Category Archives: FE

Formula One: Jean Todt joins Twitter

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President of Motorsports Governing Body, the Fédération Internationale de l’Automobile (FIA), Jean Todt had kicked off 2017 by joining Twitter!

The account, whilst currently not verified, appears to be genuine with the President’s first two tweets coming from a BMW Autonomous driving demonstration at CES in Las Vegas and the Formula E Visa Vegas eRace over the weekend.

 

At this time Jean Todt, or those managing the account on his behalf, are not following any other users on the social media platform seemingly opting to use it to communicate on events attended rather than engage directly. This approach may evolve in the coming weeks and months as the full 2017 motorsport season commences.

During 2017 Jean Todt’s second term as president of the FIA will come to a conclusion. No formal comment has been made with respect to plans to seek re-election, nor have any alternative candidates been mentioned. It had been speculated that Jean Todt would not seek a re-election for the unpaid position following his appointment as  Special Envoy for Road Safety to the UN.

You can follow Jean Todt on Twitter here.

Formula E: Jean Eric Vergne in profile

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2016 Shivraj Gohil / Spacesuit Media

Back in November I had the good fortune to attend the Marrakesh ePrix with the Techeetah Formula E Team and Jean Eric Vergne. Marrakesh played host to the second round of the 2016/ 2017 Championship and gave me my first behind the scenes experience of an ePrix weekend.

At 26 years old, you would still consider Jean Eric Vergne to be a young driver, so when you take a look back at his career in motorsport it’s incredible to think of what he has already achieved. As with many successful drivers, Jean Eric’s career started in Karting. At the age of just 4 years old he first got behind the wheel at his fathers karting circuit on the outskirts of Paris. At the age of 10 he entered his first competition and went on to become a junior French champion in 2001. He continued in karting competing in the European Championship and others until 2007 when he graduated to Formula Renault

Driving for Formula Campus, Vergne won the championship with ease securing 10 podium finishes from 13 races. His performance attracted the attention of the Red Bull Junior team, who navigated his career through the British Formula 3 Championship with Carlin where he won 12 races in 24 events securing the championship with 6 races remaining. Alongside his British F3 outings he also competed in GP3 and in 2010 Red Bull promoted Jean Eric to Formula Renault 3.5. A championship he secured his first win after only 3 races in the championship. He took the championship fight down to the wire and whilst ultimately lost out to another competitor, his skills in the championship were enough for Red Bull to bring him into Formula One initially in a test capacity then joining the Toro Rosso team as a driver in 2012.

Reaching Formula One can be the pinnacle of any drivers sporting career. From the very outset Jean Eric’s pace with Toro Rosso was unquestionable. More often than not Jean Eric would be found ahead of his teammates on the track, unfortunately he found himself in a situation of wrong place at the wrong time. Poor reliability  left Jean Eric seemingly trailing his team mates Daniel Ricciardo and Daniil Kyvat at the wrong time. Resulting in him being overlooked for the Red Bull Racing drive

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2016 Shivraj Gohil / Spacesuit Media

Despite these stumbling blocks, for which many insiders say were no fault of Jean Eric’s, 2015 saw him transition to Formula E with the Andretti team. The Frenchman instantly found a new home in the series setting pole on his debut in Uruguay. JEV went on to complete the season with Andretti and for season 2 moved to the DS Virgin Racing Team.  A team which with the freedoms offered to teams as the championship found its feet took an alternative approach to technical gearing and power delivery compromising the team’s ability to consistently compete at the front of the grid.

For Season Three Jean Eric Vergne has become part of the newly formed Techeetah Formula E team, a team built on the foundations of the Aguri team with power unit supply from championship leading Renault. Edmund Chu, Techeetah Team President on Jean Eric joining the team commented:

We are tremendously excited to have Jean Eric on board. He has a great experience in the upper echelons of racing and his experience in F1 and FE is going lend itself to us as being a competitive team.”

During pre-season testing Jean Eric showed the pace fans had become accustomed to in his early career, topping the time sheets on 5 of 6 days. Pace at the Hong Kong ePrix gave indications of the team and driver pairing potential, unfortunately with the team still familiarising themselves with their new surroundings the ultimate result did not quite meet expectations.

Bringing us full circle Marrakesh. Meeting Jean Eric on the eve of the ePrix the Frenchman comes across as relaxed and engaging. The characteristics of the circuit, look set to suit the Techeetah team, something Jean Eric demonstrated in shakedown testing setting the 3rd fastest time.

