Category Archives: Red Bull Racing

Formula One: Casio join Scuderia Toro Rosso

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Casio Computer Co., Ltd. announced today that it has signed a two-year agreement as an official partner of the Formula One team Scuderia Toro Rosso, beginning in January 2016. Casio will make the most of this relationship to actively promote its EDIFICE brand, which takes its inspiration from motorsports concepts.

Scuderia Toro Rosso is enjoying a surge of popularity with its lineup of up-and-coming drivers including Max Verstappen, already a force to be reckoned with at just 18 years of age. His teammate is the talented Carlos Sainz whose father is a former World Rally Championship title holder. The two hotly anticipated drivers will lead the charge for Scuderia Toro Rosso in the upcoming Formula One season.

Under the concept of “Speed and Intelligence,” the EDIFICE brand evokes a sense of velocity and energy that is found in motorsports. These watches continue to evolve in how they utilize the latest electronics technology to deliver improved chronograph and world time functions. With their bold designs and varied functions, EDIFICE watches enjoy a strong following among motorsports enthusiasts.

Scuderia Toro Rosso brings its youthful energy and racing cars powered by outstanding technology innovations to the Formula One circuit, in the passionate pursuit of speed. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, which led to the decision to become an official team partner. EDIFICE will be supplying watches to the team for the 2016 season, with Casio and EDIFICE logos appearing on racing suits worn by Verstappen and Sainz. Casio and EDIFICE logos will also appear on the nose sections of the team’s race cars.

Casio will leverage the partnership with Scuderia Toro Rosso to actively promote the EDIFICE brand on a global scale.

Casio previously partnered the Red Bull Racing F1 Team. With the RBR team agreeing a Tag Heuer engine naming rights, the existing Casio relationship was likely to come to an end. Casio electing to remain in the Red Bull family serves to validate commercial confidence in the Red Bull brand in F1.

To discover more about Casio and the Scuderia Toro Rosso partnership range click here

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Formula One: Red Bull Racing takes on a Rugby Team…

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Red Bull Racing continue to show Formula One how to enjoy the sport in their latest stunt. The PR department within the team clearly haven’t had much of a winter break after sending Max Verstappen down a ski run in Austria last month, to kick of February they’ve pitted Daniel Ricciardo against the Bath Rugby Club.

With the might of an F1 engine you might expect this to be a walk in the park for Daniel, check out the video to see how he got on:

http://www.redbullracing.com/video/crouch-touch-pause-engage

Red Bull Racing also gave another hint of the livery we can expect to see when the team launches later this month with prominent TAG Heuer branding on the engine cover and nose, alongside Puma branding on the headrests and barge boards.

Formula One: Ricciardo Rocks Perth Speed Fest

This week Daniel jetted back to his home city of Perth where he was set to appear at Sunday’s Perth Speedfest, a massive homage to all things motorized and fast. Before that though, Daniel and the showcar crew had a little surprise in store for the citizens of the Western Australian capital – taking the double title-winning RB7 out for a breakfast-time hoon around St George’s Terrace.

Daniel blasted between the lights of the CBD’s main drag three times before treating a shocked but thrilled crowd to some tyre-melting donuts. Speaking after his early morning dose of donuts, he said: “It’s obviously nice to be home for starters and to drive the RB7 through my city streets. It woke me up and certainly made the jet lag a bit easier to deal with! It definitely got me alert. It’s nice to bring such a show to Perth.”

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“I came home at the best time of the year: it’s summer, it’s Christmas, everyone is in a great mood”– Daniel Ricciardo

The 8am burnouts were a teaser for Sunday’s main event, the first Perth Speedfest. The huge show featured more than 60 separate events across 25 different motorsport disciplines on five customised track layouts at Perth Motorplex.

 
Daniel joined a stellar array of Aussie racing royalty at the show, including 1980 F1 champ Alan Jones, Moto GP rider Jack Miller, V8 Supercars stars Will Davison, Alex Davison and Nick Percat, as well as Superbikes ace Wayne Maxwell, Red Bull X-Fighter Josh Sheehan and WRC star Alistair McRae. After a morning of media commitments, Daniel took to his first run on the Perth Motorplex track, which consisted of a short track, with a drag strip in the middle.

In front of a crowd of 10,000, Daniel completed three, three-lap runs in the RB7, before hitting the event’s ‘snake pit’ burn out pad to reprise the rubber-smoking series of donuts he’d shown off with the previous morning.

