Tag Archives: FIA

Formula One: Should Red Bull Racing rest Ricciardo?

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With Daniel Ricciardo having announced his decision to leave the Red Bull Racing family at the end of this season, rumours surrounding the security of position with the team for the remainder of the season have started to gather momentum.

Adding fuel to fire, Red Bull junior team, Scuderia Toro Rosso, yesterday posted images of Red Bull development driver SĂ©bastien Buemi completing a seat fitting with the team, leading many to suggest he may take the place of Pierre Gasly in the coming races. With Red Bull Racing having confirmed Gasly will replace Ricciardo in 2019, there would be a clear logic to promoting him now to maximise his time within a new team environment.

Red Bull Racing have all but secured third position in the World Constructors Championship with an advantage of more than 160 points over their nearest rival Renault. In fact, with the FIA applying 2019 entry fees based on points scored in 2018, the team from a financial perspective would do well to reduce the number of points scored between now and the end of the season.

Since Daniel Ricciardo’s contract with Red Bull stems from his time as a Red Bull junior, there is likely to be a certain level of flexibility within the agreement to change his status to development driver. Moving him to Toro Rosso would be less than palatable for Honda as he would gain knowledge of their power unit before moving to the works Renault team in 2019. As such bringing Buemi back into the STR fold for the remainder of 2018 and possibly beyond makes strategic sense.

Taking the logic of Red Bull Racing having nothing more to gain in 2018 in terms of constructor’s championship position and subsequent prize funds, a yet more bold move from the Red Bull Empire would be to move Max Verstappen over to Toro Rosso for the remainder of the season.

In so doing Verstappen would have the opportunity to familiarise himself with Honda power ahead of 2019, and as Red Bull’s leading driver best equip the team in their challenge constructors battle with Racing Point Force India (who in only 2 races have amassed a points tally greater than Toro Rosso has over the entire season)

Alongside the talk of resting Ricciardo, and bringing back Buemi, another increasingly likely piece of the Red Bull 2019 jigsaw is Daniil Kyvat. After a year spent with the Scuderia in a development driver capacity, Red Bull look likely to welcome the Russian back into the fold with open arms.  From Honda’s perspective, the sooner he returns with any knowledge of Ferrari’s trick power unit, the sooner they can interrogate him for their 2019 plans.

The Singapore Grand Prix on paper represents Red Bull Racing’s last opportunity to win a race in 2018. The sporting side of Red Bull will likely leave the line-up unchanged until after this race. The business & strategic planning side should then kick in and make the following changes for the remainder of the season:

Red Bull Racing –

Pierre Gasly

SĂ©bastien Buemi

Scuderia Toro Rosso –

Max Verstappen

Daniil Kyvat

From a personal perspective, I am a huge fan of Ricciardo and what he brings to Formula One, but Red Bull have little to gain from keeping him in his seat for the remainder of this season. There is an opportunity to take a competitive advantage with the suggested driver changes. A team looking to challenge for championships in the next 24 months must take every opportunity presented to them.

Be Bold Red Bull! Be Bold!

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Formula One: Arm the Sprinklers!

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Formula One returns to Paul Ricard this weekend for the first French Grand Prix in twenty years. The legendary circuit redeveloped in the early 2000’s under the guidance of former CEO Phillipe Gurdjian, has in recent years become a venue of choice for Formula One tyre development testing and was the logical home for the return of Formula One to its spiritual home of France.

Redevelopment of the Paul Ricard circuit was initially focused on the venue hosting racing testing and development programmes. Succesful completion of this objective came in the form of the FIA awarded the circuit as First Centre of Excellence for Motor Sport Safety. This recognition comes in part due to the layout of the circuit, it’s approach to run off areas and ability to sustainably simulate dynamic weather situations. As mentioned in an early article here on JWGP available here.

Whilst the venue’s approach to vehicle safety, through large tarmac covered run-off areas, perfectly lends itself to performance testing, minimising the risk of a driver being penalised for on-track errors and will likely lead to teams pushing the boundaries of track limits throughout the Grand Prix weekend. Coupled with this, the current philosophy surrounding Formula One aerodynamics have left many well informed observers to suggest overtaking will be somewhat of a challenge through the race:

With this in mind Formula One is at risk of a fourth successive event in which on track excitement looks set to be minimal. But worry not, there is a solution! As mentioned the Paul Ricard HTTT (High Tech Test Track) has a visionary trick up its sleeve, under the guidance of previous circuit owner Bernie Ecclestone and more recently his ex-wife Slavica, the circuit has an inbuilt sprinkler system.

