Tag Archives: Formula E

Formula E: Massa’s Formula E Prospects – S5 Silly Season

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Viewers of the 2018 Spanish GP tuning in for Martin Brundle‘s grid walk over the weekend saw, in a not at all preplanned interview, Felipe Massa discuss the prospect of him joining Formula E in the not too distant future. Having tested Formula E machinery last year, Massa has an understanding of the category and clearly sees a future for himself in the championship.

Season five of Formula E will see the launch of the Gen2 car. With it comes increased power, the removal of mid-race car changes, and increases in the application of aerodynamics. This coupled with huge OEM support makes the championship more compelling than ever for drivers at any stage of their career. That being said, I find Felipe Massa’s interest in the championship curious. Formula E is a championship made up of street circuits, looking back at Massa’s track record around the streets of Monaco, city circuits on the face of it are not his strong suit.

Speaking to senior team members on the topic of the Gen2 machinery, significant concern raised has been around the size of the rear diffuser, the extent to which it is exposed and that with current designs it forms part of a single piece floor panel. Repair costs in Formula E are expected to increase dramatically in Season five, with this in mind teams should be looking for Street Circuit Specialists.

Nevertheless. The prospect of a Former F1 driver with a huge Brazilian following possibly heading to Formula E serves as sufficient justification for a quick-fire look at the Formula E silly season rumours and paddock gossip.

First to remove from the list of potential homes for Massa has to be the big hitters from Germany. Porsche, Mercedes, BMW, and Audi have a huge pool of drivers at their disposal. They are highly unlikely to offer a seat to Massa over a contracted driver. With a fantastic showing from Abt in Season four and a season plagued by technical failings for current champion Di Grassi, expect Audi to maintain their current line up into S5 and beyond.  For S5, Mercedes have opted for a soft launch to their entry into Formula E via longterm motorsports partner HWA with customer technology from the Venturi Team. Through S4 Mercedes loaned out works drivers Engel and Mortara to the Venturi Team presumably with the plan for them to graduate to HWA in S5. Mercedes departing DTM at the end of 2018 also free’s up the likes of Paul Di Resta and Pascal Wehrlein. I expect HWA and Venturi to field works Mercedes Drivers for Season five of the Formula E championship.

Having said that with Venturi being a Monaco based entry, arguably there are some links to Monaco resident Felipe Massa. It is possible the team could be a home for the Brazilian in Season 5.

Moving to BMW, Season five will see the Bavarian Marque step up its commitment and investment in the championship, Felix da Costa will likely retain his place with the team operated by Andretti Autosport, BMW future participation in DTM will likely determine the driver in the second seat. Porsche will step into Formula E from season six, with in-house driver, André Lotterer set to be retained by Techeetah for Season 5 he will be well placed to take the lead position with Porsche upon their arrival. Alongside the German, Porsche have options on a number of WEC championship winning drivers.

On the subject of Techeetah, Massa is unlikely to find a home for season five with the current championship leaders. Jean-Eric Vergne has shaped the team around him, he is unlikely to find a more amiable seat on the grid. Lotterer having now found the form that escaped him in the first half of the season will more than likely be retained by the Chinese team as they look towards a full works status future.

On to mid-season championship favourites Mahindra. Team Principle Dilbagh Gil will be doing everything in his power to ensure Felix Rosenqvist remains with the team for Season 5 and well beyond. With Felix, Mahindra has a future champion in their team, they simply need to give him a consistent car in which to deliver. Nick Heidfeld’s season with Mahindra has been a challenge, his knowledge in setting up a car a maximising potential continues to prove invaluable to the team, but could his skills be best placed in a role similar to Pedro De La Rosa’s with Techeetah? Freeing up a seat with Mahindra for a young talent, perhaps in the form of Jehan Daruvala?

Jaguar Racing is another team which to my mind could offer a seat to Felipe Massa. Season four has seen the team improve dramatically after a challenging first year in the championship. Essentially operated via Williams F1, Massa has strong links to the structure of the team. However, Piquet is understood to have a long-term agreement with the team, and Mitch Evans has more than proved his worth this season. The team would do well to retain their line up into S5.

