Tag Archives: Mahindra Racing

F2, F3, F4: Erreà Sport join Prema

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Italian clothing Manufacturer Erreà Sport continue their rapid growth throughout Motorsport with the announcement of a new partnership with Prema for 2017 and beyond.

Joining the ranks of the Sauber F1 Team, Mahindra Formula E team, & Manor Endurance Racing, this new partnership will see Erreà Sport represented across F1, F2, F3, F4, Formula E, and the World Endurance Championship, with further partnerships in motorsport in development.

Fans of Erreà Sport in motorsport can find the online store for the Sauber F1 Team and Mahindra Formula E team though this link. Highlights of the Prema and Manor Endurance Team collection will be made available in the coming weeks.

The 2017 Prema team wear collection is a result of coming together of minds between the Prema and Erreà Sport design teams. The collection reflects the teams Italian heritage and team history, alongside ensuring functionality for the team in races around the world.

Commenting on the partnership René Rosin, Team Principal, remarked:
“We are proud to partner an excellent Italian company like Erreà for what is expected to be a particularly demanding season. Like in all professional sports, also in racing every single component can make a difference and Errea, to whom we will entrust our personnel, will definitely be a key component of the team”.

Errea Sport Chairman Angelo Gandolfi added:
“We are delighted for this new and prestigious partnership. Prema and Erreà share the same values and represent a dynamic, efficient and determined combination, looking forward to score great results in the upcoming season. We worked hard together with the team in order to provide them with all the support they need to keep pushing the limits forward.”

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To keep up to date on  Prema through the 2017 season in motorsport you can follow them on Twitter here.

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Formula E: Omologato join Mahindra Racing

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Indian Formula E Team Mahindra Racing have announced a new partnership with British watch manufacturer Omologato. This new partnership will see Omologato branding feature extensively on the M3Electro, on drivers Nick Heidfeld and Felix Rosenqvist’s gloves and within the team environment with Omologato wall clocks.

Within the partnership Omologato have  designed a unique Mahindra Racing timepiece collection, which can be found here. Omologato believe “everyone should have a watch with a story” as such they have positioned their products at a price which the everyday motorsport fan can afford. Omologato and Mahindra Racing set out to engage with their fans and followers with this partnership, combining a mutual passion for motorsport with a desire to pioneer new concepts and enhance awareness of Formula E in new markets.

 

Commenting on the new partnership Dilbagh Gill, Team Principal, Mahindra Racing Formula E Team remarked, “We are delighted to welcome Omologato into the Mahindra Racing family. The Omologato brand is highly regarded in the motorsport community; we both share the same passion for delivering exciting motor racing and heritage to fans across the globe. We look forward to engaging with fans at Omologato events and having their logo on our cars from the next race in Mexico City.”

Shami Kalra, Founder of Omologato added, “We are delighted to become an Official Partner of the Mahindra Racing Formula E Team in one of the world’s most forward-thinking sports championships. We welcomed the challenge of designing these special timepieces for the team to take to iconic cities across the globe. One of our aims at Omologato is to give motorsport enthusiasts the chance to immerse themselves in motorsport, through our chronographs and our #ChronosAndCars events. This exciting partnership will give Omologato fans the opportunity to get closer to the Mahindra Racing Formula E Team.”  

To check out the Omologato Mahindra Racing collection follow this link

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Formula E: Erreà Sport joins Mahindra Racing

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Mahindra Racing have announced a brand new partner, technical-athletic apparel company, Erreà Sport S.p.a. Founded in 1988 at San Polo di Torrile (Parma, Italy) by the Gandolfi family, Erreà has a long and proud history in producing quality sports apparel for some of the best teams in the world in football as well as volleyball, basketball, rugby and other sports.

In a move facilitated by Swiss-based sponsorship agent and Erreà motorsport manager Jon Wilde , Mahindra Racing chose Erreà because of its high performing products and sustainable practices. Erreà was the first clothing manufacturer to obtain the Oeko-Tex certification in 2007, guaranteeing that its products do not release harmful or carcinogenic substances during use, and it certifies that they are totally safe for human health. It remains the only company to do so today.