The system is capable of simulating a multitude of wet weather scenarios at the touch of a button. Formula One returning to France and Paul Ricard offers owners Liberty Media the ability to bring to life the long-promised proposal from Mr Ecclestone to spice up Formula One through the use of sprinklers! (check out some of  his other proposals here)

Of course, with no announcement of such trial being made prior to the race weekend, Liberty Media will have to manufacture a scenario in which the magic sprinkler system can be activated by mistake thus creating global media coverage for an otherwise uninspiring event.  Winne Harlow, what are you up to this weekend? 😉

Formula E: Massa’s Formula E Prospects – S5 Silly Season

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Viewers of the 2018 Spanish GP tuning in for Martin Brundle‘s grid walk over the weekend saw, in a not at all preplanned interview, Felipe Massa discuss the prospect of him joining Formula E in the not too distant future. Having tested Formula E machinery last year, Massa has an understanding of the category and clearly sees a future for himself in the championship.

Season five of Formula E will see the launch of the Gen2 car. With it comes increased power, the removal of mid-race car changes, and increases in the application of aerodynamics. This coupled with huge OEM support makes the championship more compelling than ever for drivers at any stage of their career. That being said, I find Felipe Massa’s interest in the championship curious. Formula E is a championship made up of street circuits, looking back at Massa’s track record around the streets of Monaco, city circuits on the face of it are not his strong suit.

Speaking to senior team members on the topic of the Gen2 machinery, significant concern raised has been around the size of the rear diffuser, the extent to which it is exposed and that with current designs it forms part of a single piece floor panel. Repair costs in Formula E are expected to increase dramatically in Season five, with this in mind teams should be looking for Street Circuit Specialists.

Nevertheless. The prospect of a Former F1 driver with a huge Brazilian following possibly heading to Formula E serves as sufficient justification for a quick-fire look at the Formula E silly season rumours and paddock gossip.

First to remove from the list of potential homes for Massa has to be the big hitters from Germany. Porsche, Mercedes, BMW, and Audi have a huge pool of drivers at their disposal. They are highly unlikely to offer a seat to Massa over a contracted driver. With a fantastic showing from Abt in Season four and a season plagued by technical failings for current champion Di Grassi, expect Audi to maintain their current line up into S5 and beyond.  For S5, Mercedes have opted for a soft launch to their entry into Formula E via longterm motorsports partner HWA with customer technology from the Venturi Team. Through S4 Mercedes loaned out works drivers Engel and Mortara to the Venturi Team presumably with the plan for them to graduate to HWA in S5. Mercedes departing DTM at the end of 2018 also free’s up the likes of Paul Di Resta and Pascal Wehrlein. I expect HWA and Venturi to field works Mercedes Drivers for Season five of the Formula E championship.

Having said that with Venturi being a Monaco based entry, arguably there are some links to Monaco resident Felipe Massa. It is possible the team could be a home for the Brazilian in Season 5.

Moving to BMW, Season five will see the Bavarian Marque step up its commitment and investment in the championship, Felix da Costa will likely retain his place with the team operated by Andretti Autosport, BMW future participation in DTM will likely determine the driver in the second seat. Porsche will step into Formula E from season six, with in-house driver, André Lotterer set to be retained by Techeetah for Season 5 he will be well placed to take the lead position with Porsche upon their arrival. Alongside the German, Porsche have options on a number of WEC championship winning drivers.

On the subject of Techeetah, Massa is unlikely to find a home for season five with the current championship leaders. Jean-Eric Vergne has shaped the team around him, he is unlikely to find a more amiable seat on the grid. Lotterer having now found the form that escaped him in the first half of the season will more than likely be retained by the Chinese team as they look towards a full works status future.

