Tag Archives: Daniel Ricciardo

Formula One: Ricciardo dreaming of Champagne (Sparkling wine) from the top step

Red Bull Racing’s Daniel Ricciardo heads to his home Grand Prix, the opening race of the 2017 F1 season, in Melbourne with aspirations of a top result. In this race preview for Mobil One’s The Grid, Ricciardo explains the complexities of preparing for the Melbourne Grand Prix and how the team will be looking complete as many laps as possible through free practice to fine tune setup.

Having experienced the Melbourne podium in 2014 (as result which was taken away following a post race sanction), Ricciardo sets out a clear ambition to reach the top step in 2017 and “taste the big bottle of champagne” Unfortunately for Daniel, with Mumm Champagne being replaced by Chandon last season, should he reach the top step he’ll have to make do with sparkling wine. That being said I’m sure it’ll still taste sweet, even if it’s from a sweaty shoe!

Advertisements

Formula One: Exclusive – Hisense on motorsport. F1 & Nascar

Screen Shot 2017-03-19 at 10.22.55.png

With the 2017 Nascar season underway and the start of the 2017 F1 season less than one week away, JWGP caught up with partner to both championships, Hisense, to understand what attracts them to motorsport and why it pays to have partnerships in both Nascar & F1.

Hisense are a Chinese electrical goods company with an annual turnover in excess of $15 Billion. The company was founded almost 50 years ago. The company is made up of more than 40 subsidiaries, each focusing on a specific sector within the electronics sector. Hisense focus their motorsport activities on promoting the Television division of the business. Following an extensive period of evaluation of Formula One, in which an evaluation of how the sport can and will work for the business and how best to activate a partnership within the sport, in 2015 Hisense joined the Red Bull Racing Formula One Team. This multi-year partnership sees the team carry Hisense branding on the nose of the car and within the team environment.

In the same year Hisense joined Nascar team Job Gibbs Racing as principle partner. JWGP caught up with Deputy Director of Global Marketing Rolland Zhang to further hear more about their involvement in motorsport.

What attracted Hisense to Motorsport?

Hisense has two motorsport partnerships; one in NASCAR and one in Formula One. Generally speaking, there are a lot of synergies between motorsport and consumer electronics as technology and innovation sit at the heart of both.

Our technology and products have been integrated into team factories and garages around the world, used by the teams and sports we sponsor to improve performance on the track. This integration of technology shows consumers that if these world-class teams trust and rely on our products, they can too.

The fact that technology is so important in team performance is similar to our own values in terms of innovation and development, so it’s fantastic for us to be part of it.

Screen Shot 2017-03-19 at 10.25.13.png

NASCAR is a hugely popular sport in the United States, so it is the perfect platform for Hisense to engage with the US market. In 2016, Denny Hamlin won the Hisense 4k TV 400 in a Hisense branded car. That played a huge role in raising the profile of Hisense in the United States. Our partnership with Red Bull Racing allows us to engage with audiences on a global scale. The Formula One season features Grands Prix in key markets that are important to our growth.

Why did Hisense choose Red Bull Racing over any other team in F1?

Red Bull Racing is a young, innovative and highly competitive team and we possess a lot of shared values.Red Bull Racing is a challenger brand, constantly pushing boundaries, which drives success on-track. We have a similar ethos and goals; we’re always looking to innovate and develop our technology to give our consumers bigger, better and more advanced products.

Red Bull Racing is also a fun and adventurous team; the drivers are exciting and fiercely competitive and the team is a very well-oiled machine which showed in their performance last year. The team’s determination, drive and success make us extremely proud to be a partner.

As a partner to Red Bull Racing, how does Hisense look to activate the partnership?

 Hisense supports the team by providing television screens in the Red Bull Racing factory and in the garage at races all around the world.  Last year, we installed a 9.6m by 3.6m state of the art LED screen in the team’s operations room at the factory in Milton Keynes. The screen allows the engineers at the factory to analyse live data and communicate effectively with the team at the track, no matter where they are racing in the world.

Screen Shot 2017-03-19 at 10.24.10.png

In local markets, we use the buzz of the Grand Prix and driver appearances to amplify product launches and host media and influencers at the track. The markets also use Red Bull Racing assets in out of home advertising and in-stores to reinforce our partnership with the coolest team on the F1 grid.

