Tag Archives: sauber F1 team

Formula One: Nasr unhappy with Sauber

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After qualifying 22nd for the Bahrain Grand Prix  Felipe Nasr reported unexplainable changes in the handling and performance of his C35 between Free Practice 3 and Qualifying.  Nasr has requested the team remove his car from Parc Ferme conditions, and strip down the car to understand and resolve the issue. Such a move from the team would result in Nasr being forced to start tomorrow’s race from the pitlane.

Following Qualifying Nasr commented:

““Clearly, we do have some issues with my car. We have to look into this in more detail”

At this time the team have not confirmed how they will addresses the issues reported. The sister C35 driven by Marcus Ericsson qualified in 17th position.  Reflecting on qualifying Ericsson remarked:

““It was a decent qualifying, even though the result is not satisfying. As a team we have done a good job over the weekend with regard to the set-up of the car. We all know that we need to find more pace, because we cannot be happy being knocked out in Q1 again. We want to proceed and go further. For the moment we have to see what tomorrow brings. The race is a different story, but, as always, I will do my best.”

Sauber Team Principle Monisha Kaltenborn is not attending the Bahrain Grand Prix, electing to remain in Switzerland to focus on pressing issues. The FIA were alerted to this with Monisha failing to attend the Team Principle Press conference on Friday, something which would normally result in a fine for the team but the FIA have confirmed no action will be taken.

 

 

 

Formula One: Sauber refresh online presence

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Sauber F1 Team kicks off with its new website and fully automated web platform.

With the re-launch of sauberf1team.com, the Swiss team is going in a new direction in terms of engagement, offering its visitors a modern and responsive digital experience.

The new homepage is specifically designed to pull the visitor into the world of the Sauber F1 Team with a single call to action and a focus on the latest information and stories. The clear layout and menu structure makes it easy for visitors to quickly find what they are looking for. Visitors using pcs are able to enjoy a sophisticated interactive menu, while the navigation for mobile users is streamlined and optimised for the respective devices. The new digital experience integrates articles, a blog, social media integration and, photos as well as videos.

Visitors may now dive into the team’s rich racing history and race car heritage, interactively experiencing everything from Peter Sauber’s first tuning attempts to the more recent Formula One era.

More and versatile content will be developed and released throughout the year. Besides offering a new shopping experience to fans, the new website design also allows a more visible, yet individual representation of the team partners.

Formula One: Mark Smith leaves Sauber

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The Sauber F1 Team have confirmed that Technical Director Mark Smith has left the team, citing family reasons for his unexpected departure. He has already returned to the UK. Mark Smith joined Sauber in 2014 having held Technical Director positions with the Caterham F1 Team and Force India.

The 2016 C35 was the first car from the Hinwil to originate entirely from Mark Smith’s design. This news follows a troubling few weeks for the Swiss team during which it had been confirmed a number of employees were not paid in full for the month of February.

 

 

Formula One: Watchmaker Edox joins Sauber

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The Sauber F1 Team have announced Edox as a Premium Partner ahead of the 2016 FIA Formula One Championship. The swiss watch manufacturer Edox embodies more than 130 years of innovation and Swiss watchmaking tradition.

Edox is one of Switzerland’s fastest growing watch manufacturers for luxurious timepieces dedicated to the worlds of motorsport and watersports, but it also offers a stylish range for sophisticated watch aficionados.

Since its beginnings, Edox has had a very clear vision of its growth and development thanks to its innovative ideas and ceaseless design research, while simultaneously maintaining the classic traditions of watchmaking know-how. Edox has thus become a benchmark brand in timekeeping for sports competitions. In Ancient Greek, Edox means measuring time. As the official watch partner of the Sauber F1 Team, Edox underlines the sporting values of the quest for performance, precision and pushing oneself to the limit.


Monisha Kaltenborn, Team Principal of the Sauber F1 Team:
“We are very pleased to be able to announce a new partnership with such a prestigious brand. Edox and the Sauber F1 Team are a perfect match and it is great to have Edox on board as one of our Premium Partners in what is a long-term partnership. Not only are crafts and timing two shared attributes that define both companies, there are also strong foundations between our companies. Both companies have a tradition as family businesses in Switzerland and stand for efficiency, accuracy, high-tech, design, further development and continuing optimisation.”

Alexandre Strambini, CEO of Montres Edox & Vista SA:
“Formula One is an ideal platform for our brand. Formula One, and the Sauber F1 Team in particular, stands for Swiss precision, cutting-edge technology, innovation and history. These are all values which have similarly strengthened the Edox brand philosophy from the beginning, and which define our affinity with motorsport’s crowning discipline. Furthermore, Formula One enjoys above-average popularity in Europe, America and Asia, where Edox has a growing distribution. For us, as a Swiss watch company with a watchmaking history dating back more than 130 years, it is very important to work together with the appropriate team. With its Swiss roots, high performance aspirations and a huge popularity rating, the Sauber F1 Team is the ideal partner for us. We will soon launch the first amazing timepiece carefully engineered for the fastest drivers on our planet.”

