Tag Archives: Mclaren F1

Formula One: UPDATED – Motorsport Network set to acquire stake in Mclaren?

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Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.

Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.

As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?

Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.

As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.

Credit to Sean Bull Design for providing concept MCL32 livery design with the inclusion of Motorsport.com branding

The original article with  Tim Holmes artwork can be found here  (Posted Feb 17th AM)

Thanks to the MsportXtra collective for support in connecting fellow motorsport enthusiasts.

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Formula One: Motorsport Network set to acquire stake in Mclaren?

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Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including  Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.

Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.

As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?

Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.

As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.

Credit to Tim Holmes for providing concept MCL32 livery design with the inclusion of Motorsport.com branding.

Thanks to the MsportXtra collective for support in connecting fellow motorsport enthusiasts.

Formula One: Michael Kors joins Mclaren

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McLaren-Honda have announced a new partnership with Michael Kors. The internationally renowned luxury accessories and ready-to-wear brand becomes the official lifestyle partner of the team.

Both McLaren-Honda and Michael Kors celebrate design and speed, with the partnership strengthening and amplifying both brands’ embodiment of a fast, jet-set lifestyle.

“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” says John D. Idol, Chairman and Chief Executive Office of Michael Kors. “This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”

The Formula 1 audience is a new one for Michael Kors, providing a prime opportunity to familiarize the European consumer with all facets of the Michael Kors world. Additionally, the legendary McLaren-Honda brand and its renowned Formula 1 drivers are an exceptional representation of the Michael Kors man—sophisticated, international and successful, with an appreciation for living life in the fast lane.

“We’re delighted to announce a brand-new partnership between McLaren-Honda and Michael Kors, the world-famous award-winning designer of luxury accessories and ready-to-wear apparel,” says Ron Dennis, Executive Chairman and CEO McLaren Group.

He continues, “Like McLaren, which has raced in Formula 1 all over the world for the past 50 years, Michael Kors is also a truly international company, operating stylish and successful stores in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

“Moreover, I firmly believe that the corporate cultures of both McLaren and Michael Kors encompass a common dynamism and adventurism, as well as a shared commitment to a similarly relentless pursuit of perfection, and as such the two brands are extremely well suited to a long-term partnership. That brand fit is very important to both of us: both companies have built their reputations on being the very best at what they do, and, as we now march forward together, we’ll both become stronger still.”

As the team’s official lifestyle partner, Michael Kors branding will feature prominently on both the driver overalls and the McLaren-Honda MP4-31 car.

To celebrate the launch of the partnership, Michael Kors has created a limited-edition men’s leather jacket. The 50 specially produced black leather jackets will be sold exclusively on the men’s floor of the new Michael Kors London flagship store, while supplies last. The jackets feature both the Michael Kors and McLaren logos, as well as a limited-edition plaque with each piece’s unique production number.

“This partnership is about the convergence of style and speed, which is inherent to both the Michael Kors and McLaren-Honda DNA,” says Michael Kors. “There is an energy, sophistication and confidence to both of our brands, and we wanted to create a limited-edition piece that spoke to that.”

Formula One: Mclaren MP4-31 Launched

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Mclaren Honda have launched their new Formula 1 challenger, the MP4-31 ahead of pre season testing starting tomorrow. The striking and innovative MP4-31 chassis integrates the new Honda RA616H power unit, developed exclusively for the team.

Although a high level of continuity in Formula 1’s technical regulations has enabled the team to strengthen and mature many of the design concepts developed on last year’s McLaren-Honda MP4-30, the new car also incorporates a significant number of all-new innovations. The result is a balance of remarkably elegant aerodynamic solutions with a highly space-efficient integration of Honda’s new-for-2016 power unit.

While McLaren’s race team has spent an extremely busy few months developing the MP4-31 right up to the very tight deadline dictated by the truncated modern off-season, its marketing team has also enjoyed a very strong winter, announcing a raft of prestigious new commercial deals to add to a roster of equally valued existing partners.

Joining McLaren-Honda’s partner group for 2016 will be the world-renowned luxury watch brand Richard Mille, which commences a 10-year marketing, branding and licensing collaboration.

Global luxury goods giant LVMH will continue its long unbroken association with the team, through its premium sparkling wine brand Chandon, whose rising-star identity will adorn both the MP4-31 and the drivers’ race suits.

Other important and valuable recent acquisitions include a brand-new haulage supplier, Volvo Trucks, and a brand-new technical services provider, IT Lab, while official services supplier ISS has renewed and extended its partnership. Also, official electronic communications supplier Kenwood celebrates 25 years as a McLaren partner this year. Finally, 2016 marks the second year of a 10-year alliance with KPMG.