Then it was time for the big face-off, the RB7 against three other top-line motorsport machines. First up was a racing Lamborghini but Daniel made short work of the sports car on the prepared drag strip. Next up was Nick Percat in his V8 Supercars Holden Commodore and this proved to be a close affair, with the 5.0L V8 –powered saloon car and its 640hp making the battle (briefly) interesting, but once again the RB7 emerged victorious.

“It was interesting going up against a few different cars and putting the car to the test on the drag. Now I can veg out!”– Daniel Ricciardo

Daniel’s final run was against a Funny Car dragster and this time, on the drag racers home turf, things were not so easy. With a Funny Car putting out upwards of 8,000hp to the F1 car’s 800 or so and with the dragster capable of hitting 100km/h in around 0.5s, the RB7 was always going to struggle in a straight line and so it proved. However, give us some corners and we know we’d put that bad boy in its place.

There was only one way to restore pride: hit the snake pit for more huge burnouts and donuts to finish off the event in style. “I know a lot of people travel from Perth for the grand prix (in Melbourne), but it’s great to be able to bring the show to the guys in WA,” said Daniel afterwards. “I know a lot of my fans are here, so it’s great to bring F1 here and take a bit of that travel away for them at this time of year.

“It was interesting going up against a few different cars and putting the car to the test on the drag. Now I can veg out! But, seriously, it’s great to be involved in bringing and event like this to Perth and to get the F1 car here is obviously a massive effort from the organisers and also the team to bring it out here, I was more than happy to be involved and make it as good a weekend as it could be.”

 
“I came home at the best time of the year: it’s summer, it’s Christmas, everyone is in a great mood and obviously being here with Alan Jones and being among other Aussie motorsport stars with so much of my family here as well, it just makes it that bit better. Half the people here are probably related to me! Or at least say they are!”

Formula One: New names injected into the Red Bull Junior Team

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Though the final line up of the 2016 Red Bull Junior Team will not be announced until the new year, there are at least three new names that will be featuring next season: Sérgio Sette Câmara, Niko Kari and Luis Leeds.

Luis Leeds

Born 6/3/2000 in Melbourne, Australia
Competing in the 2016 MSA Formula with Arden

The 2015 Mexican Grand Prix was a big event for Australian Leeds, who grabbed the attention of the F1 world by convincingly winning the opening race of the new Mexican F4 Series. “To travel overseas and race in Mexico was an amazing experience and to have the success was unbelievable,” enthused the 15-year-old, who has just completed his first F4 season in Australia.

“To think that I am now part of the Red Bull Junior Team is just incredible and I can’t wait for the MSA Formula season to start in Britain. I know that the level of competition will be much higher, but at least the cars will be the same so I can take what I have learnt here and make use of it.”

Niko Kari

Born 6/10/1999 in Tuusula, Finland
Competing in the 2016 FIA Formula 3 European Championship with Motopark/Timo Rumpfkeil

Finnish 16-year-old Kari comes to the team as SMP F4 Champion, having dominated the Northern European series with seven wins and 19 podiums from the 21 races. “It was a great year and the series had some really good drivers so it wasn’t easy. I believe that if you do your work well you can achieve your aims and shouldn’t be worried about it,” asserted Kari.

“That’s the way I am looking at next season, of course I will have a lot to learn in F3 but I will work hard to make the best of this big opportunity. It’s a great feeling to be invited to be part of the Red Bull Junior Team. I think it will be a fantastic year, I can’t wait to see Pau, that will be my first street circuit and to go to Spa, that is my favourite, I have already tested there a few times in a Formula Renault and F3 car.”

Sérgio Sette Câmara

Born 23/5/1998 in Belo Horizonte, Minas Gerais, Brazil
Competing in the 2016 FIA Formula 3 European Championship with Motopark/Timo Rumpfkeil

With impressive pace at Zandvoort and Macau, Sérgio showed something of what he is capable of. “Yes, my first season in single seater didn’t start that well for me, but the podium in Spa came at the right time and from there things improved a lot and especially the second part of the season with the podium at Red Bull Ring and the third in the Zandvoort Masters gave me a lot of confidence.”

“I am very proud to join the Red Bull family and it is a great opportunity to be part of it, I am very grateful for it. I am very confident for this coming season and really looking forward to start competing again. I am sure that, together with the team and working on the same direction as we are, we will get our objectives.”

