Tag Archives: Red Bull

Formula One: Ricciardo praise for Magnussen

Red Bull Racing Driver Daniel Ricciardo Wears the New SS16 PUMA Red Bull Racing Lifestyle Collection_4

Daniel Ricciardo was keen to heap praise upon the returning Dane, Kevin Magnussen, when working to tactically avoid a question about whether or not he would miss Pastor Maldonado on the grid in 2016.

After first electing to ‘rib’ this writer’s pronunciation of Pastor (Past OR not Past A as it turns out) through a carbohydrate based pun, Ricciardo commented that rather than give comment on a driving leaving the grid he felt it more appropriate to congratulate Magnussen on making his return.

“Driver’s don’t make it to the podium by chance, to do it on your début is something very special’ remarked Ricciardo, referencing Magnussen’s F1 début at the Australian GP in 2014 for Mclaren Mercedes.

Ricciardo went on to compliment Magnussen saying he was a fair racer and he looked forward to on track battles with the driver through the 2016 season.

Kevin Magnussen is returning to F1 this year with the Renault Sport F1 Team, after leaving the Mclaren Honda team at the end of 2015.

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Formula One: Red Bull RB12 Launched

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Beyond the striking matte livery unveiled in London last week, the all-new RB12 incorporates a host of improvements based on the lessons learned from the 2015 season.

Commenting on the new car and the season ahead, Team Principal, Christian Horner said: “Obviously the late engine decision last year was a challenge but we found a solution in time and the whole team has worked incredibly hard to recover over the winter. Therefore, we’re looking to build on the significant progress we made in the second half of 2015 and to carry that momentum into the early races of this season

“My hopes for this season are that we genuinely make progress from where we were last year; that we get our heads down and we really develop the car well and hopefully with some performance coming on the power unit side as well that will allow us to get closer to some of our immediate rivals.”

Speaking about the design of the RB12, Chief Technical Officer, Adrian Newey added: “I’m often asked what area of the car I’m most pleased with but with the stable regulations we have at the moment it’s difficult to find any major new areas to exploit. Therefore, what we’ve really tried to concentrate on with this car is getting a cohesive package for all the parts – the suspension, the chassis dynamics, aerodynamics – that they all work together in harmony. I think we’ve managed to build on the lessons of last year and all the indications from our simulations suggest that this year’s chassis should be strong.”

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Chief Engineering Officer, Rob Marshall added: “With the RB12, we are optimistic that we have made some good gains, but the difficulty is the wind tunnel and CFD numbers we’re seeing are our numbers and unless you can see everyone else’s numbers you don’t know where you are. We are happy that we are going in the right direction from our own point of view, but we won’t know until Melbourne.  As far as this car is concerned, I hope we can win some races. That might sound farfetched after last year, where we struggled at the beginning of the year, but I hope this year we can make a bit of a step power-wise and that will level the playing field a bit.”

Commenting further on simulation work with the RB12, Dan Fallows, Head of Aerodynamics, said: “So far, the numbers coming out of the wind tunnel and CFD are encouraging. It’s a function of everyone understanding the car that we had last year but also identifying the challenges we had and really focusing on those and I think we have made some fairly big steps forward.

“My hopes for the RB12 are that it continues the form that we had with the RB11. Obviously we didn’t get the results we hoped for but we all knew we had a good foundation in the car, in the chassis, and I’d like to see that continue. Also, the thing I’d really like to see is that the car give us a good foundation for any upgrades we get on the power unit side, from aero and everything else.”

 

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Pierre Waché, Chief Engineer, Performance Engineering added: “To be satisfied with the numbers from aero is a big word, we are never satisfied. It is a continuous development process and we are not looking for absolute numbers, we are looking for relative numbers compared to others. The progress is significant and we will see if it’s enough.

Looking ahead to the new season, Paul Monaghan, Chief Engineer, Car Engineering concluded: “My hopes for the RB12? I think we have to focus on just making sure we go to Australia in the best state we can be, well prepared and then get the most out of the car we can at each race and put ourselves in a position where we can challenge for a podium or benefit from anything that happens around us.”