Erreà  will produce the Mahindra Racing Formula E Team official team apparel and merchandise to be launched in the coming months.

Dilbagh Gill, Team Principal, Mahindra Racing Formula E Team said, “It is a pleasure to welcome Erreà as our official team kit supplier. Italy is a country that is very passionate about motorsport and Erreà shares our commitment to technology development, improvement and sustainability.”

Roberto Gandolfi, Vice Chairman, Erreà Sport S.p.a. said, “It is a pleasure for Erreà to partner with Mahindra Racing in the exciting Formula E Championship. We were attracted to Formula E because the series’ core values and ethos are perfectly aligned with ours and we believe that the partnership with Mahindra in Formula E will enable us to communicate our positioning with regard to technology, fabrics, sustainability and an ongoing commitment to research and development.”

For more from Erreà Sport, check out the online store here and follow them on social media here

Formula E: Interview with Mahindra Racing’s Felix Rosenqvist

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Earlier today Mahindra Racing Formula E team announced the signing of Felix Rosenqvist for the 2016/ 17 FIA Formula E World Championship. The partnership will see the 24-year-old Swede line up alongside Nick Heidfeld as the team embark on their third season. JWGP caught up with Felix during the filming for the announcement of the team’s new partnership with Errea Sport.

JW: Felix, how much time have you spent behind the wheel of a Formula E car, what are your first impressions?

FR: In total I’ve been in the car for 8 days. Mahindra have a private test track just outside of Barcelona, we’ve been working flat out to maximise our time before the first group test at Donington Park. The level of dedication from the team has been incredible. We’ve been working from 7AM to 10PM on every day of testing. The team use a test car for private testing, I haven’t driven a Formula E car before so can’t really pass comment on changes from Season 2 to season 3, but the team seem very happy with the progress.

Driving a Formula E car is very different to Indycar or a DTM car, in those cars when you are doing 200 KMPH and come off the power it is almost like applying a brake. In a Formula E car, when you come off the power the car will just keep going. It feels counter-intuitive at first, but you soon get used to it.

JW: Have you spend much time with your team mate Nick Heidfeld? What are his thoughts on the M3Electro compared to last season’s car?

FR: Nick was around for 2 of the days I was testing. I think our driving styles will compliment each other. Nick is highly technical, focused on the fine details to optimise. Where as my approach is more toward making the most of the package I have. In bringing our styles together we should be able to push the team forward. With respect to progress from the team from S2 to S3, Nick has reported a positive step in performance. The first indication of this should be seen in Donington, but in reality the true pace won’t be seen until Hong Kong.

JW: What drew you to Formula E? Have you been following the series?

FR: Formula E represents a new and different type of challenge in motorsport.  I have a good record around street circuits (most notably winning the 2015 Macau F3 race) The cars and frenetic approach to a race appeal to me.  The racing has been enjoyable to watch. I’ve been impressed with the performances of Robin Frijns and Felix Da Costa, the other ‘younger’ drivers on the grid. I hop we are in a position to challenge the ‘old’ boys in this season.

JW: Does racing in Formula E rule out options in other championships for you?

FR: Not at all, I think of myself as a jobbing driver. I’ve been racing or testing almost every week this year.  Racing in Indycar is still on the agenda, and DTM, whilst initially only for Moscow is still an option. I like to be busy, the Formula E calendar and race format allows me to be just that.

JW: Finally, what are your hopes for the Season with Mahindra Racing

FR: Until we start the group testing its impossible to know exactly who we are competing against. I hope to perform strongly and surprise a few of the established drivers.

Thanks to Felix for taking time out during his day with Errea Sport. Best of luck for the season ahead!

Formula E: Indian ePrix fan designs revealed

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The Mahindra Formula E team earlier this year set their fans a challenge to submit design concepts for a possible Indian ePrix in Delhi.  The response far exceeded both the team and series expectations.

Naomi Panter, PR & Communications manager for the team took these concepts to the Formula E Headquarters to review feasibility of the designs with Formula E Sporting Manager Benoît Dupont.

