Tag Archives: Renault

Formula One: McLaren set to badge Renault Power Unit – McLaren

Mclaren White label

As the F1 world awaits confirmation of the widely expected split between McLaren and Honda, attention has turned to the team name and branding for the 2018 season and beyond. It is fairly certain McLaren will switch to Renault power unit supply for next season in a deal which will see the Woking based team become a customer team for the remainder of the current iteration of Formula One Power Unit regulations.

Through social media, Fans and F1 pundits have been speculating on the likely name under which the McLaren Renault partnership will operate, with the overriding sentiment being that legacy of the respective brands not quite sitting well together. With almost every brand within the Renault-Nissan Alliance being touted as a possible fit for the partnership, from McLaren Infiniti, to McLaren Alpine, McLaren Nismo, and my personal favourite McLaren Dacia, the most logical naming convention appears to have been forgotten.

Zak Brown, Executive Director McLaren Technology Group, has been quoted as suggesting the team will consider producing Power Units under the McLaren brand under the new technical regulations, should costs not prove prohibitive. With this in mind it should be expected that the Renault agreement for 2018 will be delivered under a white label agreement, as already in place with Red Bull Racing who included naming rights to their Renault Power Unit in their partnership which LVMH, which sees the Power Unit branded Tag Heuer.

McLaren as an automotive entity in its own right will likely brand the white label Renault Power Unit as McLaren. Suggesting to the casual F1 follower or fan that the team is already producing its own power unit. Such a move will serve to further enhance the credibility of the McLaren Automotive Group and remove confusion around relationships between the road going cars and track based power unit partnerships.

After three of the worst seasons in the team’s history, it is highly unlikely McLaren will be in a position to sign a title sponsor for the 2018 season, the team must rebuild its reputation with brands and partners. As such when the 2018 team listing is announced expect McLaren to be listed simply as McLaren with no reference to any power unit supplier.

Should, for what ever reason, the Renault Power Unit fail to elevate McLaren from its current plight expect to hear some awkward interviews in which an unbranded power unit is held accountable for challenges facing the team.

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Formula One: Porsche Red Bull Racing? 2+2 = 5

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The eagle-eyed F1 Fan will have noticed a few interesting faces in and around the F1 paddock over the weekend of the Austrian Grand Prix. After attending a recent meeting to discuss the future of F1 Power Units a number of Porsche ambassadors made their presence known through the event. As a pundit for Channel 4’s F1 coverage, seeing Mark Webber in the paddock is not an unusual sight. Less usual though was his choice of attire, as pictured below Mark spent much of the weekend wearing Porsche team wear. Similarly, Mark’s former teammate and former Red Bull Junior driver Brendon Hartley attended the Grand Prix and he too wore Porsche team wear combined with a Red Bull cap for much of the weekend.

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Of course a logical explanation for this is that both drivers were taking part in demonstration runs through the race weekend, but a far more exciting ‘hollywood’ story is that fresh from having achieved their objectives in the World Endurance Championship securing 3 back to back victories at Le Mans, Porsche are seeking a new challenge. Given Webber’s recent history with Red Bull Racing, he, perhaps under the guise of his ambassador role with Porsche is in someway involved in discussions to bring the two parties together with a role for Brendon Hartley as a driver within the package.

I have stated previously that the relationship between ExxonMobil, BP, and Renault for me is not logical. Fuel and Lubricant solutions must be developed in conjunction with power unit development. It is not possible to define a one size fits all development roadmap for the Renault Power Unit. At some point in the near future, if not, at some point in the past. BP or ExxonMobil will identify a performance opportunity with the Renault power unit which does not favour the other supplier. At this point power unit development will split. Renault will produce one power unit format for the works team and a different solution for Red Bull Racing and Scuderia Toro Rosso. Who will fund this alternative solution, and at what point is a Renault Power Unit no longer a Renault Power Unit?

Could Porsche be considering redirecting budget from the World Endurance Championship, a figure believed to be in the region of $100M towards a power unit development plan in Formula One? Paying Renault to use their technology as a basis for involvement would minimise the risk of ‘doing a Honda’ ensuring reasonable performance from the word go.

One thing is for sure, Porsche are seeking a new challenge, drivers, unlike fans, don’t attend race meetings in team wear when they are not competing for the fun of it. Perhaps in this case 2+2 might just equal 5.

