Tag Archives: Nico Rosberg

Formula One: The Inside Story – Mercedes AMG Petronas

Mercedes AMG Petronas have dominated the 2016 season to date. In the first half of the season the only real threat to their dominance has been themselves. At the Spanish Grand Prix in May this year, every team’s worst nightmare came to pass. Lewis Hamilton and Nico Rosberg collided on the opening lap of the race immediately eliminating each other.  How do a team move on from that?

They just move on.

In this exclusive film from the UBS Formula 1 team, the Mercedes AMG Petronas team talk candidly about the direct and immediate impact the incident had on the team, and much more importantly how they refocus and move on to the Monaco Grand Prix.

It’s incredible to think that a team of 850 people are behind those two cars we see on track every other weekend. F1 is the ultimate team sport! Team members can spend as much as 200 days a year on the road, sacrificing family life and personal time for the benefit of the team. Their commitment and dedication is relentless.

For an enthusiast, such as myself, focused on the commerical side of motorsport, UBS Formula 1 provide excellent insight into the way in which the Mercedes team prepare for Monaco as a business and how the team are constantly benchmarking themselves against not only other teams on the grid, but other racing series and other sports. We get to hear from Nico Rosberg’s management team in the form of Georg Nolte, who talks through his role and how he and Nico work together in every aspect of his performance both on and off the track.

What I found most impressive about this film was the genunie sense of pride the team take in their success. They are building a legacy, every member of the team is proud be part of the Silver Arrows.

For more exclusive UBS Formula 1 content follow this link

and if the team are looking for a guest to sit in the W07 during pit stop practice in Monza or Spa, give me call!

 

 

 

 

Formula One: Likely strategy and tyres remaining for the German GP

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Mercedes driver Nico Rosberg has claimed pole position for the German Grand Prix. Conditions remained warm and dry throughout the session, with track temperatures of 38 degrees centigrade at the mid-point of qualifying. Rosberg’s pole time of 1m14.363s was more than two seconds faster than the 2014 pole (1m16.540s).

The Mercedes drivers were the only ones to get through Q1 using the soft tyre only, while all the others fitted the supersoft – reckoned to be around 1.5 seconds faster on the German track. From Q2 onwards, all the drivers utilised just the supersoft tyres in qualifying and this is the compound that the top 10 will start on tomorrow. Although yesterday 1.5 seconds separated the soft and supersoft compounds, the gap today seemed to be reduced at around 1 second.

Paul Hembery, Pirelli motorsport director: “It looks like we might be seeing a mixture of two and three stop strategies tomorrow, with the running up to now showing that there could be a few quite different approaches to the race. A lot will obviously depend on the weather, which still appears to be changeable. Mercedes handed themselves a potential advantage by saving themselves an additional set of supersofts, so it will be interesting to see if they can capitalise upon that tomorrow.”

How the tyres behaved today:
Medium: Not used during qualifying but might be used in the race as tactics will vary.
Soft: Used by the Mercedes drivers only to get through Q1: could be key to the race.
Supersoft: Around 1.5s faster than the soft on Friday; around 1 sec. gap seen in quali.

Possible race strategies and maximum laps*:
Pirelli recommends that the following numbers of laps are not exceeded on each compound:
Soft = 29 laps
Supersoft = 22 laps

On this basis, the optimal pit-stop strategies predicted by Pirelli are as follows:

QUICKEST
Three-stopper: three stints on supersoft + one stint on soft
SECOND-QUICKEST
Two-stopper: two stints on supersoft + one stint on soft (maximizing the stints on supersoft)
THIRD QUICKEST
Two-stopper: two stints on supersoft + one stint on soft (maximizing the single stint on soft)
SLOWEST
Two-stopper: one stint on supersoft + two stints on soft

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Formula One: 2 Year extension for Rosberg at Mercedes

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Mercedes AMG Petronas Formula 1 Team has signed a two-year contract extension with Nico Rosberg for the 2017 and 2018 Formula One seasons.

Nico has been a core member of the Silver Arrows since the team returned to the sport in 2010 and has played a crucial role in the team’s success in that time.

He has scored 19 Grand Prix wins and 25 pole positions so far with Mercedes-Benz and is currently leading the Drivers’ World Championship.

Formula One: Why neither Lewis Hamilton or Nico Rosberg want to win in Hungary

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Lewis Hamilton heads into the Hungarian Grand Prix this weekend only one point behind his teammate and championship leader Nico Rosberg. As teams head toward the mid season break, with 9 wins between them the drivers have dominated the 2016 championship. However, if either of them want to translate their success into the world championship, history suggests they do not want to win the Hungarian Grand Prix this Sunday.

