Category Archives: Honda

Formula One: Zak Brown’s strategic masterstroke?

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McLaren Honda’s announcement that Fernando Alonso will compete in the 101st running of the Indy 500 this week came at the perfect time for both the team and driver. After a more than challenging start to the 2017 season the team were in dire need of some positive press coverage. The move towards Indy, initialed by Zak Brown (Team Principle) has achieved exactly that.

There are a plethora of reasons as to why this move will be a positive for McLaren Honda moving forward, this article will seek to explore these from driver, commercial, and team perspective.

Driver: Fernando Alonso’s contract with McLaren expires at the end of the 2017 F1 season. Mclaren Honda’s failure to provide Alonso will a car capable of challenging for regular points let alone podiums or wins has been seen by many as a waste of Alonso’s talent. Should Fernando seek to remain in Formula One beyond his current agreement McLaren Honda will have their work cut out to convince him they can deliver a car that will allow him to challenge for a 3rd world championship. Zak Brown and the team realise this, and as such have begun to explore other ‘benefits’ they can bring to the table that other teams may struggle to offer. Running at the Indy 500 is one such benefit. With Honda power supplying half the grid in Indycar, slotting Alonso into a front running team was not a challenge. Realistically only McLaren could offer an active works F1 driver this opportunity.

Will this alone be enough to convince Alonso to stay? Beyond money, which at this point in his career may not be an incentive,  what else could they offer him? Running in LMP1 at Le Mans for the foreseeable future would prove very tough for McLaren to offer to Alonso. With only Porsche and Toyota capable of challenging for a win, it is doubtful a manufacturer drive would be open.

Through Zak Brown’s involvement in the Motorsport Network he has a connection to Formula E (Motorsport Network are minority shareholders of the championship) in addition McLaren supply ECU units. Could the team offer him a drive in Formula E alongside F1 from 2018 and beyond? Equally Zak Brown runs his own endurance racing team, could this be used to entice Alonso to events such as the Daytona 24hrs.

If McLaren can find Alonso success in other categories could they convince him to remain with the F1 team whilst they rebuild? Or could it show him there is more to life than Formula One.

Of course this assumes Alonso would perform well in other categories. The flip side of this strategy would be if Alonso struggles at the Indy500 or other events the team ‘allow’ him to compete in, he will devalue his own stock. He may make himself less appealing not only to F1 teams but also to other championships. In running at Indy Alonso risks limiting his own options when it comes to negotiating new a new agreement with McLaren.

Commercial: McLaren Honda’s recent struggle to retain and entice new partners has been well documented. With another underperforming season in prospect the team’s ability to ‘stop the rot’ is unlikely. Partners join Mclaren on the basis of front running exposure. They are not receiving this. Media coverage the team does receive is largely negative or not focused on racing.

Alonso running at the Indy 500 has created a good news story for the team, media coverage has been extensive and positive. This will continue into Indy. Through running a McLaren livery at the Indy 500 with all Mclaren’s partners gaining exposure, Mclaren will be able to make up for any exposure shortfall they may have faced as a result of disappointing performances in Formula One. Running at Indy will also give Mclaren’s partners additional exposure in the US, a key strategic market. This will help the team in future partner discussions.

The counter argument to this is that existing partners may realise they can achieve expansive coverage, greater than that of F1, simply by partnering with a top driver at a single event. Any partner / sponsor questioning a future with the team may be presented with a new strategic direction through this gimmick / project.

Team. There is no I in team. As fantastic as it is to see a current F1 driver taking part in the Indy 500, but Zak Brown and McLaren Honda management can’t for one second forget that they have fundamental problems to address within their own team. Issues that no PR stunt will overcome. There is talk that Mercedes have agreed to support to Honda in overcoming some of their Power Unit shortcomings, assuming the support leads to a turnaround in form, perhaps there is a light at the end of the Honda struggle. McLaren must focus on this. There is no point ploughing resources into keeping Fernando Alonso happy if the situation around overall team performance does not improve.

A side comment on the offer of Mercedes support. It is impossible to imagine a scenario in which Mercedes will give Honda sufficient information to enable them to challenge for outright performance. Will a Honda Power unit developed with Mercedes not just become an incredibly expensive customer power unit which similar to a Williams or Force India will not be allowed to win?

Could McLaren Honda heading to the Indy 500 also be a comment to the FIA ahead of discussions around future power unit regulations? If they find success in Indycar will Honda start to camping for the same power unit to be used in F1? Are McLaren in sufficient a position of strength to threaten to switch to Indycar should future F1 power unit regulations not shift in their favour?

