Active Ticketing have joined Sahara Force India as partner for the 2016 season finale. The technology and security company will deliver an innovative mobile application at the 2016 Formula 1 Etihad Airways Abu Dhabi Grand Prix. Active Ticketing branding will be visible on the chassis side of the VJM09 and on the drivers’ suits.
The Active Ticketing mobile platform will enhance the fan experience for the Sahara Force India VIP guests, who will be able to access a mobile pass, enter competitions, and view exclusive content about the team.
The system will generate valuable new insights for the team and showcase the benefits of mobile experiences as part of Sahara Force India’s hospitality offering.
Otmar Szafnauer, COO of Sahara Force India: “Mobile interaction is the new frontier of fan engagement and Active Ticketing is at the forefront of this sector. It’s great to be working together to offer our guests a fresh dimension to their Grand Prix experience.”
Lee Booth, CEO of Active Ticketing: “Sahara Force India is one of the most innovative teams in F1 today. Partnering with them to deliver a premium and engaging VIP guest platform is hopefully just the start of a long-term strategic relationship to create the ultimate fan and team experience.”
For more information on Active Ticketing head to the company website here