Then to Dragon Racing. The team have struggled this season, and don’t appear to have any short-term solutions in sight. Massa would only look to move to Formula E if he had a chance of winning races. Dragon are unlikely to be able to offer this until the Blue Oval comes on board.

That leaves, Renault Nissan eDams,  Vigin Envision Racing, and NIO Formula E team, All of whom I believe are the most likely candidates for Felipe Massa in Formula E. The Renault eDams team will become Nissan in Season five of Formula E. As the most successful team in Formula E with 3 constructors championships they offer the levels of success Felipe Massa is likely to expect. With Alain Prost recently selling his stake in the team it can be expected Nico, after a very difficult season, will likely leave the team ahead of Season five. Buemi is understood to be under an agreement, and Nissan seemingly doesn’t have an issue with him representing Toyota in WEC alongside his commitments in Formula E with them. Whilst my first choice for the seat alongside Buemi in the Nissan Formula E team would be Nissan EV ambassador Margot Robbie, a more likely candidate should Massa not be considered would be Jann Mardenborough.

In season five Virgin Racing is expected to lose it works manufacturer status, it is expected the team, the majority shareholding of which was recently sold to Chinese Energy group Envision will switch to a customer Audi partnership moving forward. Current driver and championship contender Sam Bird will likely remain loyal to the team with whom he entered Formula E, teammate Alex Lynn’s place seems less secure. Massa could be attracted to a race winning Power Unit in Audi and Race Winning team set up with the Virgin Racing Establishment, but the reduced testing opportunities offered to a non- works team will make getting up to speed with the intricacies of Formula E a real challenge as evidenced by André Lotterer in this season.

Finally, to the NIO Formula E Team, the team who in my opinion are most likely to offer the conditions Felipe Massa might expect from a Formula E team. They are well funded, they have delivered a world championship, with Nelson Piquet in Season One, and continue to prove on occasion they have the pace to run at the front. Oliver Turvey will likely retain his seat with the team for Season five and continue to maximise the potential of the car at every opportunity, running Massa alongside him would bring much-needed media coverage to the team and offer a face to the broader NIO EV global rollout.

Time will tell if Felipe Massa makes the move over to Formula E for the launch of the championships Gen2 machinery. Perhaps his following in Brazil will bring the championship to the country and facilitate the World Championship status Formula E management are working to secure. I’m not convinced Formula E needs Felipe Massa, and Felipe Massa’s bank balance is unlikely to need Formula E. In my opinion, the championship should not become the home for drivers coming to the end of their career in Formula One, rather the pinnacle for young drives proving their worth in the future of motorsport.

Following recent news regarding another arrival to Formula E for the Berlin ePrix this weekend I have to say I have a similar opinion about the commentary box.

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Formula One: KangarooTV Returns!

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In 2006, incredibly over a decade ago, I travelled to the Italian Grand Prix with my then girlfriend, now wife, her sister and my future best man. Alongside watching Lewis Hamilton secure his GP2 title and Michael Schumacher retire for the first time, we experienced technology which we felt was going to revolutionise Formula One for the race attending fan. KangarooTV!

KangarooTV offered race attending fans a service in which you were able to rent a handheld device from onsite vendors which received the FOM world feed and commentary via transmitters located around the circuit. In the seasons following Kangaroo TV which went on to become FanVision and became a stable of our Grand Prix experiences. As geeks, we happily wasted a Friday walking through the forests surrounding Spa to test the strength of the transmission. When KangarooTV FanVision’s agreement with FOM was not extended, from memory 3-4 years after the introduction, We were extremely disappointed.

Seeing the Formula One press release yesterday announcing the return of FanVision created mixed emotions. On the one hand, this is fantastic for the race attending fan. The service enables fans at the race a way in which to follow the race, without needing to watch a repeat when they get home, but the technology is over 12 years old! Formula One is meant to present the Pinnacle of Motorsport, this by definition means the product offering should be at the forefront of technological advances.

I expected the 2018 FanVision to be a device agnostic solution. FanVision should be a service race attending fans can access via their phones through the ticket in their eWallet. Long range wireless charging should encompass the circuit on a 5G Network. All of this should be sponsored by the leading telecommunications provider of the country the race is located. FanVision should be a tool for technology leaders to bring to life the latest tech aimed at improving our day to day lives.