On to mid-season championship favourites Mahindra. Team Principle Dilbagh Gil will be doing everything in his power to ensure Felix Rosenqvist remains with the team for Season 5 and well beyond. With Felix, Mahindra has a future champion in their team, they simply need to give him a consistent car in which to deliver. Nick Heidfeld’s season with Mahindra has been a challenge, his knowledge in setting up a car a maximising potential continues to prove invaluable to the team, but could his skills be best placed in a role similar to Pedro De La Rosa’s with Techeetah? Freeing up a seat with Mahindra for a young talent, perhaps in the form of Jehan Daruvala?

Jaguar Racing is another team which to my mind could offer a seat to Felipe Massa. Season four has seen the team improve dramatically after a challenging first year in the championship. Essentially operated via Williams F1, Massa has strong links to the structure of the team. However, Piquet is understood to have a long-term agreement with the team, and Mitch Evans has more than proved his worth this season. The team would do well to retain their line up into S5.

Then to Dragon Racing. The team have struggled this season, and don’t appear to have any short-term solutions in sight. Massa would only look to move to Formula E if he had a chance of winning races. Dragon are unlikely to be able to offer this until the Blue Oval comes on board.

That leaves, Renault Nissan eDams,  Vigin Envision Racing, and NIO Formula E team, All of whom I believe are the most likely candidates for Felipe Massa in Formula E. The Renault eDams team will become Nissan in Season five of Formula E. As the most successful team in Formula E with 3 constructors championships they offer the levels of success Felipe Massa is likely to expect. With Alain Prost recently selling his stake in the team it can be expected Nico, after a very difficult season, will likely leave the team ahead of Season five. Buemi is understood to be under an agreement, and Nissan seemingly doesn’t have an issue with him representing Toyota in WEC alongside his commitments in Formula E with them. Whilst my first choice for the seat alongside Buemi in the Nissan Formula E team would be Nissan EV ambassador Margot Robbie, a more likely candidate should Massa not be considered would be Jann Mardenborough.

In season five Virgin Racing is expected to lose it works manufacturer status, it is expected the team, the majority shareholding of which was recently sold to Chinese Energy group Envision will switch to a customer Audi partnership moving forward. Current driver and championship contender Sam Bird will likely remain loyal to the team with whom he entered Formula E, teammate Alex Lynn’s place seems less secure. Massa could be attracted to a race winning Power Unit in Audi and Race Winning team set up with the Virgin Racing Establishment, but the reduced testing opportunities offered to a non- works team will make getting up to speed with the intricacies of Formula E a real challenge as evidenced by AndrĂ© Lotterer in this season.

Finally, to the NIO Formula E Team, the team who in my opinion are most likely to offer the conditions Felipe Massa might expect from a Formula E team. They are well funded, they have delivered a world championship, with Nelson Piquet in Season One, and continue to prove on occasion they have the pace to run at the front. Oliver Turvey will likely retain his seat with the team for Season five and continue to maximise the potential of the car at every opportunity, running Massa alongside him would bring much-needed media coverage to the team and offer a face to the broader NIO EV global rollout.

Time will tell if Felipe Massa makes the move over to Formula E for the launch of the championships Gen2 machinery. Perhaps his following in Brazil will bring the championship to the country and facilitate the World Championship status Formula E management are working to secure. I’m not convinced Formula E needs Felipe Massa, and Felipe Massa’s bank balance is unlikely to need Formula E. In my opinion, the championship should not become the home for drivers coming to the end of their career in Formula One, rather the pinnacle for young drives proving their worth in the future of motorsport.

Following recent news regarding another arrival to Formula E for the Berlin ePrix this weekend I have to say I have a similar opinion about the commentary box.

Formula One: Ferrari QUIT …Ordinary Smoking

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Scuderia Ferrari secured their second victory of the 2018 Formula One World Championship in Bahrain yesterday, with Sebastian Vettel managing to extend the life of the soft tyre compound well beyond the Pirelli advised operating window. The four-time champion converting a two-stop strategy focused on pure pace into a one-stop endurance challenge in response to what many saw to have been a checkmate move from Mercedes with Bottas and a recovering Hamilton pitting for medium compound tyres after Vettel’s first stop. This demonstration of masterful tyre management and dynamic race strategy suggests a thrilling season is in prospect.

