Mastro, authentic Italian deli meats producer, have joined the Renault Sport F1 team for the Canadian Grand Prix weekend.
Mastro branding can be found on the the rear ring end plate, nose-cone, and cockpit, seen below. At this time the partnership is for the Canadian Grand Prix only.
Commenting on the partnership Bill Slovitt, Trade Marketing Director remarked:
“The Renault Sport team is a great vehicle for awareness of the Mastro brand which we are activating at grocery retail with over 100 stores in the Montreal area, helping to celebrate the race this weekend in Montreal”
The Renault Sport F1 team took to social media to announce the partnership, commenting:
— Renault Sport F1 (@RenaultSportF1) June 10, 2016
Mastro have incorporated messaging of the partnership into the brands in-store advertising to great effect, as seen here: