Both GoPro and Red Bull are renowned for the production of content that takes sports fans right to the heart of the action and this new partnership is set to see the Red Bull Racing Team and the HERO4 camera maker push the boundaries of motorsport video to new and thrilling heights. GoPro is transforming the way people see sports by delivering new perspectives and an immersive viewing experience through its innovative camera technology.
Commenting on the agreement Daniel Ricciardo said: “This is a pretty cool partnership. Red Bull is always up for doing things a bit differently and I think GoPro shares a lot of the same values. It should make for some pretty wild ideas and I guess I’ll be the one behind the wheel trying to make them happen!”
Fellow Red Bull Racing driver Daniil Kvyat added: “I’ve always been a fan of GoPro, some of the stuff produced with their cameras is pretty amazing so to have them as our official partner is very exciting and opens up a lot of possibilities.”
Red Bull Racing Team Principal Christian Horner said: “Red Bull has always been known for testing the limits of what is possible in sport and in telling those incredible stories, especially in F1. In recent years GoPro’s cameras have become the reference for getting as close to the action as possible, so I think the synergies between the Team and GoPro are wide-ranging and extremely exciting.”
Todd Ballard, Vice President of Global Sports Entertainment Marketing at GoPro explains: “We are excited to team up with Red Bull Racing for the upcoming season and capture content from unique locations around the globe. We will be able to bring viewers closer to their favorite team than they’ve ever been and tell the stories you don’t usually get to see. Motorsports has always been one of our passions and we are proud to enter the world of Formula One together with Red Bull Racing.
As an official Red Bull Racing Team Supplier, GoPro will work together with the team to produce specific F1 content for both digital and social channels as well as content features around our filming days, driver activations and our unique live demos where we take our F1 car to fans across the globe.
On Aug. 27, GoPro and INDYCAR joined forces to produce an interactive 360-degree video of the Verizon IndyCar Series’ ambitious endeavor to send cars across one of the world’s most iconic locations – the Golden Gate Bridge.
Watch the video on the GoPro’s YouTube page here.
Viewers can manipulate the video (available in select browsers) by clicking on the screen and dragging their cursor to view different angles of the event.
Four competition Indy cars that competed in the season finale GoPro Grand Prix of Sonoma on Aug. 30 participated, piloted by Josef Newgarden, Marco Andretti, Graham Rahal and Will Power. Andretti led the procession in the No. 25 Andretti Autosport Honda driven in six Verizon IndyCar Series events by the late Justin Wilson, who passed away Aug. 24 due to injuries sustained in a crash. The event was dedicated in memory of Wilson.
James Hinchcliffe drove the INDYCAR Experience street-legal two-seater with the series’ championship trophy, the Astor Cup, as his passenger in the rear seat. Holmatro safety trucks followed behind the procession bearing flags with a logo created to honor Wilson.
OPINION: Showcasing 360 Degree Video Technology from GoPro in the filming of Indycar’s procession for Justin Wilson first and foremost gives fans an opportunity to feel part of the tribute. Moving beyond this GoPro offer insight into the possibilities of immersive viewing for motorsport in the future. As audiences shift towards streaming of live events this level of personalisation of the viewing experience could set Indycar and GoPro apart from the rest. F1 take note… And WOW the Golden Gate Bridge looks spectacular!