Formula One: Red Bull Racing PUMA partnership confirmed

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Red Bull Racing have just reconfirmed their agreement a long-term partnership with PUMA, as Team Partner and Supplier of Race and Teamwear as well as Licensed Partner for the 2016 Formula One season and beyond.
This new partnership aims to reinvent the concept of Formula One fashion. PUMA will apply a unique and energetic approach to its licensed product collection with Red Bull Racing that will result in innovative, eye-catching designs in lifestyle and replica ranges, as well as race and teamwear.
The strong synergy between these two brands presents an exciting opportunity to activate global marketing initiatives as Red Bull Racing delivers F1 power to PUMA in support of their mission to become the fastest sport brand in the world. The team will be part of PUMA’s elite partnership portfolio, joining the likes of Usain Bolt, Arsenal Football Club and the Italian National Football team.
Red Bull Racing’s history with PUMA goes all the way back to its first years in F1 and this new agreement revitalizes a highly successful relationship enjoyed by the two between 2007 and 2010.
Commenting on the reinvigoration of the partnership between the team and PUMA;
Christian Horner, Red Bull Racing Team Principal said: “We are looking forward to working with PUMA once again. This new partnership fits in with a global partnership that already exists between Red Bull and PUMA, involving athletes in other disciplines, the Wings For Life charity and various other Red Bull projects. The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”
Björn Gulden, Chief Executive Officer for PUMA added: “PUMA and Red Bull have a great brand synergy, and this new partnership with Red Bull Racing is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World.”

Formula One: CONFIRMED – Red Bull TAG Heuer with Ilmor support

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From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.
As the curtain falls on the 2015 Formula One season and the sport gears up for next year’s challenge, the timing is right for Red Bull Racing to reveal that the team’s 2016 F1 car will race with a power unit carrying the name of motorsport’s most iconic timing brand – TAG Heuer.
The new partnership, which represents a shift away from F1’s conventional supply systems, will see TAG Heuer take up naming rights of the team’s power unit, which will be supplied by Renault. The new car will be christened the Red Bull Racing-TAG Heuer RB12.
Deepening the relationship between the team and the legendary timing house, which can call on more than half a century of heritage at the cutting edge of motorsport, TAG Heuer will become the Official Timekeeper, Official Watch Partner and Team Performance Partner of the Red Bull Racing team from 2016 in a multi-year partnership.
Welcoming the new partnership, Christian Horner, Team Principal, Red Bull Racing, said: “TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that. TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1. We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season.”
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added: “Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

Formula One: Infiniti Red Bull Racing continue to tease with further partnership extension announcements

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Infiniti Red Bull Racing has announced an extension of its partnership with Sabelt into 2017, continuing a long and successful relationship with the Italian safety equipment manufacturer.
This partnership extension is a continuation of a long and successful supply relationship between Sabelt and Infiniti Red Bull Racing, which has been in place since the team’s inception in 2004. Sabelt have provided high quality safety belts and fittings for all our drivers in the team’s 11 year history in the sport.
Sabelt was founded in 1972 as an Original Equipment Manufacturer of seat belts, and went from supplier to partner of Infiniti Red Bull Racing in 2005.  The Italian company has pioneered innovative manufacturing techniques for producing reliable, light weight safety equipment for extreme applications. As such, Sabelt has established itself as an industry leader in safety harness equipment across a range of top-level motorsports, as well as aerospace and automotive applications.
In addition the team has announced  an extension of its longstanding partnership with wheel manufacturer OZ Racing for a further three years until the end of 2018.

The wheels supplied by OZ Racing are exceptionally lightweight, whilst at the same time easily withstanding the extreme forces experienced on track; making them a great partner for Infiniti Red Bull Racing.
OZ Racing is an Italian company with its main headquarters and production facility in San Martino di Lupari, Padua, Italy. They sell light alloy wheels through a global network into multiple sectors, including: racing, after-market, motorbike, and OEM.
OZ has been involved in motorsport for more than 30 years as supplier of top teams across a variety of global race series. The quality and performance of OZ’s racing products is evidenced in the number of victories and World Titles their customers have achieved during a long history in motorsport. OZ use these years of racing experience to develop a superior performance product, offering wheels which combine cutting edge material and manufacturing technology, quality and safety.
Claudio Bernoni, CEO, OZ SpA: “Our partnership with Infiniti Red Bull Racing demonstrates the value, competence and reliability of our products. For us, this is the best opportunity to test our products in extreme conditions and transfer the experience to our wheels dedicated to street use.”
Christian Horner, Team Principal: “We select our innovation partners carefully, and in each case have selected what we believe to be the best available product for the job – as well as a great partner to work with. OZ Racing are no exception to this, and we’re pleased they will be continuing as a partner to deliver exceptional products to us for another three years”.

