Category Archives: Social Media

Formula One: Estrella Galicia 0.0 STR partnership expanded

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Scuderia Toro Rosso is happy to announce that Estrella Galicia 0,0 is reinforcing its ambitious commitment to Formula 1 by strengthening the partnership agreement signed with the team last season.As from this weekend in Australia, and for the whole 2016 World Championship, the beer brand will appear for the first time on the new STR11 of our two drivers Carlos Sainz and Max Verstappen. Estrella Galicia 0,0 will be present on the car bargeboards, increasing significantly its visibility in comparison to last year.

Franz Tost – Scuderia Toro Rosso Tem Principal

“Following last year’s fantastic co-operation, we are very happy that Estrella Galicia  0,0 has decided to confirm and increase the trust in Scuderia Toro Rosso.

“Like in 2015, their logo will feature prominently on the drivers’ race suits, as well as on
the team personnel’s clothing, but in addition to this it will also be displayed on our new STR11’s barge boards.

“Sponsors are the lifeblood not just of our team, but also of the sport of Formula 1 in general, so it is particularly pleasing to tighten our relationship with Estrella Galicia 0,0, towards what I expect to be an exciting season. Our companies share the same philosophy of being young and dynamic, with Carlos and Max being the perfect combination of drivers for both of us. In the name of Toro Rosso I want to thank the Estrella Galicia 0,0 management for this decision, I am convinced that we will achieve great results together.”

Ignacio Rivera – CEO at Hijos de Rivera

“Today is a very important day for the Company, a day that we are extremely proud of as it represents another step forward in our agreement with Scuderia Toro Rosso and our involvement in F1.

“We both share the same values and philosophy to support young talents, as is this case of Carlos and Max, who I am sure will offer us lots of happy moments this season.

“We are delighted and very satisfied for accomplishing a dream nobody thought we could, with the added incentive of achieving it during the year that we celebrate our
110th anniversary”.

Formula One: WIN Signed Red Bull Racing Merchandise

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With the start of the 2016 Formula One World Championship less than one week away, JWGP has teamed up with Red Bull Racing partner PUMA to offer readers the chance to win a signed T shirt from their exclusive new range.

PUMA have a long standing relationship with Formula One teams up and down the pitlane, when talking about their renewed partnership, Global Marketing Director Adam Petrick commented ” PUMA enjoys many synergies with Red Bull Racing, and there’s enormous energy and excitement in both teams to bring our partnership to life in unique and creative ways – through product design, marketing and fan engagement.  Our aim was to reveal a new team kit and car livery in a way that breaks with tradition and we’ll continue to push the boundaries of this partnership through the years ahead.”

Daniel Ricciardo said ” It’s pretty cool to be with PUMA, they’re a brand who get who we are and you can see that in the product designs revealed”

Daniil Kvyat added, ” The new team kit and lifestyle look that PUMA has designed is great, and I think the fans will also really like the replica wear we have this year. PUMA’s development into the performance and comfort of racewear is really impressive. We spend hours at a time in the car, often in very extreme conditions, so having gloves, suits and bodywear that protects you is so important for us.”

  • The PUMA Red Bull Racing collection is on sale now and can be found here.
  • To follow PUMA Motorsport through the season you can follow them on Twitter here

The competition prize signed by Daniel Ricciardo & Daniil Kvyat:

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To enter the competition, submit the answer to this question in the comments section of this article.

Question:

What is the sum of the 2016 Red Bull Racing driver numbers?

Good Luck!

Please ensure you use a valid email address when submitting your entry in the comments section. The competition closes at 20:00 CET 18/03/16. There are no geographical restrictions to this competition. The winner will be selected at random and notified following the conclusion of the Melbourne GP.  

Formula One: Away from the circuit

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As testing resumes this morning at the Circuit de Catalunya in Barcelona, we take a look at what Mercedes AMG Petronas driver Lewis Hamilton was busy with whilst his team mate Nico Rosberg was testing the W07 yesterday.

In addition to Formula One pre season testing, Barcelona is currently hosting the 2016 Mobile World Congress. Mercedes AMG Petronas sponsor Qualcomm, world leaders in mobile technology development, yesterday hosted the keynote panel discussion for the event with Lewis Hamilton and Paddy Lowe joining group President Derek Aberle and host by Nicki Shields to discuss the future of the connect automotive industry.