Our social and digital channels are also a focus for us, giving us a direct line to consumers and the ability to interact with Red Bull Racing online.

How important is social media in the activation of Hisense in F1? 

Social media is the most direct route we have to reach consumers, potential customers and Red Bull Racing fans.We have social channels dedicated to our global sports sponsorships specifically, which include tennis, football and of course motorsports. Our local markets also have channels that they activate on, so we are reaching people in their local language and with market-relevant content.  Last year, Hisense UK ran a Facebook Live Q&A with Max Verstappen which was very successful. It was nicely timed too, just after ‘that’ Brazil race, so there was a huge amount of engagement.

Thanks to Rolland Zhang for his time. JWGP will carry updates around Hisense & motorsport through the 2017 season

Screen Shot 2017-03-19 at 10.37.35.png

Formula One: Red Bull Racing ready to fight for the championship – Ricciardo

Screen Shot 2017-03-05 at 17.05.46.png

Heading into the second and final pre-season test ahead of the 2017 Formula One World Championship confidence is sky high on Daniel Ricciardo’s side of the Red Bull Racing Garage. From the bold ‘My time’ statement made by the Australian in his latest helmet design to his confident demeanour in recent interviews, Ricciardo is  projecting the air of a driver destinted to challenge for the drivers crown this season.

In his first in depth interview for Mobil One’s the Grid, Ricciardo speaks candidly about his expectations for the season ahead and why he believes 2017 will be his year.

Formula One: F1 tickets for your BLOOD!

Screen Shot 2017-02-20 at 20.30.58.png

It’s been quite the day in the world of F1. Mercedes AMG Petronas have confirmed contract extensions for F1 team shareholders Toto Wolff and Niki Lauda, cementing their positions with the team until 2020.

Sahara Force India have announced a partnership with forex trading firm FXTM, a partnership which will see FXTM branding feature on the rear section of the sidepods of the 2017 contender.

Spanish Insurance giant Mapfre have confirmed a new partnership with the Renault Sport F1 team, the partnership will see Mapfre branding feature on the nose and wings of theRS17 and on the helmet and overalls of Jolyon Palmer.

Sauber released stunning images of the C36-Ferrari, becoming the first team to release images (not renderings) of a 2017 F1 car,

Screen Shot 2017-02-20 at 20.38.00.png

and Mobil One’s the grid have released complete steering wheel perspective footage of Daniel Ricciardo’s demonstration run at the ExxonMobil HQ.

For the news obsessed F1 fan, February 20th should be regarded as a more than satisfactory day, but by far and away the biggest news of the day came from the Circuit de Barcelona – Catalunya. Whilst other circuits are announcing payment plans to pay for F1 tickets in instalments, the home of the Spanish Grand Prix is offering entry to F1 testing in exchange for blood donations.  Donation points will be set up around the circuit throughout the two pre-season tests, the circuit is working in collaboration with the Catalonian blood and tissue bank for the campaign. In Catalonia, it takes 1,000 blood donations a day to cover the needs of hospitals. In general, anyone who is in good health, who is of legal age, weighs more than 50 kilos and, in the case of women, who is not pregnant, can donate blood. Three people benefit from each donor, since the blood is separated into three components: white blood cells, red blood cells and platelets.

To find out more about this initiative please follow this link

Can the F1 world top this tomorrow?

Formula One: Ricciardo’s first run of the year

Red Bull Racing and Daniel Ricciardo recently completed a demonstration run at the ExxonMobil head office in Houston with Mobil One’s the grid there to film all the action. In this first public event between Red Bull Racing and ExxonMobil staff and guests were treated to a series of demonstration laps in the infamous Red bull Racing show car.

Fans of F1 livery design will note this is the first official time ExxonMobil branding, in the form of Mobil One, Esso & Exxon have been seen on a Red Bull Racing F1 car. The positioning replicates that of the teams previous fuel and lubricant supplier. It is highly likely that the livery seen in this demonstration run will be the livery the team use across 2017.

Getting behind the wheel of any racing machinery after the long winter break is always a thrill for F1 drivers, Ricciardo’s joy in taking part in this event (despite the temperatures) is clear for all to see!

As the season gets underway it is expected that similar to other sponsors transitioning from rival teams to Red Bull Racing, ExxonMobil will be keen to embrace the party lifestyle of the brand in a bid to engage with a younger demographic. It will be interesting to monitor how this evolution in Formula One activation by the brand takes shape.

From a business to business perspective, Red Bull Racing don’t (yet) have an automotive manufacturer backing the team, a typical B2B partnership opportunity for a Fuel & Lubricant supplier. The form of partnership we can expect Red Bull and ExxonMobil will be around the Energy drink becoming a prominently displayed / preferred beverage in all Esso / Exxon service stations in the months and years to come.

 

Formula One: The Honest Interview

P-20161123-02227_HiRes JPEG 24bit RGB.jpg

As Formula One heads into the 2016 season climax in Abu Dhabi, Red Bull Racing duo Max Verstappen & Daniel Ricciardo got together to review the season. The highs, the lows, their favourite trophies, their hair! The drivers are at the most open I’ve seen them.

Intriguingly both Max and Daniel, whilst acknowledging the value of their friendship they both comment they would be prepared to sacrifice friendship in return for the ability to challenge for the championship, as they have seen with Lewis Hamilton and Nico Rosberg.

Formula One: Red Bull Racing do Drones

Screen Shot 2016-06-10 at 14.43.14.png

In the build up to the Canadian Grand Prix, Red Bull Racing duo Daniel Ricciardo and Max Verstappen spent some time trialling racing drone technology armed with streaming Go Pro’s and VR headsets.

As well as showing of their drone handling skills(!), in the film below drivers give their analysis on the Monaco Grand Prix and look forward to the Canadian Grand Prix. Both expect the upgraded power unit to perform strongly around the circuit and hope to be able to compete at the front. Hopefully the two will avoid hitting each other on track, something they didn’t manage with the drones.

The use of drone technology is understood to be high on the agenda of Formula One Management’s technical revolution in race broadcasting and content creation, with trials expected to take place over the Italian Grand Prix weekend. which is coincidently a Grand Prix which Heineken are now a title sponsor. It is not clear if the trials will lead to imagery being used in broadcast or as a form of VR trail, but it is clear FOM are looking into new ways to present the sport.

Filming & streaming content from drones could enable FOM to showcase the sport in an entirely new format at a much lower cost than more traditional filming via helicopter. The sport could even consider the use of VR to allow fans to control their view of the sport from a drone. A direction, FOM, SKY, and Mercedes AMG Petronas partner Tata Communications is keen to facilitate and encourage as discussed in this interview.

FIA Formula E, trialled the use of drones earlier this year following the Mexico ePrix. Click here for more.

Formula One: Monaco Tips + Spot the missing Driver

Screen Shot 2016-05-25 at 09.14.38.png

If we can take anything from the Spanish Grand Prix it is expect the unexpected, with that in mind, but with a sustained sense of reality, here are my top tips for the Monaco Grand Prix weekend.

Qualifying.

With overtaking around the streets of Monaco almost impossible many see qualifying on Saturday as the real race over the weekend. Drivers will be looking to build momentum towards a performance crescendo in the session, expect drivers to be completing a lot more laps than typical qualifying sessions, and expect to hear a lot of complaints about traffic!

Qualifying pace is likely to come down to the team with the greatest ability to turn up performance over the weekend and the team most comfortable on the new Ultra Soft tyre compound. Mercedes elected not to run the tyre in testing, offering Red Bull and Ferrari hold an advantage. Odds of 10/1 are on offer for either Daniel Ricciardo or Max Verstappen to set pole, 12/1 for Vettel and interestingly 25/1 for Kimi Raikkonen. Kimi is quietly performing very well this year, currently sitting 2nd in the driver’s championship the SF16-H clearly suits his driving style. The 2007 champion and previous Monaco winner is long overdue a return to the front of the grid, with long odds like that he might be worth consideration.

Check out William Hill here for more.

Weather

The 5-day forecast predicts a 60% chance of rain for race day. Whilst this is still a bit far out, a rain affected Monaco Grand Prix often throws up interesting results, who can forget the 1996 race in which Olivier Panis won in a Ligier, and only 4 cars passed the finish line.

