Category Archives: Ferrari

Formula One: Singha joins Scuderia Ferrari

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Ahead of the official launch of the 2016 Scuderia Ferrari contender, JWGP can confirm that the Singha Corporation have joined the team as a partner from 2016 onwards.

The Singha Corporation, producers of Singha Beer originates in Thailand, produced in the Boon Rawd Brewery.  Over 1 billion litres of Singha Beer are produced annually.

Singha Beer first entered Formula One as a Red Bull Racing partner in 2010, this agreement reached its conclusion as the end of last season. Whilst no formal confirmation has been provided by Scuderia Ferrari, Singha beer branding features on the team website and 2016 preview films.

As pictured, Singha Beer branding will feature on the arms of driver racesuits, based on the prominence of the company logo on the Ferrari website, it seems likely the Singha Beer branding will be situated on the car nose cone in a similar location and size to TNT energy drink.

Both Scuderia Ferrari and the Singha Cooporation have declined to comment.

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Formula One: Haas F1 Team yet to receive Ferrari Power Unit

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The Haas F1 Team will not take delivery of the 2016 Ferrari power unit until the 2nd week of February, the team have confirmed.

The team are on schedule in the build phase of preparations for the 2016 season with the chassis under construction in the Dallara facility in Varano de’ Melegari, Italy , then shipped to Banbury, UK, for final assembly and power unit installation ahead of the team launch and first pre-season test in Barcelona.

When discussing the 2016 Ferrari power unit Günther Steiner was reluctant to make any predictions around performance, commenting only that the same team who made significant leaps from the 2014 to 2015 power unit designed (estimated to be in the region of 100hp) are lead the 2016 development. The hope and expectation is that a similar gain will be found.

The Haas F1 team are not concerned over the delivery time line for the power unit, this was always the plan. That being said should there be any installation issues there will not be a great deal of time prior to the first test.

The focus of the 1st pre-season test for The Haas F1 Team more than any other team on the grid will be around bedding in systems and procedures, focusing on familiarisation for the team and drivers. The team will seek to focus on performance in the 2nd and final pre-season test.

Formula One: Scuderia Ferrari embrace social media with #ReadySetRed

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Scuderia Ferrari have launched a competition through social media channels; Twitter, Instagram,and Facebook , to give fans a chance to take part in the launch of the 2016 challenger on the in February.

Fans are invited to make posts across their social media profiles to promote the launch using the hashtag #ReadySetRed. Participants will gain points for engagement with the top 10 finishers being invited to take part in the launch of the car through Skype.

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Many predicted the countdown to the launch of this competition which has been live on the Ferrari homepage for a number of days would in fact be the launch of the car. The disappointment of this not being the case has resulted in a level of backlash from fans and rival teams a like. It will be interesting to monitor the levels engagement in the coming days once the initial reaction has passed.

During a period in which Formula One is often criticised for its lack of social media engagement it is a shame that when a team develops an original activation strategy the response is not more positive.

Rather than spurning the Scuderia’s approach perhaps teams can take the lead and try to surpass their engagement efforts.

Formula One: Scuderia Ferrari strategist joins Haas F1 Team

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Ruth Buscombe has left her role within the race strategy team at Ferrari to join the Haas F1 Team. In an expanded position of Chief Strategist Ruth will attend all races with the team and take overall responsibility for the development of the team’s strategy on track over a race weekend.  Guenther Steiner explained that the move came about following a recommendation from James Allison.

Whilst the Scuderia were sorry to see Ruth leave back in November 2015, they felt the move to The Haas F1 team would be preferable to a move to another competitor.

Ruth has returned from Maranello to the UK and is based at the Banbury facility forming part of the 110 strong team supported by a number of contractors across each of the Haas F1 team locations. Ruth Buscombe is the only permanent member of the Haas F1 team to have moved from Scuderia Ferrari.

Ruth joined Ferrari as a MEng graduate from the University of Cambridge having studied Aerospace and Aerothermal Engineering.  Her Master Thesis, which was conducted in conjunction with the FIA and supervised by Tony Purnell (Former Jaguar and Red Bull Team Principal), was on the effect of the DRS on the F1 Racing Spectacle.

Formula One: Ferrari debuts on the Italian Stock Exchange

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On Monday, January 4th 2016, Ferrari officially listed with the ticker symbol RACE on the Italian Stock Exchange. Ferrari now have stock listing on both the MTA and the NYSE.

“Ferrari: A new milestone, a new start”

These were the words Sergio Marchionne inscribed in the guest book of the Italian Stock Exchange during the Ferrari Listing Ceremony on the MTA.  Raffaele Jerusalmi, CEO of Borsa Italiana (the Italian Stock Exchange) presided over the ceremony, which took place a few months following Ferrari’s debut on the New York Stock Exchange last October 21st, while Matteo Renzi, Prime Minister of Italy, was the guest of honour.