Edox replace long-standing partner Certina as the Sauber F1 Team’s watch partner.

Formula One: BLICK post images of the 2016 Sauber livery

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German publication BLICK have posted images of the 2015 Sauber F1 C34 in with the updated 2016 livery (intended for the C35)

The team have already confirmed plans to take the C34 to the first pre-season test in Barcelona, with the C35 set to make it’s début in the final pre-season test.

Additions to the 2016 livery include CNBC, Malbuner Power Slice, and previously unannounced partner IFS, a business software development firm.

The full BLICK (German) article can be found here.

 

Formula One: Sauber C35 set for March 1st debut

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The Sauber F1 Team have confirmed the 2015 C34 will be taken to the first test of the 2016 test in Barcelona. The C34 will be adorned with the 2016 race livery.

The team will bring the 2016 C35 to the second and final pre-season test of the 2016 Formula One calender also in Barcelona 1 week later on March 1st, leaving the team only 4 days of running in the new car and a little over 3 weeks until the season opener in Melbourne Australia.

The team have previously stated that the C35 will be more evolution than revolution of the C34. The team have not commented on the rationale not taking the C35 to the first pre-season test.

 

Formula One: Sauber F1 team announce Premium Partnership with CNBC for 2016

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The Sauber F1 Team have announced CNBC as a Premium Partner for the 2016 FIA Formula One Championship. CNBC is the leading global broadcaster of live business and financial news and information. This is the first time the Sauber F1 Team has partnered with an international broadcaster.

CNBC and the Sauber F1 Team will use the global Formula One media platform to maximise their potentials, as well as to reach a broader audience around the globe. The CNBC branding will appear on the rear wing end plates of the Sauber C35, on the drivers’ overalls of Marcus Ericsson and Felipe Nasr, as well as on the team’s clothing.

To launch the partnership with CNBC, the logo will be visible on the rear wing end plates of the Sauber C34-Ferrari during the 2015 Formula One season finale at the Abu Dhabi Grand Prix this weekend.

Monisha Kaltenborn, Team Principal of the Sauber F1 Team:
“CNBC and the Sauber F1 Team have many common values such as accuracy, speed and credibility. Both companies maintain these values on a global level. It applies to both of us that we face a tough competition in our field with the objective being perfection. These similarities build a strong basis for a solid partnership.”

KC Sullivan, President and Managing Director of CNBC International:
“This partnership joins two organisations with strong heritage and exceptional ambition. Working with the Sauber F1 Team, CNBC is joining a family of professionals and corporate partners committed to the standards of excellence and performance that elite sports demand.”

Formula E: Amlin Andretti prepare for Season 2

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With arguably the most exciting driver line up on the grid, Amlin Andretti enter season two with new backing, new partners and a determination to succeed.

As highlighted in the Renault eDAMs preview yesterday, teams appear to facing the challenge of season 2 less as the difficult second album, and more of the time to get serious.

Both Robin Frijns and Simona de Silvestro have for now at least been passed over in the F1 driver pecking order, both suffering at the hands of questionable management and the challenges of the Sauber F1 team. In Formula E with Amlin Andretti they seem to have found a home.

The team had a challenging pre season with TE Connectivity partnership plans not quite ready to hit the track. For season 2 the team will rely on the trusted base power unit used in season 1. Working with established systems should position the team well for early reliability and provide confidence in what their machinery can achieve.

In Amlin, Andretti have found a commercial partner keen to make themselves heard. highly active on social media and hugely interactive with fans, this dedication will appreciated and will help the team enhance their fan base over the course of the season.

In this short interview Simona discusses the most exciting prospects for her first complete season with Formula E, whilst she mentions the Paris ePrix , I wouldn’t give up hope of the Lugano event quite yet!

Formula One – OPINION: Red Bull Racing to enter 2016 F1 season with Ilmor Engineering.

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Disclaimer. Views expressed in this blog are my own. They represent a rational pragmatic view of a situation.

I’ll kick off with the headline. Red Bull Racing will enter the 2016 F1 season with a self-funded engine program supported by Ilmor. Now I realise this view flies in the face of 90% of what the team and media are reporting, but hear me out. Why wouldn’t they?

In 1997, Dietrich Mateschitz purchased a majority shareholding in the Sauber F1 team; this investment came only 3 years after Red Bull launched globally. Dietrich Mateschitz is a self-made billionaire who only a few years prior to his F1 involvement invested his entire life savings on buying a 49% share in Taiwanese Beverage Company bought to his attention by chance when travelling on business suffering with jetlag. It can be safe to say that the first significant investment Dietrich Mateschitz made with his new found wealth was into Formula One. The cynic could say it was simply because he saw the marketing potential of the sport for his brand; my personal belief is he has a passion for motorsport. Either way, passion and marketing potential do not disappear overnight. Walking away from the sport, I believe, is not an option.