Highlights from the event can be seen here:

In a relaxed session the panel discussion included conversation around:

  • Preseason testing component code names
  • Mercedes performance since the introduction of the current technical regulations
  • Autonomous Cars – Driverless car technology
  • Real Time vehicle data sharing

Alongside Lewis and Paddy speaking frankly about their 2016 title aspirations, and Lewis c

For followers of Lewis Hamilton’s fashion trends, the film also includes a preview of Lewis sporting his 2016 cap design.

Lewis Hamilton returns to the driving seat today for the 3rd day of  testing.

 

Formula One: Haas F1 – VF16 Launched

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The VF-16, Haas F1 Team’s first racecar, has arrived. The car officially broke cover today via Haas F1 Team’s social media channels and Website. It hits the track Monday for the first day of preseason testing at the Circuit de Barcelona – Catalunya.

The origin of naming the car “VF-16” goes back to the first CNC machine manufactured by Haas Automation, the VF-1, launched in 1988. The “V” stands for vertical, which is an industry standard designation for a vertical mill. Gene Haas, founder of Haas Automation, added “F1” to the name to unofficially designate it as the company’s “Very First One”.

Now as chairman of Haas F1 Team, the “F1” moniker of that first machine takes on new significance as Haas joins the 2016 FIA Formula One World Championship, becoming the first American-led Formula One team in 30 years.

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“From an international standpoint, Formula One is the highest echelon of racing, and Haas Automation builds the highest-quality machine tools,” said Haas, who has grown Haas Automation into the largest machine tool builder in North America with more than $1 billion in annual sales. “When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design. Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide. Connecting Haas Automation with F1 in name and in practice is the best way to grow our business and elevate Haas Automation to a premium, global brand.”

The dark gray, light gray and red-toned livery of the VF-16 was derived from the scheme of Haas Automation’s complete line of vertical and horizontal machining centers, turning centers and rotary tables and indexers. Approximately 1,300 employees encompass Haas Automation, with the Oxnard, California-based company exporting its machines to more than 60 countries. The VF-16 showcases Haas Automation’s commitment to technology and innovation to a passionate, global audience.

“Just as Haas Automation’s products continually evolve, becoming better and more efficient, our methodology behind the VF-16 was to make it the best evolution of a good F1 car,” said Guenther Steiner, team principal, Haas F1 Team. “We’re a new team, so we looked at what the successful teams were doing to give us a baseline of the direction we needed to go with our design.

“We have very experienced designers who worked hard to develop all the little things from an aerodynamic perspective that, collectively, add up to a lot. And our technical partner, Ferrari, provided our power unit, and that really defined the rear end of the car and how big it needed to be.

“Our goal with this car is to score points,” Steiner states. “First, we need to go out there and show that we can do the job, that we can finish races, that we are respected by the fans and other teams in the paddock. Then, we want to score points. That is the ultimate goal.”

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Formula One: Social Media Update -Scuderia Ferrari #SF16-H launch event reaches millions

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A million page visits on the site in a single day and a 30% increase in site numbers compared with 2015, including 130,000 simultaneous visitors for the live streaming: these are some of the figures to emerge from yesterday’s launch of the SF16-H in Maranello, which featured the boss, Team Principal Maurizio Arrivabene, along with the Scuderia Ferrari drivers and engineers.

Big numbers for the launch of the 62nd single-seater built by Ferrari and there was also plenty of traffic on social media. The hashtag #SF16H reached 112.2 million, while there were 280 million impressions in just 24 hours. Facebook on the Friday hit 6.2 million users, with 2 million interactions and 700,000 views of the videos of the day.

The Scuderia site saw its page visits increase tenfold, while on ferrari.com they quadrupled. This success was shared by other sites and on-line magazines from around the world, who put out the launch show live and recorded, with the first part focusing on the very first impressions of the new born Ferrari from those who will be experiencing it first hand.After that, 10 fans from around the world, who were winners of the “Ready Set Red” competition, were the first to ask the drivers and team members some questions.

This new approach is aimed at reaching as many fans as possible, wherever they are in the world with events that allow them to feel ever closer to life in the Scuderia.

Formula One: Watch the Scuderia Ferrari launch LIVE

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The new Ferrari car for the 2016 Formula One World Championship will be revealed on todat at 14:00 CET (13:00 GMT)
The event will be broadcast  live on the Ferrari website, showing the first images of the new single-seater before it hits the track in Barcelona.
Additionally the ten winners of the “Ready Set Red” contest will be able to connect with the Maranello headquarters, representing all our fans worldwide, and ask their questions to our Team Principal, drivers and top technical staff, who will go through the details of the project.

