Category Archives: FOM

Formula One: McLaren set to badge Renault Power Unit – McLaren

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As the F1 world awaits confirmation of the widely expected split between McLaren and Honda, attention has turned to the team name and branding for the 2018 season and beyond. It is fairly certain McLaren will switch to Renault power unit supply for next season in a deal which will see the Woking based team become a customer team for the remainder of the current iteration of Formula One Power Unit regulations.

Through social media, Fans and F1 pundits have been speculating on the likely name under which the McLaren Renault partnership will operate, with the overriding sentiment being that legacy of the respective brands not quite sitting well together. With almost every brand within the Renault-Nissan Alliance being touted as a possible fit for the partnership, from McLaren Infiniti, to McLaren Alpine, McLaren Nismo, and my personal favourite McLaren Dacia, the most logical naming convention appears to have been forgotten.

Zak Brown, Executive Director McLaren Technology Group, has been quoted as suggesting the team will consider producing Power Units under the McLaren brand under the new technical regulations, should costs not prove prohibitive. With this in mind it should be expected that the Renault agreement for 2018 will be delivered under a white label agreement, as already in place with Red Bull Racing who included naming rights to their Renault Power Unit in their partnership which LVMH, which sees the Power Unit branded Tag Heuer.

McLaren as an automotive entity in its own right will likely brand the white label Renault Power Unit as McLaren. Suggesting to the casual F1 follower or fan that the team is already producing its own power unit. Such a move will serve to further enhance the credibility of the McLaren Automotive Group and remove confusion around relationships between the road going cars and track based power unit partnerships.

After three of the worst seasons in the team’s history, it is highly unlikely McLaren will be in a position to sign a title sponsor for the 2018 season, the team must rebuild its reputation with brands and partners. As such when the 2018 team listing is announced expect McLaren to be listed simply as McLaren with no reference to any power unit supplier.

Should, for what ever reason, the Renault Power Unit fail to elevate McLaren from its current plight expect to hear some awkward interviews in which an unbranded power unit is held accountable for challenges facing the team.

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The three P’s of Formula One: Points, Penalties and Prizes – Paddock Magazine

The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding…

Source: The three P’s of Formula 1: Points, Penalties and Prizes – Paddock Magazine

Formula One: Motorsports Mayweather vs. McGregor

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The Formula One circus springs back into life this weekend with the championship heading to Spa for the iconic Belgian Grand Prix. If history is anything to go by we can expect to see Red Bull Racing have made a step forward in performance through the break, and for Lewis Hamilton’s form to kick into high gear.

For the F1 fan during a Grand Prix weekend, it can easy to forget other forms of motorsport exist let alone other forms of sport, but this weekend it will be nigh on impossible to miss the relentless coverage of Mayweather vs McGregor.

Everyone loves a cross over! Mayweather vs McGregor is the sporting world’s ultimate cross over. The undefeated heavyweight boxing champion Floyd Mayweather coming out of retirement to answer the challenge of UFC legend Conner McGregor. Cynics would say it’s all about the money with each fighter set to earn in the region of $200 Million for the night and let’s face it, it is, but who cares?

Give the fans what they want and the world will talk about it. Prepare for every social media record ever set to be broken!  It costs more for a sponsor to have their name on Conor McGregor’s elasticated waist for 1 night than it does to be title sponsor of a leading F1 team for an entire season!

How can any other sport compete? Has there ever been a comparable event in motorsport? Could F1 or any other category put on a similar show?

What the world of boxing and UFC have in Mayweather and McGregor are personalities. Neither are backward in coming forward, both believe they are the best in everything they do and both have a constant need to tell the world. Their respective categories embrace this, encouraging them to build their names, which in effect will build the category. They are showman, they are entertainers. Within Motorsports this level of self-adulation isn’t overtly encouraged, the sport is about the team and is often attached to an automotive manufacturer whose reputation could be tarnished by an extrovert driver. In the coming years, should F1 elect to move away from it’s mandate of acting as a basis for automotive development and focus more on entertainment, the Mayweather and McGregor characters could emerge. Until then, we’re stuck with drivers being forced to apologise for sneezing in a way which could damage the brand they represent.

