Formula One: Online Gaming Group AG88 join Sauber, more to follow?

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The Sauber F1 Team have announced a race partnership with Dranix Technology Development Limited for two upcoming Formula One GPs in Asia. One of its brands, AG88, will act as a Race Partner of the Sauber F1 Team at the 2016 Singapore Airlines Grand Prix, as well as at the 2016 Japanese Grand Prix. AG88 is an Asian online entertainment provider. It is the leader in the Asian online gaming industry, and China is one of the most important markets.

During this year’s Singapore Airlines Grand Prix and the Japanese Grand Prix, the AG88 logo will appear on the upper sides of the sidepods, as well as on the garage walls.

Monisha Kaltenborn, Team Principal of the Sauber F1 Team

“We are pleased to announce our partnership with AG88, the leader in the Asian online gaming industry, ahead of the Grand Prix in Shanghai. We will ensure we do our very best in providing AG88 a platform to increase its brand exposure in Asia, especially during the Singapore Grand Prix, as well as the Japanese Grand Prix.”

Judy Chen, Marketing Manager of AG88.com

“Both AG88.com and the Sauber F1 Team are dedicated to creativity, and have been going through constant innovations to achieve their goals to improve their core competitiveness. This cooperation between the two leading teams can be seen as demonstrating that they are now sharing the same values. Due to the hard work and endless efforts of all the employees, AG88.com has become one of the best leading online gaming brands in the world. AG88.com has always been seeking partnerships with companies with extreme passion and the desire of pursuing excellence. We are delighted to become a partner with the Sauber F1 Team, and are also looking forward to co-organising some exciting events and performances in Singapore and Suzuka.”

You can visit AG88.com here
The Sauber F1 Team establishing partnerships with the online gaming  / gambling sector  may open doors for other teams to explore such partnerships, with the industry somewhat under represented in the sport at this time. This is a great development for the team and the sport in general.
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