So with the formal announcement of the return of FanVision, I’m calling out longterm F1 partners Tata Communications, and team partners; Qualcomm, Microsoft, AMD, IBM, Acronis, Kaspersky.  As a lifelong fan of F1 and a bit of Technology Geek, I expected more!

To Sean Bratches & Albert Goma, “Engineered Insanity” is not reintroducing decade old tech. Formula One should do better than this, and to be honest, Formula E would do better than this.

For more on the return of FanVision in F1 or to hire a unit for your own Grand Prix plans this season head to Discover Grand Prix via this link

Formula E: Winners Wear Spine

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Leaders in the ABB FIA Formula E Championship, the Techeetah Formula E team announce a  new partnership with SPINE OPTICS.

The Techeetah Formula E team rounded out the South American leg of the ABB FIA Formula E Championship with a second win of the season for Championship leader Jean-Eric Vergne yesterday.

The team and driver now hold a commanding lead in the constructors and drivers championships respectively. Highlights of the thrilling race from Punta del Este can be seen here:

Away from the circuit, the team have been finding success with new partnerships in the form of Blockchain Crypto Currency Dragon Inc, and industry-leading eyewear manufacturer  SPINE OPTICS. As a core brand within the Mondottica group, SPINE OPTICS are revolutionising eyewear with a patented arm design.

The Techeetah Formula E Team SPINE OPTICS Partnership will see all Team Members wearing SPINE wear for the remainder of the FIA Formula E Season with SPINE branding featuring prominently within the team environment.

For more information on SPINE head to their website here.

Formula E: Championship leaders Techeetah announce major new partnership with Dragon Inc

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Ahead of the 6th round of the  ABB FIA Formula E Championship coming from Punta del Este, Championship Leaders Techeetah have announced a major new partnership with Blockchain platform provider Dragon Inc.

The partnership will see Dragon branding feature prominently on the side pods of the four TECHEETAH race cars, garage, race wear and drivers’ helmets.

Speaking on the announcement Paul Moynan, Dragon Inc. Co-Founder commented: “Dragon Inc. is pioneering a new era of blockchain and entertainment while Formula E is leading the electric revolution across motorsports, it is only natural that both come together for a ground-breaking collaboration. Both Dragon and TECHEETAH are applying technologies that are reinventing their respective industries. We seek to support one another not only in the sharing of technology but by bringing a greater awareness of the benefits to the world stage. Being a former Royal Marine Commando, I’m taught to lead by example and set our standards high to pave the way for others to follow; the combination of Formula E and Dragon’s blockchain solutions is doing just that. This will be an amazing year for both our teams and by working together we can build something bigger than ourselves,” 

Keith Smout, Chief Commercial Officer for Techeetah added ” We are very pleased to welcome Dragon Inc. to the team. We are constantly striving to bring new and exciting partners on board and with Dragon now joining us we feel that we have accomplished this.  We look forward to helping build their brand and share our aligned technologies as we push for the Formula E Championship,

Further details on Dragon Inc can be found here

Follow Dragon Inc on social media here

Formula One: Can F1 afford to wait until 2021?

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Barely a day goes by without one of the leading motorsport websites publishing comments around the future plans for F1. From louder engines to racing game inspired car designs, 2021 will amaze and inspire a new generation of fans. All of which sounds great, but it’s 2018. There are 3 seasons of Formula One between now and the promised fantastical future. The landscape of the motorsport industry can and will change dramatically in 3 years. Can Formula One really afford to wait?

2017 saw the introduction of the current set of technical regulations guiding the sport. Whilst cars are visually more impressive than there predecessors with the dimensions of the cars and tyres increasing. An overall increased emphasis on aerodynamics has had a dramatic impact on drivers ability to overtake with the 2017 season seeing less than half the number of overtakes of 2016.  At present, there appears to be no plan to address this issue, with the 2018 regulations seeing no modifications around aerodynamic regulations.

Mindful of a likely closer battle for wins, Mercedes, Ferrari and Red Bull Racing, may have focused the aerodynamic philosophies of their 2018 challengers around an ability to more closely follow a competitor, but without regulation changes a significant increase in overtaking from 2017 to 2018 is unlikely.

