Tag Archives: Mclaren

Formula One: Zak Brown’s strategic masterstroke?

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McLaren Honda’s announcement that Fernando Alonso will compete in the 101st running of the Indy 500 this week came at the perfect time for both the team and driver. After a more than challenging start to the 2017 season the team were in dire need of some positive press coverage. The move towards Indy, initialed by Zak Brown (Team Principle) has achieved exactly that.

There are a plethora of reasons as to why this move will be a positive for McLaren Honda moving forward, this article will seek to explore these from driver, commercial, and team perspective.

Driver: Fernando Alonso’s contract with McLaren expires at the end of the 2017 F1 season. Mclaren Honda’s failure to provide Alonso will a car capable of challenging for regular points let alone podiums or wins has been seen by many as a waste of Alonso’s talent. Should Fernando seek to remain in Formula One beyond his current agreement McLaren Honda will have their work cut out to convince him they can deliver a car that will allow him to challenge for a 3rd world championship. Zak Brown and the team realise this, and as such have begun to explore other ‘benefits’ they can bring to the table that other teams may struggle to offer. Running at the Indy 500 is one such benefit. With Honda power supplying half the grid in Indycar, slotting Alonso into a front running team was not a challenge. Realistically only McLaren could offer an active works F1 driver this opportunity.

Will this alone be enough to convince Alonso to stay? Beyond money, which at this point in his career may not be an incentive,  what else could they offer him? Running in LMP1 at Le Mans for the foreseeable future would prove very tough for McLaren to offer to Alonso. With only Porsche and Toyota capable of challenging for a win, it is doubtful a manufacturer drive would be open.

Through Zak Brown’s involvement in the Motorsport Network he has a connection to Formula E (Motorsport Network are minority shareholders of the championship) in addition McLaren supply ECU units. Could the team offer him a drive in Formula E alongside F1 from 2018 and beyond? Equally Zak Brown runs his own endurance racing team, could this be used to entice Alonso to events such as the Daytona 24hrs.

If McLaren can find Alonso success in other categories could they convince him to remain with the F1 team whilst they rebuild? Or could it show him there is more to life than Formula One.

Of course this assumes Alonso would perform well in other categories. The flip side of this strategy would be if Alonso struggles at the Indy500 or other events the team ‘allow’ him to compete in, he will devalue his own stock. He may make himself less appealing not only to F1 teams but also to other championships. In running at Indy Alonso risks limiting his own options when it comes to negotiating new a new agreement with McLaren.

Commercial: McLaren Honda’s recent struggle to retain and entice new partners has been well documented. With another underperforming season in prospect the team’s ability to ‘stop the rot’ is unlikely. Partners join Mclaren on the basis of front running exposure. They are not receiving this. Media coverage the team does receive is largely negative or not focused on racing.

Alonso running at the Indy 500 has created a good news story for the team, media coverage has been extensive and positive. This will continue into Indy. Through running a McLaren livery at the Indy 500 with all Mclaren’s partners gaining exposure, Mclaren will be able to make up for any exposure shortfall they may have faced as a result of disappointing performances in Formula One. Running at Indy will also give Mclaren’s partners additional exposure in the US, a key strategic market. This will help the team in future partner discussions.

The counter argument to this is that existing partners may realise they can achieve expansive coverage, greater than that of F1, simply by partnering with a top driver at a single event. Any partner / sponsor questioning a future with the team may be presented with a new strategic direction through this gimmick / project.

Team. There is no I in team. As fantastic as it is to see a current F1 driver taking part in the Indy 500, but Zak Brown and McLaren Honda management can’t for one second forget that they have fundamental problems to address within their own team. Issues that no PR stunt will overcome. There is talk that Mercedes have agreed to support to Honda in overcoming some of their Power Unit shortcomings, assuming the support leads to a turnaround in form, perhaps there is a light at the end of the Honda struggle. McLaren must focus on this. There is no point ploughing resources into keeping Fernando Alonso happy if the situation around overall team performance does not improve.

A side comment on the offer of Mercedes support. It is impossible to imagine a scenario in which Mercedes will give Honda sufficient information to enable them to challenge for outright performance. Will a Honda Power unit developed with Mercedes not just become an incredibly expensive customer power unit which similar to a Williams or Force India will not be allowed to win?

Could McLaren Honda heading to the Indy 500 also be a comment to the FIA ahead of discussions around future power unit regulations? If they find success in Indycar will Honda start to camping for the same power unit to be used in F1? Are McLaren in sufficient a position of strength to threaten to switch to Indycar should future F1 power unit regulations not shift in their favour?