In conclusion. Zak Brown’s commercial minded approach to management of McLaren Honda and their issues is hugely refreshing for the fan and for sponsors. I look forward to seeing this same dynamic approach being taken to resolving team performance issues.

Credit to Tim Holmes for the concept Mclaren Indycar livery imagery supporting this article. Follow Tim on Twitter here

 

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Formula One: Are Cosworth the solution to McLaren-Honda’s woes?

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On the eve of the 2017 F1 season McLaren Honda head into the third year of their partnership with little cause for optimism. Despite the FIA’s removal of the Power Unit development token system which previously limited manufacturers ability to modify / redesign technology, Honda solutions seemingly remain at odds with the F1 Hybrid era.

2017 pre-season testing saw Honda introduce an entirely new Power Unit, a fully integrated unit developed around the MCL32. In a bid to improve performance and resolve drivability issues which plagued the 2015 / 16 design, Honda engineers have taken inspiration from the solutions seen with their immediate competitors. This approach, in the short term at least, appears to have failed. McLaren have reported extensive issues with vibrations within the power unit limiting any ability to push for out right performance. Neither team nor engine manufacturer have been able to validate design concepts through pre-season testing and have minimal expectations around the team’s ability to complete a race distance let alone score points in the opening races of the 2017 season.

The situation is unsatisfactory for all parties involved.

In recent days it has emerged McLaren may have made preliminary enquiries towards Mercedes around future power unit supply, some media outlets going as far to suggest a mid season switch could be possible. The reality of this is highly unlikely, both from a commerical and technical perspective the strategy defies logic and any form of long term thinking.

McLaren maintain an ambition to compete for and win world championships. Using Williams Martini Racing as a prime example, despite access to the dominant power unit for the past three seasons, customer status with Mercedes limits their ability to challenge. This should not be the strategy McLaren seek or accept. It may resolve short term frustrations with partners, but it will not deliver world championships.

Instead McLaren may need to seek an alternative solution. It is understood Honda support the team and power unit development to the tune of $100 million per season. On the recommendation of McLaren, Honda could look to redirect this finance to a third party. The third party in question being Cosworth.

When the Hybrid F1 regulations were originally outlined in 2010, Cosworth, similar to Mercedes, dedicated significant resource to develop a new power unit for the sport. The intention had been for Volkswagen to badge the Cosworth power unit, however as the implementation of the new regulations grew nearer VW reneged on their F1 ambitions. This left Cosworth with a concept power unit 4 years in the making but no manufacturer budget to bring the power unit to the grid.

Cosworth have stated in previous years that with budget the power unit they developed could be on the grid within 6 months. They remain confident that the solutions they engineered would be competitive. In theory it would be possible for the Cosworth power unit to become the 2018 Honda F1 Power Unit. It is fair to say there would be a certain amount of pride to overcome between all parties involved, but ensuring future competitiveness may ease the short term pain.

To those who see the suggestion of Honda badged Cosworth Power Unit as the future of the McLaren Honda relationship as far fetched, take a look at the companies house registry for the list of directors at Cosworth. Top of this list you will find Mr Zak Brown, Executive Director of the McLaren Technology Group.

Formula One: Are Sauber ahead of Mclaren?

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With the first week of pre-season testing in Barcelona drawing to a close to decipher the true pace of any team is almost impossible. All teams will be running their own development programs with differing approaches to fuel loads, tyre usage, aero set up, and engine mode settings. However after four days of testing some trends are beginning to emerge. One such trend could be concerning for Mclaren.

With the Sauber F1 team opting to run a 2016 Ferrari power unit through the 2017 season many expect the team to struggle for outright performance. When the decision was first announced the team explained this move would ensure stability in design and reliability allowing them to focus on the challenges of the changes in aerodynamic regulations for 2017. This approach appears to have paid off as through the first week of testing, only Mercedes and Ferrari have covered more KM’s in testing, 2,597KM  & 2,173KM  to Sauber’s 1,624KM. Mclaren on the other hand have struggled for reliability and not to mention outright pace. Power unit supplier Honda have new approach to the 2017 engine configuration to address inherent performance shortcomings, unfortunately this new design coupled with a new fuel and lubricant supplier, has lead to unreliability. In four days testing Mclaren have covered less than 1000KM.  As teams head into the second pre season test in which performance will should become a greater focus, Mclaren are unlikely to have collected sufficient baseline data to understand how best to extract maximum performance from the MCL32.

