Since the inception of Formula E little more than 3 years ago the championship has developed a real ‘can do’ attitude. The ‘no idea is a bad idea’ corporate language seen in offices across the globe is taken to it literal limit with the Formula E management team. So when the suggestion of taking a completing a demonstration run on an iceberg was proposed last year, the only question on the lips of Alejandro Agag and his team was when? not how.
Following the Marrakesh ePrix, an event twinned with COP22, the annual gathering of world leaders to address the issue of climate change, Formula E bought together key figures in the sport, media, and industry together for the première of ‘Ice Drive’. The film follows the team as they set about bringing to reality the challenge of taking a Formula E car to the ice caps and attempting to run the car on the ice.
The challenge proved to somewhat more difficult than a simple arrive and drive, and the obstacles the team had to deal with along the way serve to highlight the true impact of climate change. You may note I initially referred to Icebergs and latterly an Ice Cap. This was no mistake…
It was a privilege to receive an invitation to the première of this film, hearing Prince Albert II of Monaco speaking of his foundation, their involvement in the project, and his dedication to supporting initiatives to tackle climate change, alongside Lucas Di Grassi talking through his eye opening experience of spending time around the disintegrating ice caps and the challenge of driving a Formula E car on ice, was hugely inspiring if a little daunting.
Formula E recognise they have a platform to educate fans of the sport on matters of environmental sustainability and a responsibility to support projects addressing the issues directly. They take this seriously but remain mindful to do so in an engaging and unique way.
Enjoy the film!