After the processional opening race of the season, the eventful Bahrain Grand Prix was a welcome relief for fans and media alike. Overtaking is possible in 2018! Away from the racing, another feature of the 2018 season that continued to grab the attention of commentators was the smoking Scuderia Ferrari and the Ferrari powered customer teams. Technically minded reporters suggest this feature of the 2018 Ferrari power unit is the result of the power unit solution employed by Ferrari to overcome additional restrictions on oil being used as fuel. Through 2017 the oil generating this ‘smoke’  would have been channelled back into the power unit and possibly improved performance, for 2018 Ferrari have elected to channel oil out of the car. Much to the frustration of any competitor lapping behind them.

Whilst the technical explanation is entirely logical, (albeit poorly explained in this article) there is an alternative school of thought around this new feature of Scuderia Ferrari. Ahead of the 2018 season, it was widely expected the scarlet team would feature branding from title partner Philip Morris International’s electric cigarette / vaping division IQOS. In fact livery designer extraordinaire Sean Bull put together this fantastic mockup livery around such an announcement:

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Regional advertising restrictions around products containing tobacco likely put an end to these plans, but curiously around the same time as the 2018 launch, PMI announced an extension of its agreement with the Scuderia. Since 2008, when all tobacco advertising was banned in sports, PMI and Ferrari have sought to bypass these regulations through the use of suggestive images, such as barcodes mimicking the brand name Marlboro or team logos reflecting the Marlboro brand identity, is it possible the new smoking look to the 2018 Ferrari is a form of next level subliminal advertising?

IQOS stands for I Quit Ordinary Smoking. The IQOS device acts as a substitute for cigarettes, giving users the tobacco kick as cigarettes, with reduced health risks. During use, IQOS emits a harmless smoke cloud (seen here). Has Ferrari Team Principle and Former PMI Marketing Executive, Maurizio Arrivabene, created the ultimate subliminal advert for IQOS in developing a car to mimick the characteristics of the product a sponsor is seeking to promote?

Is it time to rename the Ferrari SF71-H  the SFIQOS-H!?!

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Photo credit: Mark Sutton

Formula E: Winners Wear Spine

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Leaders in the ABB FIA Formula E Championship, the Techeetah Formula E team announce a  new partnership with SPINE OPTICS.

The Techeetah Formula E team rounded out the South American leg of the ABB FIA Formula E Championship with a second win of the season for Championship leader Jean-Eric Vergne yesterday.

The team and driver now hold a commanding lead in the constructors and drivers championships respectively. Highlights of the thrilling race from Punta del Este can be seen here:

Away from the circuit, the team have been finding success with new partnerships in the form of Blockchain Crypto Currency Dragon Inc, and industry-leading eyewear manufacturer  SPINE OPTICS. As a core brand within the Mondottica group, SPINE OPTICS are revolutionising eyewear with a patented arm design.

The Techeetah Formula E Team SPINE OPTICS Partnership will see all Team Members wearing SPINE wear for the remainder of the FIA Formula E Season with SPINE branding featuring prominently within the team environment.

For more information on SPINE head to their website here.

Formula E: Championship leaders Techeetah announce major new partnership with Dragon Inc

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Ahead of the 6th round of the  ABB FIA Formula E Championship coming from Punta del Este, Championship Leaders Techeetah have announced a major new partnership with Blockchain platform provider Dragon Inc.

The partnership will see Dragon branding feature prominently on the side pods of the four TECHEETAH race cars, garage, race wear and drivers’ helmets.

Speaking on the announcement Paul Moynan, Dragon Inc. Co-Founder commented: “Dragon Inc. is pioneering a new era of blockchain and entertainment while Formula E is leading the electric revolution across motorsports, it is only natural that both come together for a ground-breaking collaboration. Both Dragon and TECHEETAH are applying technologies that are reinventing their respective industries. We seek to support one another not only in the sharing of technology but by bringing a greater awareness of the benefits to the world stage. Being a former Royal Marine Commando, I’m taught to lead by example and set our standards high to pave the way for others to follow; the combination of Formula E and Dragon’s blockchain solutions is doing just that. This will be an amazing year for both our teams and by working together we can build something bigger than ourselves,” 

Keith Smout, Chief Commercial Officer for Techeetah added ” We are very pleased to welcome Dragon Inc. to the team. We are constantly striving to bring new and exciting partners on board and with Dragon now joining us we feel that we have accomplished this.  We look forward to helping build their brand and share our aligned technologies as we push for the Formula E Championship,

