Category Archives: FOM

Formula E: Massa’s Formula E Prospects – S5 Silly Season

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Viewers of the 2018 Spanish GP tuning in for Martin Brundle‘s grid walk over the weekend saw, in a not at all preplanned interview, Felipe Massa discuss the prospect of him joining Formula E in the not too distant future. Having tested Formula E machinery last year, Massa has an understanding of the category and clearly sees a future for himself in the championship.

Season five of Formula E will see the launch of the Gen2 car. With it comes increased power, the removal of mid-race car changes, and increases in the application of aerodynamics. This coupled with huge OEM support makes the championship more compelling than ever for drivers at any stage of their career. That being said, I find Felipe Massa’s interest in the championship curious. Formula E is a championship made up of street circuits, looking back at Massa’s track record around the streets of Monaco, city circuits on the face of it are not his strong suit.

Speaking to senior team members on the topic of the Gen2 machinery, significant concern raised has been around the size of the rear diffuser, the extent to which it is exposed and that with current designs it forms part of a single piece floor panel. Repair costs in Formula E are expected to increase dramatically in Season five, with this in mind teams should be looking for Street Circuit Specialists.

Nevertheless. The prospect of a Former F1 driver with a huge Brazilian following possibly heading to Formula E serves as sufficient justification for a quick-fire look at the Formula E silly season rumours and paddock gossip.

First to remove from the list of potential homes for Massa has to be the big hitters from Germany. Porsche, Mercedes, BMW, and Audi have a huge pool of drivers at their disposal. They are highly unlikely to offer a seat to Massa over a contracted driver. With a fantastic showing from Abt in Season four and a season plagued by technical failings for current champion Di Grassi, expect Audi to maintain their current line up into S5 and beyond.  For S5, Mercedes have opted for a soft launch to their entry into Formula E via longterm motorsports partner HWA with customer technology from the Venturi Team. Through S4 Mercedes loaned out works drivers Engel and Mortara to the Venturi Team presumably with the plan for them to graduate to HWA in S5. Mercedes departing DTM at the end of 2018 also free’s up the likes of Paul Di Resta and Pascal Wehrlein. I expect HWA and Venturi to field works Mercedes Drivers for Season five of the Formula E championship.

Having said that with Venturi being a Monaco based entry, arguably there are some links to Monaco resident Felipe Massa. It is possible the team could be a home for the Brazilian in Season 5.

Moving to BMW, Season five will see the Bavarian Marque step up its commitment and investment in the championship, Felix da Costa will likely retain his place with the team operated by Andretti Autosport, BMW future participation in DTM will likely determine the driver in the second seat. Porsche will step into Formula E from season six, with in-house driver, André Lotterer set to be retained by Techeetah for Season 5 he will be well placed to take the lead position with Porsche upon their arrival. Alongside the German, Porsche have options on a number of WEC championship winning drivers.

On the subject of Techeetah, Massa is unlikely to find a home for season five with the current championship leaders. Jean-Eric Vergne has shaped the team around him, he is unlikely to find a more amiable seat on the grid. Lotterer having now found the form that escaped him in the first half of the season will more than likely be retained by the Chinese team as they look towards a full works status future.

On to mid-season championship favourites Mahindra. Team Principle Dilbagh Gil will be doing everything in his power to ensure Felix Rosenqvist remains with the team for Season 5 and well beyond. With Felix, Mahindra has a future champion in their team, they simply need to give him a consistent car in which to deliver. Nick Heidfeld’s season with Mahindra has been a challenge, his knowledge in setting up a car a maximising potential continues to prove invaluable to the team, but could his skills be best placed in a role similar to Pedro De La Rosa’s with Techeetah? Freeing up a seat with Mahindra for a young talent, perhaps in the form of Jehan Daruvala?

Jaguar Racing is another team which to my mind could offer a seat to Felipe Massa. Season four has seen the team improve dramatically after a challenging first year in the championship. Essentially operated via Williams F1, Massa has strong links to the structure of the team. However, Piquet is understood to have a long-term agreement with the team, and Mitch Evans has more than proved his worth this season. The team would do well to retain their line up into S5.

Then to Dragon Racing. The team have struggled this season, and don’t appear to have any short-term solutions in sight. Massa would only look to move to Formula E if he had a chance of winning races. Dragon are unlikely to be able to offer this until the Blue Oval comes on board.

