Tag Archives: Mclaren Honda

Formula One: Sauber Honda Partnership CONFIRMED

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Earlier this morning, the Sauber F1 team confirmed a new partnership with Honda set to commence from 2018.  This Swiss-Japanese partnership will involve extensive strategic and technological realignment and creates a news basis for the team moving forward. Following the change in ownership of the Swiss based team, switching to Honda Power for 2018 demonstrates the team’s desire to return to the front through exploring all opportunities available to them.

Speaking on the new partnership Monisha Kaltenborn, CEO and Team Principal commented

“It is a great honor for the Sauber F1 Team to be able to work together with Honda in the coming seasons. Our realignment is not just visible through the new ownership but also now with our new technological partnership with Honda. We have set another milestone with this new engine era, which we await with huge excitement and of course we are looking for new opportunities. We very much look forward to our partnership with Honda, which sets the course for a successful future – from a strategic as well as from a technological perspective. We thank Honda for making this great partnership happen.”

Katsuhide Moriyama, Chief Officer, Brand and Communication Operations, Honda Motor Co., Ltd:

“In addition to the partnership with McLaren which began in 2015, Honda will begin supplying power units to Sauber as a customer team starting from next year. This will be a new challenge in Honda’s F1 activities. In order to leverage the benefits of supplying to two teams to the maximum extent, we will strengthen the systems and capabilities of both of our two development operations, namely HRD Sakura and the operation in Milton Keynes. We will continue our challenges so that our fans will enjoy seeing a Honda with dominant strength as soon as possible.”

Further details around the new partnership will be made available in due course.

Follow this link to check out the 2017 Sauber F1 Team Merchandise Collection from Errea Sport.

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Formula One: Zak Brown’s strategic masterstroke?

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McLaren Honda’s announcement that Fernando Alonso will compete in the 101st running of the Indy 500 this week came at the perfect time for both the team and driver. After a more than challenging start to the 2017 season the team were in dire need of some positive press coverage. The move towards Indy, initialed by Zak Brown (Team Principle) has achieved exactly that.

There are a plethora of reasons as to why this move will be a positive for McLaren Honda moving forward, this article will seek to explore these from driver, commercial, and team perspective.

Driver: Fernando Alonso’s contract with McLaren expires at the end of the 2017 F1 season. Mclaren Honda’s failure to provide Alonso will a car capable of challenging for regular points let alone podiums or wins has been seen by many as a waste of Alonso’s talent. Should Fernando seek to remain in Formula One beyond his current agreement McLaren Honda will have their work cut out to convince him they can deliver a car that will allow him to challenge for a 3rd world championship. Zak Brown and the team realise this, and as such have begun to explore other ‘benefits’ they can bring to the table that other teams may struggle to offer. Running at the Indy 500 is one such benefit. With Honda power supplying half the grid in Indycar, slotting Alonso into a front running team was not a challenge. Realistically only McLaren could offer an active works F1 driver this opportunity.

Will this alone be enough to convince Alonso to stay? Beyond money, which at this point in his career may not be an incentive,  what else could they offer him? Running in LMP1 at Le Mans for the foreseeable future would prove very tough for McLaren to offer to Alonso. With only Porsche and Toyota capable of challenging for a win, it is doubtful a manufacturer drive would be open.

Through Zak Brown’s involvement in the Motorsport Network he has a connection to Formula E (Motorsport Network are minority shareholders of the championship) in addition McLaren supply ECU units. Could the team offer him a drive in Formula E alongside F1 from 2018 and beyond? Equally Zak Brown runs his own endurance racing team, could this be used to entice Alonso to events such as the Daytona 24hrs.

If McLaren can find Alonso success in other categories could they convince him to remain with the F1 team whilst they rebuild? Or could it show him there is more to life than Formula One.

Of course this assumes Alonso would perform well in other categories. The flip side of this strategy would be if Alonso struggles at the Indy500 or other events the team ‘allow’ him to compete in, he will devalue his own stock. He may make himself less appealing not only to F1 teams but also to other championships. In running at Indy Alonso risks limiting his own options when it comes to negotiating new a new agreement with McLaren.