All this comes at a time the commercial positions of Formula One are coming under threat. Longstanding partners involved in the championship are defecting to the likes of Formula E or other sports, and at this time, prospects for new partnerships appear limited. With the Formula One business focusing their attentions towards 2021 why would a partner commit to the championship ahead of the ‘revolution’? The Formula One product from 2018 -2020 may be a difficult product to sell.

It is possible, Formula One management are focusing taking a strategy of focusing to the future with the view and expectation of teams demanding an earlier introduction of new regulations. With the Season 5 Formula E car set to make its public debut in the coming weeks, and Indycar looking strong with a new car concept, competition between championships is ever growing. Can Formula One and the teams committed to its success afford to wait another 3 years for change?

Formula E: Raising the Bar in Motorsport Sponsorship

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Season Four of the FIA Formula E World Championship resumes this weekend with the third round in the calendar coming from Marrakesh. As the first major motorsport event of 2018, now is a good time to reflect on the success of the championship and explore how Formula E’s approach to partners is changing the face of motorsport sponsorship.

As motorsport goes, Formula E is a Championship still very much in its infancy. When considering the achievements of the championship, this fact is something many forget. Over three seasons Formula E has established a global audience in excess of 200M, this compared to Formula One which using the same metrics reported an audience of 350M across 2017 is hugely impressive. On average, Formula E appeals to a younger audience, with a gender split whilst still leaning towards males is far more balanced than any other form of motorsport. The city-centre, single day format has proven successful, as have affordable ticketing policies. Attendance of an ePrix is successfully positioned as a family event.

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The level of manufacturer support Formula E has achieved since its inception has exceeded all expectations. Championship management targeted 4-5 OEMs to have committed to the championship by season five. With DS, Jaguar, NIO, Mahindra, Audi, Renault (set to run as Nissan from next season) Venturi, BMW, Mercedes, and Porsche now involved, the championship finds itself in the position of having the most manufacturer-backed entries in any form of motorsport. Of course championship management acknowledge manufacturer support is cyclical, but Formula E represents a unique platform for manufacturers to showcase Electric Vehicle technology in a cost-controlled environment. The appeal of the championship goes beyond racing, Formula E gives manufacturers access to an audience demographic they would otherwise struggle to connect with. There is every reason to expect the current level of manufacturer support to be sustained.

Season Five will see the most significant change in the championship to date. In a bid to keep team costs under control, Formula E limits the development of components on a season by season basis and in some cases mandates the use of standard equipment across all teams. Through season five, two of the most significant standard elements will be upgraded, in the battery and the car itself. Whilst both elements will remain standard items, significant improvements in battery technology will remove the requirement for a mid-race car change, alongside delivering a sizable increase in performance. With the new car, Formula E promises to amaze fans with a futuristic design incorporating FIA mandated cockpit safety structures in a fully integrated design concept. The new look championship promises to leave other forms of motorsport looking old-fashioned by comparison.

Following the lead of Mumm Champagne, long time partners of Formula One including Allianz and Hugo Boss continue to transition towards Formula E. This shift is due in part to the way in which Formula E engages with its audience and has positioned itself at the forefront of the conversation around Electric Vehicles. The technology demonstrated within Formula E is perceived to be of greater relevance to the future of the automotive industry and as a consequence, has positioned itself as a sport which a broad and diverse audience can engage with. Free from shackles of history, the Formula E message evolves with it’s fans. This open and dynamic approach sits well with the marketing teams behind the championships growing list of partners and continues to attract new partners to the sport.

Formula E and its approach to fan engagement has not gone unnoticed.  2017 saw Formula One announce a partnership with premium partner Carbon Champagne. In attempts to build awareness of the F1 – Carbon Champagne partnership, CEO, Alexander Mea has acknowledged taking inspiration from the Formula E podium celebrations. Carbon have already employed ideas such as the use of a DJ to build atmosphere around the podium (as seen at the Mexican Grand Prix), to branding the cool down room and presenting drivers through the crowds to increase visibility. Formula E and its partners have inspired the established brands to up their game to maximize any return on investment.

