The 2018 Japanese Grand Prix will see Scuderia Ferrari add new branding it’s 2018 challenger in the form of recently formed Philip Morris International brand MISSION WINNOW.
Sneak previews of livery revisions have been published on various social media platforms over the course of the last 24 hrs including #MsportXtra as seen below, with branding set to be added to the rear wing, engine cover, nose, and bargeboards.
— #MsportXtra (@MsportExtra) October 3, 2018
The MISSION WINNOW trademark was registered in August this year (further details available here) whilst the specifics regarding products relating to the name are unclear, there are several references to Vaping technologies within the registration paperwork.
Ahead of the 2018 season, Philip Morris International (PMI) had been widely expected to introduce e-cigarette brand IQOS to the Ferrari livery, given its longstanding commercial partnership with the Scuderia (as predicted on here on #JWGP with illustrations from Sean Bull). Whilst IQOS retail stands have become a familiar sight at Grand Prix this season the branding has yet to feature on the car. Presumably, this will have been due to advertising uncertainty in key broadcast markets. With MISSION WINNOW PMI appear to have discovered a loophole in these regulations.
Similarities between the MISSION WINNOW brand design and choice of colours and PMI brand Marlboro will not go unnoticed.
Timing surrounding the addition of this brand name to the Scuderia’s livery sends a clear message of PMI’s expectations for the remainder of the season….
There is no subliminal message around The MISSION!
Follow MISSION WINNOW on Twitter here