In conclusion. Zak Brown’s commercial minded approach to management of McLaren Honda and their issues is hugely refreshing for the fan and for sponsors. I look forward to seeing this same dynamic approach being taken to resolving team performance issues.

Credit to Tim Holmes for the concept Mclaren Indycar livery imagery supporting this article. Follow Tim on Twitter here

 

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Formula One: Are Cosworth the solution to McLaren-Honda’s woes?

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On the eve of the 2017 F1 season McLaren Honda head into the third year of their partnership with little cause for optimism. Despite the FIA’s removal of the Power Unit development token system which previously limited manufacturers ability to modify / redesign technology, Honda solutions seemingly remain at odds with the F1 Hybrid era.

2017 pre-season testing saw Honda introduce an entirely new Power Unit, a fully integrated unit developed around the MCL32. In a bid to improve performance and resolve drivability issues which plagued the 2015 / 16 design, Honda engineers have taken inspiration from the solutions seen with their immediate competitors. This approach, in the short term at least, appears to have failed. McLaren have reported extensive issues with vibrations within the power unit limiting any ability to push for out right performance. Neither team nor engine manufacturer have been able to validate design concepts through pre-season testing and have minimal expectations around the team’s ability to complete a race distance let alone score points in the opening races of the 2017 season.

The situation is unsatisfactory for all parties involved.

In recent days it has emerged McLaren may have made preliminary enquiries towards Mercedes around future power unit supply, some media outlets going as far to suggest a mid season switch could be possible. The reality of this is highly unlikely, both from a commerical and technical perspective the strategy defies logic and any form of long term thinking.

McLaren maintain an ambition to compete for and win world championships. Using Williams Martini Racing as a prime example, despite access to the dominant power unit for the past three seasons, customer status with Mercedes limits their ability to challenge. This should not be the strategy McLaren seek or accept. It may resolve short term frustrations with partners, but it will not deliver world championships.

Instead McLaren may need to seek an alternative solution. It is understood Honda support the team and power unit development to the tune of $100 million per season. On the recommendation of McLaren, Honda could look to redirect this finance to a third party. The third party in question being Cosworth.

When the Hybrid F1 regulations were originally outlined in 2010, Cosworth, similar to Mercedes, dedicated significant resource to develop a new power unit for the sport. The intention had been for Volkswagen to badge the Cosworth power unit, however as the implementation of the new regulations grew nearer VW reneged on their F1 ambitions. This left Cosworth with a concept power unit 4 years in the making but no manufacturer budget to bring the power unit to the grid.

Cosworth have stated in previous years that with budget the power unit they developed could be on the grid within 6 months. They remain confident that the solutions they engineered would be competitive. In theory it would be possible for the Cosworth power unit to become the 2018 Honda F1 Power Unit. It is fair to say there would be a certain amount of pride to overcome between all parties involved, but ensuring future competitiveness may ease the short term pain.

To those who see the suggestion of Honda badged Cosworth Power Unit as the future of the McLaren Honda relationship as far fetched, take a look at the companies house registry for the list of directors at Cosworth. Top of this list you will find Mr Zak Brown, Executive Director of the McLaren Technology Group.

Formula One: UPDATED – Motorsport Network set to acquire stake in Mclaren?

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Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.

Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.

As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?

Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.

As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.

Credit to Sean Bull Design for providing concept MCL32 livery design with the inclusion of Motorsport.com branding

The original article with  Tim Holmes artwork can be found here  (Posted Feb 17th AM)

Thanks to the MsportXtra collective for support in connecting fellow motorsport enthusiasts.

Formula One: Fernando Alonso looking to end decade wait for F1 crown

It has been over a decade since Spanish driver Fernando Alonso last won a Formula 1 Drivers’ Championship crown, but he isn’t ready to give up trying for another just yet.

The stylish Spaniard is a fan favourite and, despite not lifting F1 silverware since his last triumph back in 2006, he remains confident of finally ending that 11-year wait this upcoming season.

Alonso will be buoyed by the fact reigning champion Nico Rosberg has departed proceedings after announcing a shock retirement last year, following his title-winning race in November.

The now 35-year-old was a dominant force during the 2005 and 2006 campaigns, as he rallied to back-to-back F1 title successes during the height of his powers when representing Renault.

He now resides with McLaren-Honda and is seeking to add a third world crown to his list of honours from over 10 years ago.

The Oviedo-born steerer endured a frightening crash last season, when his car went sliding off the circuit in Australia and collided with the track’s barriers at a whopping 180mph. He luckily escaped without any serious injuries, somehow sustaining just a collapsed lung and some fractured ribs.

