Category Archives: Mercedes Benz

Formula One: Time for Mercedes to go Aggressive?

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The 2017 Russian Grand Prix looks set to be the race in which Scuderia Ferrari cement their status as the dominant force in the World Championship. Having won two of the first three races of the season, the Scuderia’s pace was unquestionable yet many felt AMG Mercedes Petronas still held an ultimate performance advantage.

However with Ferrari having locked out the front row in qualifying for the first time since 2008 at a circuit which Mercedes have dominated in recent years, it is becoming clear that the boys in red have overtaken the silver arrows in terms of out and out pace. Since the introduction of the current power unit regulations, ignoring a few erroneous races, Mercedes have been the dominant force. The team has adopted an approach in which only an inter team battle is considered as a threat. In so doing, in a bid to ensure equality amongst drivers, race strategies have been safe and mirrored on both sides of the garage.

With a genuine threat from Ferrari for the overall  2017 World Constructors Championship clear, has the time come for this to change? At this point in the season Mercedes and Ferrari are the only team capable of challenging for race wins. Red Bull Racing being the next closest team were 1.8 seconds of the pole lap time in Russia. In this situation the challenging team, in this case Mercedes have two choices; acknowledging the lack overall race pace, they could take adopt the same approach as Ferrari in qualifying and the race, with the hope that driver skill or mistakes will elevate performances, or they could switch to an aggressive strategy, splitting their drivers tyres compound section in the hope of interfering with Ferrari.

For Mercedes to maximise an interference strategy the team should have sent either or both Hamilton and Bottas out into Q2 on Super Soft tyre compounds, with Ferrari qualifying on Ultras softs. This move would have safely taken them through the session and allowed them to run much longer in the first stint of today’s race. In electing not to do this Mercedes opportunity to interfere with Ferrari today will be limited to a strong start, or adopting a two stop approach over the expected one stop norm.

Moving forward, in order for Mercedes to challenge for their 4th successive constructors championship they must adapt to the new norm and consider irregular approaches to race strategy. Simple accepting, ‘the second row was a the best we could expect’ is not good enough from a championship winning team.

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Formula One: Are Cosworth the solution to McLaren-Honda’s woes?

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On the eve of the 2017 F1 season McLaren Honda head into the third year of their partnership with little cause for optimism. Despite the FIA’s removal of the Power Unit development token system which previously limited manufacturers ability to modify / redesign technology, Honda solutions seemingly remain at odds with the F1 Hybrid era.

2017 pre-season testing saw Honda introduce an entirely new Power Unit, a fully integrated unit developed around the MCL32. In a bid to improve performance and resolve drivability issues which plagued the 2015 / 16 design, Honda engineers have taken inspiration from the solutions seen with their immediate competitors. This approach, in the short term at least, appears to have failed. McLaren have reported extensive issues with vibrations within the power unit limiting any ability to push for out right performance. Neither team nor engine manufacturer have been able to validate design concepts through pre-season testing and have minimal expectations around the team’s ability to complete a race distance let alone score points in the opening races of the 2017 season.

The situation is unsatisfactory for all parties involved.

In recent days it has emerged McLaren may have made preliminary enquiries towards Mercedes around future power unit supply, some media outlets going as far to suggest a mid season switch could be possible. The reality of this is highly unlikely, both from a commerical and technical perspective the strategy defies logic and any form of long term thinking.

McLaren maintain an ambition to compete for and win world championships. Using Williams Martini Racing as a prime example, despite access to the dominant power unit for the past three seasons, customer status with Mercedes limits their ability to challenge. This should not be the strategy McLaren seek or accept. It may resolve short term frustrations with partners, but it will not deliver world championships.

Instead McLaren may need to seek an alternative solution. It is understood Honda support the team and power unit development to the tune of $100 million per season. On the recommendation of McLaren, Honda could look to redirect this finance to a third party. The third party in question being Cosworth.

When the Hybrid F1 regulations were originally outlined in 2010, Cosworth, similar to Mercedes, dedicated significant resource to develop a new power unit for the sport. The intention had been for Volkswagen to badge the Cosworth power unit, however as the implementation of the new regulations grew nearer VW reneged on their F1 ambitions. This left Cosworth with a concept power unit 4 years in the making but no manufacturer budget to bring the power unit to the grid.

Cosworth have stated in previous years that with budget the power unit they developed could be on the grid within 6 months. They remain confident that the solutions they engineered would be competitive. In theory it would be possible for the Cosworth power unit to become the 2018 Honda F1 Power Unit. It is fair to say there would be a certain amount of pride to overcome between all parties involved, but ensuring future competitiveness may ease the short term pain.

To those who see the suggestion of Honda badged Cosworth Power Unit as the future of the McLaren Honda relationship as far fetched, take a look at the companies house registry for the list of directors at Cosworth. Top of this list you will find Mr Zak Brown, Executive Director of the McLaren Technology Group.

Formula One: F1 tickets for your BLOOD!

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It’s been quite the day in the world of F1. Mercedes AMG Petronas have confirmed contract extensions for F1 team shareholders Toto Wolff and Niki Lauda, cementing their positions with the team until 2020.

Sahara Force India have announced a partnership with forex trading firm FXTM, a partnership which will see FXTM branding feature on the rear section of the sidepods of the 2017 contender.

Spanish Insurance giant Mapfre have confirmed a new partnership with the Renault Sport F1 team, the partnership will see Mapfre branding feature on the nose and wings of theRS17 and on the helmet and overalls of Jolyon Palmer.

Sauber released stunning images of the C36-Ferrari, becoming the first team to release images (not renderings) of a 2017 F1 car,

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and Mobil One’s the grid have released complete steering wheel perspective footage of Daniel Ricciardo’s demonstration run at the ExxonMobil HQ.