The Hungarian Grand Prix has developed somewhat of a reputation for producing unexpected race results. In fact, not since the 2004 Grand Prix has the winner in Hungary gone on to lay claim to the World Championship. What’s more only twice in that period has the championship winning constructor sealed victory in Hungary.

The circuit is often referred to as an oversized go karting track with minimal straights and extremely limited overtaking opportunities. A Monaco without the yachts. On paper the circuit should lend itself to the strengths of the Red Bull Racing duo. That being said, the Hungarian Circuit has been entirely resurfaced for 2016, we saw in Baku that Red Bull Racing appear to struggle with tyre performance on a fresh tarmac. This may play into the hands of Scuderia Ferrari who are yet to seal a victory in 2016. With rumours of increasing senior management pressures a win in Hungary would go a long way for the team. Sebastian Vettel secured his second victory for the Scuderia around the circuit in 2015.

The European summer has officially kicked into high gear over the past week, with this weather forecasts for Friday and Saturday in Hungary suggest a scorcher, however with heat in Europe, comes storms, long range forecasts suggest the race on Sunday could be interrupted by heavy rain. If this proves to be the case the drivers at Scuderia Toro Rosso, and previous race winner Jenson Button could spring a surprise.

Formula One: Pit stop time vs. Pit lane times

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Since the start of the 2016 Formula One World Championship DHL have been awarding teams for the fastest pit stop to take place during each F1 race. Until the British Grand Prix this accolade had been reserved for the Williams F1 Team but does fastest pit stop time tell the full story?

A 1.9 second pit stop (an accolade recently achieved by the Williams F1 team) may look fantastic on paper, but what speed was the driver doing when he entered the pit box? How much time was lost in ensuring he hit his marks perfectly? Changing tyres, adjusting front wings, cleaning visors and removing debris from sidepod’s, whilst exceptionally complicated and highly choreographed is only part of the pit stop process.  A more relevant or more complete measure of a team’s success during a pit stop is the total pit lane time.  The Mercedes AMG Petronas Pure Storage Pitwall launched at the British Grand Prix, within this dashboard are details of the top 10 fastest pit lane times through a race. If you compare the DHL fastest pit stop award to the fastest pit stop times you can some very different results.

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Taking this one step further the fastest pit lane time does not consider when the driver activates or de-activates their pit lane limiter, to build this into the calculation you need to consider the total time over of an inlap and an outlap. The issue with then comparing data of this nature between teams is that you have to consider outright vehicle performance. Which raises the question of what is the purpose of the award? If it is to award the out and out fastest team, that is covered through the actual race winner! If it’s to award an element of the race in which the team plays a more significant role maybe the fastest pit stop is appropriate, but is it actually relevant to the race?

As you will see in the video below from Mercedes AMG Petronas, with a focus on race wins, the team would rather have a steady pit stop which may by 3-5 tenths slower than the fastest pit stop, they focus on minimising errors in the pit stop process and optimising the vehicle entry and exit from the pit lane.

Finally, kudos to the Renault Sport F1 team for achieving the fastest pit lane time during the British Grand Prix.

You can follow the Hungarian Grand Prix through the Pure Storage Pitwall here

Formula One: Mercedes AMG Petronas launch the Pure Pit Wall with Pure Storage

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Mercedes AMG Petronas technical partner Pure Storage will, this weekend, launch a second screen dashboard for the Formula One super fan. The  Pure Pit Wall brings fans one step closer to the sport through sharing real time information on a number of data points as the race takes place.

Developed in close collaboration with the Mercedes AMG Petronas technical team the dashboard will provide fans with a reference tool to monitor the performance of drivers in points scoring positions through the race. Users will be able to view data in infographic format elements such as tyre compound selection, stint length, fastest laps, and number of overtakes.  The dashboard also features data safety car periods and total time spent in pit lane. Data presented through the dashboard is provided in real-time making full use of the Pure Storage all flash storage solutions.

In addition to providing data points on progress through the race, Mercedes AMG Petronas have equipped the dashboard with real time access to team predictive software giving users direct access to the output of team analysis on the expected podium finishers of a race. A unique data point never previously made available to the public.

For the hardcore F1 fan this dashboard offers live insight into an F1 race as it progresses. It’s the perfect tool for any armchair strategist!

The Pure Storage Mercedes AMG Petronas Pure Pit Wall is available here.

Pure Storage will make the complete dashboard available for users to review following the conclusion of a race.

You can follow Pure Pit Wall on twitter here.

For more on the Pure Storage Mercedes AMG Petronas partnership see the below film:

Formula One: Sponsor in Profile – UBS

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Swiss Bank UBS are a key partner within Formula One. Working directly with the Mercedes AMG Petronas team and with Formula One Management the bank is heavily invested in the sport and will continue to be for some time to come. In an exclusive interview for JWGP, we explore what initially attracted UBS to the sport, how they measure success, and the future direction of the partnership and the sport in general.

A key point of interest in this interview is around the audience UBS are targeting or seeking to attract with the partnership. Whilst other banking partners within Formula One use the sport as a platform to attract a diverse audience, the UBS approach is geared heavily towards its Wealth Management customers and the audience demographic in that sector. This focused approach explains in some way why despite being one of the more significant partners to the Mercedes AMG Petronas team in terms of investment, branding on the car and with drivers is minimal.

  • What initially attracted UBS to F1?

Formula 1 is a global sport that attracts over 400m unique viewers every season. It operates for nearly 12 months of the year and touches all major markets that UBS operate in

  • Can you provide a background into how the UBS FOM and Mercedes Deal came about?

UBS entered Formula 1 in 2010 as a Global Partner, and has grown and diversified its investments in the sport since then. Formula 1 provides UBS with global brand awareness, an ability to invest in the creation of deeper client relationships through at-track client programs around the world, and a platform to both amplify brand stature and change brand perceptions. By adding the partnerships with the MERCEDESAMG PETRONAS Formula One Team and ex-Formula 1 legends, such as Sir Jackie Stewart, Mika Hӓkkinen and David Coulthard, UBS create and deliver truly unique at-track experiences for their clients. By working together with Formula 1 experts, such as James Allen, UBS produces engaging content that drives social media campaigns around topics such as strategy and insight. Further Formula 1 insiders such as Susie Wolff were also included to add even greater depth, diversity and appeal to the program.

  • What is the target audience for the UBS F1 engagement model from a social media, print & online media, branding, and hospitality perspective?

The key audience is UBS Wealth Management customers, who can be classified into existing and new clients. On the one hand we aim to increase brand visibility in our key markets and on the other we try to enhance brand relevance by distributing insightful content to our target audience. The distribution of this content is purely via digital and social channels. Looking at the hospitality, it focuses more on existing clients, who are invited to a select number of events where we try to give exclusive access to the sport, the drivers and our ambassadors.

  • The use of UBS branding within Formula One and the Mercedes AMG Petronas team is minimal. With limited on track signage and team branding featuring only on drivers and pit areas. Can you explain why, despite significant investment UBS have taken this route?

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The partnership with the MERCEDES AMG PETRONAS Formula One team provides UBS with the opportunity to create truly unique at track experiences, as well as access to the team and their star drivers for content.

  • What key performance indicators (KPI’s) do UBS have around the respective partnerships?

KPIs are set alongside the strategy, and continue to evolve year by year – metrics such as client satisfaction, brand exposure and brand equity all feed into an analysis of success.

  • Have experiences from the F1 world influenced any aspect of UBS or vice versa?

It would be hard to say if there has been any direct influence, but UBS and Formula 1 share common traits. And these similarities are what UBS enjoys exploring for the fans and followers of the sport. Traits such as strategy, insight and thought leadership are common to both UBS and Formula 1 teams and the series.

  • How would UBS assess the 2016 season so far?

As a partner of the MERCEDES AMG PETRONAS Formula One team we are pleased with the team’s success so far. With the top teams hot on their heels, it promises to become an exciting season.

  • What’s next for UBS with Formula One Management and Mercedes AMG Petronas?

The experiential and content plans for 2016 are very exciting. UBS will continue to deliver insights into the sport, the strategies for success and how Formula 1 is pushing the boundaries in numerous disciplines to as broad an audience as possible.

  • What is your view on the move of F1 coverage towards on the pay TV trend for F1 coverage in Europe?

The commercial side of the series has pursued a trend of moving from free-to-air broadcasting to pay-tv. This is a business decision which we cannot comment on. However, with the growth of social media in recent years, we feel more people than ever are watching the sport, commenting on it or are aware of race results.

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The UBS relationship to Formula One as a partner is an interesting one. The bank has committed to a strategy of using the sport as a platform to reward and attract the wealthy.  With the agreement heading into it’s 7th year it is clear all parties involved are seeing a return on the relationship. As a prestigious brand involved in the sport similar to Rolex, Chandon, or Emirates. UBS through their social media and digital interactions have developed a profile as an aspirational partner, the banking partner fans will think of when they reach a certain level of financial wealth in their private lives. They do this at the same time as rewarding those who have already achieved such success in a way which ensures customer loyalty.