As stated in the first week of pre-season testing teams rarely focus on outright performance, however there will certain simulation runs in which drivers are allowed to push the car and situations in which softer compound tyres will be used.

@MsportXtra has complied a useful summary of fastest time set by each driver, total number of laps, and tyre used to set the fastest lap in tweet below:

Comparing the data between Sauber and Mclaren in this format adds further weight to the suggestion Mclaren could be set for a difficult start to the season. In every session in which Mclaren and Sauber completed their fastest laps on the same compound tyre, Sauber were able to post faster lap times. Further more in the session in which Mclaren worked with the Ultra soft compound, Sauber were faster using the super soft compound.

In reviewing the below table provided by Pirelli of the overall fastest times over the test, Mclaren again look to be in a precarious position.

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It is widely understood that Mclaren are not able to use all performance modes with the Honda power unit owing to concerns over reliability. Much of the teams issues can be attributed to this, but with such limited running the team may struggle to validate aerodynamic concepts in the design of the MCL32. After a challenging 2 seasons for the Woking based team could 2017 see the team fall further back down the grid?

The approach taken by Sauber of focusing on understanding the new aerodynamic regulations and minimising the impact of using a year old power unit appears to be paying off, with strong reliability the team should be targeting points early in the season which should also attract interest from new partners, something most teams in Formula One are actively seeking.

Formula One: Motorsport Network set to acquire stake in Mclaren?

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Over the past 12 months the Miami based business, Motorsport Network, has implemented a strategy of rapid expansion through acquisition across the motorsport industry. Motorsport Network, having installed Zak Brown as CEO following his departure from Just Marketing International, acquired the Haymarket Group, publishers of titles including  Autosport & F1 Racing, along side the purchase of Amalgam Models, Forix Stats, Motors TV. Most recently the group have purchased a shareholding in Formula E. At this point the strategy behind this rapid growth is unclear. The Motorsport Network is owned by Russian Billionaire Mike Zoi.

Since the announcement of Zak Brown’s appointment as Executive Director of Mclaren Technology Group, in effect succeeding Ron Dennis’s position within the group, there have been questions around Zak Brown’s plans to combine his position within the Motorsport Network and Mclaren. Zak Brown has commented combining the roles is manageable and his ultimate focus is with Mclaren.

As Formula One heads into the 2017 launch season, Mclaren have stolen the limelight in suggesting the team will introduce a new look for the team of which a new livery will form the basis. Given the recent growth through acquisition model applied by Motorsport Network and the senior management position held by Zak Brown in both organisations, can we expect Motorsport Network taking a shareholding in Mclaren to be the next logical development for both groups?

Despite his removal from a management function within the Mclaren Group, Ron Dennis retains a 25% shareholding in the business. As the F1 team appear keen to embark on a new chapter in the life of the team, going as far as to drop the MP4 naming convention implemented by Ron Dennis, it would not be a surprise to see the sale of his remaining shareholding in the team. With backing from Mike Zoi, Motorsport Network have the funds to takeover the shareholding and present Ron Dennis with a freedom to pursue new projects.

As the covers are removed from the MCL32 on February 24th it will almost be a surprise not to see Motorsport.com (Motorsport Network) branding on the car, the question will be the extent to which the network become involved with the team moving forward.

Credit to Tim Holmes for providing concept MCL32 livery design with the inclusion of Motorsport.com branding.

Thanks to the MsportXtra collective for support in connecting fellow motorsport enthusiasts.

Formula One: The Power of Teamwork

As the Mclaren Honda team head into the final race of the 2016 Formula One World Championship, Mobil One’s the grid caught up with a few key players within the team to discuss the importance of teamwork.

Race engineer Tom Stallard give a fantastic explanation around team mater rivalry, commenting it is the teams role to find the optimal set up to allow both drivers to perform at their peak, a performance advantage found by one driver or by one half of the garage in set up, leaving the other driver behind is not how to go racing. Rather Mclaren seek to give both drivers the best possible chance to perform.

Mclaren Honda will see a huge overhaul in the team dynamic over the winter break, with a new CEO joining the team in Zak Brown, and a revised driver line up. Finding success in these destabilising times will be a huge challenge for the team. For now their focus will be ending 2016 on a high and giving Jenson Button the sign off to his racing career that he deserves.

Formula One: Button’s Brazilian moments

The 2016 Brazilian Grand Prix will see Jenson Button make his 304th Formula One start. The Interlagos circuit has seen a number of historic F1 moments in recent years not least Jenson sealing the 2009 Formula One World Championship with Brawn GP.

