Tag Archives: Red Bull Racing

Formula One: Porsche Red Bull Racing? 2+2 = 5

red bull Porsche.jpg

The eagle-eyed F1 Fan will have noticed a few interesting faces in and around the F1 paddock over the weekend of the Austrian Grand Prix. After attending a recent meeting to discuss the future of F1 Power Units a number of Porsche ambassadors made their presence known through the event. As a pundit for Channel 4’s F1 coverage, seeing Mark Webber in the paddock is not an unusual sight. Less usual though was his choice of attire, as pictured below Mark spent much of the weekend wearing Porsche team wear. Similarly, Mark’s former teammate and former Red Bull Junior driver Brendon Hartley attended the Grand Prix and he too wore Porsche team wear combined with a Red Bull cap for much of the weekend.

Screen Shot 2017-07-10 at 13.57.29.png

Of course a logical explanation for this is that both drivers were taking part in demonstration runs through the race weekend, but a far more exciting ‘hollywood’ story is that fresh from having achieved their objectives in the World Endurance Championship securing 3 back to back victories at Le Mans, Porsche are seeking a new challenge. Given Webber’s recent history with Red Bull Racing, he, perhaps under the guise of his ambassador role with Porsche is in someway involved in discussions to bring the two parties together with a role for Brendon Hartley as a driver within the package.

I have stated previously that the relationship between ExxonMobil, BP, and Renault for me is not logical. Fuel and Lubricant solutions must be developed in conjunction with power unit development. It is not possible to define a one size fits all development roadmap for the Renault Power Unit. At some point in the near future, if not, at some point in the past. BP or ExxonMobil will identify a performance opportunity with the Renault power unit which does not favour the other supplier. At this point power unit development will split. Renault will produce one power unit format for the works team and a different solution for Red Bull Racing and Scuderia Toro Rosso. Who will fund this alternative solution, and at what point is a Renault Power Unit no longer a Renault Power Unit?

Could Porsche be considering redirecting budget from the World Endurance Championship, a figure believed to be in the region of $100M towards a power unit development plan in Formula One? Paying Renault to use their technology as a basis for involvement would minimise the risk of ‘doing a Honda’ ensuring reasonable performance from the word go.

One thing is for sure, Porsche are seeking a new challenge, drivers, unlike fans, don’t attend race meetings in team wear when they are not competing for the fun of it. Perhaps in this case 2+2 might just equal 5.

Thanks to Sean Bull for pulling together incredible concept artwork for a Red Bull Racing Porsche mash up.

red bull Porsche

Advertisements

Formula One: Throwback Thursday – Red Bull Racing (don’t) split from Renault

Screen Shot 2017-06-15 at 00.11.36

If you’ve caught more than 10 minutes F1 coverage or spent anytime on popular F1 news aggregator sites over the last few weeks you would be forgiven for thinking the Mclaren Honda divorce was complete. Based on all confirmed sources this is not the case.

F1 media, as with any media, has a tendency towards sensationalism. A controversial headline will attract readership.  I have to admit, I’m not adverse to the occasional sensationalist headline here on JWGP.

So, whilst the F1 world awaits formal confirmation from both Mclaren and Honda around future plans, now seems as good a time as ever to reflect on the last “SENSATIONAL” Team and power unit supplier fall out. When with no official word from either Red Bull Racing or Renault, after 18 months of continuous headlines around a fallout, their split was announced by the media. Except it wasn’t. Two seasons later the partnership is still alive. Yes it has been modified, but the fact remains Red Bull Racing and Renault are partners.  Below is a screen grab of just a few of the credible outlets that “confirmed” the news.

Screen Shot 2017-06-14 at 12.54.03

So while we wait for official news from Mclaren and Honda about the future of their partnership, one fact to bare in mind;

As per FIA sporting regulations, Honda and Mercedes have already confirmed power unit supply plans to the FIA for 2018 (see story with verified sources here). Within this confirmation, Mercedes will supply the same teams they are in 2017, Honda will supply Mclaren and Sauber.

In retrospect Looking back at the “confirmed” Red Bull Racing Renault split, the story ensured continual press coverage for a team performing well below expectations over a 12 month period. This coverage was arguably greater than that which Mercedes received whilst fighting for the championship. A masterstroke in marketing by a true marketeer Dietrich Mateschitz. In November last year, Mclaren replaced Ron Dennis with marketing guru Zak Brown.