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Engagement extends far beyond the podium ceremony, for race attending fans the eVillage supporting every ePrix provides an area for championship partners to engage with fans, delivering both tangible sales and the ability to build brand awareness. Formula E encourage championship partners and local partners to embrace the eVillage and its captive audience of fans. Beyond the eVillage is the The EMOTION Club.  Formula E’s unique take on the VIP paddock life experience. In contrast to other forms of motorsport where team and championship guests are hosted in separate motorhomes or paddock buildings, Formula E, through the EMOTION Club, have created a shared environment in which all guests and partners are together, facilitating an environment which truly lends itself to the development of new business to business partnerships and allows guests to maximize their experience from both an entertainment and commercial perspective. Formula E has always been keen to ensure all brands and partners involved with the championship have every opportunity to maximize their position in the sport. Success in this open approach is evidenced by the fact that to date, all partners joining the championship have chosen to renew and extend their commitments.

Another great asset of Formula E is its relationship with the media.  Of course the sport has it doubters and critics, but media reporting from within the championship hold Formula E in high regard. Motorsport will be criticized irrespective of any decisions taken, but Formula E seeks to balance this by engaging with the media, explaining the strategy of the championship, ensuring a feeling of inclusion and community. Many journalists have been a part of the championship from the very beginning, they feel part of the championship and their value in its continued growth does not go unnoticed by championship management.

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With the imminent announcement of title sponsorship of the entire Formula E Championship, Formula E management can be proud of what has been achieved. Formula E continues to outperform rival motorsport championships in terms of its reach and engagement. Founding partners including Qualcomm, DHL, Michelin, and Mumm Champagne continue to be rewarded for their willingness to embrace a new form of motorsport. As the championship grows, so will their return on investment.

Formula E: Julias Bär confirmed as Title Partner for the Zürich ePrix

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Julius Bär – leading Swiss private banking group and Global Partner of the FIA Formula E Championship – has today been announced as the title sponsor for the historic first running of the Julius Bär Zürich E-Prix.

The electric street racing series will be bringing circuit racing back to Switzerland for the first time in over 60 years, with the inaugural Julius Bär Zürich E-Prix set to take place on June 10.

With its headquarters in Zürich, Julius Bär has been Formula E’s global partner since the inception of the championship in 2014. Julius Bär has been instrumental in bringing Formula E to the streets of Zürich for the very first time and have acquired the naming rights for the inaugural race.

Gian A. Rossi, Head Switzerland at Julius Bär, emphasises the Bank’s pioneering spirit and its commitment to future technologies as the main reason to support Formula E and the Zürich E-Prix: “Formula E is an investment in our society’s future. The racing series serves as a test bed for innovations advancing the future of mobility and ‘smart cities’. We firmly believe that in a country whose flair for innovation is the secret of its success, the racing series will generate great interest and underscore the image of Switzerland as a hotspot for technology. The decision to pick Zürich to stage the race is the right one – after all, it is a flagship for research and innovation as home to ETH, one of the two Swiss Federal Institutes of Technology, as well as being the country’s largest city.”

Racing had previously been forbidden in Switzerland for decades, with the last event taking place at Bremgarten circuit in 1954. However, a law change in 2015 lifted restrictions on fully-electric racing and paved the way for Formula E to bring electrifying wheel-to-wheel action to the streets of Zürich.

Alejandro Agag, Founder & CEO of Formula E, said: “It’s only fitting that at such an historic moment in the championship and for motorsport in general, one of the main protagonists in bringing racing back to Switzerland for the first time in over 60 years, has put its name to the first-ever Julius Baer Zürich E-Prix. Since even before the first race in 2014, our global partner has believed in the concept of electric street racing and has been instrumental in making the championship what it is today. Formula E makes history at every race, but on June 10, Formula E becomes the first category to bring back professional circuit racing to Switzerland – none of this would have been possible without Julius Baer and the vision of electric racing.”

Sebastien Buemi, Renault e.dams driver and proud Swiss, with his country’s flag emblazoned on his helmet, has stood on the top step of the podium 12 times before in Formula E, and will be looking to not only secure the Julius Bär pole position award, but put his name in the history books as the first professional circuit racer to win at home in over six decades.