Long range weather forecasts suggest mixed conditions for the weekend which should play into the hands of Jenson and the Mclaren Honda package. Jenson will be hoping for a strong result at the circuit which holds so many great memories.

Formula One: Past, Present & Future – Go-Kart Racing With McLaren-Honda

In an event for Mobil 1 and Esso, Mclaren Honda driver’s; Mika Häkkinen, David Coulthard, Jenson Button, Fernando Alonso, and Stoffel Vandoorne recently got together at Fernando Alonso’s Go Karting circuit in Spain to pit the skills of Mclaren drivers from the last 3 decades against each other.

The event saw Mika, David, and Jenson return to Go Kart for the first time in years, giving them an opportunity to roll out some tried an tested excuses for performances (of lack there of) on track. Jenson who is very media event you see him in comes across more and more like a presenter enjoyed the challenge, but was keen to point out Fernando’s home advantage.

Who ultimately took the chequered flag? Check out the film above from Mobil One’s The Grid to find out for your self!

For more films from Mobil 1’s The Grid, head to thier You Tube Channel here

 

 

Formula One: Silly Season revisited

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The 2016 silly season on the face of it has turned out to be some what of a damp squib. With Mercedes, Ferrari, & Red Bull locking down their drivers early on change at the front of the field has been ruled out

Back in May this year I made a few predictions around changes. As the F1 circus returns from a well deserved summer break, outstanding driver agreements will feature highly on many teams ‘to do’ lists. Based on the current driver market I’ve revisited my silly season predictions. It’d love to hear your feedback in the comments section below or through twitter (@jonnywilde)

Mercedes AMG Petronas:

As predicted Nico Rosberg’s contract with the team has been renewed. This comes despite a number of incidents between Nico & Lewis on track. Rosberg now has a contract with Mercedes until 2018. This sees his agreement fall in line with Hamilton’s contract. If nothing else, salary demands of Lewis and Nico by 2018 are likely to necessitate a change in line up. With this in mind Mercedes are priming Wehrlein and Ocon as future works drivers.

 Scuderia Ferrari:

Many expected the Scuderia to replace Kimi Räikkönen in 2017, I suggested Sergio Perez would be the ideal candidate to take on the role, but with a strong first half of the year Ferrari have elected to maintain the Vettel, Räikkönen line up for a 3rd season. Kimi’s life away from the track appears to be having a positive effect on his performance as a driver and as a Ferrari brand ambassador. With changes in the Ferrari management team, driver stability for 2017 and perhaps beyond could be a good thing.

Red Bull Racing

At the time of writing my original silly season article, I commented Verstappen was a shoe in for the second seat with Red Bull Racing alongside Daniel Ricciardo. I also suggested it could happen before the end of the year. I did not expect it happen so quickly. Nor did I expect Max to win a race in 2016! (did anyone?) Both Daniel and Max are now locked down at Red Bull Racing until at least 2018. Putting the Red Bull Racing Junior Driver Development programme on hold.

Williams Martini Racing

2016 has been tough for Williams. The team have fallen behind in the development race, possibly / hopefully due to an early switch in focus to 2017. With engine performance convergence emerging, budget shortfalls in comparison to the top 3 have been felt more than in recent seasons. It seems to be widely expected that 2016 will be Felipe Massa’s last year in F1, with this in mind Botta’s performances haven’t been strong enough. I suggested in the previous article that Kyvat and Bottas’ would be a formidable line up for the team. I now see this as less likely. I struggle to buy into the Button return narrative, but can imagine sponsors would be more than happy to see him re-join the team. That being said if Williams adopt a bold strategy they could look towards development driver Alex Lynn, and replace Bottas with Jenson. If they require funding alongside a driver, Perez could be attractive, although this would be nothing more than a lateral move for the Mexican.

Mclaren Honda

Jenson Button is out of contact at the end of this season. Fernando Alonso is contracted until the end of 2017. The team have Stoffel Vandoorne waiting in the wings. I expected Jenson to leave the team at the end of the season, If the 2017 Mclaren Honda is not in a championship contending position I also see Alonso finally calling time on his F1 career. Stoffel will step up into a race seat with the team for 2017, but who will he race along side? Whilst the original Mclaren Perez relationship did not end well in 2013. Sergio brings substantial backing and has consistently over delivered for Force India. Could he be an outside bet for a seat with Mclaren? The team has the manufacturer backing Perez’s sees as a must to contend for future championships.  With the top team drives locked down, Honda or Renault are his next best bet.