Thanks to Sean Bull for pulling together incredible concept artwork for a Red Bull Racing Porsche mash up.

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Formula One: Throwback Thursday – Red Bull Racing (don’t) split from Renault

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If you’ve caught more than 10 minutes F1 coverage or spent anytime on popular F1 news aggregator sites over the last few weeks you would be forgiven for thinking the Mclaren Honda divorce was complete. Based on all confirmed sources this is not the case.

F1 media, as with any media, has a tendency towards sensationalism. A controversial headline will attract readership.  I have to admit, I’m not adverse to the occasional sensationalist headline here on JWGP.

So, whilst the F1 world awaits formal confirmation from both Mclaren and Honda around future plans, now seems as good a time as ever to reflect on the last “SENSATIONAL” Team and power unit supplier fall out. When with no official word from either Red Bull Racing or Renault, after 18 months of continuous headlines around a fallout, their split was announced by the media. Except it wasn’t. Two seasons later the partnership is still alive. Yes it has been modified, but the fact remains Red Bull Racing and Renault are partners.  Below is a screen grab of just a few of the credible outlets that “confirmed” the news.

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So while we wait for official news from Mclaren and Honda about the future of their partnership, one fact to bare in mind;

As per FIA sporting regulations, Honda and Mercedes have already confirmed power unit supply plans to the FIA for 2018 (see story with verified sources here). Within this confirmation, Mercedes will supply the same teams they are in 2017, Honda will supply Mclaren and Sauber.

In retrospect Looking back at the “confirmed” Red Bull Racing Renault split, the story ensured continual press coverage for a team performing well below expectations over a 12 month period. This coverage was arguably greater than that which Mercedes received whilst fighting for the championship. A masterstroke in marketing by a true marketeer Dietrich Mateschitz. In November last year, Mclaren replaced Ron Dennis with marketing guru Zak Brown.

How many newspapers are giving midweek coverage to Mercedes win on Sunday?

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Formula One: Scuderia Toro Rosso switch to ExxonMobil

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Following the announcement that Red Bull Racing have entered into partnership with ExxonMobil from 2017 as the teams Fuel and Lubricant supplier, JWGP can confirm the partnership will extend to a supply agreement for Scuderia Toro Rosso.

At this time it is not clear if the supply agreement will include the use of ExxonMobil or associated businesses branding on the STR 12, but sources at Red Bull Racing have confirmed the supply partnership.

With Scuderia Toro Rosso returning to Renault power unit supply for 2017, following the 2016 campaign in which a 2015 Ferrari power unit was used, Italy’s second team is expected to make significant strides up the grid. Toro Rosso are yet to indicate how the 2017 power unit will be badged. It is understood the power unit has been made available under the same agreement as Red Bull Racing allowing the team to sell the naming rights for the Power Unit, as seen with Tag Heuer and Red Bull Racing. With performance improvements expected such naming rights could prove highly valuable to an existing team sponsor seeking to increase exposure.

Whilst unconfirmed, Renault Sport F1 are not expected to make any changes to their fuel and lubricant supplier TOTAL. The team have confirmed they have made provisions to homologate the 2017 Power Unit for 2 fuel and lubricant suppliers. Such a move will set in motion a separate Power Unit development programme between the Red Bull owned teams and the works Renault Team and could form the basis for an as yet unnamed engine manufacturer entering the sport through the back door….

Formula One: Renault Sport F1 Team confirm Palmer retention

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The Renault Sport F1 Team have confirmed Jolyon Palmer will remain with the team for the 2017 season. Palmer will line up alongside Nico Hülkenberg with the power of fully redeveloped Renault Power Unit as the team set about restoring their reputation as leaders in the sport.

Speaking on the confirmation Palmer commented:
“I’m over the moon to be racing with Renault Sport Formula One Team for a second season and I can’t wait to reward the team’s faith in me on track. Having worked out of Enstone since 2015 I can fully appreciate the development of the infrastructure this year. This means I share the excitement of the team looking to 2017 and our new car. For me, it’s been a steep learning curve driving in Formula 1 and I know that I am performing better than ever, and that there’s still more to come. There is tremendous drive and enthusiasm in Enstone and Viry looking to next year and I am honoured to be part of this.”