That leaves, Renault Nissan eDams,  Vigin Envision Racing, and NIO Formula E team, All of whom I believe are the most likely candidates for Felipe Massa in Formula E. The Renault eDams team will become Nissan in Season five of Formula E. As the most successful team in Formula E with 3 constructors championships they offer the levels of success Felipe Massa is likely to expect. With Alain Prost recently selling his stake in the team it can be expected Nico, after a very difficult season, will likely leave the team ahead of Season five. Buemi is understood to be under an agreement, and Nissan seemingly doesn’t have an issue with him representing Toyota in WEC alongside his commitments in Formula E with them. Whilst my first choice for the seat alongside Buemi in the Nissan Formula E team would be Nissan EV ambassador Margot Robbie, a more likely candidate should Massa not be considered would be Jann Mardenborough.

In season five Virgin Racing is expected to lose it works manufacturer status, it is expected the team, the majority shareholding of which was recently sold to Chinese Energy group Envision will switch to a customer Audi partnership moving forward. Current driver and championship contender Sam Bird will likely remain loyal to the team with whom he entered Formula E, teammate Alex Lynn’s place seems less secure. Massa could be attracted to a race winning Power Unit in Audi and Race Winning team set up with the Virgin Racing Establishment, but the reduced testing opportunities offered to a non- works team will make getting up to speed with the intricacies of Formula E a real challenge as evidenced by André Lotterer in this season.

Finally, to the NIO Formula E Team, the team who in my opinion are most likely to offer the conditions Felipe Massa might expect from a Formula E team. They are well funded, they have delivered a world championship, with Nelson Piquet in Season One, and continue to prove on occasion they have the pace to run at the front. Oliver Turvey will likely retain his seat with the team for Season five and continue to maximise the potential of the car at every opportunity, running Massa alongside him would bring much-needed media coverage to the team and offer a face to the broader NIO EV global rollout.

Time will tell if Felipe Massa makes the move over to Formula E for the launch of the championships Gen2 machinery. Perhaps his following in Brazil will bring the championship to the country and facilitate the World Championship status Formula E management are working to secure. I’m not convinced Formula E needs Felipe Massa, and Felipe Massa’s bank balance is unlikely to need Formula E. In my opinion, the championship should not become the home for drivers coming to the end of their career in Formula One, rather the pinnacle for young drives proving their worth in the future of motorsport.

Following recent news regarding another arrival to Formula E for the Berlin ePrix this weekend I have to say I have a similar opinion about the commentary box.

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Formula One: KangarooTV Returns!

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In 2006, incredibly over a decade ago, I travelled to the Italian Grand Prix with my then girlfriend, now wife, her sister and my future best man. Alongside watching Lewis Hamilton secure his GP2 title and Michael Schumacher retire for the first time, we experienced technology which we felt was going to revolutionise Formula One for the race attending fan. KangarooTV!

KangarooTV offered race attending fans a service in which you were able to rent a handheld device from onsite vendors which received the FOM world feed and commentary via transmitters located around the circuit. In the seasons following Kangaroo TV which went on to become FanVision and became a stable of our Grand Prix experiences. As geeks, we happily wasted a Friday walking through the forests surrounding Spa to test the strength of the transmission. When KangarooTV FanVision’s agreement with FOM was not extended, from memory 3-4 years after the introduction, We were extremely disappointed.

Seeing the Formula One press release yesterday announcing the return of FanVision created mixed emotions. On the one hand, this is fantastic for the race attending fan. The service enables fans at the race a way in which to follow the race, without needing to watch a repeat when they get home, but the technology is over 12 years old! Formula One is meant to present the Pinnacle of Motorsport, this by definition means the product offering should be at the forefront of technological advances.

I expected the 2018 FanVision to be a device agnostic solution. FanVision should be a service race attending fans can access via their phones through the ticket in their eWallet. Long range wireless charging should encompass the circuit on a 5G Network. All of this should be sponsored by the leading telecommunications provider of the country the race is located. FanVision should be a tool for technology leaders to bring to life the latest tech aimed at improving our day to day lives.

