Following in the footsteps of fellow former World Champion Nico Rosberg, Jenson Button has launched his own YouTube channel to chronicle his adventures post F1.
VLOG001, released earlier today, features Button and his crew heading to Sepang to test the Super GT Honda NSX he plans to race through 2018. Adopting a style similar to that of Jon Olsson, Button offers almost behind the scenes like insights into his life alongside glamour shots coupled with a chilled soundtrack.
Similar to the only professional racing driver I’ve had the pleasure to share a car with, early on in the Vlog, Button demonstrates the true level of respect racing drivers have for the handbrake of rental cars…
Vlogging, similar to blogging, or podcasting allows the host to present themselves to an audience in a way in which they feel most comfortable. Free from broadcast restrictions, hosts control what they share and when they share it. That being said, this being Button’s first post, the extent to which he posts content through his channel and the amount of his daily life he chooses to share remains to be seen.
Similar to Nico Rosberg’s YouTube Channel, Button’s motive behind this level of engagement isn’t overtly clear. Fan’s will appreciate the access and the feeling of inclusion, beyond this, as Jon Olsson will attest, developing a following in the Vlogging space can prove extremely lucrative and facilitate the fulfilment of the most unthinkable personal goals. (check out Jon Olsson’s Youtube Channel here for more)
Subscribe to Jenson Button TV here
Enjoy Mr Snow!