BBC. To be honest after a rather dull race in 2014 my expectations for the race  were quite low, so trying to stay positive I looked upon the race as an opportunity to work on my German.


Discovering ORF hold Austrian rights for sport I was excited to hear through Twitter positive reports about the broadcaster, especially when compared to RTL and importantly had no breaks during the race. It then dawned on me I would get to hear interviews from the likes of Toto Wolff and Niki Lauda in their mother tongue, and I might get to hear a new perspective on the sport.

Now, I should preface this with a comment that the race coverage was good, possibly helped by a great race. Co commentary from Adrian Sutil was, different, and I definitely learned some new German. Who knew that the marbles that caught out Romain Grosjean whilst following Jenson Button through T3 were actually Gummikugeln ( yes I had visions of gummy bears attacking a Lotus) but the pre and post race interviews… terrible.

I would have thought with any language barrier removed team members and drivers, such as Hulkenberg and Rosberg would be more engaged more insightful and dare I said more entertaining. I experienced the exact opposite. It felt like Toto Wollf was reading a script and the drivers (yes I know they had bad results) couldn’t wait for the interviews to be over.


BBC Sport

So in summary I would like to thank the production team behind the humanised presenting style the BBC launched back in 2009 when they regained the UK broadcasting rights to the sport. Both the BBC and SKY have managed to break down the 4th wall making teams and drivers real people. Perhaps this approach isn’t right for Austrian audiences, but as guy on holiday I can tell you a missed it, so much so I re watched the entire SKY Sports broadcast when I got home on Tuesday!