Scuderia Ferrari driver Sebastian Vettel is known to enjoy pushing the boundaries of regulations not impacting racing which he deems to be unnecessary. An exaple of this being the FIA mandate introduced in 2015 stating drivers are unable to change helmet design through a season. A regulation which has seen Vettel use 7 slightly different designs so far in 2016.
Pictured here during the track parade for the 2016 Canadian Grand Prix, Vettel defies regulations again, this time with his iPhone cover. Despite tobacco advertising being prohibited in Formula One for a number of years, Philip Morris International (Marlboro) remain the principle partner of Scuderia Ferrari. The partnership has explored numerous ways around the ban through adapting logo designs to mimic the iconic Marlboro logo and exploring subliminal messaging through barcode designs instead of Marlboro wording. The partnership seeks to make Marlboro synonymous with the Scuderia.
Vettel has taken this one step further in clearly showing the Marlboro brand whilst using his phone during an official Formula One session. Use of the logo in the public situation may not have been deliberate, but will no doubt lead to questions around whether of not the act constitutes advertising.