Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.
Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.
As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?
Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.
As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.
Credit to Sean Bull Design for providing concept MCL32 livery design with the inclusion of Motorsport.com branding
The original article with Tim Holmes artwork can be found here (Posted Feb 17th AM)
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