So with the formal announcement of the return of FanVision, I’m calling out longterm F1 partners Tata Communications, and team partners; Qualcomm, Microsoft, AMD, IBM, Acronis, Kaspersky.  As a lifelong fan of F1 and a bit of Technology Geek, I expected more!

To Sean Bratches & Albert Goma, “Engineered Insanity” is not reintroducing decade old tech. Formula One should do better than this, and to be honest, Formula E would do better than this.

For more on the return of FanVision in F1 or to hire a unit for your own Grand Prix plans this season head to Discover Grand Prix via this link

Formula One: Ricciardo to Renault?

 

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Daniel Ricciardo: Time to remove the Red Bull Racing race suit for good?

 

As the 2018 FIA Formula One World Championship heads to Barcelona, silly season is kicking into high gear. At present, when looking towards the 2019 season, the state of play for the likely top four finishers in the Constructors Championship this season is as follows: 

Mercedes: both drivers out of contract

Ferrari: One seat open

Red Bull Racing: One seat open

Renault: both seats open

Being only four races into the 2018 season it may seem a little premature to be talking about 2019, but the events of Baku are likely to play a pivotal role in the decision-making process across the market.

With 99% certainty, it can be expected Lewis Hamilton will or has already renewed his commitment to Mercedes for 2019 and beyond in what will likely be his final contract as a driver in Formula One.  Leaving a single seat with the Silver Arrows. Whilst many have questioned his outright ability to take the fight to his competitors, Bottas has proved to be a reliable second driver for the team. Lewis’ response towards his teammate after being gifted his first win of the year, illustrates a team working in cohesion. Management would have to think long and hard about what they were trying to achieve in looking to replace Bottas. I expect he will be retained for a third season unless Ocon finds himself without a seat at Force India.

Over at the Scuderia, Kimi has been in his final season since he rejoined the team in 2014. Whilst never stella, he again creates an environment in which his teammate can thrive. Arguably he weakens Ferrari’s ability to challenge for the constructor’s championship, but I personally believe he will either be renewed on another single year agreement, or make way for Charles le Clerc, who finally started to prove his strengths with a fantastic performance in Baku. I do not believe Ferrari are considering Ricciardo as a possible partner for to Vettel.

Then to the curious case of Red Bull Racing. In Baku, Max Verstappen and Daniel Ricciardo broke the golden rule of motorsport and took each other out. The incident was a long time coming, after a race in which multiple passes between the two had already resulted in contact, the drivers compromised their own strategies and slowed each other down. With the team standing by their philosophy to “let them race”.  In the short term, I don’t believe this will destroy team harmony, but it went some way to sowing the seed in Riccardo’s mind that a team not willing to favour one driver over the other may not be the team in which he achieves his ambition of securing a world championship. This coupled with the widely expected announcement that Red Bull Racing will switch to Honda power for 2019, which whilst much more competitive with Toro Rosso than it ever was with McLaren may not quite be at the level to compete for championships.

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Renault F1 Team  successfully challenging Aston Martin Red Bull Racing for position during the 2018 Azerbaijan GP

Then to Renault, a team whose 3-year plan to reinvigorate the Enstone facility and rebuild a once championship contending team, is now starting to come to fruition. From 2019 onwards Renault should expect to be challenging for outright wins and comfortably challenge the likes of Mercedes and Ferrari. In Hulkenberg and Sainz the team have a formidable but unthreatening lineup. As the team look to challenge for wins, they need a superstar driver. Could Ricciardo become Renault’s next superstar? As a works team, they are in a position to offer the salary driver of Ricciardo’s calibre should command, and they can offer something no other team can, the ability to shape the team around him. Some will say it would be risky for Ricciardo to give up a race-winning seat for a team which hasn’t won a race in over a decade, but the same could be said for Lewis Hamilton when he walked away from McLaren. Renault presents opportunities Red Bull Racing simply can’t offer.

Should the top four teams be covered by four manufacturers, it would be fantastic to see the top four drivers of the current era; Hamilton, Vettel, Verstappen, and Ricciardo behind the wheel of different cars each with their own strengths and weaknesses.

Daniel Ricciardo racing for the Renault Sport F1 Team for 2019 is my prediction for the big shift this silly season. Sainz may well return to Red Bull fold as a result, but I personally believe he will remain with Renault with Hulkenberg heading to life after F1 and Gasly moving into the Red Bull Racing team.