Alonso ready to challenge for title again

The determined Spaniard is confident he can start the next season strongly and finally start to make an impact on races across the globe in his car.

McLaren boss Zak Brown angered Alonso recently when suggesting that the team are unlikely to win many races next term.

The Spanish driver was quick to overlook the comments and confidently claimed he will remain positive in his bid to enjoy success across 2017.

“I read what Zak Brown said, but who knows?” Alonso declared. “I am keeping a positive attitude, preparing for the championship as intensely as ever, and I will do everything in my power,”

The double world champion won his first world title at the age of 24, which then made him the youngest ever Formula 1 Championship winner.

Hamilton the man to beat

However, times have changed throughout recent years and the circuit veteran now finds himself up against a hugely talented roster of steerers. British Mercedes driver Lewis Hamilton is currently leading the way and is regarded as the heavy favourite in the F1 odds to win a fourth world title in 2017.

Meanwhile, if Alonso is going to taste success this year he will have to get the better of Red Bull’s deadly duo too.

Young starlet Max Verstappen became a sensation last season when making history as the youngest ever F1 circuit winner ever. His teammate Daniel Ricciardo is also a threat and boasted plenty of pace all across last year.

Retirement on the horizon?

Previously quizzed as to whether 2017 could be his last campaign on the track, Alonso was coy regarding retirement plans.

“We’ll see. We’ll go step by step,” he stated.

Alonso is a long-serving F1 driver and believes he still plenty to give in the sport which he has mastered in his impressive career. Still, he faces a tough task in ousting the younger, hungry competitors in the 2017 circuit.

Formula One: Motorsport Network set to acquire stake in Mclaren?

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Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including  Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.

Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.

As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?

Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.

As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.

Credit to Tim Holmes for providing concept MCL32 livery design with the inclusion of Motorsport.com branding.

Thanks to the MsportXtra collective for support in connecting fellow motorsport enthusiasts.

Formula One: Castrol Mclaren Honda partnership confirmed

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In a PR engagement broadcast on social media yesterday Mclaren Honda’s Stoffel Vandoorne inadvertently revealed the team’s 2017 teamwear, on which Castrol branding is evident the left sleeve.

At this time Mclaren have not commented on the 2017 plans around fuel and lubricant supply. It is widely understood BP have entered into partnership with the team. Based on the image of Stoffel BP have chosen to promote the Castrol brand through the Mclaren partnership.

Thank you to Laura Leslie for posting this image online. Her original post can be seen here:

 

Formula One: Mclaren launch RM 50-03

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Mclaren Honda, in collaboration with timepiece partner Richard Mille, have created a one-off Graphene inspired livery to celebrate the launch of the special edition Mclaren RM 50-03.

The RM 50-03 Tourbillon Splits Seconds Chronograph Ultralight McLaren F1 weighs less than 40 grams, making it the lightest mechanical chronograph ever made. It’s a landmark that’s been achieved through the use of cutting-edge technical materials – titanium, carbon-fibre, and the introduction of an entirely new material into the world of watchmaking: Graph TPT, composed of Carbon TPT  and a newly discovered material called graphene.

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Speaking at the launch, held at the SIHH event in Geneva, Richard Mille, CEO of Richard Mille Watches, said:

“We couldn’t have dreamt of a more fitting partner in terms of image than McLaren. It’s an organisation that strives to achieve perfection – whether it be in research and development, aesthetics or execution, right down to the smallest detail. With our 10-year partnership, we’re really only at the beginning of exploiting the opportunities and know-how that exists between both our companies.” 

Zak Brown, Executive Director of McLaren, added:

“We’re absolutely delighted to be able to celebrate the collaboration between McLaren and Richard Mille with such a stunning and cutting-edge piece of watchmaking. The RM 50-03 really is a world-first: the lightest mechanical chronograph ever made, and the first watch in the world to incorporate graphene. Like McLaren, the Richard Mille brand is all about seizing every opportunity to challenge our prevailing notions about technology: in such a short period of time, Richard and his team have created a unique niche for themselves in the horological world, and this new watch pushes them even further ahead of their contemporaries.”

The RM 50-03 McLaren F1 will be produced in a numbered limited edition of 75 pieces and will be available only at Richard Mille boutiques. Each watch will be accompanied by a 1:5 scale model of the 2017 McLaren-Honda car driven by double-world champion Fernando Alonso and Stoffel Vandoorne.

Further information on the Mclaren Richard Mille partnership and details on the RM 50-30 can be found here.

Fans will be hopeful that with a refreshed management structure, Mclaren will take inspiration from this one off livery when signing off plans for the 2017 vision for the racing livery.

