Earlier this week, Bernie Ecclestone took part in an extensive interview wit Sir Martin Sorrell as part of the annual Advertising Week Europe Conference.
The interview can be seen in it’s entirety here.
Many news outlets and journalists have taken extracts from the interview to create headlines, possibly ignoring; context, humour, and situation. Rather than provide commentary on the interview, I recommend people view the interview in full for themselves.
Rightly or Wrongly Formula One is a product, Bernie Ecclestone is responsible for the product. He is representing the product in a way he deems fit. With Formula One struggling to make the back page of the broadsheets, Bernie succeeds in bringing it to the front.