Image Source: Red Bull Media Pool

 

Formula E: Championship leaders Techeetah announce major new partnership with Dragon Inc

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Ahead of the 6th round of the  ABB FIA Formula E Championship coming from Punta del Este, Championship Leaders Techeetah have announced a major new partnership with Blockchain platform provider Dragon Inc.

The partnership will see Dragon branding feature prominently on the side pods of the four TECHEETAH race cars, garage, race wear and drivers’ helmets.

Speaking on the announcement Paul Moynan, Dragon Inc. Co-Founder commented: “Dragon Inc. is pioneering a new era of blockchain and entertainment while Formula E is leading the electric revolution across motorsports, it is only natural that both come together for a ground-breaking collaboration. Both Dragon and TECHEETAH are applying technologies that are reinventing their respective industries. We seek to support one another not only in the sharing of technology but by bringing a greater awareness of the benefits to the world stage. Being a former Royal Marine Commando, I’m taught to lead by example and set our standards high to pave the way for others to follow; the combination of Formula E and Dragon’s blockchain solutions is doing just that. This will be an amazing year for both our teams and by working together we can build something bigger than ourselves,” 

Keith Smout, Chief Commercial Officer for Techeetah added ” We are very pleased to welcome Dragon Inc. to the team. We are constantly striving to bring new and exciting partners on board and with Dragon now joining us we feel that we have accomplished this.  We look forward to helping build their brand and share our aligned technologies as we push for the Formula E Championship,

Further details on Dragon Inc can be found here

Follow Dragon Inc on social media here

Formula One: “Grand Prix Driver” – The Conflicted Review

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I’m conflicted. Last week I was sent an advance copy of the Amazon Prime documentary series Grand Prix Driver. This fantastic series offers previously unimaginable of levels of access to the McLaren F1 team as they prepare for the 2017 Formula One Season. Recorded over a period of four and a half months, Manish Pandey, Chris Connell, and Anwar Nuseibeh have produced an in-depth study into the life of a Formula One team with seemingly no topic being off limits. All of which, for a lifelong F1 fan such as myself, sounds incredible. So why am I conflicted?

It is said you should never meet your heroes. After watching Grand Prix Driver, I think this phase should be modified to ‘never watch a documentary about your heroes. I want to make it clear, the production values of the documentary are second to none. To gain the level of trust required to film some of the scenes depicted through the episodes is a testament to the passion, dedication and commitment of Manish Pandey and the team surrounding him. This series is a must-see for any fan of motorsport. Unfortunately, however, it’s also a must-see for anyone studying business management looking for examples of how not to run a successful business, and perhaps most importantly, for Toro Rosso and Red Bull Racing on how not to work with a Power Unit Partner.

If you have seen a trailer for the documentary, it will be clear the series charts the breakdown of the relationship between McLaren and Honda on the eve of the 2017 season.

 

Analysing the series and reflecting on narrative documented, I have tried to break down my assessment of the team into a few key sections.

Partnerships

The key rationale for the McLaren Honda partnership was that Ron Dennis and/ or the team felt it would not be possible for McLaren to challenge for world championships as a customer team. Logic and recent history suggest this assessment is absolutely correct. The mantra throughout the McLaren Honda partnership and throughout this series is that of “One Team” and “We win as a team; we lose as a team”. The documentary shows those words to be largely empty. Relations between McLaren and Honda employees at every level of the business seemed strained at all times. There is a constant feeling of us and them.

An interesting insight into teams using customer power units in Formula One is when the customer receives the power unit. As a customer team, power units very rarely enter the team facility. One unit will be made available for the first time the car is fired up ahead of the season. After this, Power Units will be delivered to the circuit by the supplier and taken away again at the end of a test or race weekend. The benefit of direct / works relationship with a power unit manufacturer should be these limitations are removed. Team and Power unit manufacturer work as one in parallel. Based on the Grand Prix Driver documentary, this unity was never achieved between McLaren and Honda.

The first time McLaren physically saw the 2017 power unit was in the days preceding the first fire up of the unit. This is not an integrated partnership. Heading into 2017, Honda were playing catch up, they decided to overhaul their design philosophy. This decision, it is implied, was one McLaren did not have a say in. After taking such a decision, communication between McLaren and Honda should have been continuous, when it came to installing the power unit there should have been no surprises. As the documentary will show, this was not the case, with components having to be re-engineered on the fly.

