Red Bull Racing have announced a one race partnership with convenience chain store Bristol for the Russian Grand Prix.
As such, Russia’s most successful Formula One driver, Daniil Kvyat, and team-mate Daniel Ricciardo will wear Bristol’s logo on their race suits and the chain’s branding will also feature on the nose cone of the RB12. Such branding prominence will maximise the brands exposure over it’s home race.
One of Russia’s fastest growing neighbourhood store chains, Bristol was founded in the city of Nizhniy Novgorod in 2012. As of March 2016, the firm operates over 200 stores across the country, employing over 11,000 people.