Category Archives: Red Bull Racing

Formula One: 2017 Regulations Reminders

With Qualifying for the opening round of the 2017 F1 World Championship just hours away Red Bull Racing’s Chef Aerodynamics Engineer Dan Fallows sat down with Mobil One’s The Grid to explain the new technical regulations for the season ahead and the intentions behind them.

Flying in the face of many commentators and his own team principle Fallows is speaks highly of the returning shark fin aerodynamic element for 2017. Many detractors including   senior leadership within Formula One Management sought to remove the fin ahead of the season opener.

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Formula One: Ricciardo dreaming of Champagne (Sparkling wine) from the top step

Red Bull Racing’s Daniel Ricciardo heads to his home Grand Prix, the opening race of the 2017 F1 season, in Melbourne with aspirations of a top result. In this race preview for Mobil One’s The Grid, Ricciardo explains the complexities of preparing for the Melbourne Grand Prix and how the team will be looking complete as many laps as possible through free practice to fine tune setup.

Having experienced the Melbourne podium in 2014 (as result which was taken away following a post race sanction), Ricciardo sets out a clear ambition to reach the top step in 2017 and “taste the big bottle of champagne” Unfortunately for Daniel, with Mumm Champagne being replaced by Chandon last season, should he reach the top step he’ll have to make do with sparkling wine. That being said I’m sure it’ll still taste sweet, even if it’s from a sweaty shoe!

Formula One: Exclusive – Hisense on motorsport. F1 & Nascar

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With the 2017 Nascar season underway and the start of the 2017 F1 season less than one week away, JWGP caught up with partner to both championships, Hisense, to understand what attracts them to motorsport and why it pays to have partnerships in both Nascar & F1.

Hisense are a Chinese electrical goods company with an annual turnover in excess of $15 Billion. The company was founded almost 50 years ago. The company is made up of more than 40 subsidiaries, each focusing on a specific sector within the electronics sector. Hisense focus their motorsport activities on promoting the Television division of the business. Following an extensive period of evaluation of Formula One, in which an evaluation of how the sport can and will work for the business and how best to activate a partnership within the sport, in 2015 Hisense joined the Red Bull Racing Formula One Team. This multi-year partnership sees the team carry Hisense branding on the nose of the car and within the team environment.

In the same year Hisense joined Nascar team Job Gibbs Racing as principle partner. JWGP caught up with Deputy Director of Global Marketing Rolland Zhang to further hear more about their involvement in motorsport.

What attracted Hisense to Motorsport?

Hisense has two motorsport partnerships; one in NASCAR and one in Formula One. Generally speaking, there are a lot of synergies between motorsport and consumer electronics as technology and innovation sit at the heart of both.

Our technology and products have been integrated into team factories and garages around the world, used by the teams and sports we sponsor to improve performance on the track. This integration of technology shows consumers that if these world-class teams trust and rely on our products, they can too.

The fact that technology is so important in team performance is similar to our own values in terms of innovation and development, so it’s fantastic for us to be part of it.

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NASCAR is a hugely popular sport in the United States, so it is the perfect platform for Hisense to engage with the US market. In 2016, Denny Hamlin won the Hisense 4k TV 400 in a Hisense branded car. That played a huge role in raising the profile of Hisense in the United States. Our partnership with Red Bull Racing allows us to engage with audiences on a global scale. The Formula One season features Grands Prix in key markets that are important to our growth.

Why did Hisense choose Red Bull Racing over any other team in F1?

Red Bull Racing is a young, innovative and highly competitive team and we possess a lot of shared values.Red Bull Racing is a challenger brand, constantly pushing boundaries, which drives success on-track. We have a similar ethos and goals; we’re always looking to innovate and develop our technology to give our consumers bigger, better and more advanced products.

Red Bull Racing is also a fun and adventurous team; the drivers are exciting and fiercely competitive and the team is a very well-oiled machine which showed in their performance last year. The team’s determination, drive and success make us extremely proud to be a partner.