Further details on Dragon Inc can be found here

Follow Dragon Inc on social media here

Formula One: “Grand Prix Driver” – The Conflicted Review

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I’m conflicted. Last week I was sent an advance copy of the Amazon Prime documentary series Grand Prix Driver. This fantastic series offers previously unimaginable of levels of access to the McLaren F1 team as they prepare for the 2017 Formula One Season. Recorded over a period of four and a half months, Manish Pandey, Chris Connell, and Anwar Nuseibeh have produced an in-depth study into the life of a Formula One team with seemingly no topic being off limits. All of which, for a lifelong F1 fan such as myself, sounds incredible. So why am I conflicted?

It is said you should never meet your heroes. After watching Grand Prix Driver, I think this phase should be modified to ‘never watch a documentary about your heroes. I want to make it clear, the production values of the documentary are second to none. To gain the level of trust required to film some of the scenes depicted through the episodes is a testament to the passion, dedication and commitment of Manish Pandey and the team surrounding him. This series is a must-see for any fan of motorsport. Unfortunately, however, it’s also a must-see for anyone studying business management looking for examples of how not to run a successful business, and perhaps most importantly, for Toro Rosso and Red Bull Racing on how not to work with a Power Unit Partner.

If you have seen a trailer for the documentary, it will be clear the series charts the breakdown of the relationship between McLaren and Honda on the eve of the 2017 season.

 

Analysing the series and reflecting on narrative documented, I have tried to break down my assessment of the team into a few key sections.

Partnerships

The key rationale for the McLaren Honda partnership was that Ron Dennis and/ or the team felt it would not be possible for McLaren to challenge for world championships as a customer team. Logic and recent history suggest this assessment is absolutely correct. The mantra throughout the McLaren Honda partnership and throughout this series is that of “One Team” and “We win as a team; we lose as a team”. The documentary shows those words to be largely empty. Relations between McLaren and Honda employees at every level of the business seemed strained at all times. There is a constant feeling of us and them.

An interesting insight into teams using customer power units in Formula One is when the customer receives the power unit. As a customer team, power units very rarely enter the team facility. One unit will be made available for the first time the car is fired up ahead of the season. After this, Power Units will be delivered to the circuit by the supplier and taken away again at the end of a test or race weekend. The benefit of direct / works relationship with a power unit manufacturer should be these limitations are removed. Team and Power unit manufacturer work as one in parallel. Based on the Grand Prix Driver documentary, this unity was never achieved between McLaren and Honda.

The first time McLaren physically saw the 2017 power unit was in the days preceding the first fire up of the unit. This is not an integrated partnership. Heading into 2017, Honda were playing catch up, they decided to overhaul their design philosophy. This decision, it is implied, was one McLaren did not have a say in. After taking such a decision, communication between McLaren and Honda should have been continuous, when it came to installing the power unit there should have been no surprises. As the documentary will show, this was not the case, with components having to be re-engineered on the fly.

The relationship between McLaren and Honda was not a partnership. It was barely more than a customer relationship, where the supplier happened to be supplying power units free of charge.

Humility

In speaking to Manish Pandey about the documentary, the topic of humility came up. Manish’s view of humility was interesting. His perspective was that both Honda and McLaren demonstrated great humility as they prepared for the documentary. He and his team made several attempts to get the team to discuss ambitions for the season. Looking for the soundbite of ‘returning to the top step’ or ‘challenging for the championship’. No one offered such remarks. Manish’s view was that this demonstrates the team were realistic in their approach to the season, and on this, I agree.

However, as the McLaren Honda relationship fell apart around them, it was the team’s complete lack of humility that struck me. Throughout the entire series, no McLaren representative takes any level of accountability for the partnership failing. Honda is made entirely responsible for the shortcomings of the team performance. This is wrong. We’ve all had relationships that haven’t worked out, at no time is one party solely responsible for a relationship failing. It comes across as hugely arrogant of McLaren to place all the blame for their performance through the Honda partnership at the foot of the power unit manufacturer.

Honestly, I am amazed McLaren are happy for this lack of humility to be made public. At times I wasn’t sure if I was watching a documentary series set in Woking or a Mockumentary series from Slough.