As we head into race day the air of quite confidence resumes, something which Jean Eric manages to carry all the way through qualifying, bringing his car into the super pole session setting the fastest time during the group sessions. Unfortunately, team teething troubles strike again leaving JEV unable to repeat his earlier efforts and he heads into the race starting P5, which later becomes P4 as Buemi is hit with a post qualifying penalty.

Between qualifying and the race Jean Eric and the rest of the grid compete in an eRace in preparation for the $1 Million eRace taking place in Vegas in the new year. Whist the crowds in Marrakesh are smaller than some may have hoped the fans that are at the circuit flock towards Jean Eric at any opportunity and relish this chance to meet their hero.

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2016 Dan Bathie / Spacesuit Media

Heading into the race as we circulate the grid Jean Eric has a quiet confidence about his ability to turn his P4 into something special. Early race performances vindicate this confidence with JEV moving into a strong P2 ahead of the car swaps. Then disaster, the pit lane speed limiter fails and JEV incurs a drive through penalty. Whilst able to recover and score vital points for the team. Jean Eric is left feeling as though a possible victory has been snatched from his grasp.

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2016 Shivraj Gohil / Spacesuit Media

After such a challenging result you might expect Jean Eric to be frustrated, and there is no doubt he is, not so much for losing a race win, but because he knows the team can do better. After a few hours debriefing, Jean Eric puts the race behind him, firmly resetting focus towards the next race. He is commitment undiminished, Formula E is his home. A home in which he is determined to win.

Formula E: Qualcomm on the perfect partnership

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With the second season of Formula E having concluded around the tight and twisty confides of Battersea Park, JWGP sat down with Graeme Davison, VIP of Technology for Qualcomm Europe, to discuss Qualcomm’s involvement with the sport and intriguing plans for the future.

Qualcomm are a founding partner to Formula E. Qualcomm operate as series investors, sponsors and technology providers. They are committed to the success of Formula E. The first engagement between Qualcomm and Formula E took place 4 years ago through a meeting in which Formula E founder and CEO Alejandro Agag presented the concept of the series to Graeme in a meeting in San Diego. For Qualcomm, Formula E ticked a number of boxes they saw as crucial to their own development plans. The series offers a strong Sustainability and Environmental message, it creates a platform to make EV (Electric Vehicle) technology fun and interesting, and it brings motor racing to the City Centre, putting it in the hand of a more technology savvy younger audience.

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Through Graeme, Qualcomm act as a virtual technology officer for the series, providing support on technology challenges far beyond the remit of solutions Qualcomm are actively involved in.

Graeme speaks with great pride over the achievements he has seen in the first two seasons of Formula E, reflecting on the first day of testing for the series

I’ve seen it since the first laps of testing in Donnington in which the only car to complete a lap was the rescue truck. Now we find ourselves at the end of the second season, with the championship so closely contented. It’s been fantastic”

On the success of the series Graeme continues:

“The uptake from fans and OEMS (original equipment manufacturers, e.g. Renault, Citroen) coming to the series and looking at how Formula E can act as a showcase for their EV technology and development. Quality of sponsors coming in is amazing. The championship has gone from strength to strength to strength, It has been amazing”

We went on to explore what it is about Formula E that is attracting so many premium sponsors to the sport:

“As a new series, partners can make more of a mark, a unique name and stance coming to the sport than they can coming to F1. Sponsors look for different things from different partnerships. With Formula E they see a different age group, different emphasis on Technology possibly closer to that you might expect to see with the end user.”

Qualcomm are involved in both Formula E and Formula One, using each platform in different ways. They see a clear advantage to being involved in both categories. When discussing who Qualcomm are looking to appeal to with their Formula E involvement Graeme commented:

“The Formula E demographic is a younger audience. The series is targeting the city dweller that wants to walk or use public transport to come to a race. Fanboost proves social interaction works, it’s very much a marmite topic, you either love it or hate it. When teams first started communicating on Fanboost it would be a tweet in Friday before the race, now you see teams running competitions, fan days, complete fan team immersion. What the teams are seeing is that the audience receptive to this engagement are generally the younger markets. That being said, if you take a look around a event today what you find is a complete cross section of followers form the hard-core racing fan, to the younger generation. “

So what do Qualcomm actually do in Formula E, and how is it developing?

