Formula One: Rexona promote Magnit partnership through Williams in Sochi

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Lead Williams F1 team partner Rexona (Unilever deodorant brand known as Sure in the UK) are promoting an innovative new partnership with Russian retailer Magnit with revised branding on the FW38 for the Russian Grand Prix.

Magnit branding features on the rear wing endplate of both Valtteri Bottas and Felipe Massa’s in tomorrow’s Russian Grand Prix.

In addition Rexona are promoting the brands key antiperspirant in Russia – Cobalt on the FW38 SPLEF. In so doing the driver numbering has been moved to the top left section of the rear endplate.

With Bottas and Massa starting 2nd and 4th on the grid respectively (having qualified 3rd and 5th), Magnit and Rexona will be more than satisfied with the exposure.

Valtteri Bottas: I’m very pleased with our qualifying performance; it was the maximum result I think we could have achieved, and my lap in Q3 was very good. It now puts us in a very good position for the race and we need to focus on turning a good qualifying, into a good race performance. This is a track that I really like and normally do well at, and it’s a track that suits our car. The new parts we have introduced are helping us, so the team at the factory and track have done a good job in improving the car. We have some fast cars starting behind us which will make the race difficult, but a podium will be the target.
Felipe Massa: It was a good qualifying for us as starting P2 and P4 is positive. We were a bit lucky with the penalties for Ferrari and Mercedes but I think it was definitely a good session. We just need to concentrate to have a good race tomorrow. Anything is possible and it’s probably the best track for us so far this season, so we’ll try and put everything together in the race.
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