The stock began trading after Ferrari Chairman Sergio Marchionne, FCA Chairman John Elkann, Ferrari CEO Amedeo Felisa and Ferrari Vice Chairman Piero Ferrari  rang the traditional opening bell.

Thereafter Marchionne held a brief speech, during which he thanked Prime Minister Renzi for attending the ceremony, and for what he is doing for the country. He underlined the fact that Ferrari’s listing on the MTA represents a new start, rather than a point of arrival, emphasizing that the now complete spin-off from FCA reaffirms the independence Ferrari has always enjoyed within the group.

Furthermore, he highlighted the brand’s Italian heritage and thanked John Elkann and Piero Ferrari, heirs of Giovanni Agnelli and Enzo Ferrari, who in 1969 forged a great alliance based on mutual respect. Marchionne also paid tribute to the city of Milan (represented in the audience by Francesca Balzani, Vice Mayor of Milan) where Enzo Ferrari began his career behind the wheel of an Alfa Romeo.

Naturally, Marchionne also made reference to the impending Formula 1 season. He joked with Team Principal Maurizio Arrivabene that now that all requested investments have been made,  he expects Ferrari to return to return to its rightful place at the top of the sport.

Joking aside, as a publicly listed company Ferrari are now, more than ever, answerable to shareholders. Whilst short to medium term investment and commitment to Formula One may be assured, it the team do not see success continued support could be increasingly difficult to justify.  A cost conscious Ferrari could ultimately be beneficial to Formula One with a clear budget cap and therefore annual cost being of appeal to the banking / investment community.

Formula One: Alfa Romeo branding set for Toro Rosso?

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With 2015 Ferrari power unit supply secured for Italy’s second F1 team in 2016 and reports published by the Reuters Sergio Marchionne, Fiat Chrysler Automobiles CEO, has hinted Ferrari power units may soon sport Alfa Romeo branding for a customer team within F1. The possibility of Scuderia Toro Rosso adopting the branding is an increasing possibility.

Whilst public offerings in both the New York and Milan stock exchange have effectively spun Ferrari off from FCA, Fiat Chrysler Automobiles, through majority shareholder Exor retain significant shareholding in the sports car maker and as such remain keen to transfer the racing pedigree across other brands within the organisation.

Both Scuderia Ferrari and Scuderia Toro Rosso have declined to comment on speculation around possible branding at this time, but the rumours have not dissipated. With news emerging this morning that Spanish oil giant Cepsa have not renewed sponsorship commitments with Toro Rosso clearing the way for possible Shell branding with the team for the 2016 season possible alignment appears increasingly likely.

The rationale for FCA and Ferrari to pursue such a move exists on both a commercial and sporting front. Commercially FCA could lean on the youthful nature of Toro Rosso, Red Bull and the young driver line up in an attempt to entice a younger audience to the Alfa Romeo brand, a brand which with ambition exists to more than quadruple sales by 2018. From a sporting perspective there is then the question around the future of Max Verstappen; following a sensational rookie year in 2015 many expect Mercedes and Ferrari to be battling to secure his services at the earliest possible juncture. Getting Verstappen under the Alfa Romeo brand whilst still under Red Bull contract and exposing him to virtues of life as a Ferrari driver may go a long way to steering the decision toward a scarlet future.

Formula One: Kimi “Now, we are really a team”

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As the Scuderia come together to celebrate the start of the Christmas period and reflect on the achievements of the 2015 season, Ferrari President Sergio Marchionne thanked all the staff “and especially all the families, who supported them throughout a year of hard work. However, you know that the real battle starts in 2016, but we can count on two drivers who have already been world champions and engineers who can take us back to the top. This year, we’d have been happy with two wins, but we managed three, as well as a whole host of podium finishes. The most important thing is that, above all, we made the most of our in-house resources, without taking on too many outsiders.”
This sentiment was underlined by Scuderia Ferrari team principal, Maurizio Arrivabene. “Our aim for next year is to work with even more determination, to deserve this badge that we must wear with honour. A special thanks goes to our President, who has always supported us, putting himself in the front line. ‘We race’ is in our DNA.”

However, Christmas is also the time for gifts and those for Sebastian Vettel, Kimi Raikkonen and Esteban Gutierrez were definitely made to measure, in the shape of armchairs made out of their respective driving seats.