In addition to the aforementioned acquisitions and renewals, McLaren-Honda is once again privileged to count on the loyal support of an impressive portfolio of partners old and new, including Johnnie Walker, SAP, Hilton Worldwide, CNN, Santander, GSK, Mazak, AkzoNobel Sikkens, Segafredo Zanetti, Akebono, Norton Rose Fulbright, Enkei, Repucom, Sparco, Maxi Nutrition, Asics and TechnoGym.

Last but very far from least, McLaren-Honda’s preparations for 2016 have once again benefitted enormously from the unrivalled resources and expertise of ExxonMobil, which is celebrating 22 years of partnership with McLaren this year. ExxonMobil’s engineers, together with their counterparts at Honda, have been tirelessly developing pioneering new technologies and formulations of Esso fuels and Mobil 1 lubricants for the all-new Honda RA616H V6 turbo power unit, and Mobilube 1 SHC racing gear oil for McLaren’s bespoke eight-speed gearbox.

Importantly, the size and calibre of our partner roster – and its collective commitment to the team – underscores the confidence that all at McLaren have in our journey back to the podium.

2016 McLaren Honda MP4-31 Front Three Quarter

Fernando Alonso (#14) said:

The start of a new season is always a special feeling, characterised by a lot of anticipation for the year ahead. This year is no different: I’m excited and raring to go.

Last year the spotlight was very much on McLaren-Honda as we embarked on the first year of our renewed partnership. It was a tricky season for all of us, but we learned a hell of a lot.

Likewise, it’s been a very productive winter for me. I’ve been training extremely hard, as usual, but also enjoying time with my family, and keeping tabs on all the hard work going on at the McLaren Technology Centre, Woking, where the McLaren guys have been doing an incredible job to get everything ready in time. The Honda boys have been working flat-out in Sakura, too.

The aero package shows fantastic attention to detail. The whole car is beautiful in fact – it’s particularly nicely packaged from an aerodynamic point of view as I say – and I’m 100 per cent ready for the challenge ahead.”

Jenson Button (#22) said:

I really can’t wait to take the wheel of the new MP4-31 tomorrow. All Formula 1 drivers need a winter break, but I’m massively excited to get started on the 2016 season now, and I have to say the brand-new McLaren-Honda MP4-31 really looks the part.

Moreover, having spent quite a bit of time at the McLaren Technology Centre recently, I can tell you that there’s a huge amount of palpable positive energy there at the moment, despite the challenging yet steep learning curve we all travelled along in 2015.

In fact, the immense amount of sheer hard work that has gone into the development of the MP4-31 over the winter makes me immensely proud, and consequently I go into the new season with even more motivation and belief.

Despite the ups and downs we saw last year, there were steady improvements all year long, and that gives us confidence in the design direction we’re taking. There are a lot of positives we can build on, and a strong platform to take forward. I’m not about to make any over-optimistic predictions – Formula 1 is far too unpredictable for me to do that – but, from what I’ve seen so far, the aero detailing on the car looks fantastic, and I’m really looking forward to beginning the process of testing those new innovations when I get behind the wheel tomorrow.”

2016 McLaren Honda MP4-31 Overhead

Ron Dennis (Executive Chairman and Chief Executive Officer, McLaren Technology Group) said:

As we embark on the second year of our renewed McLaren-Honda partnership, all of us remain united in our purpose. That purpose is to develop our team towards our shared ambition: to win.

We’ll make no predictions as to when those wins will come, but I can say without fear of contradiction that every member of our team has worked with truly relentless dedication over the past few months. The result is that MP4-31’s developmental trajectory has been usefully steepened over the winter, and I’m consequently very proud of our team’s efforts.

We remain resolute in our commitment to our goals, and we maintain an indefatigable commitment to the winning potential of a full works team. Believe me: the full works backing of a multinational automotive manufacturer is the only platform from which real success in modern Formula 1 can be achieved. As McLaren-Honda, therefore, we’ve vowed to work together, and to win together, and that determination has become further cemented as our relationship has deepened through the shared challenges we faced last year.

We have the best driver line-up in the sport. We have an engineering team that has been meticulously hand-picked, restructured, guided and inspired; the blend of technical skill-sets and attitudinal mind-sets we now possess are fit-for-purpose and state-of-the-art. And, thanks to the relationships we’ve nurtured with a hugely impressive roster of loyal and powerful partners, our commercial position is equally robust.”

Eric Boullier (Racing Director, McLaren Racing) said:

First of all, we must recognise the very hard work performed over the past few months by everyone in Woking, Sakura and Milton Keynes.

The guys have shown intense dedication throughout the winter period, and the result is that they’ve successfully kept our aggressive build and development programmes on schedule. As such, all our team members are a credit to McLaren-Honda, and consequently we’re incredibly grateful to everyone involved in the development of the MP4-31.

But we’re never satisfied, which is why we’ve continued to strengthen our engineering team in recent weeks and months, and we’re confident that the changes we’ve made will improve and accelerate our car-development progress in the future.