Commercial: McLaren Honda’s recent struggle to retain and entice new partners has been well documented. With another underperforming season in prospect the team’s ability to ‘stop the rot’ is unlikely. Partners join Mclaren on the basis of front running exposure. They are not receiving this. Media coverage the team does receive is largely negative or not focused on racing.

Alonso running at the Indy 500 has created a good news story for the team, media coverage has been extensive and positive. This will continue into Indy. Through running a McLaren livery at the Indy 500 with all Mclaren’s partners gaining exposure, Mclaren will be able to make up for any exposure shortfall they may have faced as a result of disappointing performances in Formula One. Running at Indy will also give Mclaren’s partners additional exposure in the US, a key strategic market. This will help the team in future partner discussions.

The counter argument to this is that existing partners may realise they can achieve expansive coverage, greater than that of F1, simply by partnering with a top driver at a single event. Any partner / sponsor questioning a future with the team may be presented with a new strategic direction through this gimmick / project.

Team. There is no I in team. As fantastic as it is to see a current F1 driver taking part in the Indy 500, but Zak Brown and McLaren Honda management can’t for one second forget that they have fundamental problems to address within their own team. Issues that no PR stunt will overcome. There is talk that Mercedes have agreed to support to Honda in overcoming some of their Power Unit shortcomings, assuming the support leads to a turnaround in form, perhaps there is a light at the end of the Honda struggle. McLaren must focus on this. There is no point ploughing resources into keeping Fernando Alonso happy if the situation around overall team performance does not improve.

A side comment on the offer of Mercedes support. It is impossible to imagine a scenario in which Mercedes will give Honda sufficient information to enable them to challenge for outright performance. Will a Honda Power unit developed with Mercedes not just become an incredibly expensive customer power unit which similar to a Williams or Force India will not be allowed to win?

Could McLaren Honda heading to the Indy 500 also be a comment to the FIA ahead of discussions around future power unit regulations? If they find success in Indycar will Honda start to camping for the same power unit to be used in F1? Are McLaren in sufficient a position of strength to threaten to switch to Indycar should future F1 power unit regulations not shift in their favour?

In conclusion. Zak Brown’s commercial minded approach to management of McLaren Honda and their issues is hugely refreshing for the fan and for sponsors. I look forward to seeing this same dynamic approach being taken to resolving team performance issues.

Credit to Tim Holmes for the concept Mclaren Indycar livery imagery supporting this article. Follow Tim on Twitter here

 

Formula One: Are Sauber ahead of Mclaren?

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With the first week of pre-season testing in Barcelona drawing to a close to decipher the true pace of any team is almost impossible. All teams will be running their own development programs with differing approaches to fuel loads, tyre usage, aero set up, and engine mode settings. However after four days of testing some trends are beginning to emerge. One such trend could be concerning for Mclaren.

With the Sauber F1 team opting to run a 2016 Ferrari power unit through the 2017 season many expect the team to struggle for outright performance. When the decision was first announced the team explained this move would ensure stability in design and reliability allowing them to focus on the challenges of the changes in aerodynamic regulations for 2017. This approach appears to have paid off as through the first week of testing, only Mercedes and Ferrari have covered more KM’s in testing, 2,597KM  & 2,173KM  to Sauber’s 1,624KM. Mclaren on the other hand have struggled for reliability and not to mention outright pace. Power unit supplier Honda have new approach to the 2017 engine configuration to address inherent performance shortcomings, unfortunately this new design coupled with a new fuel and lubricant supplier, has lead to unreliability. In four days testing Mclaren have covered less than 1000KM.  As teams head into the second pre season test in which performance will should become a greater focus, Mclaren are unlikely to have collected sufficient baseline data to understand how best to extract maximum performance from the MCL32.

As stated in the first week of pre-season testing teams rarely focus on outright performance, however there will certain simulation runs in which drivers are allowed to push the car and situations in which softer compound tyres will be used.

