FORMULA E – PARTNERSHIP ANNOUNCED WITH LITTLE DOT STUDIOS

LittleDOT FEFE168 – Formula E partners with Little Dot Studios

Formula E continue to lead the way in Social Media engagement with the announcement of a partnership with Little Dot Studios, a next generation broadcaster and producer, creating and distributing video content across YouTube, Facebook, Twitter, Snapchat and Periscope.

Founded by Andy Taylor and Selma Turajlic just over two years ago, Little Dot Studios has grown rapidly and now distributes video content on social platforms for over 60 producers, broadcasters and rights-holders worldwide. In August alone, Little Dot Studios amassed over 350 million views to its client’s content. Under the partnership, Little Dot Studios will distribute social videos including clips, highlights and compilations from each race, as well as unseen footage from the pitlane and behind the scenes. Little Dot Studios will also be on site at each race, producing original video content for each of the social platforms.

Opinion – In the spirit of continuous improvement Formula E continue exploit social media as a tool to bring the series to the public. It is impressive to see Formula E can make these forms of agreements alongside TV broadcasting deals with the likes of Eurosport, ITV, & Rai, a feet Formula One either have not attempted or have not been able to manage. In a period of growth and with a strategy of increasing brand awareness Formula E continue to make all the right noises. The challenge will come in attempting to monetize the sport in the future. 

Advertisements

Formula One – Letter of Intent Signed between Group Renault & Gravity Motorsports – Lotus F1 Team

Press Release

Renault have this morning confirmed signature on a letter of intent regarding the potential acquisition of the Lotus F1 team. At this time there has been no formal public response from the Lotus F1 Team of Gravity Motorsport, but it is likely this notification will lead to the sale of the team which should serve to resolve the immediate cash flow issues faced by the team.

In the short press release from Group Renault, a keen emphasis is placed on the long association Renault have with Formula One, it can be expected this history will place a significant role in the rebranding of the Enstone based team.

The announcement makes no reference to the relationship between Red Bull Racing and Renault, with the latter formally under supply agreement for 2016. Further news on this should be expected in the coming days and weeks.  No mention has been made around the Power Unit the team will use in 2016, logically it can be assumed the team will run the Renault unit, despite agreements in place with Mercedes Benz. Renault have elected to focus power unit developments on the 2016 program rather than introducing upgrades through the token system in 2015, no doubt significant strides will be made in 2016 regarding performance and reliability.

Sponsors and Driver Line up developments will be of particular interest, with Renault likely to transfer Infiniti and Total Agreements from Red Bull Racing to the Renault team.

Pastor Maldonardo has been announced as a 2016 driver for the Lotus F1 team, the Venezuelan brings substantial national backing to team in the form of PDVSA branding. It will be interesting to see if the team which will act under a new legal entity maintain this contracted commitment.

Romain Grosjean is expected to announce his departure from the team on tomorrow moving to the newly formed Haas F1 team. Possible replacements include Esteban Ocon & Jolyon Palmer. It should also be noted with the possible departure of Red Bull Racing from the sport Daniel Riccardo, Daniil Kvyat, Max Verstappen and Carlos Sainz may also be seeking a seat in 2016.

Formula E – IN-RACE VOTING FOR FANBOOST IN SEASON TWO

Fanboost

Press Release FE167

Formula E fans will have the chance to boost their favourite driver during the races this season following changes confirmed to this unique socially interactive concept.

Starting at the Beijing ePrix on October 24, voting for FanBoost will remain open during the opening six minutes of the race.

As well as being able to vote during the race, fans will also find it much easier to have their say as changes to the voting system will make it possible to vote using a hashtag on Facebook, Twitter and Instagram. This has been achieved through a partnership with Telescope, the global leader in real-time fan engagement.

Voting will be possible through the official Formula E website and app and fans will be able to vote once a day through each of the available channels. As was the case during season one, FanBoost voting will open 12 days before the race takes place, which means that voting will open for the Beijing ePrix on Monday, October 12.

As a result of these changes FanBoost will only be available on the car that the drivers get into following their mid-race car swap. Unlike last year FanBoost will provide an extra 100kJ of energy to be used in a power window between 180kW and 200kW.

This presents the three winning teams and drivers with a strategic call to make. Do they raise the power for a short boost or run at a slightly lower power for a prolonged period? As before, FanBoost can only be used once, rather than in a series of short bursts.

OPINION: In race FanBoost will in theory bring fans closer to the sport, encouraging live viewing which will be music to the ears of the FTA broadcasters recommitting to and joining the sport for season two. Flexibility in deployment will appeal to teams and drivers, but removing FanBoost from the first stint of the race feels like a miss. Qualcomm and technical partner’s developments in induction charging on track must be the ultimate end point for FanBoost. Overall it’s fantastic to see the series evolve.

Advertisements

Opinionated MotorSport Journal

Advertisements