Formula One: Daniel Ricciardo’s top 5 Carpool Lip-Sync Battle Karaoke moments

Red Bull Racing Driver Daniel Ricciardo Wears the New SS16 PUMA Red Bull Racing Lifestyle Collection_4

Following the Red Bull Racing 2016 livery launch with Puma yesterday in East London, the wait for the start of 2016 Formula One season is almost over. With the launch can a clear message that after a challenging season on the track, Red Bull Racing and renewed partner Puma are keen to bring fun back to the sport.

To achieve this the team need to look no further than driver Daniel Ricciardo, who despite the woes of last season increasingly took to social media to show fans the lighter side of life as an F1 driver.

In a mash up of the Late Late Show’s Carpool Karaoke and  Lip Sync Battle, Ricciardo showed his fans how is spends his time away from the circuit. So If James Corden or LL Cool J are looking to do an F1 special any time soon…. Daniel is your man!

We take a look through his top 5 here:

5.

Artist: Ghostface Killah

Track: Street Bullies

4.

Artist: Nicki Minaj Feat. Beyonce

Track: Feeling Myself

3.

 Artist: Baauer & RL Grime

Track: Infinite Daps

2.

Artist: Alexisonfire

Track: Happiness by the kilowatt

1.

View this post on Instagram

Someone's excited seasons over.

A post shared by Daniel Ricciardo (@danielricciardo) on

Artist: Keys N Krates Feat King Louie & Tree & CyHi the Prynce

Track: Dum Dee Dum

Enjoy!

To check out more from  Daniel Ricciardo on Instagram click here

Formula One: Red Bull Racing Puma Livery Launch Event

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PUMA and Red Bull Racing kicked off a new partnership at an event in London today, revealing a striking new team look.  A car transforming into street dancers, eye-catching product designs and a bold new Red Bull Racing car livery were all part of a stand-out show, which included drivers Daniel Ricciardo and Daniil Kvyat.

Hundreds of guests were treated to a powerful performance that saw an F1 car concealed under a drape morph into models.  Showing off the new PUMA Red Bull Racing product collection, these dancers entertained the crowd with an energetic routine before the new look Red Bull Racing 2016 livery was presented with a dramatic crescendo.

At the heart of the new PUMA product designs is The Stampede – a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles and lifestyle collection. This print represents the strength and determination of Red Bull Racing, and brings a bold new look to the team for 2016.

Underpinning this new partnership is PUMA and Red Bull Racing’s desire to be Faster Together, a unifying hunger that drives both brands forward. With Red Bull Racing, PUMA will continue to push the boundaries of product design and racewear technology in F1 through the multiple year partnership that will always have Faster Together at its core.

Red Bull Racing driver Daniel Ricciardo said, “There’s always a buzz in F1 at this time of year and launching the new car livery, race wear and a new team look like we did today gets the season started in a fun way. It’s pretty cool to be with PUMA, they’re a brand who get who we are and you can see that in the product designs revealed today.  It’s a bit of an understatement to say I’m excited to drive the new car next week – I can’t wait! I’m ready to work through the pre-season programme and then finally get racing in Melbourne.”

Red Bull Racing driver Daniil Kvyat added, “We’re all looking forward to the new season and the launch today was a really good way to start it. The new team kit and lifestyle look that PUMA has designed is great, and I think the fans will also really like the replica wear we have this year. PUMA’s development into the performance and comfort of racewear is really impressive. We spend hours at a time in the car, often in very extreme conditions, so having gloves, suits and bodywear that protects you is so important for us.

PUMA’s Global Marketing Director Adam Petrick said; “It’s fantastic to kick off our partnership with Red Bull Racing through an event that represents both brands so well.  PUMA enjoys many synergies with Red Bull Racing, and there’s enormous energy and excitement in both teams to bring our partnership to life in unique and creative ways – through product design, marketing and fan engagement.  Our aim was to reveal a new team kit and car livery in a way that breaks with tradition and we’ll continue to push the boundaries of this partnership through the years ahead.”

Red Bull Racing Team Principal Christian Horner said; “Seeing our new livery for this year alongside our new teamwear from PUMA was a proud moment for us. PUMA have done a very impressive job with the design of the team kit, replica and lifestyle product lines. There has been a lot of work behind the scenes to get ready for this, and it has all paid off with today’s event which I think has only built our excitement for the season ahead.”