@MsportXtra has complied a useful summary of fastest time set by each driver, total number of laps, and tyre used to set the fastest lap in tweet below:

Comparing the data between Sauber and Mclaren in this format adds further weight to the suggestion Mclaren could be set for a difficult start to the season. In every session in which Mclaren and Sauber completed their fastest laps on the same compound tyre, Sauber were able to post faster lap times. Further more in the session in which Mclaren worked with the Ultra soft compound, Sauber were faster using the super soft compound.

In reviewing the below table provided by Pirelli of the overall fastest times over the test, Mclaren again look to be in a precarious position.

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It is widely understood that Mclaren are not able to use all performance modes with the Honda power unit owing to concerns over reliability. Much of the teams issues can be attributed to this, but with such limited running the team may struggle to validate aerodynamic concepts in the design of the MCL32. After a challenging 2 seasons for the Woking based team could 2017 see the team fall further back down the grid?

The approach taken by Sauber of focusing on understanding the new aerodynamic regulations and minimising the impact of using a year old power unit appears to be paying off, with strong reliability the team should be targeting points early in the season which should also attract interest from new partners, something most teams in Formula One are actively seeking.

Formula One: UPDATED – Motorsport Network set to acquire stake in Mclaren?

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Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.

Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.

As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?

Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.

As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.

Credit to Sean Bull Design for providing concept MCL32 livery design with the inclusion of Motorsport.com branding

The original article with  Tim Holmes artwork can be found here  (Posted Feb 17th AM)

Thanks to the MsportXtra collective for support in connecting fellow motorsport enthusiasts.

Formula One: Fernando Alonso looking to end decade wait for F1 crown

It has been over a decade since Spanish driver Fernando Alonso last won a Formula 1 Drivers’ Championship crown, but he isn’t ready to give up trying for another just yet.

The stylish Spaniard is a fan favourite and, despite not lifting F1 silverware since his last triumph back in 2006, he remains confident of finally ending that 11-year wait this upcoming season.

Alonso will be buoyed by the fact reigning champion Nico Rosberg has departed proceedings after announcing a shock retirement last year, following his title-winning race in November.

The now 35-year-old was a dominant force during the 2005 and 2006 campaigns, as he rallied to back-to-back F1 title successes during the height of his powers when representing Renault.

He now resides with McLaren-Honda and is seeking to add a third world crown to his list of honours from over 10 years ago.

The Oviedo-born steerer endured a frightening crash last season, when his car went sliding off the circuit in Australia and collided with the track’s barriers at a whopping 180mph. He luckily escaped without any serious injuries, somehow sustaining just a collapsed lung and some fractured ribs.

Alonso ready to challenge for title again

The determined Spaniard is confident he can start the next season strongly and finally start to make an impact on races across the globe in his car.

McLaren boss Zak Brown angered Alonso recently when suggesting that the team are unlikely to win many races next term.

The Spanish driver was quick to overlook the comments and confidently claimed he will remain positive in his bid to enjoy success across 2017.

“I read what Zak Brown said, but who knows?” Alonso declared. “I am keeping a positive attitude, preparing for the championship as intensely as ever, and I will do everything in my power,”

The double world champion won his first world title at the age of 24, which then made him the youngest ever Formula 1 Championship winner.

Hamilton the man to beat

However, times have changed throughout recent years and the circuit veteran now finds himself up against a hugely talented roster of steerers. British Mercedes driver Lewis Hamilton is currently leading the way and is regarded as the heavy favourite in the F1 odds to win a fourth world title in 2017.

Meanwhile, if Alonso is going to taste success this year he will have to get the better of Red Bull’s deadly duo too.

Young starlet Max Verstappen became a sensation last season when making history as the youngest ever F1 circuit winner ever. His teammate Daniel Ricciardo is also a threat and boasted plenty of pace all across last year.

Retirement on the horizon?

Previously quizzed as to whether 2017 could be his last campaign on the track, Alonso was coy regarding retirement plans.

“We’ll see. We’ll go step by step,” he stated.