As a partner to Red Bull Racing, how does Hisense look to activate the partnership?

 Hisense supports the team by providing television screens in the Red Bull Racing factory and in the garage at races all around the world.  Last year, we installed a 9.6m by 3.6m state of the art LED screen in the team’s operations room at the factory in Milton Keynes. The screen allows the engineers at the factory to analyse live data and communicate effectively with the team at the track, no matter where they are racing in the world.

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In local markets, we use the buzz of the Grand Prix and driver appearances to amplify product launches and host media and influencers at the track. The markets also use Red Bull Racing assets in out of home advertising and in-stores to reinforce our partnership with the coolest team on the F1 grid.

Our social and digital channels are also a focus for us, giving us a direct line to consumers and the ability to interact with Red Bull Racing online.

How important is social media in the activation of Hisense in F1? 

Social media is the most direct route we have to reach consumers, potential customers and Red Bull Racing fans.We have social channels dedicated to our global sports sponsorships specifically, which include tennis, football and of course motorsports. Our local markets also have channels that they activate on, so we are reaching people in their local language and with market-relevant content.  Last year, Hisense UK ran a Facebook Live Q&A with Max Verstappen which was very successful. It was nicely timed too, just after ‘that’ Brazil race, so there was a huge amount of engagement.

Thanks to Rolland Zhang for his time. JWGP will carry updates around Hisense & motorsport through the 2017 season

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Formula One: Red Bull Racing ready to fight for the championship – Ricciardo

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Heading into the second and final pre-season test ahead of the 2017 Formula One World Championship confidence is sky high on Daniel Ricciardo’s side of the Red Bull Racing Garage. From the bold ‘My time’ statement made by the Australian in his latest helmet design to his confident demeanour in recent interviews, Ricciardo is  projecting the air of a driver destinted to challenge for the drivers crown this season.

In his first in depth interview for Mobil One’s the Grid, Ricciardo speaks candidly about his expectations for the season ahead and why he believes 2017 will be his year.

Formula One: Ricciardo’s first run of the year

Red Bull Racing and Daniel Ricciardo recently completed a demonstration run at the ExxonMobil head office in Houston with Mobil One’s the grid there to film all the action. In this first public event between Red Bull Racing and ExxonMobil staff and guests were treated to a series of demonstration laps in the infamous Red bull Racing show car.

Fans of F1 livery design will note this is the first official time ExxonMobil branding, in the form of Mobil One, Esso & Exxon have been seen on a Red Bull Racing F1 car. The positioning replicates that of the teams previous fuel and lubricant supplier. It is highly likely that the livery seen in this demonstration run will be the livery the team use across 2017.

Getting behind the wheel of any racing machinery after the long winter break is always a thrill for F1 drivers, Ricciardo’s joy in taking part in this event (despite the temperatures) is clear for all to see!

As the season gets underway it is expected that similar to other sponsors transitioning from rival teams to Red Bull Racing, ExxonMobil will be keen to embrace the party lifestyle of the brand in a bid to engage with a younger demographic. It will be interesting to monitor how this evolution in Formula One activation by the brand takes shape.

From a business to business perspective, Red Bull Racing don’t (yet) have an automotive manufacturer backing the team, a typical B2B partnership opportunity for a Fuel & Lubricant supplier. The form of partnership we can expect Red Bull and ExxonMobil will be around the Energy drink becoming a prominently displayed / preferred beverage in all Esso / Exxon service stations in the months and years to come.

 

Formula One: Scuderia Toro Rosso switch to ExxonMobil

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Following the announcement that Red Bull Racing have entered into partnership with ExxonMobil from 2017 as the teams Fuel and Lubricant supplier, JWGP can confirm the partnership will extend to a supply agreement for Scuderia Toro Rosso.

At this time it is not clear if the supply agreement will include the use of ExxonMobil or associated businesses branding on the STR 12, but sources at Red Bull Racing have confirmed the supply partnership.