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The Qualcomm Formula E relationship is at an event level so it’ about changing the event experience. What’s in it for the fan’s the sponsor’s, for everybody watching worldwide.

Since the inception of the series, Qualcomm have developed and supplied wireless charging solutions for the BMW i8 Safety car, through season 2 and into season 3 they will continue to work on the development of the safety car arena and the wireless charging. BMW are looking at making some changes on the car, Qualcomm implemented power changes between season 1 & 2, increasing the amount of energy being transferred across. A complete charge takes around 60 minutes, with BMW increasing the power and battery size of the safety car in season 2 Qualcomm increased the amount of energy transfer to maintain the charge time.

Qualcomm are working with Formula E on a number of other topics, but at this time were not in a position to disclose too much information on the projects.

One area Graeme was able to discuss was that of wireless charging in the pitlane

“We are looking at what’s involved in putting wireless charging on the race cars. Many factors must be considered to achieve this including; new materials, space requirements, weight requirements and costs. The added complexity when working with an entire series is that you are working with 10 teams, and working to ensure solutions are built into rules and regulations

It’s more than a technology thing, it’s understanding the entire picture. We have completed analysis on the car and what could be done from a technology stand point. We now need to continue the conversation with Formula E on how and when we do it.  Then you have the question of where does it fit in the series? Do we put it in the pit lane so cars can charge while they are parked outside, which wouldn’t be possible under current safety regulations, but would attractive for fans and sponsors, with the cars being on display for greater periods of time”

Thought is clearly being taken into not only finding a technology solution, but ensuring the application is positive for the series.

To round out our conversation JWGP asked Graeme about the ultimate boyhood gamer dream, Mario kart style boosts around a Formula E circuit:

“When Alexandro first came to Qualcomm he asked the question if they could ever have a fully electric track, so you could do a 24hr race. They question is not if but when!

Finally, a question on Roborace and autonomous driving in general

The relationship between Formula E and Roborace is a caretaker tenant relationship. Similar to the Porsche Supercup and F1. Formula E holdings have an asset of a track at events which they want to get more utilisation from to give fans a longer more diverse experience, do more with the track. Roborace is one of those things.

Wireless charging is fundamental to autonomous driving. An autonomous car has to use wireless charging; you can’t expect the technology to find a way to plug itself in.  Qualcomm can support this requirement, It forms part of the Qualcomm autonomous technology toolbox, with automotive snapdragon processor chips, neural networking learning chips, censoring technology that sits on the car, image recognition and computer vision, they are all research programmes that Qualcomm talk about regularly, then the connectivity challenge. Autonomous cars will require 4G and 5G connectivity to function so Qualcomm are looking at ways to support this. Qualcomm can provide these tools to the automotive manufacturers bringing this to the road or to activities such as Roborace. We provide the fundamental building blocks for autonomy, the car manufacturer comes along to utilise the ingredients to make the finished product.

My thanks to Qualcomm and Graeme Davison for taking the time to talk to JWGP on Formula E and the future of Qualcomm within the series.

You can follow Qualcomm on Twitter here and Graeme here.

I look forward to reconnecting with Graeme and the Qualcomm team in the near future to discuss in more detail plans for season 3 of Formula E.

Formula E: Moscow ePrix Cancelled

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Formula E series organisers have today confirmed that the Moscow round of season 2 of the championship has been cancelled. Despite extensive negotiations it has not been possible agree terms around road closures and traffic management for the event.

The series have explored alternative locations to replace the Moscow round but owing to time constraints have elected to instead accept the cancellation and focus efforts on the remaining three rounds of the series in Berlin and the London double header.

Cancellation of the Moscow round will likely bring into question retention of the round in season three.

“While it is unfortunate news not to race in Moscow on June 4, we looked at a number of
alternative options as a replacement but were not able to find a viable solution on that specific date,”

said Formula E CEO Alejandro Agag.

“We explored all possibilities including returning to Monaco, but regrettably couldn’t organise the change of venue on such short notice. I’d like to express my thanks to HSH Prince Albert II of Monaco, Mr. Michel Boeri, and the Automobile Club de Monaco who did their utmost to see Formula E return to the streets of the Principality for season two. We will now focus on the three remaining races in Berlin and the double-header in London, which I’m sure will deliver a thrilling conclusion in the battle for the championship.”

