Tag Archives: ExxonMobil

Formula One: Porsche Red Bull Racing? 2+2 = 5

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The eagle-eyed F1 Fan will have noticed a few interesting faces in and around the F1 paddock over the weekend of the Austrian Grand Prix. After attending a recent meeting to discuss the future of F1 Power Units a number of Porsche ambassadors made their presence known through the event. As a pundit for Channel 4’s F1 coverage, seeing Mark Webber in the paddock is not an unusual sight. Less usual though was his choice of attire, as pictured below Mark spent much of the weekend wearing Porsche team wear. Similarly, Mark’s former teammate and former Red Bull Junior driver Brendon Hartley attended the Grand Prix and he too wore Porsche team wear combined with a Red Bull cap for much of the weekend.

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Of course a logical explanation for this is that both drivers were taking part in demonstration runs through the race weekend, but a far more exciting ‘hollywood’ story is that fresh from having achieved their objectives in the World Endurance Championship securing 3 back to back victories at Le Mans, Porsche are seeking a new challenge. Given Webber’s recent history with Red Bull Racing, he, perhaps under the guise of his ambassador role with Porsche is in someway involved in discussions to bring the two parties together with a role for Brendon Hartley as a driver within the package.

I have stated previously that the relationship between ExxonMobil, BP, and Renault for me is not logical. Fuel and Lubricant solutions must be developed in conjunction with power unit development. It is not possible to define a one size fits all development roadmap for the Renault Power Unit. At some point in the near future, if not, at some point in the past. BP or ExxonMobil will identify a performance opportunity with the Renault power unit which does not favour the other supplier. At this point power unit development will split. Renault will produce one power unit format for the works team and a different solution for Red Bull Racing and Scuderia Toro Rosso. Who will fund this alternative solution, and at what point is a Renault Power Unit no longer a Renault Power Unit?

Could Porsche be considering redirecting budget from the World Endurance Championship, a figure believed to be in the region of $100M towards a power unit development plan in Formula One? Paying Renault to use their technology as a basis for involvement would minimise the risk of ‘doing a Honda’ ensuring reasonable performance from the word go.

One thing is for sure, Porsche are seeking a new challenge, drivers, unlike fans, don’t attend race meetings in team wear when they are not competing for the fun of it. Perhaps in this case 2+2 might just equal 5.

Thanks to Sean Bull for pulling together incredible concept artwork for a Red Bull Racing Porsche mash up.

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Formula One: Formula Fuel – Paddock Magazine

Jon Wilde examines the various aspects behind the changes of fuel and lubricant suppliers in the sport of Formula 1. Enjoy!

Source: Formula Fuel – Paddock Magazine

Formula One: Ricciardo’s first run of the year

Red Bull Racing and Daniel Ricciardo recently completed a demonstration run at the ExxonMobil head office in Houston with Mobil One’s the grid there to film all the action. In this first public event between Red Bull Racing and ExxonMobil staff and guests were treated to a series of demonstration laps in the infamous Red bull Racing show car.

Fans of F1 livery design will note this is the first official time ExxonMobil branding, in the form of Mobil One, Esso & Exxon have been seen on a Red Bull Racing F1 car. The positioning replicates that of the teams previous fuel and lubricant supplier. It is highly likely that the livery seen in this demonstration run will be the livery the team use across 2017.

Getting behind the wheel of any racing machinery after the long winter break is always a thrill for F1 drivers, Ricciardo’s joy in taking part in this event (despite the temperatures) is clear for all to see!

As the season gets underway it is expected that similar to other sponsors transitioning from rival teams to Red Bull Racing, ExxonMobil will be keen to embrace the party lifestyle of the brand in a bid to engage with a younger demographic. It will be interesting to monitor how this evolution in Formula One activation by the brand takes shape.

From a business to business perspective, Red Bull Racing don’t (yet) have an automotive manufacturer backing the team, a typical B2B partnership opportunity for a Fuel & Lubricant supplier. The form of partnership we can expect Red Bull and ExxonMobil will be around the Energy drink becoming a prominently displayed / preferred beverage in all Esso / Exxon service stations in the months and years to come.

 

Formula One: Scuderia Toro Rosso switch to ExxonMobil

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Following the announcement that Red Bull Racing have entered into partnership with ExxonMobil from 2017 as the teams Fuel and Lubricant supplier, JWGP can confirm the partnership will extend to a supply agreement for Scuderia Toro Rosso.

At this time it is not clear if the supply agreement will include the use of ExxonMobil or associated businesses branding on the STR 12, but sources at Red Bull Racing have confirmed the supply partnership.

With Scuderia Toro Rosso returning to Renault power unit supply for 2017, following the 2016 campaign in which a 2015 Ferrari power unit was used, Italy’s second team is expected to make significant strides up the grid. Toro Rosso are yet to indicate how the 2017 power unit will be badged. It is understood the power unit has been made available under the same agreement as Red Bull Racing allowing the team to sell the naming rights for the Power Unit, as seen with Tag Heuer and Red Bull Racing. With performance improvements expected such naming rights could prove highly valuable to an existing team sponsor seeking to increase exposure.

Whilst unconfirmed, Renault Sport F1 are not expected to make any changes to their fuel and lubricant supplier TOTAL. The team have confirmed they have made provisions to homologate the 2017 Power Unit for 2 fuel and lubricant suppliers. Such a move will set in motion a separate Power Unit development programme between the Red Bull owned teams and the works Renault Team and could form the basis for an as yet unnamed engine manufacturer entering the sport through the back door….

Formula One: Red Bull Racing confirm ExxonMobil Partnership

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After months of speculation Red Bull Racing and ExxonMobil have confirmed a new partnership from 2017 and beyond. The partnership will see ExxonMobil become the official fuel and lubricant supplier for the team.

At this time it is not clear if the partnership will extend to Scuderia Toro Rosso. It is also not clear if Renault will also switch to ExxonMobil supply, and if Mclaren will retain ExxonMobil supply.

Should Renault maintain the Total fuel and lubricant supply partnership in 2017, Red Bull Racing running alternative fuel supply will necessitate a separate power unit development programme.

As a team partner, official fuel partner, official lubricant partner, and official motor oil partner of the team in 2017, ExxonMobil will provide Red Bull Racing with leading-edge Mobil 1™ lubricants and Synergy Race Fuels. ExxonMobil will deliver engineering support to develop next-generation lubricants designed to improve race car engine and gearbox performance.
The company’s Mobil 1 and Esso brands will feature on  cars, driver overalls and helmets, as well as being displayed at the Red Bull Racing Factory in Milton Keynes, and at trackside events.

Commenting on the partnership Team Principle Christian Horner remarked:

“Mobil 1 and Red Bull Racing are two global brands that share a passion for racing, performance and innovation. Mobil 1 has been an iconic brand in Formula One for more than 30 years and our new partnership provides us with a unique opportunity to tap into ExxonMobil’s world class expertise.”
Christian added: “In addition to welcoming ExxonMobil to the Red Bull Racing stable, I would like to extend my thanks and appreciation to the technical team at TOTAL, who have made a valuable contribution to our success in Formula One during our partnership.”
Matt Bergeron, vice-president of marketing for ExxonMobil Fuels, Lubricants & Specialties Marketing Company, said: “Red Bull Racing provides a dynamic platform to showcase our world-class lubricant and fuels technologies. We are excited about building a relationship with Red Bull’s excellent young drivers who are establishing reputations as competitive racers and who will help showcase our brands to generations of consumers.”
The new ExxonMobil and Red Bull Racing partnership extends the Mobil 1 synthetic lubricant brand’s successful 38-year involvement in Grand Prix racing. Mobil 1 has lubricated more than 100 Grand Prix-winning cars, and has won six Formula One world drivers’ championships and five Formula One world constructors’ championships since entering the sport in 1978.
There will be more news to follow in the coming days on this and related stories.

Formula One: Debunking the BP rumour

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Over the past week various news outlets have reported BP are set to enter Formula One with a $30 Million sponsorship deal heading the way of either Renault or Mclaren. Whilst there is no formal comment from any party to confirm or deny the story, a little bit of a sanity check might be helpful.

The optimisation of current the iteration of Formula One power unit technology is more dependant on fuel and lubricant specificities now more than any time in the history of the sport. Power units and their respective fuel and lubricants are developed in conjunction with each other. Whilst the fuel used in Formula One is made up of 99% the same compounds you would expect to see in the forecourt, the remaining 1% has a huge impact on vehicle performance and is unique to each and every supplier.

At this time there are 4 power unit manufacturers and 4 fuel and lubricant suppliers in Formula One. These are:

Shell with Ferrari

ExxonMobil (Mobil 1 / Esso) with Honda

Petronas with Mercedes

Total with Renault.

All teams using customer power units will use the fuel and lubricant supply defined as above. Any additional fuel and lubricant sponsorship with customer teams are sponsorship partners only. They do not supply the team.

Unlike agreements such as that with BR Petrobras and Williams, given the comparable size and market share BP have to Petronas, Shell, & ExxonMobil it is highly unlikely either party would be prepared to have a customer team run with BP branding and a competitor’s fuel and lubricant supply.

The development of fuel and lubricant solutions is a continual process, at any given time Shell, for example, could have up to 65 compounds in development. Fuel and lubricant partnership is integral to a team. In 2015 Scuderia Ferrari attributed 25% of their performance gains through the season to Shell. Fuel and lubricant suppliers bring trackside laboratories to every F1 race. They analyse the performance of their product after every session. Relationships are so well developed that a fuel and lubricant supplier can and do advise a race team on how to approach race strategy.

Fuel and lubricant suppliers do not enter Formula One for simple brand exposure. They use the sport as a platform to innovate. Innovation reaching the circuit can take as long as five years to hit the forecourt. Formula One engagement is not a short term quick win project.

In short, if BP were to be entering Formula One the undertaking and commitment would require a significant change in business strategy. It would be much more complex than writing a cheque for $30 Million. If a new partnership is not already known it would not be realistic to expect anything for at least 2 years. With all this in mind it seems highly unlikely BP would find an existing power unit manufacturer prepared to leave an existing partner for the foreseeable future.

What could be possible is an acquisition. This could take a number of forms. An existing fuel and lubricant supplier could be looking to exit Formula One. They may look to sell their assets and technology in the sport to BP. With consumers looking increasingly to renewable energy sources the return on investment of motorsport engagement may no longer be what it once was so this is possible.

Another option could be BP acquiring, or being acquired. Both Shell and ExxonMobil have been reported to be considering growth through acquisition strategies. If this was the case, they may look to showcase the BP brand through their premier  marketing platform. Equally if BP chose to merge or acquire Shell, Petronas, ExxonMobil, or Total, they may seek to promote the BP brand in F1. At this time it is not possible to entirely dismiss rumours of BP entering Formula One, but one thing is for certain, if a deal does transpire it will be a lot more complex than writing a cheque and putting a few stickers on a car.