Communication

In the opening episodes, meetings are filmed from outside rooms giving the viewer a feel for events taking place without the content being made public, by the final episode cameras have been invited into meeting with no talking points edited or removed. Whilst again, this is great access, being part of these meetings will be quite distressing for any fan of the sport. Time after time the viewer is shown milestone dates on timelines being missed or management interactions in which it seems almost impossible to offer a clear answer to basic questions. To me this again comes down to accountability, no one in the organisation seems willing to accept their role in the failure.

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Sponsorship

The topic of sponsorship or partners is something frequently addressed through the series. In a bid to highlight a new beginning for the McLaren team, it was decided that a departure from silver, grey and black tones in the car livery and team environment was required. The origins of this decision and influencing factors are a little conflicted in the series, but the message for change was clear. The ambition being a new livery concept will entice new sponsors to join a new McLaren.

For me, the professionalism around this decision is diminished somewhat by branding being applied on the eve of the launch in what appears to be a corridor. Nevertheless, the ambition is clearly communicated. This desire to rebrand after a challenging period also explains why McLaren are expected to reveal another new livery concept for the 2018 season.

The McLaren team has developed a strong reputation within the technologies sector for its work outside of Formula One in recent years. Major FMCG’s consult with the group on numerous challenges. The McLaren Formula One Team depicted in this documentary is not one many FMCG’s would look favourably upon. I do not believe the McLaren commercial team will look favourably on the way in which the team is portrayed.

Even Handed Approach

In my discussion with Manish Pandey, in an interview for Paddock Magazine (click here to head to the interview) I raised the question of the way in which McLaren and Honda were depicted within the series, highlighting my concern that Honda did not have the opportunity to offer their side of the story.

Understandably Manish did not hold my opinion. The narrative of a documentary is often defined by the events it covers from the perspective of the lead. This is not a Honda documentary. It is a McLaren documentary and the views within it are communicated as such. Again this is not a criticism of the documentary, more a reflection of the brief and the client.

 

I sincerely hope my interpretation of the McLaren team based on the series is not an accurate reflection of the way in which the business operates. 12 months have passed since this documentary was filmed. With new management structures in place, much-needed process and accountability may have been successfully implemented. I, like many other F1 fans, hope to see McLaren back at the front of the grid challenging for race wins.  With The McLaren Team seen through this 2017 documentary, I doubt this would have been possible. Whatever the power unit.

Grand Prix Driver is available on Amazon Prime from February 10th – Click here for more.

 

Formula One: Can F1 afford to wait until 2021?

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Barely a day goes by without one of the leading motorsport websites publishing comments around the future plans for F1. From louder engines to racing game inspired car designs, 2021 will amaze and inspire a new generation of fans. All of which sounds great, but it’s 2018. There are 3 seasons of Formula One between now and the promised fantastical future. The landscape of the motorsport industry can and will change dramatically in 3 years. Can Formula One really afford to wait?

2017 saw the introduction of the current set of technical regulations guiding the sport. Whilst cars are visually more impressive than there predecessors with the dimensions of the cars and tyres increasing. An overall increased emphasis on aerodynamics has had a dramatic impact on drivers ability to overtake with the 2017 season seeing less than half the number of overtakes of 2016.  At present, there appears to be no plan to address this issue, with the 2018 regulations seeing no modifications around aerodynamic regulations.

Mindful of a likely closer battle for wins, Mercedes, Ferrari and Red Bull Racing, may have focused the aerodynamic philosophies of their 2018 challengers around an ability to more closely follow a competitor, but without regulation changes a significant increase in overtaking from 2017 to 2018 is unlikely.

All this comes at a time the commercial positions of Formula One are coming under threat. Longstanding partners involved in the championship are defecting to the likes of Formula E or other sports, and at this time, prospects for new partnerships appear limited. With the Formula One business focusing their attentions towards 2021 why would a partner commit to the championship ahead of the ‘revolution’? The Formula One product from 2018 -2020 may be a difficult product to sell.

It is possible, Formula One management are focusing taking a strategy of focusing to the future with the view and expectation of teams demanding an earlier introduction of new regulations. With the Season 5 Formula E car set to make its public debut in the coming weeks, and Indycar looking strong with a new car concept, competition between championships is ever growing. Can Formula One and the teams committed to its success afford to wait another 3 years for change?