Formula One: Mahindra Leading the Way

 

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Ahead of this weekend’s Formula E action from the streets of Paris, the Mahindra Formula E team have continue to put Formula One teams to shame was a flurry of new technical partners and concepts.

Coupled with the opening of the Formula E tender for the sesaon five update of the series chassis, Mahindra have partnered with Pininfarina to develop and release these stunning concept images of a possible future for the next generation of Formula E machinery.

Chief Creative Officer of Pininfarina Fabio Filippini commented:

“Formula E is one of the most exciting signs of the changes underway in the automotive world as well as in motor racing. Its success is the proof. Exercising our creativity on these sketches allowed us to imagine the evolution of this formula. A possible contribution of Pininfarina to the future development of a Formula E car would be a highly motivating challenge, fully consistent with our mission of creators and innovators in the automotive field”.

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Further more, Mahindra earlier today announced a new partnership with Magneti Marelli, who are already working on the team’s season 3 powertrain.

Those working in the world of Formula One must be asking themselves how Formula E continue to attract such blue chip partners. On the Magneti Marelli partnership Dilbagh Gill, Team Principal of Mahindra Racing Formula E Team said,

“We are thrilled to announce thispartnership here in Paris. Mahindra Racing has developed a very strong relationship with Magneti Marelli over the past few months while developing our powertrain for the next season.”

“As an established EV manufacturer and an FIA Formula E manufacturer, we have a mandate to drive the future of EV technology, and that begins with developing the most innovative ideas and components.”

“We have found a shared ambition in Magneti Marelli and we look forward to the first test of the M3Electro. Mahindra Racing also welcomes Magneti Marelli as a commercial partner and we are proud to display their branding on our car for the last five races of this season and into season three.”

Roberto Dalla, Motorsport Director at Magneti Marelli said,

“We are proud of the partnership with the Mahindra Racing Formula E Team in the very important and challenging FIA Formula E Championship. Magneti Marelli has brought innovative technologies to multiple racing categories. Formula E allows us to exploit our knowledge in strategic components for hybrid and electric propulsion.”

“Performance, efficiency and reliability are going to be key elements to race in season three and we believe that thesolution developed with Mahindra Racing will be able to demonstrate the capabilities of Mahindra and Magneti Marelli which will help the team to be successful in the FIA Formula E Championship.”

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Mahindra Racing aims to stimulate and curate a conversation on the future form and next generation technology of Formula E, encouraging fans to share their thoughts on these designs on Facebook, Twitter and Instagram using the hashtag #FormulaEConcepts. 

Formula One: The Chase – Senna Vs Speed

Filmed at the Mexico ePrix Circuit. Formula E, with Mahinda Racing’s Bruno Senna and Former Formula One driver Scott Speed, continue to show other racing series the way with this innovative approach to capturing the essence of motorsport through drones.

Whilst safety concerns remain around the use of drone cameras to capture live racing events this film shows what the technology could be capable of.  Hopefully broadcasters will sit up an take notice of the potential the technology offers, both from a new direction in views of motor racing, but also in terms of cost! It’s a lot cheaper to but drones in the air than it is a helicopter.

Mahindra Racing Formula E Team and FIA Formula E today released a video ofa game of Chase between a drone and a Formula E car around the historic Autódromo Hermanos Rodríguez circuit in Mexico City.

This unique contest took place between Mahindra Racing driver Bruno Senna, piloting his Lumenier QAV210 quadcopter and American racer, Scott Speed piloting the Spark-Renault SRT_01E Formula E car.

Bruno Senna said: “The Chase was so much fun. It was very cool to have such a spectacular circuit to ourselves with a drone and a racing car to play with. It was a great challenge, which is what flying these high performance drones is all about. My friends, who have watched my drone videos, know I am a bit of a daredevil when I am flying, but all I was thinking during filming was “don’t break a propeller, don’t break a propeller”

“Scott Speed really got into the spirit of the game, trying to confuse me by spinning and switching direction in the stadium or slowing down and then accelerating as fast as he could. It was so much fun and the footage from the drone looks really great. This was a wonderful opportunity to do something really different and was so much fun. I have just finished building an even faster drone with longer range and I am ready to challenge Formula E to a race again very soon.”

 

 

Formula One: If one week is too long to wait

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A week can feel like a very long time as a F1 fan, especially when the week in question is that last one before the start of a new season. Fortunately, Formula E has come to our salvation with this weekend’s Mexican e Prix.