Check out this film to see how they got on:

To see more on the project and to see if your design was one of the submissions reviewed click here.

Formula E continue to deliver novel and unique ways to engage with and involve fans in how the series develops. Hopefully these kind of projects will make other series sit up a take notice. Who knows, Mahindra may have just stumbled upon the next Hermann Tilke!

Stay tuned for more details on a possible Indian ePrix …

You can follow the Mahindra Formula e team here

Formula One: Mahindra Leading the Way

 

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Ahead of this weekend’s Formula E action from the streets of Paris, the Mahindra Formula E team have continue to put Formula One teams to shame was a flurry of new technical partners and concepts.

Coupled with the opening of the Formula E tender for the sesaon five update of the series chassis, Mahindra have partnered with Pininfarina to develop and release these stunning concept images of a possible future for the next generation of Formula E machinery.

Chief Creative Officer of Pininfarina Fabio Filippini commented:

“Formula E is one of the most exciting signs of the changes underway in the automotive world as well as in motor racing. Its success is the proof. Exercising our creativity on these sketches allowed us to imagine the evolution of this formula. A possible contribution of Pininfarina to the future development of a Formula E car would be a highly motivating challenge, fully consistent with our mission of creators and innovators in the automotive field”.

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Further more, Mahindra earlier today announced a new partnership with Magneti Marelli, who are already working on the team’s season 3 powertrain.

Those working in the world of Formula One must be asking themselves how Formula E continue to attract such blue chip partners. On the Magneti Marelli partnership Dilbagh Gill, Team Principal of Mahindra Racing Formula E Team said,

“We are thrilled to announce thispartnership here in Paris. Mahindra Racing has developed a very strong relationship with Magneti Marelli over the past few months while developing our powertrain for the next season.”

“As an established EV manufacturer and an FIA Formula E manufacturer, we have a mandate to drive the future of EV technology, and that begins with developing the most innovative ideas and components.”

“We have found a shared ambition in Magneti Marelli and we look forward to the first test of the M3Electro. Mahindra Racing also welcomes Magneti Marelli as a commercial partner and we are proud to display their branding on our car for the last five races of this season and into season three.”

Roberto Dalla, Motorsport Director at Magneti Marelli said,

“We are proud of the partnership with the Mahindra Racing Formula E Team in the very important and challenging FIA Formula E Championship. Magneti Marelli has brought innovative technologies to multiple racing categories. Formula E allows us to exploit our knowledge in strategic components for hybrid and electric propulsion.”

“Performance, efficiency and reliability are going to be key elements to race in season three and we believe that thesolution developed with Mahindra Racing will be able to demonstrate the capabilities of Mahindra and Magneti Marelli which will help the team to be successful in the FIA Formula E Championship.”

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Mahindra Racing aims to stimulate and curate a conversation on the future form and next generation technology of Formula E, encouraging fans to share their thoughts on these designs on Facebook, Twitter and Instagram using the hashtag #FormulaEConcepts. 

Formula One: The Chase – Senna Vs Speed

Filmed at the Mexico ePrix Circuit. Formula E, with Mahinda Racing’s Bruno Senna and Former Formula One driver Scott Speed, continue to show other racing series the way with this innovative approach to capturing the essence of motorsport through drones.

Whilst safety concerns remain around the use of drone cameras to capture live racing events this film shows what the technology could be capable of.  Hopefully broadcasters will sit up an take notice of the potential the technology offers, both from a new direction in views of motor racing, but also in terms of cost! It’s a lot cheaper to but drones in the air than it is a helicopter.

Mahindra Racing Formula E Team and FIA Formula E today released a video ofa game of Chase between a drone and a Formula E car around the historic Autódromo Hermanos Rodríguez circuit in Mexico City.

This unique contest took place between Mahindra Racing driver Bruno Senna, piloting his Lumenier QAV210 quadcopter and American racer, Scott Speed piloting the Spark-Renault SRT_01E Formula E car.