The relationship between McLaren and Honda was not a partnership. It was barely more than a customer relationship, where the supplier happened to be supplying power units free of charge.

Humility

In speaking to Manish Pandey about the documentary, the topic of humility came up. Manish’s view of humility was interesting. His perspective was that both Honda and McLaren demonstrated great humility as they prepared for the documentary. He and his team made several attempts to get the team to discuss ambitions for the season. Looking for the soundbite of ‘returning to the top step’ or ‘challenging for the championship’. No one offered such remarks. Manish’s view was that this demonstrates the team were realistic in their approach to the season, and on this, I agree.

However, as the McLaren Honda relationship fell apart around them, it was the team’s complete lack of humility that struck me. Throughout the entire series, no McLaren representative takes any level of accountability for the partnership failing. Honda is made entirely responsible for the shortcomings of the team performance. This is wrong. We’ve all had relationships that haven’t worked out, at no time is one party solely responsible for a relationship failing. It comes across as hugely arrogant of McLaren to place all the blame for their performance through the Honda partnership at the foot of the power unit manufacturer.

Honestly, I am amazed McLaren are happy for this lack of humility to be made public. At times I wasn’t sure if I was watching a documentary series set in Woking or a Mockumentary series from Slough.

Communication

In the opening episodes, meetings are filmed from outside rooms giving the viewer a feel for events taking place without the content being made public, by the final episode cameras have been invited into meeting with no talking points edited or removed. Whilst again, this is great access, being part of these meetings will be quite distressing for any fan of the sport. Time after time the viewer is shown milestone dates on timelines being missed or management interactions in which it seems almost impossible to offer a clear answer to basic questions. To me this again comes down to accountability, no one in the organisation seems willing to accept their role in the failure.

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Sponsorship

The topic of sponsorship or partners is something frequently addressed through the series. In a bid to highlight a new beginning for the McLaren team, it was decided that a departure from silver, grey and black tones in the car livery and team environment was required. The origins of this decision and influencing factors are a little conflicted in the series, but the message for change was clear. The ambition being a new livery concept will entice new sponsors to join a new McLaren.

For me, the professionalism around this decision is diminished somewhat by branding being applied on the eve of the launch in what appears to be a corridor. Nevertheless, the ambition is clearly communicated. This desire to rebrand after a challenging period also explains why McLaren are expected to reveal another new livery concept for the 2018 season.

The McLaren team has developed a strong reputation within the technologies sector for its work outside of Formula One in recent years. Major FMCG’s consult with the group on numerous challenges. The McLaren Formula One Team depicted in this documentary is not one many FMCG’s would look favourably upon. I do not believe the McLaren commercial team will look favourably on the way in which the team is portrayed.

Even Handed Approach

In my discussion with Manish Pandey, in an interview for Paddock Magazine (click here to head to the interview) I raised the question of the way in which McLaren and Honda were depicted within the series, highlighting my concern that Honda did not have the opportunity to offer their side of the story.

Understandably Manish did not hold my opinion. The narrative of a documentary is often defined by the events it covers from the perspective of the lead. This is not a Honda documentary. It is a McLaren documentary and the views within it are communicated as such. Again this is not a criticism of the documentary, more a reflection of the brief and the client.

 

I sincerely hope my interpretation of the McLaren team based on the series is not an accurate reflection of the way in which the business operates. 12 months have passed since this documentary was filmed. With new management structures in place, much-needed process and accountability may have been successfully implemented. I, like many other F1 fans, hope to see McLaren back at the front of the grid challenging for race wins.  With The McLaren Team seen through this 2017 documentary, I doubt this would have been possible. Whatever the power unit.

Grand Prix Driver is available on Amazon Prime from February 10thClick here for more.

 

Formula One: Confirmed – Renault will not feature in McLaren team name designation

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McLaren has confirmed that Renault will not be referenced in the official team name designation for the 2018 season. Whilst Renault branding will feature within the team environment and livery as would be expected in a customer power unit relationship, the team will not be referred to as McLaren Renault.