Formula E: Julias BĂ€r confirmed as Title Partner for the ZĂŒrich ePrix

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Julius BĂ€r – leading Swiss private banking group and Global Partner of the FIA Formula E Championship – has today been announced as the title sponsor for the historic first running of the Julius BĂ€r ZĂŒrich E-Prix.

The electric street racing series will be bringing circuit racing back to Switzerland for the first time in over 60 years, with the inaugural Julius BĂ€r ZĂŒrich E-Prix set to take place on June 10.

With its headquarters in ZĂŒrich, Julius BĂ€r has been Formula E’s global partner since the inception of the championship in 2014. Julius BĂ€r has been instrumental in bringing Formula E to the streets of ZĂŒrich for the very first time and have acquired the naming rights for the inaugural race.

Gian A. Rossi, Head Switzerland at Julius BĂ€r, emphasises the Bank’s pioneering spirit and its commitment to future technologies as the main reason to support Formula E and the ZĂŒrich E-Prix: “Formula E is an investment in our society’s future. The racing series serves as a test bed for innovations advancing the future of mobility and ‘smart cities’. We firmly believe that in a country whose flair for innovation is the secret of its success, the racing series will generate great interest and underscore the image of Switzerland as a hotspot for technology. The decision to pick ZĂŒrich to stage the race is the right one – after all, it is a flagship for research and innovation as home to ETH, one of the two Swiss Federal Institutes of Technology, as well as being the country’s largest city.”

Racing had previously been forbidden in Switzerland for decades, with the last event taking place at Bremgarten circuit in 1954. However, a law change in 2015 lifted restrictions on fully-electric racing and paved the way for Formula E to bring electrifying wheel-to-wheel action to the streets of ZĂŒrich.

Alejandro Agag, Founder & CEO of Formula E, said: “It’s only fitting that at such an historic moment in the championship and for motorsport in general, one of the main protagonists in bringing racing back to Switzerland for the first time in over 60 years, has put its name to the first-ever Julius Baer ZĂŒrich E-Prix. Since even before the first race in 2014, our global partner has believed in the concept of electric street racing and has been instrumental in making the championship what it is today. Formula E makes history at every race, but on June 10, Formula E becomes the first category to bring back professional circuit racing to Switzerland – none of this would have been possible without Julius Baer and the vision of electric racing.”

Sebastien Buemi, Renault e.dams driver and proud Swiss, with his country’s flag emblazoned on his helmet, has stood on the top step of the podium 12 times before in Formula E, and will be looking to not only secure the Julius BĂ€r pole position award, but put his name in the history books as the first professional circuit racer to win at home in over six decades.

“I cannot wait to be able to race on home soil – it’s something no other professional circuit racer has said in 63 years! The atmosphere of racing on the streets, coupled with having your home crowd cheering you on is something I’ve never experienced before and this will be one of my dreams achieved – I can’t thank everyone enough who has played their part in bringing racing back to Switzerland; from the city, the fans who have supported this, Julius BĂ€r and Formula E,” the 2015/16 champion said.

Head to the ZĂŒrich ePrix website for all the latest on the event and to order your tickets, by clicking here

Formula One: Scuderia Ferrari IQOS

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Following yesterday’s article in which the prospect of Scuderia Ferrari carrying IQOS branding was explored, designer Sean Bull got in touch to share his vision of a possible 2018 livery for the Scuderia.

Philip Morris International, as title partners of Ferrari, will likely seek to include IQOS naming rights within a partnership announcement in order to maximise coverage and brand exposure. As such the team may well be referred to as Scuderia Ferrari IQOS, following the previous Scuderia Ferrari Marlboro naming convention.

Sean‘s concept livery harks back to Ferrari livery style of the early 90’s using black as a secondary colour throughout the design. The use of black on the front and rear wing would likely appeal to the team’s designers, with the fine detail of aero intricacies being more difficult to make out in rival team ‘spy shots’.

It remains to be seen if Philip Morris International will seek to promote its e-cigarette business through Ferrari in 2018, based on fan response to the rumour, the move would be positively received.

Click here to check out Sean on Twitter for more motorsport livery work.

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