Formula One: Ricciardo Rocks Perth Speed Fest

This week Daniel jetted back to his home city of Perth where he was set to appear at Sunday’s Perth Speedfest, a massive homage to all things motorized and fast. Before that though, Daniel and the showcar crew had a little surprise in store for the citizens of the Western Australian capital – taking the double title-winning RB7 out for a breakfast-time hoon around St George’s Terrace.

Daniel blasted between the lights of the CBD’s main drag three times before treating a shocked but thrilled crowd to some tyre-melting donuts. Speaking after his early morning dose of donuts, he said: “It’s obviously nice to be home for starters and to drive the RB7 through my city streets. It woke me up and certainly made the jet lag a bit easier to deal with! It definitely got me alert. It’s nice to bring such a show to Perth.”

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“I came home at the best time of the year: it’s summer, it’s Christmas, everyone is in a great mood”– Daniel Ricciardo

The 8am burnouts were a teaser for Sunday’s main event, the first Perth Speedfest. The huge show featured more than 60 separate events across 25 different motorsport disciplines on five customised track layouts at Perth Motorplex.

 
Daniel joined a stellar array of Aussie racing royalty at the show, including 1980 F1 champ Alan Jones, Moto GP rider Jack Miller, V8 Supercars stars Will Davison, Alex Davison and Nick Percat, as well as Superbikes ace Wayne Maxwell, Red Bull X-Fighter Josh Sheehan and WRC star Alistair McRae. After a morning of media commitments, Daniel took to his first run on the Perth Motorplex track, which consisted of a short track, with a drag strip in the middle.

In front of a crowd of 10,000, Daniel completed three, three-lap runs in the RB7, before hitting the event’s ‘snake pit’ burn out pad to reprise the rubber-smoking series of donuts he’d shown off with the previous morning.

Then it was time for the big face-off, the RB7 against three other top-line motorsport machines. First up was a racing Lamborghini but Daniel made short work of the sports car on the prepared drag strip. Next up was Nick Percat in his V8 Supercars Holden Commodore and this proved to be a close affair, with the 5.0L V8 –powered saloon car and its 640hp making the battle (briefly) interesting, but once again the RB7 emerged victorious.

“It was interesting going up against a few different cars and putting the car to the test on the drag. Now I can veg out!”– Daniel Ricciardo

Daniel’s final run was against a Funny Car dragster and this time, on the drag racers home turf, things were not so easy. With a Funny Car putting out upwards of 8,000hp to the F1 car’s 800 or so and with the dragster capable of hitting 100km/h in around 0.5s, the RB7 was always going to struggle in a straight line and so it proved. However, give us some corners and we know we’d put that bad boy in its place.

There was only one way to restore pride: hit the snake pit for more huge burnouts and donuts to finish off the event in style. “I know a lot of people travel from Perth for the grand prix (in Melbourne), but it’s great to be able to bring the show to the guys in WA,” said Daniel afterwards. “I know a lot of my fans are here, so it’s great to bring F1 here and take a bit of that travel away for them at this time of year.

“It was interesting going up against a few different cars and putting the car to the test on the drag. Now I can veg out! But, seriously, it’s great to be involved in bringing and event like this to Perth and to get the F1 car here is obviously a massive effort from the organisers and also the team to bring it out here, I was more than happy to be involved and make it as good a weekend as it could be.”

 
“I came home at the best time of the year: it’s summer, it’s Christmas, everyone is in a great mood and obviously being here with Alan Jones and being among other Aussie motorsport stars with so much of my family here as well, it just makes it that bit better. Half the people here are probably related to me! Or at least say they are!”

Formula One: New names injected into the Red Bull Junior Team

RBR Helmet

Though the final line up of the 2016 Red Bull Junior Team will not be announced until the new year, there are at least three new names that will be featuring next season: Sérgio Sette Câmara, Niko Kari and Luis Leeds.

Luis Leeds

Born 6/3/2000 in Melbourne, Australia
Competing in the 2016 MSA Formula with Arden

The 2015 Mexican Grand Prix was a big event for Australian Leeds, who grabbed the attention of the F1 world by convincingly winning the opening race of the new Mexican F4 Series. “To travel overseas and race in Mexico was an amazing experience and to have the success was unbelievable,” enthused the 15-year-old, who has just completed his first F4 season in Australia.

