Formula One: Advantage Hamilton -Tyres Available for the Mexico GP

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Lewis Hamilton heads into the 2016 Mexican Grand Prix both in pole and with a significant strategic advantage over championship leader Nico Rosberg. In setting his fastest Q2 time with only a single set of tyres, Lewis has a fresh set of the preferred, soft compound for the race. Rosberg struggling to find optimal set up in the session elected to run twice leaving him with no unused soft compound tyres for the race.

Electing to start the race with the supersoft compounds, Red Bull Racing’s Daniel Ricciardo and Max Verstappen will also have a fresh set of the optimal soft tyre compound in the race. Should they leapfrog either or both of the Mercedes duo at the beginning if the race they could pose a strategic challenge to the Silver Arrows.

 

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Formula One: Kimi & Seb race across the border!

Whilst some drivers in the F1 paddock will have spent the week between the United States and Mexico Grand Prix relaxing on a beach, Scuderia Ferrari drivers, Sebastian Vettel and Kimi Räikkönen have been working hard on their very own “Top Gear” style race. Working with team partner UPS, drivers were challenged to deliver goods from Austin to Mexico city. Fastest delivery wins!

Dealing with customs, language barriers, and a distinct lack of humour, who will take the crown in the teams first race of the weekend?

Excellent piece of work from the UPS team!

 

Formula One: Lando Norris – the new Jenson Button?

With Jenson Button set to take a sabbatical from Formula One in 2017, there are a number of motorsport fans wondering who they will support. If Jenson’s Frome origins are a key factor in your support, Mobil One’s The Grid may be able to help you out.

In this film Mobil One’s The Grid takes a look at the next generation of drivers coming through the junior ranks, paying particular attention to Bristol born Lando Norris. The 16 year old won the Formula Renault 2.0 2016 championship and is setting his sights on a full time F3 campaign for 2017.

Could Lando become the next British superstar in Motorsport? It’s probably a little early to predict, but with Bristol being only 25 Miles from Frome, if you are looking to fill the Button sized void in your life and Geography is critical to your decision making process, Lando Norris could be your man.

 

 

Formula One: Levi’s join Sahara Force India

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Sahara Force India have announced the iconic Levi’s® Brand as a team partner for the remainder of the 2016 season in Latin America.
The famous Levi’s® logo will appear on the roll hoop of the VJM09 for this week’s Mexican Grand Prix, as well as on the drivers’ race suits and other team assets.
Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It’s exciting to welcome the Levi´s® Brand to the Force India family. It’s a brand known across the world and ideally placed to benefit from Formula One’s global reach and exposure. Each pair of Levi’s® jeans is the product of a long history of creativity and innovation – the same values on which our sport is built. We look forward to a successful partnership.”
 
Arcadio Jaramillo, Levi´s® Marketing Director: “Auto Sports Racing drives a huge engagement across Latin America. Although the F1 calendar travels to Mexico and Brazil, fans from across the region follow or travel to experience the ultimate expression of the sport in these two countries creating an exciting moment for the fans at this time of the year. Force India has grown very rapidly as one of the most loved teams by fans across the globe. Partnering with this team places the Levi´s® Brand in the Center of Culture in our region with the right partner

Formula One: KIO Networks join Scuderia Toro Rosso

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Scuderia Toro Rorro have announced a new partnership with Mexican IT company KIO Networks. At the Mexican GP, their logo will appear prominently on the nose and barge boards of both cars.
Franz Tost, Team Principal commented: “Last year’s Mexican Grand Prix proved to be a great success, providing an amazing show. It’s a real pleasure to welcome KIO Networks on board for this race on their home soil, establishing a good new connection with such a high profile IT company. We look forward to enjoying together what we are sure will be another exciting race weekend for the many passionate fans filling the grandstands here.”
 
Sergio Rosengaus, KIO Networks’ CEO, said: “We are very happy to join forces with Scuderia Toro Rosso, with whom we share the passion for technology, innovation, IT and its high-level performance. We are happy to be associated with a team that, as KIO Networks itself, is daring, challenging and fun. We are sure that Carlos and Daniil will give their best on track and we can’t wait to see them in action at our home Grand Prix, with Scuderia Toro Rosso.”
This partnership will be a great opportunity for fellow Tech partner of Toro Rosso, Acronis to explore possible business to business opportunities. The Mexican Grand Prix paddock will be a buzz with senior leadership in a critical growth market for this industry.
KIO Networks partnered with the Lotus F1 team over the 2015 Mexican Grand Prix weekend.
 

Formula One: Frentzen goes Electric

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Formula One legend Heinz Harald Frentzen became one of this first drivers to experience a race prepared Tesla in a test at the Paul Ricard circuit earlier this week.  Frentzen took part in the test as the Electric GT championship continues to prepare for its inaugural season in 2017.