As speculated on this site in September 2017, such a move will facilitate a single focus for the McLaren brand and enable consistent naming conventions should the team implement its own Power Unit solution under future F1 regulations.  Unlike fellow Renault customers, Red Bull Racing, McLaren have not taken the route of rebadging their Power Unit.

The Renault Power Unit supplied to Red Bull Racing has been badged TAG Heuer since 2016, in an agreement which saw the LVMH owned brand end a long-standing partnership with McLaren switching to the Milton Keynes based team.

The naming convention surrounding Toro Rosso’s relationship with power unit partner Honda is yet to be confirmed.

Formula One: Missing Sponsors

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As the clock struck midnight on December 31st 2017, many sponsorship relationships throughout the F1 Grid reached their conclusion. In the coming weeks and months, numerous new agreements will be announced at both a team and championship level as attention focuses on the season ahead. For myself as a lifelong fan of the business of Formula One, now aspiring to develop a career in this side of the sport, this period between commercial contract expiry and new contract announcements can be fascinating.

No team will encourage media to make a story out of the end of a partnership, so don’t expect any press releases confirming a departure, instead head to the partner’s section of the website of the team you follow and see if you can spot the brands or names suddenly missing from the list.

A well-publicised partnership expiration is that of the relationship between Santander and Scuderia Ferrari.  A partnership many believe will be replaced by the promotion of long-term team partners Phillip Morris introducing e-cigarettes to Formula One with the brand IQOS. If true, e-cigarettes could represent a high-value sector of sponsors for F1 moving forward, assuming advertising challenges can be overcome, and OEM’s including Mercedes and Renault are comfortable with the association.

Intriguingly, whilst Santander has been removed from the Scuderia Ferrari Website, it remains on the McLaren (no longer McLaren Honda) website. Santander, whilst no longer a brand represented on the McLaren livery have been partnered with the Woking based team since Alonso first joined the team in 2007.

Can you spot any other team websites with mysteriously missing partners? There are some out there which may surprise…

Formula One : The Future of Pirelli in F1

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Pirelli returned to Formula One in 2011 as the sole tyre supplier and official championship partner. Pirelli, founded in Italy, recently acquired by ChemChina, joined the championship with a clear mandate from Formula One Management to ‘spice up the racing’ through the development of a range of tyre compounds with significant performance variables and accelerated levels of degradation. Initially, this new philosophy around tyre performance at the pinnacle of motorsports was well received with a positive response from fans and media around a new element of unpredictability surrounding an F1 weekend.

However, as teams and drivers adapted to the Pirelli approach to tyre compound chemistry, car set up and driving techniques evolved to minimise the challenges the tyres presented. This led to increasingly aggressive approaches to performance and degradation levels in tyre development culminating in the “challenging” 2013 British Grand Prix in which teams were supplied with tyres which were not capable of performing at the levels required. The result of which was a race which saw numerous failures throughout the field and a strategic re-evaluation from Pirelli.

In the seasons since 2013, Pirelli has maintained the vision of producing a range of compounds with varying levels of performance and high levels of degradation but with a more conservative approach. The result of this restraint has been races in which teams and drivers focus on tyre management over performance, understanding the optimal approach to a race has often been to extend the life of a tyre rather than push it to its limit. As such, in recent seasons, drivers have rarely complimented the performance of Pirelli’s efforts over a Grand Prix weekend.

Creating positive media coverage in a sole supply situation will always be a challenge. Since there is no competitor to beat, victory becomes the default leaving the only newsworthy coverage that of failure.  In such an environment it can be a challenge to understand how Pirelli quantify benefits from its sponsorship of Formula One. Over seven seasons they have developed a reputation for producing tyres with excessive degradation and minimal differentiation beyond coloured side walls. Would an F1 fan seriously consider buying Pirelli tyres for their own car based on how they perform in Formula One?

So where does this leave Pirelli?

At the end of each season, Pirelli produce an end of year summary detailing all every fact and figure imaginable around; corning speeds, top speeds, lap times, number of overtakes, number of compounds used by each driver and the figure which stood out to me the most, the number of sets of tyres produced in a season.

