Tag Archives: Formula One

F2, F3, F4: Erreà Sport join Prema

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Italian clothing Manufacturer Erreà Sport continue their rapid growth throughout Motorsport with the announcement of a new partnership with Prema for 2017 and beyond.

Joining the ranks of the Sauber F1 Team, Mahindra Formula E team, & Manor Endurance Racing, this new partnership will see Erreà Sport represented across F1, F2, F3, F4, Formula E, and the World Endurance Championship, with further partnerships in motorsport in development.

Fans of Erreà Sport in motorsport can find the online store for the Sauber F1 Team and Mahindra Formula E team though this link. Highlights of the Prema and Manor Endurance Team collection will be made available in the coming weeks.

The 2017 Prema team wear collection is a result of coming together of minds between the Prema and Erreà Sport design teams. The collection reflects the teams Italian heritage and team history, alongside ensuring functionality for the team in races around the world.

Commenting on the partnership René Rosin, Team Principal, remarked:
“We are proud to partner an excellent Italian company like Erreà for what is expected to be a particularly demanding season. Like in all professional sports, also in racing every single component can make a difference and Errea, to whom we will entrust our personnel, will definitely be a key component of the team”.

Errea Sport Chairman Angelo Gandolfi added:
“We are delighted for this new and prestigious partnership. Prema and Erreà share the same values and represent a dynamic, efficient and determined combination, looking forward to score great results in the upcoming season. We worked hard together with the team in order to provide them with all the support they need to keep pushing the limits forward.”

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To keep up to date on  Prema through the 2017 season in motorsport you can follow them on Twitter here.

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Formula One: Could F1 consider cloud seeding to ensure Sunday’s race?

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Friday free practice running for the 2017 Chinese Grand Prix was all but a complete washout. With conditions at the circuit and the neighbouring city, in which the hospital on call for medical emergencies from the race weekend, too poor for helicopters to operate in, the FIA delayed and eventually cancelled most of the days running.

Current weather forecasts suggest conditions will improve for tomorrow, but are likely to return on Sunday. Should forecasts prove to be accurate there is a real possibility that it will not be possible for the race to take place on Sunday as scheduled. With only a one week turnaround between the Chinese and Bahrain Grand Prix it will not be possible to hold the race on Monday or at a later date. As such FOM, the FIA, teams, drivers, and broadcasters are apparently in talks to host the entire race weekend activities tomorrow.

Within Formula One, there is no prescient for a race taking place a day earlier than scheduled, and in reality with the highly complex global broadcast agreements in place, it is highly unlikely that terms for running the race a day early can be agreed. Sponsors, Broadcasters, race attending fans, teams, will all seek compensation. As such at this point in time the most likely outcome, if the poor weather returns, is that fans will be treated to a four hour broadcast of no track action at all on Sunday.

This will significantly damage the reputation of Formula One globally and most specifically in Asia, a market in which the sport is struggling (note the discontinuation of the Malaysian Grand Prix agreement from 2018 announced earlier today). To avoid such an outcome it is time for Formula One Management to get creative? Could they look towards a solution involving Cloud Seeding?

Cloud seeding is a form of weather modification, a way of changing the amount or type of precipitation that falls from clouds, by dispersing substances into the air that serve as cloud condensation or ice nuclei, which alter the microphysical processes within the cloud. The usual intent is to increase precipitation (rain or snow), but hail and fog suppression are also widely practiced in airports. (thank you Wikipedia). The process could be applied in areas away from the circuit and the route to the hospital supporting the race.

It is understood organisers of the Singapore Grand Prix, have long used this technology to ensure a dry race weekend during the rain season for the region.

The process was used during the 2008 Beijing Olympics to ensure a dry Olympics.

No doubt, as the weekend processes, the weather forecast will evolve and fans concerns will evaporate!

Formula One: Stroll responds to F1 pressure

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Williams F1 Driver Lance Stroll’s debut weekend in Formula One hasn’t been the smoothest. With lights out less than 30 minutes away, Lance, Felipe and Claire Williams explain how team and driver cope with and respond to pressure.

In this first film of the season for Sure, we hear about Lance Stroll’s journey to Formula One and his dominance in European F3 in 2016, and what gave Williams the confidence to put Lance behind the wheel of the FW40.

 

Formula One: Giovinazzi replaces Wehrlein at Sauber in Melbourne

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Italian Antonio Giovinazzi will replace Pascal Wehrlien for the Australian Grand Prix this weekend with the Sauber F1 Team. The Scuderia Ferrari development and reserve will make his Formula One debut sitting in for the German due to niggling fitness concerns following a incident during the pre-season Race of Champions Event.

My fitness level is not as it should be for a full race distance because of my training deficit. I explained the situation to the team yesterday evening. Therefore, the Sauber F1 Team has decided not to take any risks. It is a pity, but the best decision for the team.” Comments Wehrlien.

At this time both team and driver remain confident Pascal will return to the cockpit for the second round of the 2017 season in China.