Formula One: Infiniti Red Bull Racing extends technology partnership with Siemens PLM Software to 2018

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In a continued demonstration of their long-term commitment to Formula One Infiniti Red Bull Racing have announced the extension of their partnership with long standing technology partner Siemens for a further 3 years to 2018. Since the team’s inception in 2004, Siemens’ unrivalled NX™ software for digital product design and manufacturing has been integral to realizing the design vision for the car. As well as supplying the team’s primary design tool, Siemens’ product lifecycle management (PLM) software business also provides their industry-leading digital lifecycle management package, Teamcenter® software to manage the rapid and ever-changing workflows through the company from design to manufacture to track.

By using Siemens’ PLM software for design, manufacturing and workflow management as well as its ongoing support and services, the team have been able to achieve superior workflow handling, from the technical office right down to the assembly bays. With hundreds of new parts released for manufacture every week to keep the car development on track, design revision and bill-of-material management have become critical to the efficiency of the factory.
Team Principal, Christian Horner, said: “Siemens have provided a functional foundation for our design department for a number of years now, and their continued partnership has seen us take on more and more of their software to support our business processes. Managing the flow of design change through the company has become an increasing challenge as our capacity to innovate grows, and the PLM software has enabled us do this more effectively. This is another example of Infiniti Red Bull Racing seeking expertise from a class-leading supplier to help us improve our operation.”
Siemens PLM Software, VP EMEA Marketing, Neil Dunsmuir, said: “Infiniti Red Bull Racing continues to represent an ideal partner for Siemens PLM Software; continuously pushing our software’s capabilities in an effort to improve their on-track performance, the team consistently drives to achieve the highest levels of innovation. The partnership, in turn, serves as a unique technical showcase to customers and prospects, and supplies invaluable data and metrics for the development of our PLM solutions for other industries.”

Formula One: Opinion – Indycar Engine for Red Bull Racing?

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Last month I ran an opinion piece on my belief that Red Bull Racing will run an unbranded evolution of the current Renault engine under an Ilmor development programme. Whilst I maintain this is a possibility, the emergence of a client engine tender from the FIA presents another option.

The FIA have not publicly stated the intended specification of the client engine, but it has been mentioned on several occasions that the engine is likely to be a 2.2 litre twin turbo configuration. By coincidence this happens to be the same configuration of the current Indycar engine philosophy.

The existing Indycar engine weighs 114kg (compared to the minimum weight 145kg F1 engine) with power in the region of 650-700hbhp which would be 50-100 bhp less than the estimated F1 Power Units. Despite a power shortfall the Indycar engine has produced top speeds significantly higher than those seen from an F1 car, albeit racing on oval tracks.

With engine mapping developments to suit F1 track design and gearbox technology, the Indycar engine could pose a formidable threat to the F1 engine in the right car.

There are currently two engine manufacturers supplying engines to Indycar teams, these are Honda and Chevrolet. Whilst Honda produce their engine in house, the Chevrolet engine is developed and manufactured by Ilmor Engineering.

As mentioned in my earlier piece Mario Illien, Co-owner of Ilmor Engineering, has had extensive involvement with Red Bull Racing in proposing a development route for their current engine predicament.

Could it be that Red Bull though Ilmor have privately petitioned the FIA to introduce the existing Indycar engine specification into F1 under the banner of the client engine?

If this is an option the only real question is why the FIA would suggest a tender for 2017 and not 2016? There is an essentially off the shelf solution waiting ready to go. Could the threat of the client engine for 2016 be the weapon the FIA’s arsenal in the fight against engine manufacturers control of Formula One?

Could Red Bull Racing, possibly with the support of Bernie Ecclestone, have engineered this entire situation? Leaving  the  FIA with no real alternative than to allow the Ilmor design Indycar specification engine into F1 for 2016 or face losing two teams from the grid?

Another factor to consider with respect to the Client Engine possibility is that Indycar engine manufacturers supply teams with engines through a leasing model at a cost of less than $4 Million per car per season. This is a fraction of the cost of current F1 engine supply agreements. If a client engine programme could be introduced into F1 with the performance parity the Indycar engine specifications suggest, then engine could be hugely attractive to all non-manufacturer backed / owned  teams.

Finally, the Honda engine in Indycar is a  fast and reliable race winner; the FIA approving a shift towards this specification initially through the client engine could be music to the ears of the Honda Racing F1 engineers in Japan.