The eagle eyed among you may have noticed a return of Airbnb branding to the Manor Racing team over the Monaco Grand Prix weekend. Situated on the rear wing endplates, the returning partner joins a growing list of innovative partners for the fledgling team, joining the likes of Shazam, Rescale, & Daffy’s Gin.
On the returning partner Simon Pavitt, Marketing director for the team comments
“It’s great to announce the extension of our partnership. We think Airbnb represents all that is good in the sharing economy. It’s a pioneer in its field and is opening up the world. At Manor Racing we like a challenge, we love to travel and see new places, experience new things and meet inspiring people. Airbnb, with its myriad abodes gives fans more than a bed for the night; it gives them a sense of adventure. Much of Airbnb’s premise is about breaking down barriers, making the inaccessible accessible. And at Manor Racing we’re inspired by that.”
The 2016 partnership promises to be more than simply branding on the car, Airbnb is eager to make the Formula 1 experience even more memorable for the sport’s legion of fans. Whether it’s a coveted Monaco studio overlooking Rascasse, a log cabin nestled within the pines around Spa, a houseboat in Montreal or an already-assembled luxury tent at Silverstone, Airbnb gives its community choice. Choice at any price point, from one night to a week to a month, in more than 35,000 cities and nearly 200 countries, all from a simple app. The shared love of adventure, technology and challenging the status quo mean Airbnb and Manor Racing have forged a strong bond.
Aisling Hassell, Head of Customer Experience at Airbnb adds:
“We don’t go for obvious partnerships; we think carefully about the institutions and teams that chime with our own beliefs. Manor Racing isn’t elitist or stuffy; it’s open, honest and works hard to improve. It seeks to challenge – on and off the track. We like that attitude and we love being part of its Formula 1 adventure. The Manor Racing guys also happen to be rather excellent hosts, which, as you’d expect, is very important to Airbnb!”
To further celebrate the Airbnb Manor Racing partnership plans are afoot to turn the Manor Racing’s motorhome within the Formula 1 Paddock into what could be the most exclusive Airbnb accommodation for a forthcoming Grand Prix.
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