Follow this link to watch the event live

Formula One: Daniel Ricciardo’s top 5 Carpool Lip-Sync Battle Karaoke moments

Red Bull Racing Driver Daniel Ricciardo Wears the New SS16 PUMA Red Bull Racing Lifestyle Collection_4

Following the Red Bull Racing 2016 livery launch with Puma yesterday in East London, the wait for the start of 2016 Formula One season is almost over. With the launch can a clear message that after a challenging season on the track, Red Bull Racing and renewed partner Puma are keen to bring fun back to the sport.

To achieve this the team need to look no further than driver Daniel Ricciardo, who despite the woes of last season increasingly took to social media to show fans the lighter side of life as an F1 driver.

In a mash up of the Late Late Show’s Carpool Karaoke and  Lip Sync Battle, Ricciardo showed his fans how is spends his time away from the circuit. So If James Corden or LL Cool J are looking to do an F1 special any time soon…. Daniel is your man!

We take a look through his top 5 here:

5.

Artist: Ghostface Killah

Track: Street Bullies

4.

#carjams as requested by the fans. Totally not my decision 😂

A video posted by Daniel Ricciardo (@danielricciardo) on

Artist: Nicki Minaj Feat. Beyonce

Track: Feeling Myself

3.

Not technologically sound enough to rotate this. You'll get over it #carjams #runningthetrap

A video posted by Daniel Ricciardo (@danielricciardo) on

 Artist: Baauer & RL Grime

Track: Infinite Daps

2.

#tbt to nearly a couple years ago now. Melodically bangin out to @aof_official with my good mate @brendon_hartley #carjams

A video posted by Daniel Ricciardo (@danielricciardo) on

Artist: Alexisonfire

Track: Happiness by the kilowatt

1.

Someone's excited seasons over.

A video posted by Daniel Ricciardo (@danielricciardo) on

Artist: Keys N Krates Feat King Louie & Tree & CyHi the Prynce

Track: Dum Dee Dum

Enjoy!

To check out more from  Daniel Ricciardo on Instagram click here

Formula One: Manor Racing confirm launch plans

Screen Shot 2016-01-19 at 17.50.44Manor Racing have taken to social media to confirm the new team name and logo (pictured)

The team, formally known as Manor Grand Prix, confirmed the full team launch along with updated livery will be revleaved on February 22nd on the 1st day of pre season testing.

 

This news follows a quiet winter for the team on social media with only news of the 2016 challenger having passed mandatory crash tests and the appointment of Nikolas Tombazis to the role of Chief Aerodynamicist being published.

Formula One: Scuderia Ferrari embrace social media with #ReadySetRed

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Scuderia Ferrari have launched a competition through social media channels; Twitter, Instagram,and Facebook , to give fans a chance to take part in the launch of the 2016 challenger on the in February.

Fans are invited to make posts across their social media profiles to promote the launch using the hashtag #ReadySetRed. Participants will gain points for engagement with the top 10 finishers being invited to take part in the launch of the car through Skype.

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Many predicted the countdown to the launch of this competition which has been live on the Ferrari homepage for a number of days would in fact be the launch of the car. The disappointment of this not being the case has resulted in a level of backlash from fans and rival teams a like. It will be interesting to monitor the levels engagement in the coming days once the initial reaction has passed.

During a period in which Formula One is often criticised for its lack of social media engagement it is a shame that when a team develops an original activation strategy the response is not more positive.

Rather than spurning the Scuderia’s approach perhaps teams can take the lead and try to surpass their engagement efforts.

Formula One: Haas F1 team livery: Expect the Unexpected

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“Expect the unexpected” was the response from Team Principle Günther Steiner when questioned around the final livery for The Haas F1 team 2016 contender.

Existing corporate partnerships the StewartHaas Racing team have established in NASCAR will not extend to the Formula One team in the short term and whilst the team are open to new partners joining the team, Steiner confirmed Haas Automation will in effect take the position of principle sponsor. This reconfirms the intentions set out by Gene Haas to increase European recognition and market share from the beginning of the team’s F1 project.

The corporate colours of Haas Automation are red and white. The team through social media,  earlier this week previewed team transporters for the European races in these colours suggesting they will maintain a similar feel, yet Steiner’s comments suggest fans could be in for something a little different.