“I cannot wait to be able to race on home soil – it’s something no other professional circuit racer has said in 63 years! The atmosphere of racing on the streets, coupled with having your home crowd cheering you on is something I’ve never experienced before and this will be one of my dreams achieved – I can’t thank everyone enough who has played their part in bringing racing back to Switzerland; from the city, the fans who have supported this, Julius Bär and Formula E,” the 2015/16 champion said.

Head to the Zürich ePrix website for all the latest on the event and to order your tickets, by clicking here

Formula One : The Future of Pirelli in F1

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Pirelli returned to Formula One in 2011 as the sole tyre supplier and official championship partner. Pirelli, founded in Italy, recently acquired by ChemChina, joined the championship with a clear mandate from Formula One Management to ‘spice up the racing’ through the development of a range of tyre compounds with significant performance variables and accelerated levels of degradation. Initially, this new philosophy around tyre performance at the pinnacle of motorsports was well received with a positive response from fans and media around a new element of unpredictability surrounding an F1 weekend.

However, as teams and drivers adapted to the Pirelli approach to tyre compound chemistry, car set up and driving techniques evolved to minimise the challenges the tyres presented. This led to increasingly aggressive approaches to performance and degradation levels in tyre development culminating in the “challenging” 2013 British Grand Prix in which teams were supplied with tyres which were not capable of performing at the levels required. The result of which was a race which saw numerous failures throughout the field and a strategic re-evaluation from Pirelli.

In the seasons since 2013, Pirelli has maintained the vision of producing a range of compounds with varying levels of performance and high levels of degradation but with a more conservative approach. The result of this restraint has been races in which teams and drivers focus on tyre management over performance, understanding the optimal approach to a race has often been to extend the life of a tyre rather than push it to its limit. As such, in recent seasons, drivers have rarely complimented the performance of Pirelli’s efforts over a Grand Prix weekend.

Creating positive media coverage in a sole supply situation will always be a challenge. Since there is no competitor to beat, victory becomes the default leaving the only newsworthy coverage that of failure.  In such an environment it can be a challenge to understand how Pirelli quantify benefits from its sponsorship of Formula One. Over seven seasons they have developed a reputation for producing tyres with excessive degradation and minimal differentiation beyond coloured side walls. Would an F1 fan seriously consider buying Pirelli tyres for their own car based on how they perform in Formula One?

So where does this leave Pirelli?

At the end of each season, Pirelli produce an end of year summary detailing all every fact and figure imaginable around; corning speeds, top speeds, lap times, number of overtakes, number of compounds used by each driver and the figure which stood out to me the most, the number of sets of tyres produced in a season.

In 2017 Pirelli produced 38,788 sets of F1 tyres, which equates to approximately 3,258 tons of tyres. Of these, only 12,920 sets (1,085 tons of tyres) were actually used. This means two-thirds of F1 tyres produced in 2017 were never raced and simply destroyed. Whilst Pirelli makes it clear all tyres were recovered, a system in which such a vast number of tyres are produced and shipped around the globe and never used is hugely wasteful and frankly embarrassing for both the manufacturer and the sport. The strategy of an ever-increasing range of tyres being made available for a Grand Prix weekend has resulted in the requirement of an inefficient and cumbersome supply chain. Something which will only increase in 2018 with further tyre compounds and team selection freedoms being added to the Pirelli ‘menu’.

In recent years Michelin, a leading industry competitor, have repeated statements that the current philosophy of Formula One around the use of tyre degradation as a key variable in racing, is of limited strategic merit and is not in keeping with how they believe tyre technology should be presented in motorsport. Instead, Michelin has focused their efforts in Formula E and the World Endurance Championship, showcasing innovations around all-weather tyres, low profile tyres (18-inches, compared to the 13-inch profile used in Formula One), and minimal degradation allowing competitors to push the performance of a tyre throughout an event.

Increasingly Formula One and its regulations are focused on reducing unnecessary waste. limiting fuel use through a race, and limiting the number of power units available to a team through a season. This focus on efficiency appeals to existing OEM’s in the sport including Mercedes, Renault, and Honda, and again sits in contrast to the wasteful and confusing approach mandated to Pirelli. For the 2018 season there is no longer any opportunity for Pirelli to change their approach to racing, but with minimal technical regulation changes set for 2019, perhaps the management of Formula One should look to change the conversation around Pirelli’s role in F1 and encourage the manufacturer to innovate relevant style.

