Tag Archives: Philip Morris International

Formula One: MISSON WINNOW branding to feature in revised Ferrari livery

Screen Shot 2018-10-03 at 21.20.18.png

The 2018 Japanese Grand Prix will see Scuderia Ferrari add new branding it’s 2018 challenger in the form of recently formed Philip Morris International brand MISSION WINNOW.

Sneak previews of livery revisions have been published on various social media platforms over the course of the last 24 hrs including #MsportXtra as seen below, with branding set to be added to the rear wing, engine cover, nose, and bargeboards.

The MISSION WINNOW trademark was registered in August this year (further details available here) whilst the specifics regarding products relating to the name are unclear, there are several references to Vaping technologies within the registration paperwork.

Ahead of the 2018 season, Philip Morris International (PMI) had been widely expected to introduce e-cigarette brand IQOS to the Ferrari livery, given its longstanding commercial partnership with the Scuderia (as predicted on here on #JWGP with illustrations from Sean Bull). Whilst IQOS retail stands have become a familiar sight at Grand Prix this season the branding has yet to feature on the car. Presumably, this will have been due to advertising uncertainty in key broadcast markets. With  MISSION WINNOW PMI appear to have discovered a loophole in these regulations.

Similarities between the MISSION WINNOW brand design and choice of colours and PMI brand Marlboro will not go unnoticed.

Timing surrounding the addition of this brand name to the Scuderia’s livery sends a clear message of PMI’s expectations for the remainder of the season….

There is no subliminal message around The MISSION!

Follow MISSION WINNOW on Twitter here

Advertisements

Formula One: Scuderia Ferrari IQOS

ferrari 2018 1

Following yesterday’s article in which the prospect of Scuderia Ferrari carrying IQOS branding was explored, designer Sean Bull got in touch to share his vision of a possible 2018 livery for the Scuderia.

Philip Morris International, as title partners of Ferrari, will likely seek to include IQOS naming rights within a partnership announcement in order to maximise coverage and brand exposure. As such the team may well be referred to as Scuderia Ferrari IQOS, following the previous Scuderia Ferrari Marlboro naming convention.

Sean‘s concept livery harks back to Ferrari livery style of the early 90’s using black as a secondary colour throughout the design. The use of black on the front and rear wing would likely appeal to the team’s designers, with the fine detail of aero intricacies being more difficult to make out in rival team ‘spy shots’.

It remains to be seen if Philip Morris International will seek to promote its e-cigarette business through Ferrari in 2018, based on fan response to the rumour, the move would be positively received.

Click here to check out Sean on Twitter for more motorsport livery work.

Screen Shot 2018-01-03 at 00.02.23