In 2017 Pirelli produced 38,788 sets of F1 tyres, which equates to approximately 3,258 tons of tyres. Of these, only 12,920 sets (1,085 tons of tyres) were actually used. This means two-thirds of F1 tyres produced in 2017 were never raced and simply destroyed. Whilst Pirelli makes it clear all tyres were recovered, a system in which such a vast number of tyres are produced and shipped around the globe and never used is hugely wasteful and frankly embarrassing for both the manufacturer and the sport. The strategy of an ever-increasing range of tyres being made available for a Grand Prix weekend has resulted in the requirement of an inefficient and cumbersome supply chain. Something which will only increase in 2018 with further tyre compounds and team selection freedoms being added to the Pirelli ‘menu’.

In recent years Michelin, a leading industry competitor, have repeated statements that the current philosophy of Formula One around the use of tyre degradation as a key variable in racing, is of limited strategic merit and is not in keeping with how they believe tyre technology should be presented in motorsport. Instead, Michelin has focused their efforts in Formula E and the World Endurance Championship, showcasing innovations around all-weather tyres, low profile tyres (18-inches, compared to the 13-inch profile used in Formula One), and minimal degradation allowing competitors to push the performance of a tyre throughout an event.

Increasingly Formula One and its regulations are focused on reducing unnecessary waste. limiting fuel use through a race, and limiting the number of power units available to a team through a season. This focus on efficiency appeals to existing OEM’s in the sport including Mercedes, Renault, and Honda, and again sits in contrast to the wasteful and confusing approach mandated to Pirelli. For the 2018 season there is no longer any opportunity for Pirelli to change their approach to racing, but with minimal technical regulation changes set for 2019, perhaps the management of Formula One should look to change the conversation around Pirelli’s role in F1 and encourage the manufacturer to innovate relevant style.

For 2019, perhaps Pirelli should look to consider a simplified approach to tyre compounds, produce tyres with increased variance in performance yet minimised levels of degradation, and adopt 18-inch low profile tyres, enabling the end user to better relate to the product they see racing on a Sunday.

It is understood 2019 is the final season of Pirelli’s current agreement with Formula One. Without change, will it be their last?

Formula One: Underestimate me at your peril – Marchionne to F1

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Underestimate me at your peril. The resounding subtext pointed in no uncertain terms towards Chase Carey and Formula One from Sergio Marchionne at the launch of Alfa Romeo’s title partnership relationship with the Sauber F1 Team this weekend. 

The long rumoured return of Alfa Romeo to Formula One with the Sauber F1 Team was finally confirmed earlier this week. The announcement of the return was closely followed by an invitation to the worlds motoring media to attend a press conference in Milan. On the face of it, the objective of this event was to confirm 2018 Sauber F1 Team drivers Charles Leclerc and Marcus Ericsson with Antonio Giovinazzi taking on a 3rd driver role and to unveil the 2018 livery theme. What transpired was a master class in negotiation from Chief Executive Officer of Fiat Chrysler Automobiles (FCA) Sergio Marchionne.

After a period of observing, tinkering, and to some extent grandstanding, the final races of the 2017 Formula One season have seen Liberty Media begin to share their vision for the future of Formula One. Until now, key protagonists set to be impacted by this vision have largely kept their views to themselves or at least limited opinions to isolated sound bites. Sergio Marchionne and FCA, have now firmly stuck their head above the parapet to makes themselves and their views clear for all.

Elaborate team and sponsor launches are something which for many had been consigned to the history books with the vast majority of team unveiling now taking place minutes before pre-season testing on a chilly pitlane in Barcelona. Yet this weekend saw the team finishing plum last in the championship host over 400 media representatives from all over the world at the Alfa Romeo Museum situated just outside of Milano launch a sponsorship less than one week after the end of the season. With media from the US being flown in First Class with 48 hours notice, it would be conceivable to say that the budget of this single event exceeded the marketing and activation budget of the team for the entire season. Sergio Marchionne wanted an audience for his message, and he wanted his audience to leave the event singing his tune.

In addition to the media contingent, Sergio Marchionne and FCA invited newly reappointed FIA president and former Scuderia Ferrari Team Principe Jean Todt to attend and speak at the event, alongside Formula One CEO Chase Carey, with Sauber F1 Team owner Pascal Picci. So with the stage set, Sergio Marchionne opened the event, in Italian, focusing on the great news of Alfa Romeo returning to Formula One. This was followed by Mr Todt waxing lyrical about the passion of the brand and its significance with motorsport. Chase Carey then took to the stage to applaud FCA for bringing Alfa Romeo back to Formula One, he acknowledged their history in the sport and spoke of his enthusiasm for their return. Then the big reveal, driver line up confirmation and an indicative view of the team livery.