Renault Sport Racing Chairman added:
“We are delighted to retain Jolyon as our driver for the 2017 season. Jolyon has shown his hunger to develop with us as the team grows and we have been impressed with his increasingly strong performances on track as the season has progressed. We are confident that the combination of Jolyon and Nico Hülkenberg offers a very promising driving force to meet our goals. Jolyon understands the team’s spirit and motivates everyone he works with. The line-up of Jolyon and Nico harnesses the benefits of continuity and fresh blood. I am sure that having Nico as a team-mate will help push Jolyon to greater achievements. We thank Kevin Magnussen for his efforts in 2016 as he has done a great job for us this year. We wish him all the best for 2017 and beyond.”

It is widely expected Kevin Magnussen will join the Haas F1 team for 2017 and beyond.

Formula One: Magnussen states his intentions

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Following confirmation that Nico Hulkenberg will be joining the Renault Sport F1 team from 2017, Kevin Magnussesn has taken to social media to confirm his future intentions.

In a series of tweets posted earlier this morning, Magnussen seeks to put to bed rumours of a possible move to Indycar and restates his desire to remain part of the Renault Sport F1 team future. In that this news is coming from Kevin himself with no comment from the team it is possible to conclude there are other drivers in the running for his seat in 2017.

Current team mate Palmer is thought to have an outside chance of retaining his position within the team. Bottas and Ocon are also known to be contenders. The performance of the Renault power unit with Red Bull Racing this season suggests a fully funded works Renault team can expect to be competitive in the near future making this, the only works seat available on the grid, an promising prospect.

 

 

 

Formula One: Force India confirm Hulkenberg departure

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Nico Hulkenberg will leave Sahara Force India at the end of the season to pursue other opportunities within Formula One. His last race with the team will be in Abu Dhabi next month.
Vijay Mallya, Team Principal and Managing Director: “Everybody at Sahara Force India wishes Nico well as he embarks upon a different path in Formula One. Having spent five years with us, Nico has become a great friend and contributed a huge amount to the team’s success. He’s an outstanding driver, who has scored more points for this team than anybody else. While it’s true we will miss Nico, we respect his decision to explore fresh opportunities and it would be wrong to stand in his way.”
As of writing, Hulkenberg’s 2017 plans and beyond have not been confirmed. It is widely expected he will be announced as a Renault Sport F1 driver in the coming hours.

Formula One: Mastro join Renault Sport F1 in Canada

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Mastro, authentic Italian deli meats producer, have joined the Renault Sport F1 team for the Canadian Grand Prix weekend.

Mastro branding can be found on the the rear ring end plate, nose-cone, and cockpit, seen below. At this time the partnership is for the Canadian Grand Prix only.

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Commenting on the partnership Bill Slovitt, Trade Marketing Director remarked:

“The Renault Sport team is a great vehicle for awareness of the Mastro brand which we are activating at grocery retail with over 100 stores in the Montreal area, helping to celebrate the race this weekend in Montreal”

The Renault Sport F1 team took to social media to announce the partnership, commenting:

Mastro have incorporated messaging of the partnership into the brands in-store advertising to great effect, as seen here:

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More information on Mastro can be found here. You can follow Mastro on twitter here.

Formula One: Canel’s return to Renault Sport

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Branding of the Mexican confectioner Canel’s has returned to the livery of the Enstone based team Renault Sport F1  for this weekend’s Canadian Grand Prix.

Whilst the team are yet to issue a press release on the partnership, it is believed the partnership has been renewed following a successful trial at the Mexican Grand Prix in 2015. It is likely the partnership will also include the 2016 US & Mexican Grand Prix.

Canel’s branding can be found on the lower section of the RS16 engine cover.

To find out more about Canel’s click here

image credit: auto-motor-und-sport.de

Formula One: Verstappen thrills fans in Zandvoort

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Max Verstappen took to the wheel of an 2016 livered RB8 earlier today in a demonstration run around the Dutchman’s home circuit of Zandvoort.

The demonstration forms part of the 2 day #racedagen event at the circuit which also includes runs in modified 2 seater F1 machinary, with which Jos Verstappen took his son out for a spin!

Sell out crowds have been seen at the event, demonstrating the huge  level of interest Max Verstappen has reignited in Formula One and more specifically his success.

Check out this video from Max at the event.

Click here to visit the Zandvoort home page for more on #racedagen