Bruno Senna said: “The Chase was so much fun. It was very cool to have such a spectacular circuit to ourselves with a drone and a racing car to play with. It was a great challenge, which is what flying these high performance drones is all about. My friends, who have watched my drone videos, know I am a bit of a daredevil when I am flying, but all I was thinking during filming was “don’t break a propeller, don’t break a propeller”

“Scott Speed really got into the spirit of the game, trying to confuse me by spinning and switching direction in the stadium or slowing down and then accelerating as fast as he could. It was so much fun and the footage from the drone looks really great. This was a wonderful opportunity to do something really different and was so much fun. I have just finished building an even faster drone with longer range and I am ready to challenge Formula E to a race again very soon.”

 

 

Formula E: Avis talk Mahindra Formula E Team partnership and an EV future

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Ahead of the 3rd Round of the FIA Formula E 2015/16 Season in Punta del Este, Uruguay, JWGP spoke to Mahindra Formula E Team sponsor Avis about their involvement with the team and perspective on EV technology. Darren Peacock, Director of Brand Marketing EMEA, Avis Budget Group offers his insights:

Jon Wilde (JW): How did Avis come to be involved with the Mahindra Formula E team?

Darren Peacock (DP): Avis was introduced to the Mahindra Racing team through a corporate relationship that we had established. Avis recognised the potential of the sport and it generated a real enthusiasm with everyone who became involved with the negotiation.

JW: What initially attracted Avis to Formula E?

DP: Formula E’s ambitious global plans align with our own global footprint and commercial strategy. The championing of sustainability and clean energy was a refreshing and much needed angle in motor sport which matches our own vision of mobility in the future.

JW: What attracted Avis to Mahindra? Do you have any deals outside of Formula E?

DP: In Mahindra Racing we recognised a company who were not only committed to the sport but also developing automotive technology for everyday travellers

JW: Formula E have taken a very different approach to other racing categories in the way in which the series engages with fans, did this influence your decision to get involved with the series? Do you think it is paying off?

DP: FanBoost is a really unique aspect of the sport which puts fans at the heart of the sport which certainly appealed to us as an organisation which works hard to offer an unrivalled customer experience.

 

JW: Building on the EV (electric vehicle) agenda, how relevant is the technology and the cars to Avis now and in the future? Do Avis have EV’s in the company fleet already?

DP: EV technology is extremely important to the future of mobility and Avis is involved in a number of projects across the globe, in the UK we offer a Hybrid range while in Denmark we operate the largest Electric vehicle fleet for a car rental company in Europe and we continue to work with manufacturers on future developments.

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JW: Do Avis plan to increase motorsport sponsorship in future to cover other categories?

DP: At present Formula E is our current focus although we are constantly reviewing opportunities through our manufacturer partners.

JW: Does Formula E involvement represent good value for money in terms of consumer/ brand awareness?

DP: We partnered with Formula E towards the end of the 2014/15 season and so this year’s season will be our first full season to measure the performance of our sponsorship.

JW: Would you encourage other consumer facing companies to consider Formula E as a promotional platform?

DP: Obviously each company has to evaluate what property is relevant to their product or service.For a very new competition the sport has already attracted some of the most respected brands in the world so anyone who joins will be in good company. From a great start it is only going to grow in popularity especially amongst a younger audience.

JW: How would Avis like to see the category develop in the coming years? (additional venues,increased vehicle performance, increased vehicle differentiation)

DP: Given our global footprint at Avis with 5,450 rental station around the world we would love to see expansion to further markets. Expansion in to key territories including the Middle East would expand the sports appeal and customer base while meeting the strengths of our network.

JW: Have Avis looked at using the Mahindra Formula E team as a basis for business to business deals, for example something like AVIS and IHG (other Mahindra sponsor) offering fan packages for race events or as Mahindra supporters?

DP: As a travel specialist we consistently partner with other premium brands in the industry to provide added value to our customers. Specifically for Formula E we joined up with IHG to create a competition offering fans tickets to the last race of the season and accommodation with IHG. This attracted much interest so is something we are keen to repeat.

Thanks to Avis for this candid perspective on Formula E engagement, best of luck to the Mahindra team ahead of this weekends action.

