Formula One: Catch an Uber with Mika Häkkinen TODAY

Screen Shot 2016-07-26 at 12.37.53.png

Two time Formula 1 World Drivers’ Champion Mika Häkkinen, will today be offering Uber users the chance of a ride with him to promote Join the Pact, Johnnie Walker’s global responsible drinking campaign.

Ahead of the Hockenheim Grand Prix, Mika Häkkinen will be available as a driver on the
Uber app. On 26 July he will drive the streets of Berlin and personally urge all Berliners to
Join the Pact to never drink and drive. Thanks to the partnership with Johnnie Walker, the
world’s leading Scotch Whisky brand, and Uber, everyone on the app will have the chance
to have Mika Häkkinen pick them up as their very own driver. Additionally, all new customers signing up to Uber in Germany will be offered a €20 credit when they use the

As well as the opportunity of a lifetime to win a ride with F1 legend Mika Häkkinen, Johnnie Walker is pledging to deliver 1km of free rides home for every pledge received to Join the Pact. This is part of its global commitment to deliver 5,000,000 kms of safe rides home

“I am delighted to be in Berlin with Johnnie Walker to promote the importance of never
drinking and driving ahead of the Hockenheim grand prix this weekend. I’m hoping we’ll get a great response from Berliners and deliver tens of thousands of pledges to Join the Pact to never drink and drive. I’ll be playing my part as an Uber driver – making sure Berliners get a safe rides home.”

Karin Campos, Corporate Relations Director Germany said:

“Since 2006 Johnnie Walker is committed to creating a safe environment for everyone to enjoy themselves responsibly and getting home safely is part of this. With our Join the Pact activation in Berlin together with Mika Häkkinen, our global responsible drinking ambassador, and the additional Uber partnership we follow on from our global goal to get 5
million commitments to Join the pact and never drink and drive by 2018.”

Mika Häkkinen has visited more than 40 countries with this programme and has secured
over 1 million signatures to Join the Pact.

You can follow Mika’s Uber Experience through these links:

Dressed like machines live stream with Mika in Uber 13.15 – 13.35

https://www.facebook.com/DressedLikeMachines/?fref=ts

Johnnie Walker Facebook Germany live stream with Mika in Uber 13.45 – 14.15

https://www.facebook.com/JohnnieWalkerDeutschland/

JWGP Comment: ” Getting Uber into F1 is the ambition of any self respecting sports agency working around the sport, this light touch approach through Diageo will be a neat experiment for Uber. hopefully it will lead to a much broader involvement in 2017″

GET INVOLVED!!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s