Category Archives: Scuderia Ferrari

Formula One: Scuderia Ferrari – SF16-H livery preparation

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Scuderia Ferrari have released a timelapse film of the team preparing the livery of the SF16-H. Both Kimi & Sebastian can be seen in the film, demonstrating how involved the drivers have become in preparations for the 2016 season.

To see more films from the Scuderia click here

Formula One: Watch the Scuderia Ferrari launch LIVE

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The new Ferrari car for the 2016 Formula One World Championship will be revealed on todat at 14:00 CET (13:00 GMT)
The event will be broadcast  live on the Ferrari website, showing the first images of the new single-seater before it hits the track in Barcelona.
Additionally the ten winners of the “Ready Set Red” contest will be able to connect with the Maranello headquarters, representing all our fans worldwide, and ask their questions to our Team Principal, drivers and top technical staff, who will go through the details of the project.

Follow this link to watch the event live

Formula One: Singha joins Scuderia Ferrari

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Ahead of the official launch of the 2016 Scuderia Ferrari contender, JWGP can confirm that the Singha Corporation have joined the team as a partner from 2016 onwards.

The Singha Corporation, producers of Singha Beer originates in Thailand, produced in the Boon Rawd Brewery.  Over 1 billion litres of Singha Beer are produced annually.

Singha Beer first entered Formula One as a Red Bull Racing partner in 2010, this agreement reached its conclusion as the end of last season. Whilst no formal confirmation has been provided by Scuderia Ferrari, Singha beer branding features on the team website and 2016 preview films.

As pictured, Singha Beer branding will feature on the arms of driver racesuits, based on the prominence of the company logo on the Ferrari website, it seems likely the Singha Beer branding will be situated on the car nose cone in a similar location and size to TNT energy drink.

Both Scuderia Ferrari and the Singha Cooporation have declined to comment.

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Formula One: Haas F1 Team yet to receive Ferrari Power Unit

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The Haas F1 Team will not take delivery of the 2016 Ferrari power unit until the 2nd week of February, the team have confirmed.

The team are on schedule in the build phase of preparations for the 2016 season with the chassis under construction in the Dallara facility in Varano de’ Melegari, Italy , then shipped to Banbury, UK, for final assembly and power unit installation ahead of the team launch and first pre-season test in Barcelona.

When discussing the 2016 Ferrari power unit Günther Steiner was reluctant to make any predictions around performance, commenting only that the same team who made significant leaps from the 2014 to 2015 power unit designed (estimated to be in the region of 100hp) are lead the 2016 development. The hope and expectation is that a similar gain will be found.

The Haas F1 team are not concerned over the delivery time line for the power unit, this was always the plan. That being said should there be any installation issues there will not be a great deal of time prior to the first test.

The focus of the 1st pre-season test for The Haas F1 Team more than any other team on the grid will be around bedding in systems and procedures, focusing on familiarisation for the team and drivers. The team will seek to focus on performance in the 2nd and final pre-season test.

Formula One: Scuderia Ferrari embrace social media with #ReadySetRed

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Scuderia Ferrari have launched a competition through social media channels; Twitter, Instagram,and Facebook , to give fans a chance to take part in the launch of the 2016 challenger on the in February.

Fans are invited to make posts across their social media profiles to promote the launch using the hashtag #ReadySetRed. Participants will gain points for engagement with the top 10 finishers being invited to take part in the launch of the car through Skype.

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Many predicted the countdown to the launch of this competition which has been live on the Ferrari homepage for a number of days would in fact be the launch of the car. The disappointment of this not being the case has resulted in a level of backlash from fans and rival teams a like. It will be interesting to monitor the levels engagement in the coming days once the initial reaction has passed.

During a period in which Formula One is often criticised for its lack of social media engagement it is a shame that when a team develops an original activation strategy the response is not more positive.

Rather than spurning the Scuderia’s approach perhaps teams can take the lead and try to surpass their engagement efforts.

Formula One: Scuderia Ferrari strategist joins Haas F1 Team

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Ruth Buscombe has left her role within the race strategy team at Ferrari to join the Haas F1 Team. In an expanded position of Chief Strategist Ruth will attend all races with the team and take overall responsibility for the development of the team’s strategy on track over a race weekend.  Guenther Steiner explained that the move came about following a recommendation from James Allison.

Whilst the Scuderia were sorry to see Ruth leave back in November 2015, they felt the move to The Haas F1 team would be preferable to a move to another competitor.

Ruth has returned from Maranello to the UK and is based at the Banbury facility forming part of the 110 strong team supported by a number of contractors across each of the Haas F1 team locations. Ruth Buscombe is the only permanent member of the Haas F1 team to have moved from Scuderia Ferrari.

Ruth joined Ferrari as a MEng graduate from the University of Cambridge having studied Aerospace and Aerothermal Engineering.  Her Master Thesis, which was conducted in conjunction with the FIA and supervised by Tony Purnell (Former Jaguar and Red Bull Team Principal), was on the effect of the DRS on the F1 Racing Spectacle.

Formula One: Ferrari debuts on the Italian Stock Exchange

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On Monday, January 4th 2016, Ferrari officially listed with the ticker symbol RACE on the Italian Stock Exchange. Ferrari now have stock listing on both the MTA and the NYSE.

“Ferrari: A new milestone, a new start”

These were the words Sergio Marchionne inscribed in the guest book of the Italian Stock Exchange during the Ferrari Listing Ceremony on the MTA.  Raffaele Jerusalmi, CEO of Borsa Italiana (the Italian Stock Exchange) presided over the ceremony, which took place a few months following Ferrari’s debut on the New York Stock Exchange last October 21st, while Matteo Renzi, Prime Minister of Italy, was the guest of honour.

The stock began trading after Ferrari Chairman Sergio Marchionne, FCA Chairman John Elkann, Ferrari CEO Amedeo Felisa and Ferrari Vice Chairman Piero Ferrari  rang the traditional opening bell.

Thereafter Marchionne held a brief speech, during which he thanked Prime Minister Renzi for attending the ceremony, and for what he is doing for the country. He underlined the fact that Ferrari’s listing on the MTA represents a new start, rather than a point of arrival, emphasizing that the now complete spin-off from FCA reaffirms the independence Ferrari has always enjoyed within the group.

Furthermore, he highlighted the brand’s Italian heritage and thanked John Elkann and Piero Ferrari, heirs of Giovanni Agnelli and Enzo Ferrari, who in 1969 forged a great alliance based on mutual respect. Marchionne also paid tribute to the city of Milan (represented in the audience by Francesca Balzani, Vice Mayor of Milan) where Enzo Ferrari began his career behind the wheel of an Alfa Romeo.

Naturally, Marchionne also made reference to the impending Formula 1 season. He joked with Team Principal Maurizio Arrivabene that now that all requested investments have been made,  he expects Ferrari to return to return to its rightful place at the top of the sport.

Joking aside, as a publicly listed company Ferrari are now, more than ever, answerable to shareholders. Whilst short to medium term investment and commitment to Formula One may be assured, it the team do not see success continued support could be increasingly difficult to justify.  A cost conscious Ferrari could ultimately be beneficial to Formula One with a clear budget cap and therefore annual cost being of appeal to the banking / investment community.

Formula One: Alfa Romeo branding set for Toro Rosso?

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With 2015 Ferrari power unit supply secured for Italy’s second F1 team in 2016 and reports published by the Reuters Sergio Marchionne, Fiat Chrysler Automobiles CEO, has hinted Ferrari power units may soon sport Alfa Romeo branding for a customer team within F1. The possibility of Scuderia Toro Rosso adopting the branding is an increasing possibility.

Whilst public offerings in both the New York and Milan stock exchange have effectively spun Ferrari off from FCA, Fiat Chrysler Automobiles, through majority shareholder Exor retain significant shareholding in the sports car maker and as such remain keen to transfer the racing pedigree across other brands within the organisation.

Both Scuderia Ferrari and Scuderia Toro Rosso have declined to comment on speculation around possible branding at this time, but the rumours have not dissipated. With news emerging this morning that Spanish oil giant Cepsa have not renewed sponsorship commitments with Toro Rosso clearing the way for possible Shell branding with the team for the 2016 season possible alignment appears increasingly likely.

The rationale for FCA and Ferrari to pursue such a move exists on both a commercial and sporting front. Commercially FCA could lean on the youthful nature of Toro Rosso, Red Bull and the young driver line up in an attempt to entice a younger audience to the Alfa Romeo brand, a brand which with ambition exists to more than quadruple sales by 2018. From a sporting perspective there is then the question around the future of Max Verstappen; following a sensational rookie year in 2015 many expect Mercedes and Ferrari to be battling to secure his services at the earliest possible juncture. Getting Verstappen under the Alfa Romeo brand whilst still under Red Bull contract and exposing him to virtues of life as a Ferrari driver may go a long way to steering the decision toward a scarlet future.

Formula One: Kimi “Now, we are really a team”

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As the Scuderia come together to celebrate the start of the Christmas period and reflect on the achievements of the 2015 season, Ferrari President Sergio Marchionne thanked all the staff “and especially all the families, who supported them throughout a year of hard work. However, you know that the real battle starts in 2016, but we can count on two drivers who have already been world champions and engineers who can take us back to the top. This year, we’d have been happy with two wins, but we managed three, as well as a whole host of podium finishes. The most important thing is that, above all, we made the most of our in-house resources, without taking on too many outsiders.”
This sentiment was underlined by Scuderia Ferrari team principal, Maurizio Arrivabene. “Our aim for next year is to work with even more determination, to deserve this badge that we must wear with honour. A special thanks goes to our President, who has always supported us, putting himself in the front line. ‘We race’ is in our DNA.”

However, Christmas is also the time for gifts and those for Sebastian Vettel, Kimi Raikkonen and Esteban Gutierrez were definitely made to measure, in the shape of armchairs made out of their respective driving seats.

Sebastian had prepared a long speech in perfect Italian. “This, my first year with Ferrari, has been fantastic, with plenty of successes. Hearing the German and Italian national anthems on the podium was an indescribable feeling. Thanks to all you men and women at Ferrari who, every year, put together this red miracle. Thanks for the affection you have shown me.”
Kimi’s message was more concise, but just as effective: This year did not get off to a very good start for me, but it ended on an upbeat. We must continue working together and then I’m sure the results will come. Because now, we are really a team and actually, I’m sure we will be a great team.” For the drivers, it’s now time for a holiday, but at Maranello, the work goes on…