Category Archives: Mercedes Benz

Formula One: Lewis Does Kimmel

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Earlier this week Lewis Hamilton made an appearance on US network ABC chat show Jimmy Kimmel live. Lewis Hamilton appearing on a show such as this in the close season serves to further demonstrate the driver’s market appeal away from the track.

Check out a clip from the show here:

Over the course of this week Lewis has received criticism from the likes of Martin Brundle for electing not to attend the Autosport awards earlier in the week:

 

These remarks possibly prompted Lewis to comment on the ceremony during his interview with Kimmel.

Whilst it is unfortunate Lewis elected not to attend the awards, on balance if the decision was between the Autosport Awards, broadcast to a limited established audience or seek to further broaden the awareness of not only Lewis Hamilton himself but of the sport he represents, appearing on Jimmy Kimmel live to an audience of 2.5M was by far the more logical move.

The current era of F1 drivers are often criticised for lacking personality. Lewis Hamilton,  has over the course of the 2015 made reestablished the playboy image of F1 drivers with a modern twist. This image makes his profile appealing to an audience away from the sport, Lewis has taken on the role of bringing this audience to F1.

 

 

Formula One: At Our Most Powerful?

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Mercedes AMG Petronas have revealed that the current era of power unit technology in Formula One is heading towards, if not is already, the most powerful the sport has witnessed.  In only the second year of the sports power unit regulations, Mercedes have confirmed the current 1.6 litre V6 Hybrid is up to 10% more powerful than the V8 units with KERS  they succeeded and match the power output of the V10 engine era.

This has been achieved despite fuel flow limits effectively halving the fuel rate per hour to power units. Such strides in power unit developments have been achieved through a focus on thermal efficiency, effectively minimising any waste (heat loss) in the power unit, every aspect of the power unit design in focused on maximised efficiency.

Increasingly power unit development is turning to fuel and lubricant partners such as Petronas to maximise performance. Over the course of the 2015 season Petronas trialed more than 50 fuel and lubricant solutions, working through over 65,000 litres of fuel for development purposes alone. Looking towards 2016 more than 40 new compounds are already being evaluated. So integral have fuel and lubricant solutions become to the performance of F1 power units, the specification used is unique to power unit cycle. When Mercedes introduced updated power unit’s mid season the fuel and solution from Petronas would only operate with this power unit solution. This complexity is achieved whilst ensuring 99% of the compounds used in the fuel are identical to those seen in fuel used in road cars.

Whilst some may argue that through the original turbo era seen in F1 we saw machines with output in excess of 1400BHP, and in the mid 2000’s we saw drivers lapping up 2-3 seconds per lap faster than than the current era, these were period’s of excess, with qualifying engines designed to last 50KM and tyre technology more relevant to a lab than a road. The success of the current F1 power unit regulations is the road relevance. The sporting regulations are focused on efficiency, a topic of greater relevance than ever to the world in which we live. When you check out a car in a showroom or online today one of the first things you check is the efficiency, be it fuel consumption or CO2e, these factors do influence the decisions we make when buying a car. In the FIA prescribing Power Unit technology to focus in these areas road car relevance is assured, and hopefully in the not too distant future the heavily boosted low capacity technology seen in F1 will make its way to our road cars. Efficiently.

Formula One: Power Unit Development Freedom

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The FIA World Motor Sport Council (WMSC) have reaffirmed commitments to the existing Formula One Power Unit regulations through a refresh in the development timeline manufacturers are required to work within.

Through the 2016 season existing manufactures will have the freedom to implement changes impacting up to 50% of the Power Unit solution.  A further 40% update will be available in 2017, 30% in 2018, and 24% in 2019. Whilst regulations were already in place around Power Unit developments from 2016-2019, changes announced during the WMSC meeting represent a significant increase in development freedom for engine manufacturers.  These changes should enable manufacturers such as Renault and Honda to address performance issues relative to Mercedes and Ferrari.

With current Power Unit technology exceeding performance figures from both the V8 and V10 era of the sport, this additional scope for development coupled with further technical regulations changes surrounding vehicle dynamics for 2017, the publically stated performance improvement targets of 4-5 seconds per lap appear to be well within the capabilities of teams.

Other than to stating Power Unit development as ‘in season’,at this time it has not been made clear how the manufacturer’s upgrades will be applied. However with the WMSC also approving Scuderia Ferrari’s request to supply an unnamed team (likely Scuderia Toro Rosso) with 2015 Power Unit configuration it can be expected ‘works’ and ‘customer’ teams will again run different iterations of Power Unit design through a season.

Any new manufacturers entering the sport through the 2016-2019 will have freedom to update up to 24% of the Power Unit design in year 1 and 50% in year 2 subsequent to their entry to the sport.

The final caveat to Power Unit upgrade regulations is that the WMSC have mandated FIA President, Jean Todt and the Representative of the Commercial Rights Holder, Bernie Ecclestone to make recommendations and decisions regarding a number of pressing issues in Formula One such as governance, Power Units and cost reduction. Mr Todt and Mr Ecclestone expressed their intention to establish conclusions on these matters by 31 January, 2016. These conclusions could shape the direction of future Power Unit Developments.