The event is taking place at the newly upgraded Autódromo Hermanos Rodríguez. Formula E will use elements of the track used for Formula One, including an adapted version of the fantastic stadium section.

Former Toro Rosso team mates; Jean Eric Vergne & Sébastien Buemi, will be competing against the likes of Mercedes development driver Sam Bird and former Virgin Racing driver Lucas Di Grassi to take the top step of the podium later today.

Formula E events take place over a single day, the schedule for today’s racing is as follows:

Free Practice 1: 08.15 local time (15.15 CET)
Free Practice 2: 10.30 local time (17.30 CET)
Qualifying: 12.00 local time (19.00 CET)
RACE: 16.00 local time (23.00 CET)

You can follow the events of the day, through this FIA Formula E hosted streaming service via You Tube:

Streaming services are available in select countries only, if you are unable to view this broadcast please visit this link to check how to access coverage.

Formula E: Scott Speed to stand in for Dario Franchitti in Mexico

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Formula E podium finisher Scott Speed will be partof the championship’s world feed commentary team for round five of the series, which takes Speed, who is racing for the Andretti team in the Global Rallycross Championship, is standing in for Dario Franchitti, who is on IndyCar duty in St. Petersburg, Florida. Speed is a familiar face in the Formula E paddock, having competed in three races for Andretti in season one, which included a stunning second-place finish on his debut in Miami.

“I’m really excited about this opportunity and I think it will be a fun experience to see things from the other side of the camera,” Speed said. “I think Formula E is a great championship, which produces really exciting races, and I can’t wait to get involved in the build-up to the race in Mexico City!”

Speed is one of only two Americans to have raced in Formula E, with Marco Andretti being the other. The only Formula E race on United States soil takes place on April 2 at Long Beach.

To buy tickets for the Mexico and Long Beach ePrix click here

To watch highlights of Speed’s amazing drive to second in Miami click here

Formula E: Avis talk Mahindra Formula E Team partnership and an EV future

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Ahead of the 3rd Round of the FIA Formula E 2015/16 Season in Punta del Este, Uruguay, JWGP spoke to Mahindra Formula E Team sponsor Avis about their involvement with the team and perspective on EV technology. Darren Peacock, Director of Brand Marketing EMEA, Avis Budget Group offers his insights:

Jon Wilde (JW): How did Avis come to be involved with the Mahindra Formula E team?

Darren Peacock (DP): Avis was introduced to the Mahindra Racing team through a corporate relationship that we had established. Avis recognised the potential of the sport and it generated a real enthusiasm with everyone who became involved with the negotiation.

JW: What initially attracted Avis to Formula E?

DP: Formula E’s ambitious global plans align with our own global footprint and commercial strategy. The championing of sustainability and clean energy was a refreshing and much needed angle in motor sport which matches our own vision of mobility in the future.

JW: What attracted Avis to Mahindra? Do you have any deals outside of Formula E?

DP: In Mahindra Racing we recognised a company who were not only committed to the sport but also developing automotive technology for everyday travellers

JW: Formula E have taken a very different approach to other racing categories in the way in which the series engages with fans, did this influence your decision to get involved with the series? Do you think it is paying off?

DP: FanBoost is a really unique aspect of the sport which puts fans at the heart of the sport which certainly appealed to us as an organisation which works hard to offer an unrivalled customer experience.

 

JW: Building on the EV (electric vehicle) agenda, how relevant is the technology and the cars to Avis now and in the future? Do Avis have EV’s in the company fleet already?

DP: EV technology is extremely important to the future of mobility and Avis is involved in a number of projects across the globe, in the UK we offer a Hybrid range while in Denmark we operate the largest Electric vehicle fleet for a car rental company in Europe and we continue to work with manufacturers on future developments.

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JW: Do Avis plan to increase motorsport sponsorship in future to cover other categories?

DP: At present Formula E is our current focus although we are constantly reviewing opportunities through our manufacturer partners.

JW: Does Formula E involvement represent good value for money in terms of consumer/ brand awareness?

DP: We partnered with Formula E towards the end of the 2014/15 season and so this year’s season will be our first full season to measure the performance of our sponsorship.

JW: Would you encourage other consumer facing companies to consider Formula E as a promotional platform?