With Scuderia Toro Rosso returning to Renault power unit supply for 2017, following the 2016 campaign in which a 2015 Ferrari power unit was used, Italy’s second team is expected to make significant strides up the grid. Toro Rosso are yet to indicate how the 2017 power unit will be badged. It is understood the power unit has been made available under the same agreement as Red Bull Racing allowing the team to sell the naming rights for the Power Unit, as seen with Tag Heuer and Red Bull Racing. With performance improvements expected such naming rights could prove highly valuable to an existing team sponsor seeking to increase exposure.

Whilst unconfirmed, Renault Sport F1 are not expected to make any changes to their fuel and lubricant supplier TOTAL. The team have confirmed they have made provisions to homologate the 2017 Power Unit for 2 fuel and lubricant suppliers. Such a move will set in motion a separate Power Unit development programme between the Red Bull owned teams and the works Renault Team and could form the basis for an as yet unnamed engine manufacturer entering the sport through the back door….

Formula One: Let the countdown begin!

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As the 2016 Formula One season reached it’s thrilling climax yesterday, Tag Heuer and Red Bull Racing confirmed the extension of their partnership and officially launched the countdown to the 2017 season.

The partnership sees Tag Heuer retain naming rights for the Red Bull Racing power unit alongside extensive branding on the Rb13 challenger, drivers helmet and race suits as well as the team environment and of course on the drivers and team members wrists!

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Commenting on the partnership Marc Biver, Tag Heuer Global Sports Director stated:          ” Formula 1 is part of TAG Heuer’s DNA. Red Bull Racing is a young, dynamic  team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us for 2016, projects with are both creative and exciting. Our motto #DontCrackUnderPressue is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”  

Christian Horner, Red Bull Racing Team Principle added” I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

As Formula One regulations shift focus towards an aerodynamics and development race Red Bull Racing and the powerhouse of Adrian Newey are emerging as serious contenders for the 2017 championship.

Formula One: The Honest Interview

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As Formula One heads into the 2016 season climax in Abu Dhabi, Red Bull Racing duo Max Verstappen & Daniel Ricciardo got together to review the season. The highs, the lows, their favourite trophies, their hair! The drivers are at the most open I’ve seen them.

Intriguingly both Max and Daniel, whilst acknowledging the value of their friendship they both comment they would be prepared to sacrifice friendship in return for the ability to challenge for the championship, as they have seen with Lewis Hamilton and Nico Rosberg.

Formula One: The ultimate F1 Yard Sale

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As Christmas edges ever nearer Racing Gold, known for their Red Bull Racing PART of the Team Collection, are having a YARD SALE. The PART of the Team (POTT) Collection is a range of unique, functional art objects, hand-crafted from components which have run and raced on Red Bull Racing’s Formula One cars. The POTT is an exquisite range of products with the serious collector, or significant other of a serious collector in mind…

In a quest to connect with more of the sports fans, Racing Gold have introduced a new range calling it the“YARD SALE”. In reality, the amazingly engineered parts are from the very same archives as the POTT & are still re-functioned with care & style. However, the Yard Sale represents a new level of value. Starting at under £50 & capped at £200, the new range engages with more fans than ever before.

The range includes a stunning desktop pen set that uses a polished aluminium section of a part once destined for the Hi-Tech Hybrid KERS system. Inside this part is a carbon fibre disc also from the car, topped with a carbon fibre trimmed ball-point pen. £44.95 inc FREE UK delivery. The range topping pieces include variations of the original POTT brake disc mirror & 2 new mirrors from special wheel fairings. £179.99 – £199.99 3 new table lamps have been designed. The lay-shaft lamp uses a selection of gearbox parts in a style similar
the exclusive lamp found in the original POTT range. £99.99 – £199.99

The quality and ingenuity of these pieces really have to be seen to be believed. So for the F1 collector looking to bring their passion into everyday house hold items, or the partner looking for that ‘unique’ Christmas gift, look no further.

For more on the Racing Gold heritage check out this film:

Click here to visit the Racing Gold Yard Sale