Sebastian had prepared a long speech in perfect Italian. “This, my first year with Ferrari, has been fantastic, with plenty of successes. Hearing the German and Italian national anthems on the podium was an indescribable feeling. Thanks to all you men and women at Ferrari who, every year, put together this red miracle. Thanks for the affection you have shown me.”
Kimi’s message was more concise, but just as effective: This year did not get off to a very good start for me, but it ended on an upbeat. We must continue working together and then I’m sure the results will come. Because now, we are really a team and actually, I’m sure we will be a great team.” For the drivers, it’s now time for a holiday, but at Maranello, the work goes on…

Formula One: Scuderia Toro Rosso confirm Ferrari power unit supply for 2016

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Scuderia Toro Rosso and Scuderia Ferrari have reached an agreement that will see our team use the current Ferrari Power Unit  (2015 iteration) in the 2016 Formula One season.

On-track testing will begin in February, 2016 at the Circuit de Catalunya in Spain.
 

Formula One: Power Unit Development Freedom

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The FIA World Motor Sport Council (WMSC) have reaffirmed commitments to the existing Formula One Power Unit regulations through a refresh in the development timeline manufacturers are required to work within.

Through the 2016 season existing manufactures will have the freedom to implement changes impacting up to 50% of the Power Unit solution.  A further 40% update will be available in 2017, 30% in 2018, and 24% in 2019. Whilst regulations were already in place around Power Unit developments from 2016-2019, changes announced during the WMSC meeting represent a significant increase in development freedom for engine manufacturers.  These changes should enable manufacturers such as Renault and Honda to address performance issues relative to Mercedes and Ferrari.

With current Power Unit technology exceeding performance figures from both the V8 and V10 era of the sport, this additional scope for development coupled with further technical regulations changes surrounding vehicle dynamics for 2017, the publically stated performance improvement targets of 4-5 seconds per lap appear to be well within the capabilities of teams.

Other than to stating Power Unit development as ‘in season’,at this time it has not been made clear how the manufacturer’s upgrades will be applied. However with the WMSC also approving Scuderia Ferrari’s request to supply an unnamed team (likely Scuderia Toro Rosso) with 2015 Power Unit configuration it can be expected ‘works’ and ‘customer’ teams will again run different iterations of Power Unit design through a season.

Any new manufacturers entering the sport through the 2016-2019 will have freedom to update up to 24% of the Power Unit design in year 1 and 50% in year 2 subsequent to their entry to the sport.

The final caveat to Power Unit upgrade regulations is that the WMSC have mandated FIA President, Jean Todt and the Representative of the Commercial Rights Holder, Bernie Ecclestone to make recommendations and decisions regarding a number of pressing issues in Formula One such as governance, Power Units and cost reduction. Mr Todt and Mr Ecclestone expressed their intention to establish conclusions on these matters by 31 January, 2016. These conclusions could shape the direction of future Power Unit Developments.

Formula One: Performance Gains at Ferrari

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With the 2015 Formula One Season having concluded under the spot lights of the Yas Marina Circuit, Scuderia Ferrari alongside technical partner Shell, offered a few insights into how an aggressive approach to developments powered the team to 14 podiums, three victories and second in the 2015 Formula 1 Constructors’ Championship

Guy Lovett, Innovation Manager, Shell Motorsport commented:

“It was always our plan to adopt a more aggressive strategy in 2015 with the development of our Shell V-Power race fuel in comparison to previous years. We really applied our learnings from 2014, a year of new and innovative hybrid technology, to our 2015 race fuel, of which we introduced five new powerful blends. We worked closer than ever with our colleagues in Maranello where we fully integrated our development plans to optimise the fuel-engine package and it was great to see that our hard work paid off, helping to power the team back to winning ways. Now the hard work continues ahead of 2016.”

This approach translated into performance gains of up to half a second a lap, equating to a 30 second improvement in the overall race time. The partnership with Shell in both fuel and lubricants has delivered 25% of the performance gains the team have seen over the course of 2015. This gain exceeds all previous achievements of the partnership and serve as the key performance indicator behind the  recently extended a partnership spanning over 50 years.

James Allison, Technical Director, Scuderia Ferrari commented:

“2015 was a really positive year for Scuderia Ferrari and we made great strides in performance, particularly with the power unit, compared to last year. The considerable improvements Shell made with its Shell V-Power race fuel and Shell Helix Ultra with PurePlus Technology lubricant really did contribute to our own improvements on the race track, not only helping to deliver greater horsepower but reliability as well. Our Technical Partnership with Shell has never been stronger and we look forward to continuing our work with them for at least the next five years with the aim of winning more races and championships.”

The partnership can now fully shift focus to the 2016 season and work to ensure the Scuderia with Sebastian Vettel and Kimi Raikkonen are in a position to battle for championship glory.