What followed was pure mastery. Sergio Marchionne returned to the podium for a few more words. In the space of 10 minutes, he politely panned the Michael Buffer COTA show, make clear FCA & Ferrari did not want to be part of a ‘dumbing down’ of Formula One, asserted the sport should be focused on technology over entertainment, and what could be the knock out blow, “our partnership with Sauber is until 2021, if we don’t like the direction the sport is taking at that point, we will leave and we’ll take them with us”

This rhetoric was delivered not only to a room full of media, but squarely at Chase Carey seated directly below the rostrum at which Sergio Marchionne made his speech.

Following this, team owner Pascal Picci and team principle Frédéric Vasseur returned to the stage for an open Q&A session. I would not like to suggest any questions were ‘planted’ but the position of FCA strength ahead of any negotiations with Formula One over the future of the sport was highlighted at every available opportunity.

Of course, Chase Carey and Liberty Media did not get to where they are today by chance, I have no doubt they have more than a few tricks up their sleeve as they head into negotiations with Formula One teams over the future of the sport. Sergio Marchionne has simply set the tone of future discussions and made it very clear he is more than happy for any discussion to be made in full view of the media and the Formula One fan.

Formula One: Improving the Show – Tune in to the #USGP Early!

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If you’re the type of Formula One fan that likes to tune into Race Day coverage 5 minutes before the start having grown tired of former driver pundits sitting on the fence over pre-race predictions, you might want to make an exception for today’s US Grand Prix.

As Formula One Management continue to evaluate new ways in which to engage with fans, one focus of this weekend is a plan to “showcase the talent”. Formula One drivers, with a few notable exceptions, have long been criticised for lacking personality and not engaging with fans. Formula One Management plans to start to address this in the build-up to the US Grand Prix this weekend with a new addition to the Show.

WWE legend Michael Buffer has been drafted in for the race and will announce each of the drivers as they take to the grid ahead of the race. At this time, it is unclear what format this will take, and how driver introductions will be incorporated into the pre-race schedule, but if Buffer’s profile in WWE is anything to go by, an approach of ‘Go big or Go home’ will be on the agenda. Perhaps in a bid to inspire drivers to come out of themselves in their introductions, Usain Bolt, who bought showmanship to the world of athletics, is a guest of Formula One Management this weekend at the Grand Prix, no doubt he’ll be offering advice to a few of the drivers less comfortable being the centre of attention. Can you imagine the likes of Pascal Wehrlein mimicking Usian Bolt’s classic moments seen here:

One driver likely to thieve in this feature of an F1 race will be Daniel Ricciardo, never afraid to out his personality out there for the world to enjoy:

For drivers still looking for inspiration for the big roll call, perhaps they should check out these classic moments from WWE. Will Formula One management open a social media poll for the best introduction?

Another key point of interest in the build-up to the USGP will be the actions of drivers during the National Anthem, and rather than read about the actions of any driver in a post-race write-up, fans would do well to watch for themselves and hear the rationale for any actions directly from the drivers.

Should any driver elect to take a knee or simply not attend the National Anthem ceremony ahead of the Grand Prix, there are two key points to remain mindful of. First, the process of drivers coming together at the front of the grid to collectively pay respect to the National Anthem of the country in which a Grand Prix is taking place was actually only introduced in 2014 at the request of Russian Grand Prix officials. It is not a long-held tradition within the sport. Secondly, Sebastian Vettel’s reprimand for missing the start of the Japanese National Anthem 2 weeks go set a precedent for other drivers. If a driver misses the National Anthem or behaves in a manner outside of the recommended procedure they can expect a reprimand and penalty points. Armed with this knowledge driver’s can make an informed decision around how to present themselves ahead of the Grand Prix with team’s well positioned to define a rational penalties with a precedent having been set.

So, if for no other reason than to hear the voice of Michael Buffer and to see Daniel Ricciardo throwing some magnificent pre-race shapes. Every F1 fan should take the time to tune into today’s pre-race show, Live on Sky Sports and Channel 4.

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