It would be interesting to hear from other partners in the sport taking a similar approach.

Formula One: Rosberg’s video diary of a winning weekend

Nico Rosberg continues his commitment to share his 2016 F1 championship challenge with as many fans as possible. In this series of films Nico takes viewers through his build up for the weekend, pre race trip from the hotel to the track and post race celebrations.

The increasingly infamous Monaco Resident Private Jet service shows the relationships drivers have away from the circuit. Rosberg and his management team are clearly investing in providing fans a real insight into life as an F1 driver. The production values of the You Tube films are very impressive and feature content filmed using drones.

Nico’s commitment to sharing his experiences with fans both positive and negative is highly commendable.

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Formula One: 2 punctures for Rosberg in Canada

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Sources within Pirelli have confirmed that Nico Rosberg suffered 2 punctures in the laps preceding his second pitstop on lap 51 of the Canadian Grand Prix. The cause of both punctures has been identified as debris damaging the tyre.

The first puncture is understood to have been relatively minor leading to a slow loss of pressure, the second more substantial resulting in a rapid loss of pressure thus requiring immediate serving of car number 6.

Some parties have questioned Mercedes decision to service Nico with a set of Soft tyres in his second (unplanned) stop on lap 51. With only 19 laps to go both the Super Soft and the Ultra Soft compound could have completed the race distance. However as this article indicates, going into the race Nico had no fresh Ultra Soft tyres available, it is unlikely a used set of Ultra Soft compound tyres would have completed the race distance. The decision not to run the red Super Soft tyres will have been down to the issues Nico was managing in the car around fuel consumption and brakes. A tyre with greater performance could have led to greater issues in the closing stages of the race.

Commenting on Nico’s struggles Paddy Lowe remarked:

“For Nico, a late puncture[s] forced a second stop. It looks like he also collected some debris in one of his radiators, as he had overheating throughout the race. While this may not necessarily have affected his performance, it would have been quite a big distraction to manage. A podium was a possibility for him today – but unfortunately it didn’t work out”

Adding to this Nico himself commented on his race:

“I did my best to fight back and I there was a chance of a podium – but then I got the puncture and had to pit again – dammit! I was pushing hard after that to regain the positions but it was a massive mission managing the car with brake warnings coming on and running low on fuel.”

Pirelli went on to confirm that of the drivers that did manage to successfully complete the race on a single stop strategy; Hamilton, Bottas and Alonso. Did so well within the life of the soft compound tyre. Whilst confirmation of the number of laps it could be expected the tyres would have completed beyond race distance remains confidential Pirelli confirm no driver was near the limit of the life of the tyre.

 

Formula One: All the stats and tyre facts from the Canadian Grand Prix

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The Canadian Grand Prix got underway in some of the coldest conditions seen recently during a race weekend, with track temperatures of just 20 degrees centigrade: putting the accent on tyre warm-up and management. There was a wide variety of one and two stop strategies, with polesitter Lewis Hamilton stopping just once in his Mercedes, but holding off the Ferrari of Sebastian Vettel, which stopped twice, having beaten Hamilton off the line to lead into the first corner.

Hamilton made his sole stop on lap 24, re-emerging in second place behind Vettel. Once Vettel made his second stop, he had a six-second deficit to try and make up to Hamilton in 33 laps, using soft tyres that were 13 laps younger than those on the Mercedes.

Despite the cold conditions, Nico Rosberg set the fastest lap of the race on the soft tyre, 10 laps from the end, lapping his Mercedes 1.4 seconds quicker than the 2015 fastest lap, which was set on supersoft.

Valtteri Bottas took the first podium of the season for Williams by using a similar strategy to Hamilton, while the remainder of the top 10 stopped twice, after starting on the ultrasoft – the fastest compound by around 0.6s per lap.

An alternative strategy was run by Force India’s Sergio Perez, who started on the soft tyre and completed a long first stint of 31 laps before making his sole stop for supersofts. The most impressive climber was Toro Rosso’s Carlos Sainz, who used a two-stop strategy (finishing the race on the rapid ultrasoft) to end up ninth, after starting 20th on the grid.

Paul Hembery, Pirelli motorsport director: “Thanks to differing race strategies, we saw a grandstand finish, with the two-stopping Vettel closing in on the one-stopping Hamilton. Cool track temperatures made tyre management crucial, with some teams also switching strategies as it became clear that this might be quicker. Most drivers in fact stopped twice, compared to the one-stop race last year in Canada. Key to making a one-stopper work was looking after the tyres as effectively as possible, which Hamilton and Bottas both did brilliantly.”

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