“To think that I am now part of the Red Bull Junior Team is just incredible and I can’t wait for the MSA Formula season to start in Britain. I know that the level of competition will be much higher, but at least the cars will be the same so I can take what I have learnt here and make use of it.”

Niko Kari

Born 6/10/1999 in Tuusula, Finland
Competing in the 2016 FIA Formula 3 European Championship with Motopark/Timo Rumpfkeil

Finnish 16-year-old Kari comes to the team as SMP F4 Champion, having dominated the Northern European series with seven wins and 19 podiums from the 21 races. “It was a great year and the series had some really good drivers so it wasn’t easy. I believe that if you do your work well you can achieve your aims and shouldn’t be worried about it,” asserted Kari.

“That’s the way I am looking at next season, of course I will have a lot to learn in F3 but I will work hard to make the best of this big opportunity. It’s a great feeling to be invited to be part of the Red Bull Junior Team. I think it will be a fantastic year, I can’t wait to see Pau, that will be my first street circuit and to go to Spa, that is my favourite, I have already tested there a few times in a Formula Renault and F3 car.”

Sérgio Sette Câmara

Born 23/5/1998 in Belo Horizonte, Minas Gerais, Brazil
Competing in the 2016 FIA Formula 3 European Championship with Motopark/Timo Rumpfkeil

With impressive pace at Zandvoort and Macau, Sérgio showed something of what he is capable of. “Yes, my first season in single seater didn’t start that well for me, but the podium in Spa came at the right time and from there things improved a lot and especially the second part of the season with the podium at Red Bull Ring and the third in the Zandvoort Masters gave me a lot of confidence.”

“I am very proud to join the Red Bull family and it is a great opportunity to be part of it, I am very grateful for it. I am very confident for this coming season and really looking forward to start competing again. I am sure that, together with the team and working on the same direction as we are, we will get our objectives.”

Formula One: CONFIRMED – Red Bull TAG Heuer with Ilmor support

RBR
From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.
As the curtain falls on the 2015 Formula One season and the sport gears up for next year’s challenge, the timing is right for Red Bull Racing to reveal that the team’s 2016 F1 car will race with a power unit carrying the name of motorsport’s most iconic timing brand – TAG Heuer.
The new partnership, which represents a shift away from F1’s conventional supply systems, will see TAG Heuer take up naming rights of the team’s power unit, which will be supplied by Renault. The new car will be christened the Red Bull Racing-TAG Heuer RB12.
Deepening the relationship between the team and the legendary timing house, which can call on more than half a century of heritage at the cutting edge of motorsport, TAG Heuer will become the Official Timekeeper, Official Watch Partner and Team Performance Partner of the Red Bull Racing team from 2016 in a multi-year partnership.
Welcoming the new partnership, Christian Horner, Team Principal, Red Bull Racing, said: “TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that. TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1. We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season.”
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added: “Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

Formula One: Renault Sport confirm ICE upgrades available to both Red Bull Racing & Toro Rosso for Austin

renault sport

Rémi Taffin, Director of Operations

There’s very little not to love about Austin. The setting is impressive, the welcome is warm and the track is one of the best we visit all year. There are some very impressive corners and flowing complexes that challenge drivers, engineers and the technology we use. The power unit works in the mid to high range throughout the lap, with high average speeds and some very technical sections.

We will have our new specification of power unit available to use in Austin. The principal changes involve the internals of the ICE to give improved power and efficiency. We know that introducing the new PU will incur a grid penalty so the decision to use will be made in full consultation with the teams. At this point of the season obviously points are crucial so if circumstances allow then we will use on track.

Whatever spec we do use, we are looking forward to Austin. Our reliability has been good in the last three races and performance more in line with our expectations; both our teams just need a clean weekend to show the improved potential of both packages.

Austin Power Unit details

ICE

– Austin is one of the most demanding tracks of the second part of the year for the ICE, with just under 50% of the lap taken at wide open throttle, rising to 55% in qualifying. The average speed will be around 200kph with top speed peaking at over 320kph.