How many newspapers are giving midweek coverage to Mercedes win on Sunday?

Screen Shot 2017-06-14 at 23.53.10

Formula One: 2017 Regulations Reminders

With Qualifying for the opening round of the 2017 F1 World Championship just hours away Red Bull Racing’s Chef Aerodynamics Engineer Dan Fallows sat down with Mobil One’s The Grid to explain the new technical regulations for the season ahead and the intentions behind them.

Flying in the face of many commentators and his own team principle Fallows is speaks highly of the returning shark fin aerodynamic element for 2017. Many detractors including   senior leadership within Formula One Management sought to remove the fin ahead of the season opener.

Formula One: Ricciardo dreaming of Champagne (Sparkling wine) from the top step

Red Bull Racing’s Daniel Ricciardo heads to his home Grand Prix, the opening race of the 2017 F1 season, in Melbourne with aspirations of a top result. In this race preview for Mobil One’s The Grid, Ricciardo explains the complexities of preparing for the Melbourne Grand Prix and how the team will be looking complete as many laps as possible through free practice to fine tune setup.

Having experienced the Melbourne podium in 2014 (as result which was taken away following a post race sanction), Ricciardo sets out a clear ambition to reach the top step in 2017 and “taste the big bottle of champagne” Unfortunately for Daniel, with Mumm Champagne being replaced by Chandon last season, should he reach the top step he’ll have to make do with sparkling wine. That being said I’m sure it’ll still taste sweet, even if it’s from a sweaty shoe!

Formula One: Exclusive – Hisense on motorsport. F1 & Nascar

Screen Shot 2017-03-19 at 10.22.55.png

With the 2017 Nascar season underway and the start of the 2017 F1 season less than one week away, JWGP caught up with partner to both championships, Hisense, to understand what attracts them to motorsport and why it pays to have partnerships in both Nascar & F1.

Hisense are a Chinese electrical goods company with an annual turnover in excess of $15 Billion. The company was founded almost 50 years ago. The company is made up of more than 40 subsidiaries, each focusing on a specific sector within the electronics sector. Hisense focus their motorsport activities on promoting the Television division of the business. Following an extensive period of evaluation of Formula One, in which an evaluation of how the sport can and will work for the business and how best to activate a partnership within the sport, in 2015 Hisense joined the Red Bull Racing Formula One Team. This multi-year partnership sees the team carry Hisense branding on the nose of the car and within the team environment.

In the same year Hisense joined Nascar team Job Gibbs Racing as principle partner. JWGP caught up with Deputy Director of Global Marketing Rolland Zhang to further hear more about their involvement in motorsport.

What attracted Hisense to Motorsport?

Hisense has two motorsport partnerships; one in NASCAR and one in Formula One. Generally speaking, there are a lot of synergies between motorsport and consumer electronics as technology and innovation sit at the heart of both.

Our technology and products have been integrated into team factories and garages around the world, used by the teams and sports we sponsor to improve performance on the track. This integration of technology shows consumers that if these world-class teams trust and rely on our products, they can too.

The fact that technology is so important in team performance is similar to our own values in terms of innovation and development, so it’s fantastic for us to be part of it.

Screen Shot 2017-03-19 at 10.25.13.png

NASCAR is a hugely popular sport in the United States, so it is the perfect platform for Hisense to engage with the US market. In 2016, Denny Hamlin won the Hisense 4k TV 400 in a Hisense branded car. That played a huge role in raising the profile of Hisense in the United States. Our partnership with Red Bull Racing allows us to engage with audiences on a global scale. The Formula One season features Grands Prix in key markets that are important to our growth.

Why did Hisense choose Red Bull Racing over any other team in F1?

Red Bull Racing is a young, innovative and highly competitive team and we possess a lot of shared values.Red Bull Racing is a challenger brand, constantly pushing boundaries, which drives success on-track. We have a similar ethos and goals; we’re always looking to innovate and develop our technology to give our consumers bigger, better and more advanced products.

Red Bull Racing is also a fun and adventurous team; the drivers are exciting and fiercely competitive and the team is a very well-oiled machine which showed in their performance last year. The team’s determination, drive and success make us extremely proud to be a partner.

As a partner to Red Bull Racing, how does Hisense look to activate the partnership?