Motorsports is no stranger to a crossover. This year alone, Fernando Alonso was given the opportunity to try his hand in Indycar and proved to be no slouch, drivers often compete in multiple categories such as Jean Eric Vergne racing in Formula E and the World Endurance Championship this season. But when did a champion of one series last race directly against another champion? The simple answer is the annual Race of Champions event, which can attract a high calibre of driver including the likes of Vettel and 2016 champion Montoya, but given the knock out style of the event do they really get to race against each other? Is it really want the fans want?

Motorsport can do better than the Race of Champions. Liberty Media should take inspiration from Mayweather vs McGregor and go all out.  What would you like to see them do? Who would you like to see compete?

Finally, how many F1 drivers will be getting up at 5AM / staying up until 5AM on Sunday morning to watch the arguably the greatest sporting event of the year, and how many drivers will dare tweet about it?

Formula One: Porsche Red Bull Racing? 2+2 = 5

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The eagle-eyed F1 Fan will have noticed a few interesting faces in and around the F1 paddock over the weekend of the Austrian Grand Prix. After attending a recent meeting to discuss the future of F1 Power Units a number of Porsche ambassadors made their presence known through the event. As a pundit for Channel 4’s F1 coverage, seeing Mark Webber in the paddock is not an unusual sight. Less usual though was his choice of attire, as pictured below Mark spent much of the weekend wearing Porsche team wear. Similarly, Mark’s former teammate and former Red Bull Junior driver Brendon Hartley attended the Grand Prix and he too wore Porsche team wear combined with a Red Bull cap for much of the weekend.

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Of course a logical explanation for this is that both drivers were taking part in demonstration runs through the race weekend, but a far more exciting ‘hollywood’ story is that fresh from having achieved their objectives in the World Endurance Championship securing 3 back to back victories at Le Mans, Porsche are seeking a new challenge. Given Webber’s recent history with Red Bull Racing, he, perhaps under the guise of his ambassador role with Porsche is in someway involved in discussions to bring the two parties together with a role for Brendon Hartley as a driver within the package.

I have stated previously that the relationship between ExxonMobil, BP, and Renault for me is not logical. Fuel and Lubricant solutions must be developed in conjunction with power unit development. It is not possible to define a one size fits all development roadmap for the Renault Power Unit. At some point in the near future, if not, at some point in the past. BP or ExxonMobil will identify a performance opportunity with the Renault power unit which does not favour the other supplier. At this point power unit development will split. Renault will produce one power unit format for the works team and a different solution for Red Bull Racing and Scuderia Toro Rosso. Who will fund this alternative solution, and at what point is a Renault Power Unit no longer a Renault Power Unit?

Could Porsche be considering redirecting budget from the World Endurance Championship, a figure believed to be in the region of $100M towards a power unit development plan in Formula One? Paying Renault to use their technology as a basis for involvement would minimise the risk of ‘doing a Honda’ ensuring reasonable performance from the word go.

One thing is for sure, Porsche are seeking a new challenge, drivers, unlike fans, don’t attend race meetings in team wear when they are not competing for the fun of it. Perhaps in this case 2+2 might just equal 5.

Thanks to Sean Bull for pulling together incredible concept artwork for a Red Bull Racing Porsche mash up.

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F2, F3, F4: Erreà Sport join Prema

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Italian clothing Manufacturer Erreà Sport continue their rapid growth throughout Motorsport with the announcement of a new partnership with Prema for 2017 and beyond.

Joining the ranks of the Sauber F1 Team, Mahindra Formula E team, & Manor Endurance Racing, this new partnership will see Erreà Sport represented across F1, F2, F3, F4, Formula E, and the World Endurance Championship, with further partnerships in motorsport in development.

Fans of Erreà Sport in motorsport can find the online store for the Sauber F1 Team and Mahindra Formula E team though this link. Highlights of the Prema and Manor Endurance Team collection will be made available in the coming weeks.

The 2017 Prema team wear collection is a result of coming together of minds between the Prema and Erreà Sport design teams. The collection reflects the teams Italian heritage and team history, alongside ensuring functionality for the team in races around the world.

