Who says current F1 drivers don’t have a sense of humour? In a promotional campaign for Mercedes AMG Petronas sponsor Epson, Lewis Hamilton demonstrates the capacity of Epson printers by getting himself covered in ink!

Whilst Lewis might not have had the best of seasons so far on track, his profile continues to grow with brands and advertisers clambering over themselves for access. Lewis’ willingness to embrace this form of campaign should be remembered when media outlets question attitude.

Who said printers aren’t sexy? We’ve got it all covered with @MercedesAMGF1 driver @LewisHamilton. #LewisGetsInked pic.twitter.com/YzadiipPSs

— Epson Formula 1 (@EpsonF1) October 19, 2016