“As a long time owner of this manufacturer it was great fun to drive one of the first race-prepared Teslas, It was a fantastic opportunity to experience the potential of E-racing performance cars. Mark [Gemmell, CEO] and his EGT team are definitely heading in the right.”

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The test showed a lot of promise, with the series’ organisers able to better understand the tyres, as well as get an idea of how the car itself will perform following the feedback from Frentzen.

“We were glad to have Heinz-Harald come to the track,” Electric Championship CEO Mark Gemmell said during the presentation of the race car at the Sportel TV fair in Monaco. “Other than the fact he’s a supremely talented driver, he is a fan of Tesla and owns two cars himself, which is great. We were able to meet up and talk him through the championship, before arranging a test drive for him later in the day. He gave us some great feedback.”

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The Electric GT Championship is set to get underway in 2017, with Stefan Wilson, Vittoria Piria, Dani Clos and Lellani Münter already confirmed as part of the Drivers’ Selection Club.

For more on the Electric GT Championship head to the series website here

Formula One: Stepping into a VR Future

 

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Joining Lewis Hamilton in victory at the United States Grand Prix this weekend was Datu YogaBrata. Winner of the 2016 Tata Communications F1 Connectivity Innovation Prize. Working in collaboration with Formula One Management and Mercedes AMG Petronas, Tata Communications challenges fans of the sport to rethink the way in which Formula One is consumed.

Now in its 3rd year the F1 Connectivity Innovation Prize has seen over 200,000 entries from participants all over the world. This year has seen the competition focus on challenges around fan immersion through Virtual and Augmented reality technology.

Datu’s winning entry  is a live, 360-degree virtual trackside experience that transports fans to the exhilarating world of a Grand Prix. The ultra-immersive VR application is enabled by a group of roaming commentators with wearable cameras, capturing the excitement of the trackside to make fans thousands of miles away feel like they are part of the action. The application also harnesses AR, encouraging fans to collect ‘hidden stars’ at the  trackside, and enabling them to seamlessly glean additional insights on their favourite driver, team car, or anything else they see around them in the virtual Grand Prix environment.

Lewis Hamilton, one of the judges in the process commented  “It is great to be a part of the F1® Connectivity Innovation Prize and to see first-hand fans become part of the F1 action in real time, in addition to watching it on their TV or phone. The winning solution, from Datu YogaBrata gives us a glimpse of what the future of F1® could look like – and how we will be able to share so much more of our race weekend at the track with people at home. I would love it as a fan!”  

Datu YogaBrata said, “There’s no bigger or more powerful showcase for technological innovation than F1 and VR and AR will push the excitement of the sport even further. My idea aims to capitalise on that by bringing fans closer to the exciting world of F1 than ever before. I’m thrilled that the judges saw the potential of my virtual trackside experience for fans.”

Julie Woods-Moss, Chief Marketing and Innovation Officer, Tata Communications, said, “We created the F1® Connectivity Innovation Prize to show the immense potential of virtual reality and other technology advancements to transform the sporting experience. These disruptive ideas from fans that are powered by data and superfast connectivity continue to inspire and excite us for the future of F1″

To see more on the F1 Connectivity Innovation Prize check out this film

Formula One: Toro Rosso confirm Kvyat will partner Sainz in 2017

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Scuderia Toro Rosso have confirmed that it is keeping Daniil Kvyat on for the 2017 season. With Carlos Sainz’s future in the team already assured since earlier this summer, it means that continuity is the name of the game.
 
In so doing the team have put an end to months of speculation around the future of Daniil Kvyat with the team and the Red Bull Driver programme. At this time the implications of the confirmation on GP2 championship challenger Pierre Gasly are unclear.
 
Daniil Kvyat: “Great news! I’d like to thank Red Bull, Dr. Marko and all the team for their support and the faith they have shown in me since I returned to the team earlier this year. I’m very happy to stay with a team that feels like home to me. I’m really looking forward to continuing the hard work together in 2017 and I’m really aiming high. I will always be fully dedicated, giving my 200%’, and I will be pushing as hard as I usually do, that’s for sure. I’m delighted!”
 
Carlos Sainz: “Considering how many changes there are in the Formula 1 pipeline for 2017, it’s good to know that Daniil and I will continue to be teammates here at Toro Rosso next year. We know each other very well, as we’ve been racing together since 2010, and we work well together. I know that this season isn’t over yet, but I’m already looking forward to next year!”
 
Franz Tost: “It makes a change to announce our driver line-up relatively early. There are so many new elements coming to Formula 1 in general and to our team specifically, in terms of the change of power unit supplier, that having the same two drivers gives us stability and a benchmark to work from. For Carlos, it will be his third year with us, which speaks volumes when it comes to how highly we rate him. In recent races, it has been clear that Daniil is back on top form. I always told him that his future with us was in his hands and he has stepped up to the mark and delivered the sort of performances that have ensured his 2017 seat in the STR 12. We now have a very talented and strong driver pairing to tackle a season in which we expect to be very competitive.”