Commenting on the partnership René Rosin, Team Principal, remarked:
“We are proud to partner an excellent Italian company like Erreà for what is expected to be a particularly demanding season. Like in all professional sports, also in racing every single component can make a difference and Errea, to whom we will entrust our personnel, will definitely be a key component of the team”.

Errea Sport Chairman Angelo Gandolfi added:
“We are delighted for this new and prestigious partnership. Prema and Erreà share the same values and represent a dynamic, efficient and determined combination, looking forward to score great results in the upcoming season. We worked hard together with the team in order to provide them with all the support they need to keep pushing the limits forward.”

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To keep up to date on  Prema through the 2017 season in motorsport you can follow them on Twitter here.

Formula One: Could F1 consider cloud seeding to ensure Sunday’s race?

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Friday free practice running for the 2017 Chinese Grand Prix was all but a complete washout. With conditions at the circuit and the neighbouring city, in which the hospital on call for medical emergencies from the race weekend, too poor for helicopters to operate in, the FIA delayed and eventually cancelled most of the days running.

Current weather forecasts suggest conditions will improve for tomorrow, but are likely to return on Sunday. Should forecasts prove to be accurate there is a real possibility that it will not be possible for the race to take place on Sunday as scheduled. With only a one week turnaround between the Chinese and Bahrain Grand Prix it will not be possible to hold the race on Monday or at a later date. As such FOM, the FIA, teams, drivers, and broadcasters are apparently in talks to host the entire race weekend activities tomorrow.

Within Formula One, there is no prescient for a race taking place a day earlier than scheduled, and in reality with the highly complex global broadcast agreements in place, it is highly unlikely that terms for running the race a day early can be agreed. Sponsors, Broadcasters, race attending fans, teams, will all seek compensation. As such at this point in time the most likely outcome, if the poor weather returns, is that fans will be treated to a four hour broadcast of no track action at all on Sunday.

This will significantly damage the reputation of Formula One globally and most specifically in Asia, a market in which the sport is struggling (note the discontinuation of the Malaysian Grand Prix agreement from 2018 announced earlier today). To avoid such an outcome it is time for Formula One Management to get creative? Could they look towards a solution involving Cloud Seeding?

Cloud seeding is a form of weather modification, a way of changing the amount or type of precipitation that falls from clouds, by dispersing substances into the air that serve as cloud condensation or ice nuclei, which alter the microphysical processes within the cloud. The usual intent is to increase precipitation (rain or snow), but hail and fog suppression are also widely practiced in airports. (thank you Wikipedia). The process could be applied in areas away from the circuit and the route to the hospital supporting the race.

It is understood organisers of the Singapore Grand Prix, have long used this technology to ensure a dry race weekend during the rain season for the region.

The process was used during the 2008 Beijing Olympics to ensure a dry Olympics.

No doubt, as the weekend processes, the weather forecast will evolve and fans concerns will evaporate!

Formula One: Giovinazzi impresses on his F1 debut

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Antonio Giovinazzi became the first Italian since Jarno Trulli to compete in a Formula Once race this weekend, standing in for Pascal Wehrlein for the Sauber F1 Team in Melbourne. The Scuderia Ferrari development and reserve driver was called up to the team with less than 12 hours notice following concerns being raised around Wehrlein’s ability to complete a race distance due to an injury sustained in the off season impacting his training schedule.

Having completed 2 days of pre-season testing for the team, Antonio Giovinazzi, found himself able to push team mate Marcus Ericsson throughout the race weekend, qualifying just on place behind him on the grid. In the race Giovinazzi bought his Sauber C36 home to finish 12th overall, whilst out of the points, team members and those outside the team were keen to praise his performance:

“A very impressive performance from Antonio during his first Formula One race. He showed his potential as well as what the car is capable of. The lap times were quite satisfying”

Monisha Kaltenborn, Team Principal

Ferrari President Sergio Marchionne, in his celebration of his Scuderia’s return to the top step added a note of recognition to Giovinazzi:

“Congratulations to Antonio for his debut in Formula One”

Commenting on his own performance Giovinazzi added:

“It was a good race, and I am happy with my performance today. My objective was to gain more experience and collect mileage in the car. I will sit together with my engineers to analyze areas where I can improve. I want to thank the Sauber F1 Team and Scuderia Ferrari again for this opportunity. It was an amazing race weekend for me.”