Sarhara Force India

Vijay Mallya has gone on record to state both drivers will be retained for 2017. I do not see this happening. As mentioned above I believe Sergio will move on to pastures new. To me the same logic applies to Hülkenberg. Neither driver is going to contend for championships with Force India. Neither driver is getting any younger. I believe Hülkenberg will move away from F1 towards WEC in 2017. This leaves Force India will a huge budget and talent shortfall. The team may look towards Mercedes and taking on a development driver in the form of Pascal Wehrlein for 2017, who on circuits with which he has prior knowledge has looked very impressive at Manor this season. The team could overcome the budget shortfall and maintain the Mexican links with the team through promoting Alfonso Celis or picking up Esteban Gutiérrez after his tough return to the sport with Haas. Equally, the team have Russian driver Nikita Mazepin on their books, he brings backing in the form of Uralchem and whilst a little hot tempered has performed strongly in junior series.

Renault

2016 was always a holding / building year for the team. They inherited a driver partnership with Jolyon Palmer and to be honest, he has looked a little out of his depth at times this season. I don’t expect the team to retain him. Renault are keen to re-establish the French connection with the team. Assuming Ocon performs well at Manor in the second half of this season I expect him to move over the Renault for 2017. Renault will be keen for the French man to sever his links to Mercedes moving forward and will likely be prepared to pay for the privilege. The other seat at Renault, to me, is between Kevin Magnesun and Sergio Perez. The team know KMag, and know what he can do with the car, but in Perez they have a driver capable of over achieving and a driver with significant backing and a huge fan base. Perez and Ocon would be a strong line up for a team rebuilding and looking to challenge for future championships.

Scuderia Toro Rosso

I expect the driver line up of Sainz and Kyvat to go unchanged into 2017. Sainz was confirmed earlier in the season, his role is secure. With Kyvat the story is a little different, he has struggled since returning to the team from Red Bull Racing. His ultimate pace and skill are not in question. The team must work with him to rebuild his self confidence. STR has historically been the home of junior Red Bull drivers. Pierre Gasly would be the logical driver to make the step up to the team in 2017, but I personally see Red Bull placing him else where, possibly with Manor. STR in order to grow should no longer be seen as a proving ground for future Red Bull Racing drivers and with the current line up at RBR locked down until 2018, STR have an opportunity to operate as their own entity.

The Haas F1 Team

After an incredible start in F1, Haas have settled in a midfield team. I expect 2017 will be a huge challenge for the team. With major regulations changes and the team no longer having such unregulated support from Ferrari I expect them to be battling at the very rear of the field. Grosjean appears to have very few options away from the team, that being said a return to Renault should not be ruled out. For Haas to bring F1 to America they would do very well to sign Indy 500 winner Alex Rossi for 2017 alongside Grojean. I expect Esteban Gutiérrez to move on.

The Sauber F1 Team

With the future of the team secure through Longbow Finances. The Swiss based team can look towards rebuilding themselves. Security in reality has come a little too late to kick start a 2017 challenge into anything more than a return to consistent points finishes, but this is a great place to start. Stories continue to swirl around Marcus Ericsson’s backers being behind the Longbow Finance investment into the team. My personal take is that even if this is true I do not believe the backing is linked to Ericsson maintaining a drive with the team. Investments are made with an expectation of return not simply to pay for a drive. That being said I hope the team will maintain their current line up into 2017. Stability during a period of rebuilding is key, and it should not be forgotten both Nasr and Ericsson are more than capable of turning in strong performances.

Manor Racing

The Manor Racing team have a history of announcing driver partnerships very late on into the year. Rio Haryanto’s mid season demotion to reserve driver demonstrate the continued reliance on drivers with backing. I expect the team will be keen to maintain a development driver relationship to a larger team, be that with Pascal Wehrlein and Mercedes or Gasly and Red Bull Racing (despite the Mercedes power unit agreement) The second seat at Manor, I believe will be taken by Jordan King. He has performed admirably in GP2 this season with Racing Engineering and brings a healthy budget to his seat. It should not be forgotten his father supported the team in their re-emergence from bankruptcy.

Spa, Monza and Singapore have a history of being a circuit in which driver announcements are made, expect significant news in the coming weeks.

 

Formula One: NTT Communications joins Mclaren

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Japanese telecommunications giant, NTT communications, have announced a 3 year partnership with Mclaren Honda. The partnership will see prominent branding for NTT Communications feature on the rearwing end plate and sleeves of driver overalls from the British Grand Prix onwards.