So the two Barcelona tests will merely herald the continuation of the huge collaborative task that all departments have been engaged in during the off-season. We’ll be aiming to spend the four days of the first test carefully and methodically: extracting the maximum from the time available, and concentrating our efforts on proving out our central systems, operational procedures and electronics checks. We’ll need to verify our work in the garage before we can expect any miracles on track – essentially, to ensure we walk before we can run. After all, testing is just that: testing.

But be assured, we’re motivated and determined, and we’re pulling together.”

Yasuhisa Arai (Senior Managing Officer and Chief Officer of Motorsport, Honda R&D Co Ltd) said:

From the start of tomorrow’s testing, the second season of McLaren-Honda’s new adventure begins. It was a short winter break, but nonetheless Honda was able to make the most of the off-season in preparation for 2016, strengthening our team and working tirelessly alongside the McLaren and ExxonMobil engineers.

Learning from last year, we’ve made changes to the compressor and other hardware of the power unit during the break, maturing our overall concept from last year. Our focus will be to test the car’s balance with the new chassis and power unit, and specifically the ERS direction during the eight days of winter testing.  

We won’t know exactly where we stand until we reach the end of the two tests, but we’re looking forward to getting back on track, gathering data, and feeding back the information to our engineers so as to prepare for Melbourne and onwards.

It’s good to be back.”

Formula One: Mclaren switch to Volvo… … Trucks

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McLaren-Honda have announced  Volvo Trucks as an official supplier of trucks and haulage to its Formula 1 team.

The partnership will see McLaren-Honda take delivery of a brand new fleet of 24 state-of-the-art Volvo FH Series trucks for the duration of the four-year agreement. They will provide essential transport solutions and logistics support for both race team and hospitality operations.

The 24 Volvo FH 13-litre, 540hp trucks will comprise of three different specifications, including standard height, extra low, and top of the range, to cater for the ever-changing logistical requirements of the team at grand prix locations all over Europe.

The technology used on the exclusive flagship truck is inspired by the racing world, and is the first time a heavy goods vehicle has used its celebrated I-Shift automated gearbox matched to a new Dual Clutch, that offers unrivalled driveability in its class. The vehicle also features independent suspension using rack and pinion steering – features which have previously only been available in passenger cars.

McLaren-Honda will benefit from transport solutions that offer fuel-efficient, torque-strong performance, responsive engines and comfortable cabs. The Volvo FH Series boasts the latest I-See gradient technology that can save fuel, and engines that meet the Euro-6 emissions standard, therefore reducing environmental impact in line with the team’s status as the only Formula 1 operation to be awarded the FIA Institute’s Environmental Award for the Achievement of Excellence.

The FH Series is also the world’s safest Volvo product, equipped with unique safety systems including the strongest-ever Volvo cab, driver support systems, redesigned aerodynamic mirrors, improved instrument display and dynamic headlights.

Jonathan Neale, Chief Operating Officer, McLaren Technology Group, said: “As well as looking for on-track efficiencies, as part of McLaren’s sustainability commitments we also look for improvements off it too. That’s why we’re very proud to partner with such a prestigious brand as Volvo Trucks, who are renowned for their innovative and high-performance heavy goods transport solutions.

“Away from the racing circuit, managing freight and logistics for a Formula 1 team presents a huge challenge in itself. Transporting McLaren-Honda’s entire race team operations across Europe in an efficient, reliable and, most importantly, safe manner is no mean feat, and we knew that partnering with Volvo Trucks as an official supplier would fit that bill perfectly.

“Like McLaren, Volvo Trucks prides itself on an enviable heritage in its field. They have been in operation for more than 80 years and built an impressive reputation for strong, reliable and economical transport products. We are looking forward to receiving the first trucks from the new Volvo FH fleet from April onwards, and working with Volvo Trucks to refine our logistics solutions as the relationship progresses.”

Mike Corcoran, Commercial Director at Volvo Trucks UK & Ireland, said: “We are extremely proud to have been selected as a supplier by McLaren-Honda. Our two companies share a number of values – particularly so in terms of our approach to quality and innovation, and we are both very much leaders in the use of technology. We are both winners in the race to find technological solutions to a very different set of transport challenges: McLaren on the track, and Volvo Trucks on the roads and highways of the world.”

Tobias Dahlgren, Brand Strategy & Implementation Director at Volvo Trucks, added: “It is great to see that our trucks, known to be leading in innovation and quality, will deliver transport solutions to a customer in one of the most demanding businesses like McLaren-Honda. For Volvo, being a global brand with a presence on every continent, this ‘co-operation’ provides the possibility for us to offer selected customers and partners a unique experience together with McLaren-Honda.”