See below to hear from the driver himself in this video uploaded by the team following the race:

New Italian team partner Errea Sport were delighted to see an Italian driver behind the wheel of the Sauber C36- Ferrari, to see a preview of the 2017 team merchandise see below:

The Sauber F1 team expect Pascal Wehrlein to be fully prepared to return to full race duties for the Chinese Grand Prix in 2 weeks time.

Formula One: 2017 Regulations Reminders

With Qualifying for the opening round of the 2017 F1 World Championship just hours away Red Bull Racing’s Chef Aerodynamics Engineer Dan Fallows sat down with Mobil One’s The Grid to explain the new technical regulations for the season ahead and the intentions behind them.

Flying in the face of many commentators and his own team principle Fallows is speaks highly of the returning shark fin aerodynamic element for 2017. Many detractors including   senior leadership within Formula One Management sought to remove the fin ahead of the season opener.

Formula One: FIA clarifies position on sale of one per cent shareholding in Delta Topco

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The FIA have issued the following press release in response to inaccurate reports. To ensure no confusion the press release has been posted here in full:

Following the unanimous approval by the World Motor Sport Council of the change of control of Delta Topco Limited (the holding company of the Commercial Rights Holder of the FIA Formula One World Championship) from CVC Capital Partners in favour of Liberty Media Corporation on 18 January 2017, the Fédération Internationale de l’Automobile (FIA) has been made aware of certain declarations and comments, clearly inaccurately informed or made maliciously, relating to this process.

In light of this, the FIA wishes to make clear the following once again:

  • Firstly, the prize money allocated in the Formula One World Championship is done so in accordance with the bilateral agreements that exist between each team and the Commercial Rights Holder (CRH).  The FIA has no knowledge of these agreements
  • Secondly, there is no conflict of interest on the part of the FIA with regard to its approval of the change of control of the CRH which has been approved by the World Motor Sport Council taking into consideration exclusively the terms of the existing agreements between the CRH and the FIA and the best interests of the Championship
  • As per the Agreements made in 2001 for 100 Years, the FIA could only have withheld its consent in the event that the change of control would materially alter the ability of the CRH to fulfil its obligations; it is obvious that the taking of control of the Formula One Group by Liberty does not create such a risk, and nobody has ever suggested a different view in this respect

The FIA would naturally be happy to demonstrate the absence of any conflict of interest to any competent authority that may so request.

Once again, the FIA looks forward to its collaboration with both Liberty and the Formula One Group to create a constructive relationship that will ensure the continued success and the development of the FIA Formula One World Championship in the long term.

The press release from the FIA can be found here

Formula One: Mercedes brand alignment

 

In amongst new driver announcements, car launch dates, eRacing, and calender shuffling, the eagle eyed motorsport fan may have noticed a small but significant change in the name above the door of the current Formula One Constructors Champions over the Christmas period.

Since January 1st 2017, the Mercedes AMG Petronas F1 Team has been re-branded Mercedes AMG Petronas Motorsport. In contacting the team the rationale for the change was explained as a move to harmonise the team with the overall strategic direction of the business. The team went on to explain the change does not necessarily indicate plans for the Brackley based team to expand into other categories, but that the team would not rule out this happening at some point in the future.

With a notice of intent offered to Formula E having been made by the Mercedes Grand Prix in 2016, in effect granting them first refusal on the final team slot in the championship, the harmonisation of Mercedes Motorsport branding could signal team preparations to enter the championship. Another factor to consider could be the rumoured budget cap set to be implemented across Formula One. Mercedes Grand Prix employ over 1200 staff, the salary bill alone could exceed the budget for running a team in future. Diversification of the team into other racing categories would serve to increase Mercedes brand awareness and maintain it’s commitment to the motorsport industry in the UK.

Mercedes’ positions in DTM & GT racing, logically, could also be housed under a single Motorsport entity, possibly located in the UK.