– The longest straight is the burst between Turns 11 and 12 at 1,016m. The power units will spend approx. 14secs at wide open throttle. Top speed is 325kph at the end of this straight in qualifying trim.

– The changes in gradient stress the internals of the ICE. When going downhill the mechanical parts and lubricants are squashed to the bottom of the car but when going uphill they are pushed back upwards. These repeated changes of pressure are unusual on the calendar and will be monitored over the weekend to avoid any potential problems or pressure drops.

Turbocharger 

– Austin’s gradient changes are an important consideration. The run from pole to the first corner is the most acute example of the change in altitude. The track rises 25m over 500m – equivalent to a gradient of 1 in 20 but at its steepest is 1 in 8. This elevation change means the turbo rotates at a higher speed to generate the same amount of power at the top of the hill.

– The low ambient humidity of the Texan grasslands has a big effect on the power units. The air will contain more oxygen and a naturally-aspirated ICE will generate more power, but the aridity is very taxing on the internals. A turbocharged engine mitigates this effect by varying the rotational speed to provide the correct amount of air to the ICE.

MGU-K

– The circuit layout with its flowing corners in the first sector, straight line in the second sector and stop/start character of the last sector makes the consumption per kilometre one of the highest of the season. This makes energy recovery through braking crucial.

– The third sector is very stop-start, but the hairpins and tight corners give the MGU-K a chance to recharge. At each corner, the driver will stamp on the brakes, putting large forces through the K and filling the battery once more.

– Three hairpins triangulate the track; Turns 1, 11 and 12. Revs drop to 7,500rpm and the car speed to just 80kph. All three come after a long period of open throttle, meaning engine braking and rear stability on the apex are crucial. The exits and correct engine response from the hairpins are however equally important since they each lead back onto another straight.

MGU-H

– A high percentage of Sector two is given to the long straight, which will give the MGU-H a chance to recover energy from the ICE.

– The flowing section between Turns 2 and 4 require the driver to maintain a constant level of throttle. This will require the ICE to turn at a constant speed, producing a steady stream of exhaust gas, which the MGU-H can recover.

OPINION: Renault bringing their highly anticipated engine upgrades to Austin is a significant statement of intent, if nothing more than to cement Renault remain committed to the sport and the current regulations.  Renault have not officially confirmed the number of tokens used for this upgrade, or if it represents the final development of the season. No doubt they will be keen to validate the developments on track and will encourage one or both customer teams to run the updated Power unit. 

Formula One – OPINION: Red Bull Racing to enter 2016 F1 season with Ilmor Engineering.

RBR

Disclaimer. Views expressed in this blog are my own. They represent a rational pragmatic view of a situation.

I’ll kick off with the headline. Red Bull Racing will enter the 2016 F1 season with a self-funded engine program supported by Ilmor. Now I realise this view flies in the face of 90% of what the team and media are reporting, but hear me out. Why wouldn’t they?

In 1997, Dietrich Mateschitz purchased a majority shareholding in the Sauber F1 team; this investment came only 3 years after Red Bull launched globally. Dietrich Mateschitz is a self-made billionaire who only a few years prior to his F1 involvement invested his entire life savings on buying a 49% share in Taiwanese Beverage Company bought to his attention by chance when travelling on business suffering with jetlag. It can be safe to say that the first significant investment Dietrich Mateschitz made with his new found wealth was into Formula One. The cynic could say it was simply because he saw the marketing potential of the sport for his brand; my personal belief is he has a passion for motorsport. Either way, passion and marketing potential do not disappear overnight. Walking away from the sport, I believe, is not an option.

Take a second to consider the success of Red Bull. This did not happen by mistake, the growth and development of the business has been carefully structured and strategically managed. This approach to business would not allow itself to be reliant on the goodwill of its peers to allow it to stay in the market. We cannot be expected to believe that Red Bull Racing truly expect Ferrari or Mercedes to supply them with engines, media coverage around these talks has been managed as a distraction technique. Something those with experience of Formula One Management will be well versed in.