Formula One: Mclaren 2016 Collection launched

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The Mclaren F1 Team have officially launched their 2016 team and fan wear collection. In a vote of confidence for the second year of the team’s partnership with Honda, Mclaren have reintroduced the Rocket Red winner’s T-shirt. Traditionally worn by the entire team after a race win.

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The 2016 design is an evolution of this simple layout seen in 2015, with the addition of Chandon and Richard Mille branding along with the use of a chequer format on teamwear (images available through the below link)

The collection is on sale now and can be found here

Formula One: Richard Mille joins Mclaren

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McLaren-Honda is delighted to announce a new 10 year  partnership with luxury watchmaking brand Richard Mille.

It is a perfectly balanced partnership: both brands share a passion for modern technology, cutting-edge design and precision engineering.

The Swiss brand, a relative newcomer to the watchmaking world, started making watches in 2001 but quickly established itself as one of the pre-eminent players within the industry, developing a unique, immediately recognisable architectural aesthetic. Founder and CEO Richard Mille continues obsessively to push the limits of haute horlogerie, his engineers creating increasingly intricate, innovative and elaborate designs.

In comparison, McLaren has established itself as one of grand prix racing’s most successful and enduring names, having won 20 world championships and 182 grands prix. This year, the team will celebrate its 50th anniversary on the Formula 1 grid (founder Bruce McLaren first raced a car bearing his own name in a grand prix at Monaco in 1966), while pushing hard to return to the front with works engine partner Honda.

The partnership will see Richard Mille timepieces grace the wrists of the team’s world champion drivers Fernando Alonso and Jenson Button, distinctive branding appear on the new MP4-31 car, and a commitment to develop a unique and exclusive series of exceptional calibres inspired by the tremendous heritage of the McLaren brand.

Richard Mille, Chairman and CEO, Richard Mille Horometrie SA, said:

“As both a passionate aficionado and long-time advocate of international motorsport, I’m incredibly pleased and proud to be able to announce our new partnership with McLaren-Honda.

“The McLaren brand has existed at the very pinnacle of Formula 1 racing for 50 years, and its reputation for continual technical innovation, painstaking attention to detail and race-winning success perfectly matches the philosophy of the Richard Mille brand.

“The chance to partner with McLaren is particularly timely: we’ve been evaluating Formula 1 on a restricted basis for several years, but this opportunity has enabled us to engage in a deeper, more meaningful way, with proper focus and effort directed on a major team.

“For me, the association with McLaren is so striking, because I still vividly remember, back in 1981, when McLaren was the first constructor to introduce an all-carbonfibre monocoque to Formula 1. It was a technology that would revolutionise the sport – and still does to this day. Years later, I was able to adopt the same technical solution – a carbonfibre structure – for the baseplates of our watch movements and cases.

“I feel strongly that the Maison Richard Mille embodies the very essence of motorsport: we’re dedicated to the ultimate mechanical challenge, and we’re inspired by the concepts and materials used in Formula 1. For everyone at Richard Mille, this will be a thrilling partnership.”

Ron Dennis, Chairman and CEO, McLaren Technology Group, added:

“I’ve watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the past 15 years. To have established himself at the vanguard of the watchmaking world in such a short space of time is an incredible achievement, and a testament to his vision and determination.

“For him to commit Richard Mille to a 10-year partnership with McLaren underlines our shared belief in the value of long-term agreements, and the benefits that can be derived from growing and developing together.

“The two brands share a distinct common DNA: a passion for design, technology and aesthetics, and I’m excited about the great work we can achieve together over the next 10 years.”

 

To find out more about Richard Mille click here

Formula One – Mclaren Honda – #TurboHeros Campaign

#TurboHeros

Over the last 24-hours, you may have noticed McLaren-Honda’s social channels sharing some rather unusual posts…

Introducing the #TurboHeroes campaign.

Join the mighty Turbo Heroes, McLaren-Honda’s Fernando Alonso and Jenson Button, as they battle the evil racer Exhaustus. Follow the thrilling journey across the globe in a tense battle to return mythical artefact – the Jade Dragon of Suzuka – to its spiritual home in Japan.

Turbo Heroes evokes the classic 8-bit gaming era of the 1980s with a series of innovative and unique gaming scenarios involving McLaren-Honda’s two racing heroes.

Watch Now

Opinion – Keen to move on from what must be one of the most challenging racing weekends in the history of the team, Mclaren have started the week well with the announcement of new sponsorship agreement with Chandon this morning, alongside kicking off this #TurboHeros campaign. This, hopefully first of many, films plays on the 80’s style games console memories, similar to the short film the team released prior to the car launch at the beginning of the year. The team successfully bring some much needed humour back to the sport in general and for themselves. These kind of Japanese themed campaigns will hopefully put to bed the continued rumours of unrest between Mclaren and Honda. They may also hint towards future additional Japanese partners….