Formula One: Mercedes gift Rosberg the final win of the year

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GP ABU DHABI F1/2015 – 29/11/15 © FOTO STUDIO COLOMBO PER PIRELLI MEDIA (© COPYRIGHT FREE)

Through a series of strategic calls AMG Mercedes Petronas elected to gift Nico Rosberg victory around the Yas Marina Circuit.

In a move reminiscent of the 98-99 Mclaren Mercedes domination in which the car leading into the first corner of the first lap would win the race, Mercedes elected to move away from procedures applied since Bahrain 2014 where by driver s, when in a dominant position, would not be permitted to split strategy, it would appear that Nico Rosberg as the lead driver was not only awarded the optimal strategy for the race, but Lewis Hamilton was actively disadvantaged.

Through the opening stint of the race Nico Rosberg was able to open up a lead of almost 7 seconds over Lewis Hamilton. However Lewis was able to bring this gap down to within DRS detection as Nico stopped for the final time. Subsequent to Nico’s second stop, Lewis held an advantage slightly short of 22 seconds, the time required to make a pitstop. Had Mercedes chosen to apply protocol Lewis as the 2nd driver would have stopped within 1-2 laps, in so doing the cars would have run within 1 second of each other in the closing laps of the race.

However, Mercedes elected to extend Lewis’ middle stint despite him losing at times more than 1.5 seconds a lap to Nico. During this extended stint pitwall exchanges were broadcast in which Lewis and his engineer debated elected not to stop again and running the super softs for again, both options were dismissed by the team despite as unsafe despite Ferrari and Red Bull running longer final stints on the super soft and Nico Hulkenberg achieving a stint of 31 laps on the soft.

Once Lewis made his final pitstop of the 2015 season he set about trying to catch Nico Rosberg setting a series of consecutive fastest laps. Having halved the deficit with 5 laps remaining his pitwall instructed him to turn down engine performance. Lewis initially ignored this order, a decision the team responded to by instructing Nico to turn to a higher engine mode.

The rationale for decisions taken by the Mercedes pitwall today are unclear, fans  were seemingly denied of the prospect of close racing in the final race of the year for a greater good determined by the team. As fans of racing, this decision is not an omen for how  AMG Mercedes Petronas will approach 2016.

Formula One: Ahead of the Abu Dhabi Grand Prix

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Through the continued Starwood Hotels and Resorts partnership with the Mercedes AMG Petronas F1 Team, Lewis Hamilton recently filmed a new short film at the Sheraton Park Lane Hotel in London to showcase Starwood Preferred Guest (SPG) membership. As Lewis and the team prepare for the final race of the year in Abu Dhabi, Starwood Hotels and Resorts have shared behind the scenes images taken during the filming where we see Lewis, fresh from filming his Zoolander 2 cameo, is keen to get behind the camera.

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Ahead of the launch of the #TravelLikeLewis campaign on Thursday you can preview the finished film here:

Starwood Hotels and Resorts choosing Lewis Hamilton and the Mercedes AMG Petronas F1 team as ambassadors for SPG membership further demonstrates the value of F1 engagement and the sports  audience reach. It also goes to show a Formula One drivers job extends far beyond requirements at the track.

To see more from #TravelLikeLewis you can follow SPG on twitter by clicking here.

Formula One: Mercedes Benz promote Guggienheim UBS Map at the Mexican GP

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The Guggenheim UBS MAP Global Art Initiative opens on November 19 at the Jumex Museum; The Mercedes AMG Petronas W06 will carry the logo of project, which was unveiled at the Jumex Museum, before the weekend of the race.

The Mexico Grand Prix Formula 1 ™ returns this weekend after 23 years absence, and on November 19 the exhibition Guggenheim UBS MAP Global Art will open Initiative: “Under the Same Sun: Latin American art today” in the Jumex Museum.

At a press conference to present both events, Damian Fraser, Representative UBS Mexico; Toto Wolff, CEO of Mercedes Benz in Formula 1 ™; and Nico Rosberg, They unveiled the car that will compete in theMexico Grand Prix, bearing the logo of Guggenheim UBS MAP project.

“UBS Mexico celebrates the return of Formula 1 to Mexico and the national debut of the project Guggenheim UBS MAP Global Art Initiative, “Under the Same Sun: Latin American art today,”

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Damian Fraser, who noted that “our partnership with the Foundation Solomon R,  Mercedes AMG Petronas,  and Guggenheim is just one example of our commitment to Mexico. ”

The Guggenheim UBS MAP initiative is a project that promotes contemporary art different regions are not as well known internationally. It covers cultural residences, tours international exhibitions, educational programs and interactive learning tools online content and regions of South and Southeast Asia, Latin America, Middle East and North of Africa. The three collections form part of the permanent collection of the Guggenheim. Specifically, “Under the Same Sun: Latin American Art Today” is the exhibition of this project

Nico Rosberg, said he was delighted to have the opportunity to show off the fantastic collaboration between UBS and the Guggenheim in Sunday’s race with a visibly prominent in their car identity weekend. And in the part of the race, he added, “I look forward to the next race, especially considering history of Mexico City and the undeniable passion of the fans. “