The struggles Renault & Red Bull Racing have experienced in the hybrid era of the sport did not come as a surprise to the team. In 2013 the team, despite clinching their fourth consecutive constructor’s championship were making moves to streamline the operation. In the knowledge of a drop in competitiveness the team discontinued the contracts of a number of employees working on temporary contracts. With the knowledge that performances were unlikely to meet those of their competitors it could be argued that the team began considering the long term future of their relationship with Renault at this point already.

In the first half of the 2014 season the Red Bull Racing Renault relationship rapidly deteriorated. Before the first lap of the Melbourne GP Red Bull Technologies had already seemingly taken on some responsibility of engine development entering into an agreement with AVL, the world´s largest privately owned and independent company for the development of powertrain systems with internal combustion engines, to resolve immediate performance issues and use the company rolling road facilities. At this time there was a rumour Red Bull Technologies signed off investment in their own in house rolling road.

Later in 2014 Helmut Marko publically earmarked the Austrian GP as a milestone date by which time Red Bull Racing expected Renault to have resolved performance issues. There was no public statement around the consequence of failing to meeting this milestone, but it is my opinion that this was this point at which Red Bull Technologies green lit their engine development partnership evaluation between AVL and Ilmor. Renault, in my opinion, had full awareness of this project and the likely end point.

Moving further forward consultation between Red Bull Technologies, Renault and Ilmor was made public; the details of the agreement remained unclear, but Mario Illien (Ilmor co-founder) was present as a guest of Red Bull Racing  at a number of races in 2014. It was stated that Mario Illen acted advisory capacity providing direction on possible development routes for the Renault power unit, earlier this year it was announced that Renault had elected not to take the development path outlined through the Ilmor partnership. In my opinion this represented Renault allowing a contractual option defined by Red Bull Technology to expire.

It is my belief that the ‘messy divorce’ between Red Bull Racing and Renault is around the Ilmor engine development program. The Ilmor program uses Renault developed technology as a baseline. Red Bull will argue they have been involved and invested in the development since the beginning and as such lay claim to the rights to the engine. Renault of course will disagree. This disagreement will be concluded through a financial settlement, and the basis for future Red Bull Racing engine supply will remain the original Renault power unit with development direction becoming Ilmor’s domain. The project may latterly be badged by another manufacturer.

When I have discussed this option in the past I have lambasted on two key points. Firstly, the time it take s to develop an engine, and secondly Red Bull can’t afford an engine program. I don’t see either of these arguments as valid.  To support this I contacted a Cosworth representative some weeks ago to understand the time they believe it would take to develop a power unit compliant with current regulations, their response; 10 months. Red Bull Technologies and Ilmor by the start of preseason testing for the 2016 season may have had as much as 18 months (Since the 2014 Austrian GP), and will have been using an existing engine to base the concept on  which would serve to further reduce the development  time required.  To address financing, how much do we believe it costs to develop an engine? If we consider Red Bull Racing have been awarded $200M in prize funds over the past two years alone, and have an extremely healthy sponsorship portfolio minimising the investment Red Bull have to make into their own racing team, despite operating as a private company and as such not reporting profits, we can be confident Red Bull is a highly profitable organisation. Red Bull has the money. It should also be noted the cost of engine development may not be paid up front. The cost of capital could be shared over future years performances, with FOM heritage payment assured Red Bull could borrow money against his assurance to fund an engine program if necessary. So in summary, they’ve had the time and they can afford it!

If Red Bull pulled out of F1 they face significant penalties from FOM and will be left with extensive racing infrastructure on their books. The cost of leaving the sport is greater the than the cost of a self-funded engine development route.

So, to 2016 and the prospects for Red Bull Racing & Toro Rosso, it is my view that the current ‘negotiations’ or lack thereof with Mercedes and Ferrari are somewhat of a front. Red Bull wants to position themselves as the injured party with no other option than a self-funded program. This will go some way to once again endear the team to fans of the sport. Success with the Ilmor project will not come overnight, but that is fine. The teams can spend 2-3 seasons as a capable mid field entrants, focusing on restoring their reputation as a fun team with the fans, whilst using their clout with FOM and the FIA to restore an emphasis on aerodynamics in future technical regulations.  Success in Formula One is cyclical. Red Bull, despite what we see through the media appreciates this and remains fully committed to the sport.