Joining Lewis Hamilton in victory at the United States Grand Prix this weekend was Datu YogaBrata. Winner of the 2016 Tata Communications F1 Connectivity Innovation Prize. Working in collaboration with Formula One Management and Mercedes AMG Petronas, Tata Communications challenges fans of the sport to rethink the way in which Formula One is consumed.
Now in its 3rd year the F1 Connectivity Innovation Prize has seen over 200,000 entries from participants all over the world. This year has seen the competition focus on challenges around fan immersion through Virtual and Augmented reality technology.
Datu’s winning entry is a live, 360-degree virtual trackside experience that transports fans to the exhilarating world of a Grand Prix. The ultra-immersive VR application is enabled by a group of roaming commentators with wearable cameras, capturing the excitement of the trackside to make fans thousands of miles away feel like they are part of the action. The application also harnesses AR, encouraging fans to collect ‘hidden stars’ at the trackside, and enabling them to seamlessly glean additional insights on their favourite driver, team car, or anything else they see around them in the virtual Grand Prix environment.
Lewis Hamilton, one of the judges in the process commented “It is great to be a part of the F1® Connectivity Innovation Prize and to see first-hand fans become part of the F1 action in real time, in addition to watching it on their TV or phone. The winning solution, from Datu YogaBrata gives us a glimpse of what the future of F1® could look like – and how we will be able to share so much more of our race weekend at the track with people at home. I would love it as a fan!”
Datu YogaBrata said, “There’s no bigger or more powerful showcase for technological innovation than F1 and VR and AR will push the excitement of the sport even further. My idea aims to capitalise on that by bringing fans closer to the exciting world of F1 than ever before. I’m thrilled that the judges saw the potential of my virtual trackside experience for fans.”
Julie Woods-Moss, Chief Marketing and Innovation Officer, Tata Communications, said, “We created the F1® Connectivity Innovation Prize to show the immense potential of virtual reality and other technology advancements to transform the sporting experience. These disruptive ideas from fans that are powered by data and superfast connectivity continue to inspire and excite us for the future of F1″
To see more on the F1 Connectivity Innovation Prize check out this film