Joining the team as a Technical partner, NTT Communications will provide network, cloud, data connectivity and other innovations to meet McLaren’s need for an IT communications platform that delivers optimum performance to support its Formula 1 race team.

Speaking of the new partnership Ron Dennis Chairman and CEO of the Mclaren Group remarked : “I am delighted to welcome NTT Communications to the roster of McLaren-Honda’s high-technology and premium brands. NTT has a long association with technology that goes all the way back to the introduction of the telegraph in Japan. Given McLaren’s long association with innovation, it is only fitting that we should join forces with such an established and well-respected leader in enterprise communications technology who well understands our own drive for relentless technical development.

Tetsuya Shoji, President and CEO, NTT Communications said: “I am thrilled that NTT Communications is now a Technology Partner for McLaren-Honda, a symbol of innovation for motorsport fans worldwide. The NTT Communications technology repertoire is wide and deep, and McLaren’s excellence in Formula 1 is world renowned. With innovation a part of the DNA of both companies, this partnership will help McLaren-Honda transform how it manages the data generated during Formula 1 races and transcend hitherto established boundaries in motorsports racing.”

NTT Communications will offer Wide Area Network (WAN) and Network Functions Virtualisation (NFV) services to McLaren across multiple countries including UK, Spain, US, Singapore and Japan. During race weekends, this network is critical to support the transmission of data in real-time from McLaren’s race cars to the company’s technology and engineering teams based in the UK. NTT Communications will combine the management of WAN and LAN (Local Area Network) services to provide a seamless and consistently managed network to increase the quality, resilience and availability of end to end ICT services.

NTT Communications will offer its enhanced Enterprise Cloud 2.0 services to provide a platform from which McLaren can consume dedicated and shared computing and storage resources on a Pay-As-You-Go model. This service, together with the NTT Communications consulting practice and Cloud Management Platform (CMP), will offer McLaren a strong opportunity to deliver on its technology transformation strategy.

NTT Communications and McLaren will also work together to explore other advanced technologies capable of enhancing the performance of the team.

For more on NTT Communications click here

Formula One: Michael Kors joins Mclaren

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McLaren-Honda have announced a new partnership with Michael Kors. The internationally renowned luxury accessories and ready-to-wear brand becomes the official lifestyle partner of the team.

Both McLaren-Honda and Michael Kors celebrate design and speed, with the partnership strengthening and amplifying both brands’ embodiment of a fast, jet-set lifestyle.

“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” says John D. Idol, Chairman and Chief Executive Office of Michael Kors. “This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”

The Formula 1 audience is a new one for Michael Kors, providing a prime opportunity to familiarize the European consumer with all facets of the Michael Kors world. Additionally, the legendary McLaren-Honda brand and its renowned Formula 1 drivers are an exceptional representation of the Michael Kors man—sophisticated, international and successful, with an appreciation for living life in the fast lane.

“We’re delighted to announce a brand-new partnership between McLaren-Honda and Michael Kors, the world-famous award-winning designer of luxury accessories and ready-to-wear apparel,” says Ron Dennis, Executive Chairman and CEO McLaren Group.

He continues, “Like McLaren, which has raced in Formula 1 all over the world for the past 50 years, Michael Kors is also a truly international company, operating stylish and successful stores in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

“Moreover, I firmly believe that the corporate cultures of both McLaren and Michael Kors encompass a common dynamism and adventurism, as well as a shared commitment to a similarly relentless pursuit of perfection, and as such the two brands are extremely well suited to a long-term partnership. That brand fit is very important to both of us: both companies have built their reputations on being the very best at what they do, and, as we now march forward together, we’ll both become stronger still.”

As the team’s official lifestyle partner, Michael Kors branding will feature prominently on both the driver overalls and the McLaren-Honda MP4-31 car.

To celebrate the launch of the partnership, Michael Kors has created a limited-edition men’s leather jacket. The 50 specially produced black leather jackets will be sold exclusively on the men’s floor of the new Michael Kors London flagship store, while supplies last. The jackets feature both the Michael Kors and McLaren logos, as well as a limited-edition plaque with each piece’s unique production number.

“This partnership is about the convergence of style and speed, which is inherent to both the Michael Kors and McLaren-Honda DNA,” says Michael Kors. “There is an energy, sophistication and confidence to both of our brands, and we wanted to create a limited-edition piece that spoke to that.”