DP: Obviously each company has to evaluate what property is relevant to their product or service.For a very new competition the sport has already attracted some of the most respected brands in the world so anyone who joins will be in good company. From a great start it is only going to grow in popularity especially amongst a younger audience.

JW: How would Avis like to see the category develop in the coming years? (additional venues,increased vehicle performance, increased vehicle differentiation)

DP: Given our global footprint at Avis with 5,450 rental station around the world we would love to see expansion to further markets. Expansion in to key territories including the Middle East would expand the sports appeal and customer base while meeting the strengths of our network.

JW: Have Avis looked at using the Mahindra Formula E team as a basis for business to business deals, for example something like AVIS and IHG (other Mahindra sponsor) offering fan packages for race events or as Mahindra supporters?

DP: As a travel specialist we consistently partner with other premium brands in the industry to provide added value to our customers. Specifically for Formula E we joined up with IHG to create a competition offering fans tickets to the last race of the season and accommodation with IHG. This attracted much interest so is something we are keen to repeat.

Thanks to Avis for this candid perspective on Formula E engagement, best of luck to the Mahindra team ahead of this weekends action.

To see more on the Mahindra Racing Formula E team click here

To check out the latest offers from Avis in your area click here

 

 

Formula One – Formula E: Jaguar confirm motorsport return with Williams Advanced Engineering

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Jaguar, in Partnership with Williams Advanced Engineering, earlier this morning confirmed their entry to the 2016/ 2017 FIA Formula E Championship.

Taking over the franchise, but not infrastructure,  vacated by the Trulli Formula E team, the team will acquire four new Dallara chassis and develop its over powertrain.

Entry into Formula E will coincide with Jaguar launching roadcar EV technology, which following the success of the C-X75 concept, will be a joint development again with Williams Advanced Engineering.

At this time Jaguar have not finalised details around the final team name, the livery, or driver line up, although representatives are keen to make clear the team will focus on the heritage of the Jaguar brand alongside new technologies

Jaguar’s entry into Formula E represents the brands first official participation in a single seater series since the sale of the Jaguar F1 team in 2004. The team that went on to become four time world champions Red Bull Racing.

FIA Formula E offers a unique opportunity for Jaguar Land Rover to develop its own future EV powertrain including motor and battery technology on the track, which will be seen in the brand’s future range of passenger vehicles. The team entry has been granted by Formula E and approved by the Fédération Internationale de l’Automobile (FIA).
Craig Wilson, Managing Director of Williams Advanced Engineering, said; “There is a saying that racing improves the breed and Jaguar’s entry into Formula E will be a powerful way of honing a new generation of EV technologies for its products. We are delighted that they have chosen Williams Advanced Engineering as their technical partner in this new and high profile chapter in Jaguar’s racing history. Williams has extensive knowledge of EV technology, racing car design and the logistics of running a successful racing team so we are well set to support Jaguar in what promises to be an exciting new challenge for both parties.”
Nick Rogers, Group Engineering Director for Jaguar Land Rover, said: “Jaguar is proud to announce its return to racing. We’re at the forefront of pioneering technology. Over the next five years we will see more changes in the automotive world than in the last three decades. The future is more about being connected, electrification and lightweight architectures. Formula E enables us to engineer and test advanced technologies under extreme conditions.
“Formula E will provide genuine live testing for future electric vehicle powertrain technology, which will appear in our new range of vehicles. We are working with a number of partners on the future of electrification including Warwick University, battery suppliers and of course our long-term partners Williams. We will have our engineers embedded with Williams from the start and our innovations will directly affect future Jaguar Land Rover vehicles.”
James Barclay, Jaguar Team Director, said: “We looked in detail at alternative ways of returning to motorsport. This was such an important decision for Jaguar and we wanted to get it right.  With our future EV plans Formula E was the obvious choice and we believe that the benefits are enormous. The FIA and the promoter have exciting plans for the future of the championship and we are proud to be one of the first vehicle manufacturers to commit to the series with our own team. We have a lot of work to do ahead of the first race but it is a challenge we relish. We hope that we can welcome a new generation of fans to Jaguar through this exciting programme.”

Involvement of Williams Advanced Engineering in this project is a further demonstration on the diversification strategy of the Williams Group (Williams F1 Team) such developments strengthen the core of the business reducing any reliance on sponsorship. It should not be dismissed that Williams and Jaguar may look to further expand their partnership in future years, possibly towards Formula One.

Check out the video to celebrate the launch here: