Tag Archives: Epson

Formula One: Hamilton talks to the fans

A relaxed Lewis Hamilton took part in a Facebook Live event hosted by Mercedes AMG Petronas sponsor Epson earlier today. During the session Lewis took live questions from followers across social media.

Sharing insights on his favourite circuit, Macau and the Nordscheife, details on how a mistake in qualifying in Brazil 2015 cost him pole, and how he values having an input in the team look, it could be suggested the session was of higher quality than interviews conducted by professional elements of the media of late.

With the FIA calling Lewis Hamilton to the Thursday drivers press conference for the second race in succession it will be interesting to see if the media can extract a similar level of engagement.

Formula One: Lewis gets inked

Screen Shot 2016-10-19 at 10.50.52.png

Who says current F1 drivers don’t have a sense of humour? In a promotional campaign for Mercedes AMG Petronas sponsor Epson, Lewis Hamilton demonstrates the capacity of Epson printers by getting himself covered in ink!

Whilst Lewis might not have had the best of seasons so far on track, his profile continues to grow with brands and advertisers clambering over themselves for access. Lewis’ willingness to embrace this form of campaign should be remembered when media outlets question attitude.