“We have great respect of Pascal’s openness and professionalism. This decision was definitely not an easy one for him, it underlines his qualities as a team player. The focus is now on his fitness level, and in such a situation we do not take any unnecessary risks. Pascal will be in China as planned.” Remarked Team Principal Monisha Kaltenborn.

Giovinazzo completed Fp3 in P20 as he aclimitises to the track and continues team integration.

Formula One: 2017 Regulations Reminders

With Qualifying for the opening round of the 2017 F1 World Championship just hours away Red Bull Racing’s Chef Aerodynamics Engineer Dan Fallows sat down with Mobil One’s The Grid to explain the new technical regulations for the season ahead and the intentions behind them.

Flying in the face of many commentators and his own team principle Fallows is speaks highly of the returning shark fin aerodynamic element for 2017. Many detractors including   senior leadership within Formula One Management sought to remove the fin ahead of the season opener.

Formula One: Ferrari & Kaspersky tackle increased cyber security threat in 2017

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Scuderia Ferrari together with longterm cyber security partner Kaspersky head into the 2017 Formula One season more aware than ever of the acute risk cyber attack places on both the team and the broader Ferrari S.p.A group.

Kaspersky Lab experts uncover more than 300,000 unique pieces of malware every day, new threats are evolving all the time. As cyber criminals develop tools individually tailored to each victim, indicators of compromise are no longer enough on their own to help organizations detect attacks. In this environment, knowing where you’re vulnerable is as important as your ability to detect and prevent cyber-attacks. Rounding this self-awareness out with the latest threat intelligence to help anticipate what’s around the next chicane is vital for an organization with Ferrari’s profile and reputation.

“To be able to foresee potential cyber-attacks and overall analysis of the global threat landscape is required. Kaspersky threat intelligence services proactively provide us with information we wouldn’t otherwise have.”
Alessandro Sala, Cybersecurity, IT quality and Compliance, Ferrari S.p.A
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From the Maranello factory to the Formula 1 circuit, more than 5,000 Ferrari endpoints and systems globally are secured by the world’s IT Security specialists, Kaspersky Lab.
As both companies’ technological vision and innovation extend to connected cars,Internet of Things and a constantly evolving web presence, Kaspersky Lab is deepening its technology partnership with Ferrari, delivering protection that extends beyond devices to the data itself, 24 hours a day, seven days a week.
“Though we work in very different industries, we’re united by the same core business values: technological leadership and a passion for innovation and getting forever better at what we do,”
Kaspersky Lab founder and CEO, Eugene Kaspersky

Over a Grand Prix weekend teams collect more than 60gb of data from each car hitting the track. Through the use of Kaspersky technology, Scuderia Ferrari can take to the track safe in the knowledge their data is secure.  Formula One regualtions dictate any changes made to a vehicle whilst on track must be carried out by the driver (under instruction if required) this does not mean the team could not make the changes themselves, rather they are not allowed. Without the assistance of Kaspersky Ferrari could be vulnerable to an attack to these systems within a race environment. The consequences of which could put the safety of drivers and competitors at risk.

Similar to the bespoke fuel and lubricant required to operate a Formula One car, cyber security is rapidly becoming a fundamental requirement to compete. Having established their relationship with Kaspersky in 2012, as Scuderia Ferrari are better equipped that most to deal with this new threat.
For more information on Kaspersky and their customer facing product range click here.
You can follow Kaspersky motorsport and their activities in F1, Gp2, and endurance racing through there twitter feed here and on their dedicated website here

Formula One: A fitting tribute to a great man – John Surtees

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With the final day of pre-season testing for the 2017 Formula One season came the terrible news of John Surtees passing. It was on with a sombre feeling current drivers reflected on their memories of the true racing legend, of how he inspired them, and the times they had spent together.

As the weekend passed many have spoken about his record of being the only person to hold championships on both two and four wheels, something almost incomprehensible in motorsports today, but how many of us actually know the history behind such an achievement? Speaking to Mobil One’s The Grid John Surtees in his own words reflects on his career and what lead him to transition from two to four wheels in the first place. Sir Sterling moss goes on to detail the sheer drive and passion John Surtees applied to life.

I can’t claim to know a great deal about the history of sport beyond that which I have lives through, so for me this film gave a fascinating insight into a time in motorsport I can only dream of. The purity and passion of motorsport at this time is something current drivers and the sport in general should aspire towards.

Formula One: Red Bull Racing ready to fight for the championship – Ricciardo

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Heading into the second and final pre-season test ahead of the 2017 Formula One World Championship confidence is sky high on Daniel Ricciardo’s side of the Red Bull Racing Garage. From the bold ‘My time’ statement made by the Australian in his latest helmet design to his confident demeanour in recent interviews, Ricciardo is  projecting the air of a driver destinted to challenge for the drivers crown this season.

In his first in depth interview for Mobil One’s the Grid, Ricciardo speaks candidly about his expectations for the season ahead and why he believes 2017 will be his year.

Formula One: Premium partners flock to Force India

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Judging by additional branding adorning the VJM10 and partnership announcements in the off season,  plaudits surrounding Sahara Force India’s forth place finish in the 2016 Formula One Constructors Championship have extended far beyond the commentators and fans.

