Tag Archives: Felio Siby

Formula One: Premium partners flock to Force India

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Judging by additional branding adorning the VJM10 and partnership announcements in the off season,  plaudits surrounding Sahara Force India’s forth place finish in the 2016 Formula One Constructors Championship have extended far beyond the commentators and fans.

With an increasing number of leading teams in Formula One struggling to secure new partners Force India are bucking the trend. The teams ability to attract new partners can be attributed in part to their success on track, but perhaps of more relevance, the way in which the success has been achieved. It is a well known fact the Force India operate on a significantly lower budget than the majority of other teams on the grid. Rather than complaining about a lack of finances, the team focus there efforts on maximising what they do have. The ratio of investment to performance gain and as a consequence exposure gain is far higher with Force India than with any other team on the grid. No doubt the marketing team of the Silverstone based team use this information as a key factor in presenting to new partners. The approach is paying off!

Diageo, have upgraded their relationship with Force India, increasing branding space and influence on the 2017 livery and shifting the brand they are seeking to promote through the partnership from mass market offering Smirnoff, to premium brand Johnnie Walker.

Innovative premium watch brand Felio Siby have extended their partnership with Force India for a second year, with promises of unique brand activation events through the season.

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Hype Energy Drink have expanded their partnership within the sport for the third season in succession. With increased branding on the VJM1o in premium exposure positions.

New clothing partner Farah have joined the team, supplying a unique range of travel wear and fan range to be launched later in the season.

Eye Respect – LDNR eyewear join Force India as the official sunglasses / eyewear partner for the team, taking brand positioning on the wing mirrors of the VJM10

Forex Trading partner FXTM also join the team with branding on the rear sidepod of the car. As forex trading moves into the mainstream Force India have done well to secure a leader in the sector.

With online gambling partner W88.com and digital technology partner Orangebus also joining the team, the Force India marketing team should be more than satisfied with an impressive winter work rate!

Another interesting component of the partnerships Force India have established ahead of the 2017 season is the amount of deals which are customer facing. Increasingly partnerships within Formula One are focused on business to business relationship building or hosting high net worth individuals. Force India are establishing partnerships which incorporate a consumer facing offering. They are achieving this whilst also introducing partners with aspirational product offerings.

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Formula One: Felio Siby join Sahara Force India as official “Lifestyle Partner”

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Luxury design house, Felio Siby, has announced its multi year corporate brand sponsorship of the Sahara Force India Formula One race team.

The Miami based luxury purveyor of apparel and high-end accessories for men and women has formed a unique partnership with the UK based team – a business alliance considered to be the first of its kind in the world of Formula One.  Sahara Force India welcomes Felio Siby as the team’s official Lifestyle Partner, whereby the independent fashion house has designed a limited edition timepiece for race team members to commemorate the exclusive partnership.

The Sahara Force India Watch by Felio Siby is the first Formula One team endorsement for the luxury design brand and a crowning achievement by Miami-based company founder and CEO Dominique Siby, from Gabon in Africa. The multi-year lifestyle partnership has given naming rights for the Felio Siby logo to appear on the Sahara Force India Formula One racecar throughout the 2016 season and beyond.


We are thrilled to join forces as the official Lifestyle Partner for Sahara Force India,” says Dominique Siby, Founder and CEO of Felio Siby: “This year comes with great emotional significance for me, being the ten-year anniversary of my father’s passing. Working with a Formula One team was a project we always wanted to do together. I dreamed of being part of this sport since I was a child, watching the timeless battles between Ayrton Senna and Alain Prost.  This partnership represents our joint pursuit of world class performance and precision engineering and we look forward to sharing our Sahara Force India Watch with the world.”

Vijay Mallya, Team Principal and Managing Director of Sahara Force India says: “A luxury watch-maker and a Formula One team are a perfect match: both pursue excellence, have absolute attention to detail and work to produce awe-inspiring machines through the wonder of human ingenuity. We are delighted to welcome Felio Siby to our family and we are looking forward to sharing the successes of a long and fruitful partnership.”

Dominique Siby experienced his first Formula One competition at the Singapore Grand Prix in 2012 and soon converted in to an avid enthusiast.  His dream was to design a watch for an F1 team but this vision turned out to be a much larger corporate venture unbeknown to the founder.  After speaking to the Sahara Force India Team Principal, Vijay Mallya in February 2016, it was agreed that Felio Siby was an ideal match, not only as a team car sponsor, but as the team’s official Lifestyle Partner. By May 2016, Dominique had the team’s official timepiece designed in Switzerland and ready to be unveiled at the Monaco Grand Prix.

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Black and orange has been chosen for the Sahara Force India Watch – to reflect the race team’s official colors. The mounted figures 1 and 7, outlines of the two inner circular dials and both hands of the watch itself are all given a distinctive white finish that provide a bold contrast upon the black “Cotes de Geneve” Hexagonal decorative facial engraving, on which the .2-carat diamond is set. A stylish orange trim is positioned around the outside of the watch face, and a small window to reveal the inner organs of the watch’s Vaucher Manufacture Fleurier Swiss movement can be seen above the center. The Sahara Force India logo is placed in white at the 3 o’clock position, as a stamp of authenticity.  Casing made with black Titanium also features the Felio Siby signature crocodile imprint, and a premium quality black rubber watchstrap reinforces its sporty design. With a self-winding power reserve of 50 hours and weighing only 80 grams, the limited edition Sahara Force India Watch by Felio Siby is priced at an eye watering $150,000 and is now available

As an official race team sponsor, the Felio Siby logo and corporate identity was first seen on the nose of the VJM09 Force India F1 racecar at the Russian Grand Prix in May this year, prior to the watch being unveiled with both drivers during the Monaco Grand Prix.

Additional Felio Siby product lines are in development by Dominique for the Sahara Force India F1 team, including a series of travel accessories, as part of the Lifestyle partnership

Click here for more information on Felio Siby and to check out the Force India range.

Formula One: Felio Siby launch Force India timepiece

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Force India partner formally launched the special edition time piece over the Monaco Grand Prix weekend. The timepiece, the third from designer Dominique Siby, weighs in at an extemly lightweight 80 grams, not for the average customer each timepiece includes a 0.2 carat diamond inserted in the face watch.

The launch event seemed to be the place to be over the Grand Prix weekend. Check out the film below and play spot the Sky Sports presenter!

Felio Siby joins the rapidly expanding partner portfolio at the Silverstone based Force India F1 team. Partners joining the team have been more than satisfied with the team’s performance in 2016 with the team taking it’s first podium of the season in Monaco.

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To find out more about Felio Siby check out their homepage here.

 

 

Formula One: Felio Siby joins Force India

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Sahara Force India have announced a new partnership with  Felio Siby, which sees the luxury brand become the team’s official lifestyle partner. The Felio Siby logo will appear on the VJM09’s nose starting at this weekend’s Russian Grand Prix.

A purveyor of some of the best leathers in the world, manufactured to the highest standards in a time-honoured way, Felio Siby is a reference for customers whose way of life is to find timeless and unique products. This is a vision that has now been extended to watch-making, as the brand embarks on a new venture with the best Swiss watchmakers to redefine the industry.

To celebrate the start of the partnership, Felio Siby will design a special edition Sahara Force India timepiece, due to be launched at next month’s Monaco Grand Prix.

Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “A luxury watch-maker and a Formula One team are a perfect match: both pursue excellence, have absolute attention to detail and work to produce awe-inspiring machines through the wonder of human ingenuity. We are delighted to welcome Felio Siby to our family and we are looking forward to sharing the successes of a long and fruitful partnership.”

Dominique Siby, CEO of Felio Siby: “Today is a day with great emotional significance for me, being the ten-year anniversary of my father’s passing. Working with a Formula One team was a project we always wanted to do together. I dreamed of being part of this sport since I was a child, watching the timeless battles between Ayrton Senna and Alain Prost. I am glad and thankful to be a partner of Sahara Force India: the team is the perfect match for Felio Siby and I can’t wait to show the world the unique watches we will be making for them.”