 Hisense supports the team by providing television screens in the Red Bull Racing factory and in the garage at races all around the world.  Last year, we installed a 9.6m by 3.6m state of the art LED screen in the team’s operations room at the factory in Milton Keynes. The screen allows the engineers at the factory to analyse live data and communicate effectively with the team at the track, no matter where they are racing in the world.

Screen Shot 2017-03-19 at 10.24.10.png

In local markets, we use the buzz of the Grand Prix and driver appearances to amplify product launches and host media and influencers at the track. The markets also use Red Bull Racing assets in out of home advertising and in-stores to reinforce our partnership with the coolest team on the F1 grid.

Our social and digital channels are also a focus for us, giving us a direct line to consumers and the ability to interact with Red Bull Racing online.

How important is social media in the activation of Hisense in F1? 

Social media is the most direct route we have to reach consumers, potential customers and Red Bull Racing fans.We have social channels dedicated to our global sports sponsorships specifically, which include tennis, football and of course motorsports. Our local markets also have channels that they activate on, so we are reaching people in their local language and with market-relevant content.  Last year, Hisense UK ran a Facebook Live Q&A with Max Verstappen which was very successful. It was nicely timed too, just after ‘that’ Brazil race, so there was a huge amount of engagement.

Thanks to Rolland Zhang for his time. JWGP will carry updates around Hisense & motorsport through the 2017 season

Screen Shot 2017-03-19 at 10.37.35.png

Formula One: Red Bull Racing ready to fight for the championship – Ricciardo

Screen Shot 2017-03-05 at 17.05.46.png

Heading into the second and final pre-season test ahead of the 2017 Formula One World Championship confidence is sky high on Daniel Ricciardo’s side of the Red Bull Racing Garage. From the bold ‘My time’ statement made by the Australian in his latest helmet design to his confident demeanour in recent interviews, Ricciardo is  projecting the air of a driver destinted to challenge for the drivers crown this season.

In his first in depth interview for Mobil One’s the Grid, Ricciardo speaks candidly about his expectations for the season ahead and why he believes 2017 will be his year.

Formula One: Ricciardo’s first run of the year

Red Bull Racing and Daniel Ricciardo recently completed a demonstration run at the ExxonMobil head office in Houston with Mobil One’s the grid there to film all the action. In this first public event between Red Bull Racing and ExxonMobil staff and guests were treated to a series of demonstration laps in the infamous Red bull Racing show car.

Fans of F1 livery design will note this is the first official time ExxonMobil branding, in the form of Mobil One, Esso & Exxon have been seen on a Red Bull Racing F1 car. The positioning replicates that of the teams previous fuel and lubricant supplier. It is highly likely that the livery seen in this demonstration run will be the livery the team use across 2017.

Getting behind the wheel of any racing machinery after the long winter break is always a thrill for F1 drivers, Ricciardo’s joy in taking part in this event (despite the temperatures) is clear for all to see!

As the season gets underway it is expected that similar to other sponsors transitioning from rival teams to Red Bull Racing, ExxonMobil will be keen to embrace the party lifestyle of the brand in a bid to engage with a younger demographic. It will be interesting to monitor how this evolution in Formula One activation by the brand takes shape.

From a business to business perspective, Red Bull Racing don’t (yet) have an automotive manufacturer backing the team, a typical B2B partnership opportunity for a Fuel & Lubricant supplier. The form of partnership we can expect Red Bull and ExxonMobil will be around the Energy drink becoming a prominently displayed / preferred beverage in all Esso / Exxon service stations in the months and years to come.

 

Formula One: Scuderia Toro Rosso switch to ExxonMobil

Screen Shot 2016-12-05 at 16.05.29.png

Following the announcement that Red Bull Racing have entered into partnership with ExxonMobil from 2017 as the teams Fuel and Lubricant supplier, JWGP can confirm the partnership will extend to a supply agreement for Scuderia Toro Rosso.

At this time it is not clear if the supply agreement will include the use of ExxonMobil or associated businesses branding on the STR 12, but sources at Red Bull Racing have confirmed the supply partnership.