Take a second to consider the success of Red Bull. This did not happen by mistake, the growth and development of the business has been carefully structured and strategically managed. This approach to business would not allow itself to be reliant on the goodwill of its peers to allow it to stay in the market. We cannot be expected to believe that Red Bull Racing truly expect Ferrari or Mercedes to supply them with engines, media coverage around these talks has been managed as a distraction technique. Something those with experience of Formula One Management will be well versed in.

The struggles Renault & Red Bull Racing have experienced in the hybrid era of the sport did not come as a surprise to the team. In 2013 the team, despite clinching their fourth consecutive constructor’s championship were making moves to streamline the operation. In the knowledge of a drop in competitiveness the team discontinued the contracts of a number of employees working on temporary contracts. With the knowledge that performances were unlikely to meet those of their competitors it could be argued that the team began considering the long term future of their relationship with Renault at this point already.

In the first half of the 2014 season the Red Bull Racing Renault relationship rapidly deteriorated. Before the first lap of the Melbourne GP Red Bull Technologies had already seemingly taken on some responsibility of engine development entering into an agreement with AVL, the world´s largest privately owned and independent company for the development of powertrain systems with internal combustion engines, to resolve immediate performance issues and use the company rolling road facilities. At this time there was a rumour Red Bull Technologies signed off investment in their own in house rolling road.

Later in 2014 Helmut Marko publically earmarked the Austrian GP as a milestone date by which time Red Bull Racing expected Renault to have resolved performance issues. There was no public statement around the consequence of failing to meeting this milestone, but it is my opinion that this was this point at which Red Bull Technologies green lit their engine development partnership evaluation between AVL and Ilmor. Renault, in my opinion, had full awareness of this project and the likely end point.

Moving further forward consultation between Red Bull Technologies, Renault and Ilmor was made public; the details of the agreement remained unclear, but Mario Illien (Ilmor co-founder) was present as a guest of Red Bull Racing  at a number of races in 2014. It was stated that Mario Illen acted advisory capacity providing direction on possible development routes for the Renault power unit, earlier this year it was announced that Renault had elected not to take the development path outlined through the Ilmor partnership. In my opinion this represented Renault allowing a contractual option defined by Red Bull Technology to expire.

It is my belief that the ‘messy divorce’ between Red Bull Racing and Renault is around the Ilmor engine development program. The Ilmor program uses Renault developed technology as a baseline. Red Bull will argue they have been involved and invested in the development since the beginning and as such lay claim to the rights to the engine. Renault of course will disagree. This disagreement will be concluded through a financial settlement, and the basis for future Red Bull Racing engine supply will remain the original Renault power unit with development direction becoming Ilmor’s domain. The project may latterly be badged by another manufacturer.

When I have discussed this option in the past I have lambasted on two key points. Firstly, the time it take s to develop an engine, and secondly Red Bull can’t afford an engine program. I don’t see either of these arguments as valid.  To support this I contacted a Cosworth representative some weeks ago to understand the time they believe it would take to develop a power unit compliant with current regulations, their response; 10 months. Red Bull Technologies and Ilmor by the start of preseason testing for the 2016 season may have had as much as 18 months (Since the 2014 Austrian GP), and will have been using an existing engine to base the concept on  which would serve to further reduce the development  time required.  To address financing, how much do we believe it costs to develop an engine? If we consider Red Bull Racing have been awarded $200M in prize funds over the past two years alone, and have an extremely healthy sponsorship portfolio minimising the investment Red Bull have to make into their own racing team, despite operating as a private company and as such not reporting profits, we can be confident Red Bull is a highly profitable organisation. Red Bull has the money. It should also be noted the cost of engine development may not be paid up front. The cost of capital could be shared over future years performances, with FOM heritage payment assured Red Bull could borrow money against his assurance to fund an engine program if necessary. So in summary, they’ve had the time and they can afford it!

If Red Bull pulled out of F1 they face significant penalties from FOM and will be left with extensive racing infrastructure on their books. The cost of leaving the sport is greater the than the cost of a self-funded engine development route.

So, to 2016 and the prospects for Red Bull Racing & Toro Rosso, it is my view that the current ‘negotiations’ or lack thereof with Mercedes and Ferrari are somewhat of a front. Red Bull wants to position themselves as the injured party with no other option than a self-funded program. This will go some way to once again endear the team to fans of the sport. Success with the Ilmor project will not come overnight, but that is fine. The teams can spend 2-3 seasons as a capable mid field entrants, focusing on restoring their reputation as a fun team with the fans, whilst using their clout with FOM and the FIA to restore an emphasis on aerodynamics in future technical regulations.  Success in Formula One is cyclical. Red Bull, despite what we see through the media appreciates this and remains fully committed to the sport.