For 2019, perhaps Pirelli should look to consider a simplified approach to tyre compounds, produce tyres with increased variance in performance yet minimised levels of degradation, and adopt 18-inch low profile tyres, enabling the end user to better relate to the product they see racing on a Sunday.

It is understood 2019 is the final season of Pirelli’s current agreement with Formula One. Without change, will it be their last?

Formula E: Shaky Start to Eurosport UK Coverage of Formula E

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Season Four of the FIA Formula E World Championship got underway this weekend, with rounds 1 & 2 of the action coming from the streets of Hong Kong. The all electric championship continued to thrill fans with ambitious on-track action, and controversies both on and off the track. For Season 4, championship management has stepped up a gear in their creative approach to social media engagement and radical on-screen graphics.

As interest in the championship continues to grow, sponsors and broadcasters are increasingly keen to get in on the action. The latest high profile partner to switch from Formula One to Formula E being Hugo Boss, joining the likes of Allianz and Official Champagne Partner G.H. Mumm in switching categories to refresh their involvement in motorsport and engage with a new audience.

Another partnership announced between Seasons 3 & 4 of Formula E was an enhanced partnership with the Discovery Group, which see’s Eurosport take on increased broadcast rights across a number of European territories. In the case of the UK, Formula E will now be broadcast on Channel 5, BT Sport, & Eurosport.

Through season 3, Channel 5’s Formula E output was criticised for the show anchor and race pundit being removed from the event and the director cutting away from key moments in order to fit a channel schedule. The Channel has addressed this feedback in Season 4, with increased involvement at the races. Unfortunately for the opening rounds of the championship the channel did not have rights to broadcast races live.

Live broadcast rights in the UK for the Hong Kong ePrix weekend fell to Eurosport. Curiously in their approach to Formula E coverage, Eurosport have chosen not to use the Formula E World Feed commentary provided by Jack Nicholls, Dario Franchitti, & Bob Varsha, instead, they are working with in-house commentators for Hong Kong at least Tom Gaymor and Mike Conway.

The commentary duo of Jack Nicholls & Dario Franchitti have, over 3 seasons developed a thoroughly enjoyable and engaging dynamic, they convey a passion for the championship and critically attend the races. By contrast the Eurosport team of Tom Gaymor & Mike Conway felt removed from the action on track. Providing a dispassionate overview of the action.

Commentary missed both simple and critical elements of coverage, making fundamental errors in identifying drivers. Put simply, the joy and enthusiasm of Formula E was missing.

Eurosport’s desire to differentiate itself from other broadcasters is understandable, but Formula E’s core appeal, besides technological, is its fast pace, close racing, and unexpected results. Commentators should act as advocates for the championship. Their enthusiasm should drive fans to find more content. The Eurosport UK Team did not achieve this in Hong Kong. Quite the opposite in fact, with many fans commenting they were left cold by the coverage.

The simplest and most cost effective solution would be for the channel to use World Feed Commentators from the Marrakesh ePrix onwards. Why try and reinvent the wheel?

Formula E: Why Audi don’t need Formula One

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Following on from yesterday’s post suggesting that after their success in the World Endurance Championship, Porsche may be considering a future in Formula One, Livery designer extraordinaire & MsportXtra partner Sean Bull went on to post livery concepts around a Future for Audi in F1 again partnering with Red Bull Racing.

Whilst I’m a huge fan of the livery concept. To me, Audi’s future in motorsport sits within Formula E. Earlier this month Audi became the first German Automotive manufacturer to officially commit to the championship, taking over the Abt team license.

As an automotive manufacturer, Audi has recognised the trend towards Electric Vehicles and are embracing it. In motorsports, with Formula One, Audi would be forced into a battle of the budget in order to compete and to be seen as a success. With Formula E, they can engage with a younger audience demographic within a cost controlled environment, in a sport supported by governments and industry. They have an opportunity to lead, not follow.

As Audi works driver Lucas Di Grassi tweeted last month, drivers might miss the 1000bhp LMP1 beasts of Le Mans but the future is Electric, and Audi have embraced their future.

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