Screen Shot 2016-05-25 at 09.15.11.png

Keep an eye on the weather forecast as the weekend progresses, should rain look likely come Friday I would look towards the drivers who have performed well around Monaco in junior series, such as the Renault duo of Kevin Magnussen and Jolyon Palmer as outsiders for an each way split as race winners (which would mean a payout at 1/3 odds for a podium finish) available at 2000/1

Check out William Hill here for more.

Red Bull Racing

Whilst the Mercedes team and drivers claim to have moved on from the race ending incident in Spain, pressure will be at an all time high heading into Monaco. Hamilton has not won a race since Austin 2015, and for one reason or another hasn’t been able to beat Nico around Monaco since they became teammates. Could the pressure to perform could prove too much and a repeat of the Spanish incident could be possible?

Red Bull Racing showed, as in 2014, when Mercedes slip up they will be there to pick up the pieces. With odds of 9/1 on either RBR driving taking the chequered flag, the Austrian team should be considered an option for the weekend.

Check out William Hill here for more.

 Mclaren

I’ve been talking about Mclaren’s Monaco prospects since before the Spanish Grand Prix (in this article and this one!) the same theory stands. Mclaren have pace on low speed corners, they have a strong chassis and a restored air of confidence. Alonso has commented Monaco should be the teams best race of the year.

With odds still available at 100/1 for Alonso and 150/1 for Button for a win. A punt on the team should be given serious thought. A win would still require retirements from the top teams and as we have seen that already this year this can not be ruled out. Taking an each way split or podium offering could be a winner.

Check out William Hill here for more.

Spot the missing driver

Finally, a quiz for you all to play when checking out bookies odds for the Monaco Grand Prix. Spot the driver missing from all the odds. Check out the Monaco section on this site , and see if you can see which driver is missing.

Answers on a postcard… or in the comments section below. Name the driver and the crazy speculation as to why he is not included!

Enjoy the Monaco Grand Prix!

Screen Shot 2016-05-25 at 09.16.40

Formula One: VIDEO – Ricciardo on the pain of spain & looks forward to Monaco

Screen Shot 2016-05-20 at 13.56.05

In the post race interviews immediately following the Spanish Grand Prix frustration from Daniel Ricciardo was clear to see. Ricciardo explains this feeling was not simply because he was beaten by his teammate and an alternative strategy, but more through feeling that performance has not been optimised over the last few races.

Acknowledging the team are further ahead than they expected as this point in the season a driver always wants more and the results of the Spanish Grand Prix remain at the forefront of his thoughts.

Looking ahead to Monaco and the subsequent Montreal and Baku Grand Prix, Ricciardo speaks with confidence that Red Bull Racing will be in a position to compete with the street circuit layout suiting the RB12.

Ricciardo is full of praise for his teammate and talks wanting to pit himself against the best, reflecting again on his time with Vettel in 2014.

 

Formula One: Red Bull Racing Numbers

Screen Shot 2016-05-14 at 23.10.50.png

A second row lockout on the grid for tomorrow’s Spanish Grand Prix served to reiterate  the continued resurgence in form for Red Bull Racing and act as some vindication for the teams decision to bring Max Verstappen into the team replacing Daniil Kvyat after only 4 races in the 2016 season.

Max joining the team coupled with a sensational qualifying performance lead to a dramatic increase in FOM World Broadcasting Feed exposure and it has to be said a level of confusion with commentators and graphics editors, with numerous occasions of  the wrong driver being called during commentary or displayed on screen.

Whilst the FIA do mandate the onboard camera (positioned above the airbox) of one car from each team must be fluorescent in colour this indicator is often missed with viewers focusing instead on driver helmet or number. Unfortunately  Max Verstappen and Daniel Ricciardo share a substantially similar helmet design leaving fans, broadcasters, and editors to rely on driver number.

Camera positioning around the Circuit de Barcelona – Cataluyna lends itself to many long, and forward facing front shots, with which, as you can see from the images used here, it is almost impossible to identify driver numbers on the RB12.

Red Bull Racing’s role in what promises to be a thrilling Spanish Grand Prix should be significant. Taking this into consideration, could the team please move driver numbers to a lower point on the nosecone to enable quick and easy identification for all!