For the news obsessed F1 fan, February 20th should be regarded as a more than satisfactory day, but by far and away the biggest news of the day came from the Circuit de Barcelona – Catalunya. Whilst other circuits are announcing payment plans to pay for F1 tickets in instalments, the home of the Spanish Grand Prix is offering entry to F1 testing in exchange for blood donations.  Donation points will be set up around the circuit throughout the two pre-season tests, the circuit is working in collaboration with the Catalonian blood and tissue bank for the campaign. In Catalonia, it takes 1,000 blood donations a day to cover the needs of hospitals. In general, anyone who is in good health, who is of legal age, weighs more than 50 kilos and, in the case of women, who is not pregnant, can donate blood. Three people benefit from each donor, since the blood is separated into three components: white blood cells, red blood cells and platelets.

To find out more about this initiative please follow this link

Can the F1 world top this tomorrow?

Formula One: Mercedes brand alignment

 

In amongst new driver announcements, car launch dates, eRacing, and calender shuffling, the eagle eyed motorsport fan may have noticed a small but significant change in the name above the door of the current Formula One Constructors Champions over the Christmas period.

Since January 1st 2017, the Mercedes AMG Petronas F1 Team has been re-branded Mercedes AMG Petronas Motorsport. In contacting the team the rationale for the change was explained as a move to harmonise the team with the overall strategic direction of the business. The team went on to explain the change does not necessarily indicate plans for the Brackley based team to expand into other categories, but that the team would not rule out this happening at some point in the future.

With a notice of intent offered to Formula E having been made by the Mercedes Grand Prix in 2016, in effect granting them first refusal on the final team slot in the championship, the harmonisation of Mercedes Motorsport branding could signal team preparations to enter the championship. Another factor to consider could be the rumoured budget cap set to be implemented across Formula One. Mercedes Grand Prix employ over 1200 staff, the salary bill alone could exceed the budget for running a team in future. Diversification of the team into other racing categories would serve to increase Mercedes brand awareness and maintain it’s commitment to the motorsport industry in the UK.

Mercedes’ positions in DTM & GT racing, logically, could also be housed under a single Motorsport entity, possibly located in the UK.

Formula One: Bottas in Brackley

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Whilst the F1 worlds waits for final confirmation that Valtteri Bottas will join Mercedes AMG Petronas for their 2017 campaign, the first images of his arrival have begun to appear on social media. Bottas’ personal sponsor Wihuri can be seen on the sleeve of the shirt worn in this image suggesting he has carried the partnership to his new team.

More information to follow…

Formula One: The Final Seats

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As the  F1 world rapidly heads towards the winter break. The sport finds its self in a highly unusual position of having for seats still to be confirmed on the 2017 grid.

Whilst it is not out of the ordinary for seats at the lower end of the field to still be open at this point on in the year, for a seat to be open with the championship winning team is almost unimaginable. Nico Rosberg’s shock retirement from the sport has effectively stalled the driver market with no driver or team wanting to make a commitment before Mercedes conclude a deal with whoever their new driver will be.

At the time of writing favourites for the drive alongside Lewis Hamilton with the Silver Arrows in 2017 are; Valtteri Bottas, Pascal Wehrlein, and my own favourite Sergio Perez. Which ever driver is awarded the drive will have a knock on effect for the teams they are currently or likely to be driving for.

Should Mercedes manage to agree terms with Williams and they release Bottas, the team will be left with serious lack of experience in their driver line up as they head towards one of the most technically challenging regulation changes in two decades., As such working with Pascal Wehrlein who has only taken part in 21 races in unlikely to be their first choice.  More likely would be development driver Paul Di Resta taking the role or recently retired Felipe Massa or Jenson Button making an unexpected return.

In the scenario in which Mercedes take the brave move of putting Pascal Wehrlein in the second seat of the W08, Manor Racing will be left with two seats to fill. The team are likely to be secure drivers with funding, which could lead to a return of a funded Rio Haryanto to the grid. Anther option could be Felipe Nasr should, a driver Bernie Ecclestone has commented he is keen to keep on the grid to assure Brazilian interest in the Championship. Manor Racing development driver Jordan King is likely to find a role within the team. Dependant on the budget he brings this could be in the role of reserve or second driver.

Moving to Sauber, with Marcus Ericsson confirmed the rejuvenated Swiss team have one seat still to fill. 2017 will be a season of rebuilding for the team, as such their focus will be on ensuring consistency and strong feedback. In an ideal world I can imagine the team would like to work with a driver already familiar with the world of F1. Critics may dismiss this option but I would not rule out Pastor Maldonado finding a new home in Hinwil. Should the team head down the rookie route GP2 vice champion Antonio Giovinazzi would be a bold move and one demonstrating the team’s commitment to the future.

Sergio Perez moving to Mercedes would cause Sahara Force India a great deal of pain. Of course Mercedes would compensate the team, but over the past 3 seasons Force India have focused the majority of their business development efforts around building a profile in Mexico. To loose Perez would be a major blow. As such I can see them looking to replace one Mexican for another and signing Esteban Gutiérrez to the team.

One thing is for sure, the F1 silly season is far from over and it still has a few surprises in store!

Formula One: Lorenzo’s Mercedes audition

In the weeks preceding Nico Rosberg being crowned 2016 Formula One World Champion and subsequently announcing his retirement from the sport, former Moto GP champion and future Ducati rider had the opportunity to sample the Mercedes AMG Petronas W05 around the Silverstone International Circuit.

The experience, arranged through mutual sponsor Monster Energy, was a dream come true for the Spaniard who became only the forth Moto GP champion to sample Formula One machinery.

With every man, woman, and child seemingly replying to this advert from Mercedes:

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Lorenzo can at least now tick “any previous experience” box!

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