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Formula One: Dr Jenson Button

Fresh from what is more than likely to have been his final Formula One Grand Prix, earlier this week Jenson Button was awarded an honorary Doctorate of Engineering from Bath University.

In the short clip above Jenson expresses his gratitude for the university’s recognition of his engineering capabilities demonstrated throughout his 16 year career in Formula One.

Bath University is located less than 15 miles from Frome, the town in which Jenson Button grew up.

Formula One: One last ridiculous Santander ad for Jenson Button!

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Jenson Button’s F1 Racing Career may have come to an end on lap 12 of the 2016 Abu Dhabi Grand Prix, but those sponsorship commitments are far from over.

In recent years Santander UK and Jenson Button have developed a reputation for putting out adverts so cringe worthy they are almost good. In what could be Jenson’s final advert for the bank every effort is made to surpass his earlier efforts!

So for the Jenson Button fan struggling to come to terms with his retirement sabbatical, check out this clip from Santander UK:

While you are there, why not enter the competition too, who knows maybe Jenson will deliver an unexpected Christmas present just for you!

For more from Santander UK head to bank’s website here

Formula One: Pérez for Mercedes?

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With the shock announcement from 2016 Formula One World Champion Nico Rosberg’s retirement last Friday, almost every driver on the grid has been named as a possible replacement for the German. Nico’s decision came as a surprise not only to media and fans of the sport, but to his employers and rivals on the grid. Had there been an inkling from anyone that Nico may have taken this decision the contractual status of a number of leading drivers may be looking very different at this point in the season.

The Mercedes board will be keen to install a replacement driver as soon as possible to minimise the impact on the teams 2017 campaign and maximise driver acclimatisation. That being said, should Mercedes opt for a driver currently under contract with another team it is highly unlikely they will be able to work with said driver until the new year.

From an ease of transition perspective Mercedes could opt for one of their junior drivers in Ocon or Wehrlein. Whilst kind on the cheque book and simplest to implement, Mercedes require a driver capable of performing from at the very top level from the word go, it is undeniable the potential of both drivers is without question,  but it would be a risk to place them with the team from the beginning of 2017.

Realistically, this leaves Mercedes with little option than to approach drivers with existing agreements for season ahead. Toto Wolff has intimated he is reluctant to poach drivers from Ferrari or Mclaren, acknowledging the damage this could cause to future team relations in the lead up to strategy group negotiations with Liberty Media over the coming 36 months. This in theory removes Sebastian, Kimi, and Fernando from the equation. Whilst Toto did not explicitly rule out either of the Red Bull Racing drivers, it is highly unlikely either would be released from what are understood to be long term contracts.

This has left many to suggest Bottas has the most likely candidate for the seat. He is part managed by Toto Wolff and with Williams working in close collaboration with Mercedes a deal in theory could be easy to achieve. I see this to be quite unlikely. 2016 was somewhat of an underwhelming season for both Bottas and Williams. If the cliché of ‘you are only as good as your last race / season’ were to be applied. Bottas is not hot property and should not be regarded as the next best option.

Taking all of this into consideration I believe the best placed driver on the grid to replace Nico Rosberg for 2017 is Sergio Pérez. With 101 points, and 2 podium finishes in 2016 Sergio Pérez was the best performing non works Mercedes driver. He lead the Force India team to their most successful year in history, finishing 4th in the constructors championship scoring points in 16 events over the season. From a pure performance perspective Sergio Pérez has to be regarded as a genuine contender for the seat.

Over and above on track performance, Pérez is highly attractive from a commerical perspective. Mexico is a hugely important market for Mercedes, the car maker is looking to double car sales in the country by 2020. Having a national hero behind the wheel of a Silver Arrows would support this strategy.  Beyond this Sergio Pérez brings his own sponsors to a team. Mercedes are not a team struggling for budget, but opening doors to the Slim family (Telmex Group) will be more than welcome.

Of course Sergio recently signed a one year extension with Force India which in theory locks the Mexican in to the team until 2018, however were Mercedes to offer the services of Wehrlein alongside a discounted Power Unit I am sure an agreement could be found.

Sergio Pérez is a changed driver from the man who replaced Lewis Hamilton at Mclaren in 2013. He has proved his consistency and ability to work with a team during his time with Force India. He deserves another opportunity with a top team. He is the most logical option for Mercedes.

Would it prove to be a threat to Lewis Hamilton? Only time will tell. His has a unique ability to manage tyres and with the huge shift in regulations coming for 2017 this attribute could prove invaluable. At this time Sergio Pérez’s management have declined to comment on the possibility of such a move, but there should be no doubt they will be evaluating any opportunity should it arise.