With an increasing number of leading teams in Formula One struggling to secure new partners Force India are bucking the trend. The teams ability to attract new partners can be attributed in part to their success on track, but perhaps of more relevance, the way in which the success has been achieved. It is a well known fact the Force India operate on a significantly lower budget than the majority of other teams on the grid. Rather than complaining about a lack of finances, the team focus there efforts on maximising what they do have. The ratio of investment to performance gain and as a consequence exposure gain is far higher with Force India than with any other team on the grid. No doubt the marketing team of the Silverstone based team use this information as a key factor in presenting to new partners. The approach is paying off!

Diageo, have upgraded their relationship with Force India, increasing branding space and influence on the 2017 livery and shifting the brand they are seeking to promote through the partnership from mass market offering Smirnoff, to premium brand Johnnie Walker.

Innovative premium watch brand Felio Siby have extended their partnership with Force India for a second year, with promises of unique brand activation events through the season.

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Hype Energy Drink have expanded their partnership within the sport for the third season in succession. With increased branding on the VJM1o in premium exposure positions.

New clothing partner Farah have joined the team, supplying a unique range of travel wear and fan range to be launched later in the season.

Eye Respect – LDNR eyewear join Force India as the official sunglasses / eyewear partner for the team, taking brand positioning on the wing mirrors of the VJM10

Forex Trading partner FXTM also join the team with branding on the rear sidepod of the car. As forex trading moves into the mainstream Force India have done well to secure a leader in the sector.

With online gambling partner W88.com and digital technology partner Orangebus also joining the team, the Force India marketing team should be more than satisfied with an impressive winter work rate!

Another interesting component of the partnerships Force India have established ahead of the 2017 season is the amount of deals which are customer facing. Increasingly partnerships within Formula One are focused on business to business relationship building or hosting high net worth individuals. Force India are establishing partnerships which incorporate a consumer facing offering. They are achieving this whilst also introducing partners with aspirational product offerings.

Formula One: A Brief History of Formula One Racing Games


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Formula One racing games have evolved dramatically over the years. It’s now a very popular genre, which has a proud and illustrious tradition that dates back more than four decades.

As some may remember, the ‘70s witnessed a number of firsts in terms of the whole console gaming industry. Games Radar highlights the likes of Magnavox Odyssey, which was the first gaming console ever and was one of the primary modes of entertainment of that era. Who can forget the Ataris, the Pong games, and other archaic gaming platforms that were also prevalent during that time.

Basically, the aforementioned decade saw various game developers’ incorporation of arcade technology and how they transitioned it into handheld and home ventures. F1 racing games, for their part, also followed the same path.

The ‘70s

In 1976, there were titles such as Formula One Championship, F1. This old school arcade machine was the first one to integrate a Formula One racecar into games. Despite its rather primitive state, it featured a film recorded racetrack that’s projected on screen. F1 was also the first legitimate arcade racer on the Atari console. In 1979, Monaco GP followed suit and went up a notch by including a simple day/night cycle. Slowly but surely, Formula One racing games were adapted for various consoles.

The ‘80s

The next decade saw popular games like Pole Position and Pit Stop. Of course the ‘80s still had other console favourites such as Formula One on ZX Spectrum and Amstrad CPC, as well as Super Monaco GP for the Sega Mega Drive. As 16-bit gaming consoles were becoming the “in thing” in the middle and latter part of the 1980s, F1 racing titles added certain visual elements into the equation. This decade introduced Formula One titles like RC Pro-Am, Final Lap, and Winning Run.

The ‘90s

The ‘90s were not just about grunge music and coming-of-age movies, it was also the time when landmark Formula One racing franchises were introduced to the gaming market. From the more gimmicky racing games such as F-Zero and Super Mario Kart, to Virtual Racing and Formula One Grand Prix, to Gran Turismo, the list became more diverse and to a certain extent futuristic. Obviously, there were still age-old classics like Pole Position and Grand Prix Manager to appease the masses.

The 2000s

Since the popularity and marketability of racing games became apparent, the next decade followed the same footsteps, which in a way continued the legacy. Graphics become clearer, more lifelike, and the actual gameplay was close to real life as well, as reflected by EA’s first venture into Formula One racing, F1 2000. In addition, developers took advantage of the Internet as a tool to create a network of virtual racers – and even incorporate specific aesthetics to heighten the experience.

This current era underlined the significance of online game modes. There’s again the Gran Turismo franchise, which fully incorporated Formula One racecars to its roster. Also, according to this article on James Allen On F1, virtual and augmented reality entered the picture. Furthermore, many Internet based game developers included state-of-the-art racing themes into the equation. There’s an electronic slots game on Spin Genie that has futuristic automobile elements called Light Racers which represents the latest take on motorsport games.

In Conclusion

All in all, Formula One racing games have come a long way from being initially developed for old school arcades. Nowadays, they’re played in households on famous consoles, and have entered the worldwide web through a bevy of online games. It proves that F1 racing cars have a definite place not just on the racetrack, but also in the virtual world.