To see more on the Mahindra Racing Formula E team click here

To check out the latest offers from Avis in your area click here

 

 

Formula E: Oliver Rowland to stand in for injured Nick Heidfeld

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Formula Renault 3.5 Champion Oliver Rowland has been announced to replace Nick Heidfeld for the third round of the FIA Formula E Championship in Punta del Este, Uruguay. The 23 year old British driver will partner Bruno Senna at the team while Nick Heidfeld recovers from minor hand surgery following an injury sustained during the Putrajaya ePrix.

Nick Heidfeld said: “During the Putrajaya ePrix, I damaged a ligament in my left wrist when the steering wheel snapped out of my hand. On the advice of my doctors, I have undergone an operation to repair it. Unfortunately this means that I will miss the next race in Punta del Este but I wish the team well and hope they return from Uruguay with a Christmas stocking full of points.”

Rowland, who set a new record of eight wins in the 2015 Formula Renault 3.5 Series season will join the Mahindra Racing Formula E Team for a simulator session before travelling to Uruguay for the ePrix. He will also take part in the official Formula E test following the Punta del Este ePrix to continue the development of the Mahindra Racing M2Electro racing car.

Oliver Rowland said: “After a successful year, I am excited to have this opportunity to extend my season further and race the M2Electro. Formula E represents many aspects of the future of motorsport and it gained huge traction in the first season. It has one of the most competitive driver line-ups and I am looking forward to some close racing among them and I hope to show what I can do. It will be a steep learning curve to get to grips with the new electric racing technology but I’m sure that once the visor goes down, we will have some fun. I intend to make the most of this opportunity and extract the maximum out of the car. Thank you to Mahindra Racing for the opportunity and I wish Nick Heidfeld a quick recovery.”

Dilbagh Gill, CEO and Team Principal of Mahindra Racing Formula E Team said: “We are delighted that we have Oliver in the car for the race in Uruguay. It is a huge shame that Nick will miss a race following his surgery and we have sought the very best young talent to continue the strong momentum that Nick has established with the team and the development of the M2Electro. Oliver is a driver of proven, record-
breaking skill and has exactly the drive and attitude we appreciate at Mahindra Racing. We wish Nick well and look forward to seeing him back behind the wheel in Buenos Aires.”

Formula E: Mahrinda Racing’s Dilbagh Gil Preview’s the Putrajaya ePrix

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The team secured its first podium in Beijing. What did that mean to the team?

The race in Beijing was a tense and thrilling experience for us, particularly on Nick’s final laps. We knew we had a strong car and a strong driver but the reality was that the two cars behind stopped one lap later than us and so had more energy at their disposal in their second stint. Nick did a fantastic job to hold them off and to defend third position to the chequered flag.  As a company, Mahindra has been working towards that first podium for a long time. We have made no secret of our desire to compete at the front. The Formula E series is a global showcase for our technology but it is also completely absorbing, exciting, close racing. Getting the team and the car to a point where it can compete for wins is one thing and now we must work hard to stay there.

The Formula E series is off to Malaysia next. What are your memories of the Putrajaya ePrix last season?

I feel we have unfinished business in Putrajaya. Both our drivers had an opportunity to finish within the top five and for various reasons we didn’t achieve this. That said, Putrajaya is a circuit that suits us and the location is spectacular. You might consider this race our home ePrix.  We received great support here last year and I’m confident we will give the fans more to shout about this year. The race has been moved to an earlier time and we have one less practice session so all teams will have to adapt to this and to the climate but I’m excited to get our four M2Electro cars out of the box and go racing again.

What is the team focusing on for the race?

We are focusing on improving our pit stops and refining how we operate on race day. As a manufacturer in Formula E, our mandate is to develop cutting-edge technology, to race head to head with industry leading OEMs and show the world how exciting the future of mobility can be. We want to show the pioneering technology, engineering expertise and racing talent we have in the Mahindra camp. The first glimpse of victory in Beijing was a heady experience and one that we will chase all season. We are learning from the inaugural season and our focus is on the development race. Some manufacturers showed a performance advantage in pre-season testing but we saw in Beijing that the gap is less than we expected. There is a strong feeling in the team that with a clean weekend we can continue to race at the front of the grid.