Alonso is a long-serving F1 driver and believes he still plenty to give in the sport which he has mastered in his impressive career. Still, he faces a tough task in ousting the younger, hungry competitors in the 2017 circuit.

Formula One: Castrol Mclaren Honda partnership confirmed

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In a PR engagement broadcast on social media yesterday Mclaren Honda’s Stoffel Vandoorne inadvertently revealed the team’s 2017 teamwear, on which Castrol branding is evident the left sleeve.

At this time Mclaren have not commented on the 2017 plans around fuel and lubricant supply. It is widely understood BP have entered into partnership with the team. Based on the image of Stoffel BP have chosen to promote the Castrol brand through the Mclaren partnership.

Thank you to Laura Leslie for posting this image online. Her original post can be seen here:

 

Formula One: The Power of Teamwork

As the Mclaren Honda team head into the final race of the 2016 Formula One World Championship, Mobil One’s the grid caught up with a few key players within the team to discuss the importance of teamwork.

Race engineer Tom Stallard give a fantastic explanation around team mater rivalry, commenting it is the teams role to find the optimal set up to allow both drivers to perform at their peak, a performance advantage found by one driver or by one half of the garage in set up, leaving the other driver behind is not how to go racing. Rather Mclaren seek to give both drivers the best possible chance to perform.

Mclaren Honda will see a huge overhaul in the team dynamic over the winter break, with a new CEO joining the team in Zak Brown, and a revised driver line up. Finding success in these destabilising times will be a huge challenge for the team. For now their focus will be ending 2016 on a high and giving Jenson Button the sign off to his racing career that he deserves.

Formula One: Button sets his sights on Schumacher

The 2016 Malaysian Grand Prix will mark Jenson Button’s 300th start in Formula One. With a career spanning 17 years to date Jenson Button ranks 3rd behind Rubens Barrichello (322) and Michael Schumacher (306) in most F1 starts in the history of the sport.

In this incredibly open interview for Mobil 1’s The Grid. Jenson highlights this statistic and references a desire make his way to the top of this ranking. Only time will tell if the falling of the chequered flag in Abu Dhabi will mark the end of Button’s F1 career, for now retirement from F1 is not on his mind. The Brit makes it clear 2017 for him will be a year in which he can take time for himself, he has a contract to race in 2018 with Mclaren if both he and the team desire, and should anything unforeseen happen between now and March 2017 there is no reason to think he would not be the team’s first choice reserve driver.

Jenson Button’s F1 career is far from over, it is hard to imagine him not wanting to experience F1 machinery under the new technical regulations. For 2017 however he states ambitions to compete in the Triathlon world championships and sample other forms of motorsport.

 

Formula One: Win a Go Kart driven by Mclaren Legends

Earlier this summer Mclaren legends of the past present and future raced against each other behind the wheel of the great motoring equaliser, the Go Kart! In an event hosted by Esso and Mcalren Honda at Fernando Alonso’s go karting circuit in Spain, Alonso, Button, Coulthard, Vandoorne and Hakkinen competed on the same track together for the first time.

Check out this film to see how they got on:

Mobil One’s The Grid are offering you the chance to win one of the Go Karts used at this event. To take part follow this link and answer the question:

How many Grand Prix did David Coulthard win during his F1 career?

Best of luck!

 

 

 

Formula One: Belgian Champion in waiting?

Stoffel Vandoorne will head his home Grand Prix in Belgium this weekend as Mclaren Honda’s reserve driver. After securing the GP2 championship in dominant style in 2015, Stoffel is splitting his 2016 season between his role with Mclaren, which saw him stand in for the injured Fernando Alonso in Bahrain earlier this year, scoring the team’s first points of the 2016 campaign, and competing in the Super Formula Series in Japan.

Stoffel has done more than enough to convince the F1 paddock he is ready to make the step in to a full time drive in 2016. It is widely expected he will replace Jenson Button in the 2017 line up. Mobil One’s the Grid caught up with the Belgian to hear about discuss his 2016 year to date and expectations for the future.