With Scuderia Toro Rosso returning to Renault power unit supply for 2017, following the 2016 campaign in which a 2015 Ferrari power unit was used, Italy’s second team is expected to make significant strides up the grid. Toro Rosso are yet to indicate how the 2017 power unit will be badged. It is understood the power unit has been made available under the same agreement as Red Bull Racing allowing the team to sell the naming rights for the Power Unit, as seen with Tag Heuer and Red Bull Racing. With performance improvements expected such naming rights could prove highly valuable to an existing team sponsor seeking to increase exposure.

Whilst unconfirmed, Renault Sport F1 are not expected to make any changes to their fuel and lubricant supplier TOTAL. The team have confirmed they have made provisions to homologate the 2017 Power Unit for 2 fuel and lubricant suppliers. Such a move will set in motion a separate Power Unit development programme between the Red Bull owned teams and the works Renault Team and could form the basis for an as yet unnamed engine manufacturer entering the sport through the back door….

Formula One: Red Bull Racing confirm ExxonMobil Partnership

Screen Shot 2016-12-01 at 15.28.52.png

After months of speculation Red Bull Racing and ExxonMobil have confirmed a new partnership from 2017 and beyond. The partnership will see ExxonMobil become the official fuel and lubricant supplier for the team.

At this time it is not clear if the partnership will extend to Scuderia Toro Rosso. It is also not clear if Renault will also switch to ExxonMobil supply, and if Mclaren will retain ExxonMobil supply.

Should Renault maintain the Total fuel and lubricant supply partnership in 2017, Red Bull Racing running alternative fuel supply will necessitate a separate power unit development programme.

As a team partner, official fuel partner, official lubricant partner, and official motor oil partner of the team in 2017, ExxonMobil will provide Red Bull Racing with leading-edge Mobil 1™ lubricants and Synergy Race Fuels. ExxonMobil will deliver engineering support to develop next-generation lubricants designed to improve race car engine and gearbox performance.
The company’s Mobil 1 and Esso brands will feature on  cars, driver overalls and helmets, as well as being displayed at the Red Bull Racing Factory in Milton Keynes, and at trackside events.

Commenting on the partnership Team Principle Christian Horner remarked:

“Mobil 1 and Red Bull Racing are two global brands that share a passion for racing, performance and innovation. Mobil 1 has been an iconic brand in Formula One for more than 30 years and our new partnership provides us with a unique opportunity to tap into ExxonMobil’s world class expertise.”
Christian added: “In addition to welcoming ExxonMobil to the Red Bull Racing stable, I would like to extend my thanks and appreciation to the technical team at TOTAL, who have made a valuable contribution to our success in Formula One during our partnership.”
Matt Bergeron, vice-president of marketing for ExxonMobil Fuels, Lubricants & Specialties Marketing Company, said: “Red Bull Racing provides a dynamic platform to showcase our world-class lubricant and fuels technologies. We are excited about building a relationship with Red Bull’s excellent young drivers who are establishing reputations as competitive racers and who will help showcase our brands to generations of consumers.”
The new ExxonMobil and Red Bull Racing partnership extends the Mobil 1 synthetic lubricant brand’s successful 38-year involvement in Grand Prix racing. Mobil 1 has lubricated more than 100 Grand Prix-winning cars, and has won six Formula One world drivers’ championships and five Formula One world constructors’ championships since entering the sport in 1978.
There will be more news to follow in the coming days on this and related stories.

Formula One: Let the countdown begin!

Screen Shot 2016-11-28 at 10.01.58.png

As the 2016 Formula One season reached it’s thrilling climax yesterday, Tag Heuer and Red Bull Racing confirmed the extension of their partnership and officially launched the countdown to the 2017 season.

The partnership sees Tag Heuer retain naming rights for the Red Bull Racing power unit alongside extensive branding on the Rb13 challenger, drivers helmet and race suits as well as the team environment and of course on the drivers and team members wrists!

Screen Shot 2016-11-28 at 10.26.23.png

Commenting on the partnership Marc Biver, Tag Heuer Global Sports Director stated:          ” Formula 1 is part of TAG Heuer’s DNA. Red Bull Racing is a young, dynamic  team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us for 2016, projects with are both creative and exciting. Our motto #DontCrackUnderPressue is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”  

Christian Horner, Red Bull Racing Team Principle added” I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

As Formula One regulations shift focus towards an aerodynamics and development race Red Bull Racing and the powerhouse of Adrian Newey are emerging as serious contenders for the 2017 championship.